Wine Festival: "Focuses On Education, Hands-On Learning and Wine Industry Appreciation"

Cal Poly Wine Festival
Volume 1-Issue 1-Winter 2011
Cal Poly Hosts its 9th Annual Wine Festival

Focuses on Education, Hands-On Learning and Wine Industry Appreciation
knowledge. To stem off this growing philosophy blossoms the Cal Poly Wine Festival, comprised of thirty The wine industry is often seen as the most artistic and luxurious asset to California agriculture. It is an industry of little competition, as most consumers could agree there is no greater complement to a bowl of spaghetti bolognese than a sharp glass of Zin. To Cal Poly students and faculty, the wine industry is a vice for learning and achievement. The Wine and Viticulture program uses a hands-on Learn-by-Tasting approach, a spin off from the Cal Poly slogan: Learnby-Doing. This approach equips the young leaders with extensive wine business, enology, and viticulture wine passionate students looking to become the future leaders in the wine and viticulture profession.
Between the Vines
Above: The official location of the Wine Festival within the Santa Margarita Vineyard.
History of the Cal Poly Wine Festival

The Cal Poly Wine Festival has a fairly simple history. Nine years ago, an aspiring senior wanted to create an event where students and community members could spend an entire weekend learning and appreciating wine. Since his creation, the Wine Festival has blossomed into a multi-faceted event with over 60 wineries, two brand new educational seminars, a live auction and over 1,600 guests. The Wine Festival is now run entirely by thirty dedicated students from an assortment of majors. These committee members begin planning for the April festival in October! Their efforts are far from ignored. The festival has become a vice for any Central Coast residents to gather together under the warm Santa Margarita sun to sip wine and discuss varietals with friends.
Inside this issue: 1 Feature Article 1 History of the Cal Poly Wine Festival 2 Educational Seminars 2 Wineries & Restaurants Attending 3 Committee Members 3 Pricing and Promotion 3 Santa Margarita Vineyards 4 Save the Date 4 Calendar of Events
Wineries Attending: * 15 Degrees C * Alere Vineyards * Ancient Peaks Winery * Bridlewood Estate Winery * Cal Poly * Cass Wines * Chamisal Vineyards * Clavo Cellars * Derby Wine Estates * Dierberg Vineyards * Duckhorn Vineyards * Eberle Winey * Firestone Brewery * Foxen Vineyard and Winery * GReedy Wines * Hidden Oak Winery * Laraneta Wines * J. Lohr Vineyards and Wines * Justin Vineyards and Winery * Meridian Vineyards * Opolo Vineyards * Plata Wine Partners * Perrucci Family Vineyards * Roessler Cellars * Rotta Winery * Scheid Vineyards * Sculpterra Winery * Sextant Wines * Stephen Ross Wine Cellars * Talley Vineyards and Winery * TAZ Vineyards * Thacher Winery * Tolosa Winery * Treana & Hope Family Winery * Twin Poms * Viheula Winery * Vines on the Marycrest * ZD Wines Restaurants Attending: * Apple Farm * Chinos Rock & Tacos * Greenhouse Grill and Cafe, Embassy Suites * Luna Red * Marisol at the Cliffs * Novo * Sallyface Cakepops * SeaVenture * Sierra Madre Grocery Co. * Splash Cafe * We Olive
Who We Are
he word education blended with wine is one pairing most students do not want to sample. Wine and Viticulture majors at Cal Poly are the select few in the collegiate population more concerned with the art of the wine rather than its alcohol content. What students do not realize is this educational seminar is no drab professor lecture: it is a once in college lifetime opportunity to glimpse how the industry has morphed its way to the top of the agriculture pyramid. This year, the Cal Poly Wine Festival will be featuring three Educational Seminars profiling some of the most prestigious professionals in the industry.
New This Year! Cal Polys Educational Seminars Perceived to be a Hit

The first of the three inspiring seminars will cover Trends and Terroir in Wine Today. Meanwhile, Wine Library TV star and Vineyard owner Gary Vaynerchuk will be leading a discussion on Trending Millennials. The seminar series will conclude with an industry panel discussion on Water, Land and Energy: small changes, BIG Impact. All three will take place at J. Lohr Vineyards and Wines in Paso Robles. Tickets for the seminars (with the festival) start at $80 for students and can be purchased at www.vallitix.com.
The front of the J. Lohr Vineyard and Winery. This is where the Educational Seminars will take place.
Faculty Advisors: Jim Shumate & Adrienne Ferrara Coordinator: Liza Jaros Marketing and Publicity: Lauren Goodacre Allison Cook Cecilia Cosnard des Closets Wineries and Restaurants: Jennifer Hong Amanda Bedwell Macy Coulson Emily Birsinger Mike Swadener David Keith Transportation: Carolyn Andrus Budget: Ridge Easton Volunteers: Kaitlin OBrien Educational Seminar: Mark Phillips Kristy Shaubel Kasey Rosa Laura Barnard Daniel Freschet Facilities: Clayton Williams Natalie Perez Sponsorship: Miguel Lepe Kalli Sandberg Aine Kimsey Nico Hernandez Kick-off BBQ: Annie Faller Sophia Cappa Auction: Christine Blosser Ashley Brunello Safety: Nicole Graham Meredith Hansbury
Cal Poly Wine Festival Ticket Packages

VIP: Weekend Pass (Festival, BBQ, and Educational Seminar)--$160 Festival and Kick-Off BBQ--$110 Festival and Educational Seminar--$120 Festival Only--$65 General Admission: Weekend Pass (Festival, BBQ, and Educational Seminar)--$140 Festival and Kick-Off BBQ--$90 Festival and Educational Seminar--$100 Festival Only--$55 Cal Poly Student: Weekend Pass (Festival, BBQ, and Educational Seminar)--$100** Festival and Kick-Off BBQ--$80** Festival and Educational Seminar--$80** Festival Only--$45** Designated Driver, Festival Only--$15 Bus Ticket--$15 *All tickets are subject to service fees **Must have valid student ID available at all events ***Please bring cash if you plan to purchase any merchandise at the event. We cannot accept any checks or plastic.
April 8, 2011
Cal Poly Wine Festival Seminar: Trends and Terroir in Wine Today
9 am-2 pm at J. Lohr Vineyards and Wines in Paso Robles
Trending Millennials (Gary Vaynerchuk of Wine Library TV & Leah Hennessy of Millenier) 9 am- 10:30 am at J. Lohr Vineyards and Wines in Paso Robles Water, Land, and Energy: small changes, BIG Impact (Industry panel moderated by Kris OConnor of the CCVT) 10:45 am - 12:15 pm at J. Lohr Vineyards and Wines in Paso Robles J. Lohr Barrel Room Luncheon
12:30 pm Hosted by Jerry Lohr
Cal Poly Wine Festival Kick-Off BBQ
5:30-9 pm at the Cal Poly Leaning Pine Arboretum
7:30 pm Live Auction
April 9, 2011
The 9th Annual Cal Poly Wine Festival
Margarita Vineyards, Home of Ancient Peaks Winery, Santa Margarita 12pm - 4 pm VIP hours 1 pm - 4 pm General Admission Weekend Packages start at $140.00 for all events Tickets are on sale now at www.Vallitix.com Also visit www.calpolywinefest.com for more information

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Cal Poly Wine Festival

Volume 1-Issue 1-Winter 2011

Cal Poly Hosts its 9th Annual Wine Festival

Between the Vines

History of the Cal Poly Wine Festival

New This Year! Cal Polys Educational Seminars Perceived to be a Hit

Cal Poly Wine Festival Ticket Packages

Cal Poly Wine Festival Kick-Off BBQ

5:30-9 pm at the Cal Poly Leaning Pine Arboretum

7:30 pm Live Auction

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