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    Business Research Methods

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    rajsingh_2011
    The document provides information about a business research methods course, including its objectives, modules, and expected outcomes. The course aims to develop research aptitude and skills among students. It will teach students how to formulate research problems, execute research projects, and arrive at solutions using appropriate tools. By the end of the course, students will be able to understand business research as a decision-making tool, analyze business research implications, and write research proposals and reports using statistical analysis and proper formatting. The course consists of 4 modules covering topics like research design, data collection methods, data analysis, and report writing.

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    Business Research Methods

    Uploaded by

    rajsingh_2011
    28 views2 pages
    The document provides information about a business research methods course, including its objectives, modules, and expected outcomes. The course aims to develop research aptitude and skills among students. It will teach students how to formulate research problems, execute research projects, and arrive at solutions using appropriate tools. By the end of the course, students will be able to understand business research as a decision-making tool, analyze business research implications, and write research proposals and reports using statistical analysis and proper formatting. The course consists of 4 modules covering topics like research design, data collection methods, data analysis, and report writing.

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    The document provides information about a business research methods course, including its objectives, modules, and expected outcomes. The course aims to develop research aptitude and skills among students. It will teach students how to formulate research problems, execute research projects, and arrive at solutions using appropriate tools. By the end of the course, students will be able to understand business research as a decision-making tool, analyze business research implications, and write research proposals and reports using statistical analysis and proper formatting. The course consists of 4 modules covering topics like research design, data collection methods, data analysis, and report writing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views2 pages

    Business Research Methods

    Uploaded by

    rajsingh_2011
    The document provides information about a business research methods course, including its objectives, modules, and expected outcomes. The course aims to develop research aptitude and skills among students. It will teach students how to formulate research problems, execute research projects, and arrive at solutions using appropriate tools. By the end of the course, students will be able to understand business research as a decision-making tool, analyze business research implications, and write research proposals and reports using statistical analysis and proper formatting. The course consists of 4 modules covering topics like research design, data collection methods, data analysis, and report writing.

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    BUSINESS RESEARCH METHODS


    COURSE CODE NAME OF INSTRUCTOR MBA-204 VERSION NO.

    PREREQUISITE

    Not Required The objective of this course is to develop business research aptitude and hands-on research skills among students. The course has applied orientation wherein students shall learn to formulate research problem, execute them and arrive at solution by using appropriate tools. At the end of the course students will be able to: 1. Students shall develop an understanding of business research as a decision-making tool.

    OBJECTIVES

    EXPECTED OUTCOME

    2. Students shall develop the ability to understand business researches and their implications. 3. Students shall develop the ability to write a research proposal, and conduct research using appropriate tools. HOURS Introduction to Research Methodology Concept of research and its application in various functions of Management. Pure and Applied research, Quantitative and Qualitative approach, Scientific Method in research. Problems encountered by researcher. Precautions for the researcher. 5

    MODULE

    Research Design Types of Research: Exploratory, Descriptive and Causal Research Research Process Sampling Design: Why sampling, Methods of Probability and Non probability sampling, sample size determination.

    II Scaling Techniques & Data Collection Methods Data: Primary and secondary, Methods of Primary and Secondary Data Collection, Precautions in Questionnaire design. Basic Scales: Nominal, Ordinal, Interval, and Ratio. Comparative scales and Non-Comparative scales. Semantic Differential Scale, Likert scale Concepts of Measurement, Measurement Accuracy, Reliability, Validity, Sensitivity, Internal Consistency

    III

    12

    Data Analysis & Report Writing Data Analysis: Coding, editing, and tabulation of data. Application of various types of Graphs and charts. Introduction to simple Descriptive analysis, and statistical analysis. Types of reports, Importance of the Report and Presentation, Report format. Precautions in preparing reports. Conclusions, Interpretations, and Recommendations. Bibliography, Annexure, reference and Indexing. Mini research Project. 14

    IV

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