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    Udience Esearch Uestionnaire: Social Demographics

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    ruthb1994
    The document outlines questions for a survey to better understand a target audience for a music product. It includes questions about demographics like age, gender, occupation; music preferences like genre, artists, technology used; lifestyle factors like fashion style, social activities; and media consumption habits like websites frequented, magazines read. The goal is to learn about the audience's interests and behaviors related to music in order to create a product tailored to their wants.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Udience Esearch Uestionnaire: Social Demographics

    Uploaded by

    ruthb1994
    139 views2 pages
    The document outlines questions for a survey to better understand a target audience for a music product. It includes questions about demographics like age, gender, occupation; music preferences like genre, artists, technology used; lifestyle factors like fashion style, social activities; and media consumption habits like websites frequented, magazines read. The goal is to learn about the audience's interests and behaviors related to music in order to create a product tailored to their wants.

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    The document outlines questions for a survey to better understand a target audience for a music product. It includes questions about demographics like age, gender, occupation; music preferences like genre, artists, technology used; lifestyle factors like fashion style, social activities; and media consumption habits like websites frequented, magazines read. The goal is to learn about the audience's interests and behaviors related to music in order to create a product tailored to their wants.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    139 views2 pages

    Udience Esearch Uestionnaire: Social Demographics

    Uploaded by

    ruthb1994
    The document outlines questions for a survey to better understand a target audience for a music product. It includes questions about demographics like age, gender, occupation; music preferences like genre, artists, technology used; lifestyle factors like fashion style, social activities; and media consumption habits like websites frequented, magazines read. The goal is to learn about the audience's interests and behaviors related to music in order to create a product tailored to their wants.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Creating a survey is another way that I carried out so I can effectively produce a product that is 100% related and

    targeted at my desired audience. Below I planned questions Id like to ask them in order to find out exactly what theyre interested in so these can be applied in the product.

    AUDIENCE RESEARCH QUESTIONNAIRE


    Race is the most important category for choosing a target audience, as it might reflects their background and culture they grew up with as well as highlighting their growing sense of expression.

    Social demographics Categorising my audience by looking at their social demographics it will initially highlight the spending power of my audience. Asking them about their current occupation is helpful in identifying their consumption habits. For example, a student will listen to music in a more frequent habit because these will have more spare time as is a distraction, in comparison to someone who might be constantly busy with work, etc.

    In finding the background of my audience, will enable me to find out more about their lifestyle and social interests. Younger audiences choose music in a way of showing they belong to a group (community) forming subcultures.

    What gender are you? (Male) (Female) How old are you? (Under 16) (16-18) (19-21) (Over 21)

    Whats your occupation? (Student) (Part-time) (Full time) (Self-employed) (Unemployed) Do you listen to music? (Yes) (No) How often? (Very often) (Often) (Not very often) (Not at all)

    What is your favourite music genre? (R&B) (Rock) (Pop) (Classic) (Country) (Jazz) (Blues) (Electronic) (Hip-Hop) (Jazz) (Latin America) (Ska) (Acoustic) (African) Who are your favourite artists or band? What technology do you own? (Laptop) (Home PC) (iPhone) (iPod) (iMac) (Blackberry) (Mobile phone) (MP3 Player)

    How do you communicate with your friends? (Phone) (Social Network Sites) (BBM) (Skype) (MSN) (YAHOO) (Hotmail) (Face to face) (Twitter) Where do you listen to music? (YouTube) (Facebook) (IMBD) (ITunes) (Myspace) (TV channels) (Radio) Subcultures and culture merge from ethnic backgrounds; therefore this will be useful information as it might indicate what sort of genre the person will listen to, which therefore influenced their fashion sense. How do you hear about music? How would you describe your fashion style? Do you associate your style with any culture or subculture? When do you listen to your music? (On your own) (With friends) (Both) (Depends) Depends on what? How often do you go to concerts/gigs/festivals? (Never) (Once a week) (Every fortnight) (Once a month) (Every year) What was the last music show you attended? What music stores do you buy music from? (iTunes) (HMV) (Currys) (Charity shops) (Amazon) (Play.com) (Other) (None) Do you own any band/artists merchandise? (Yes - What do you own?) (No) What magazines do you read? Which TV music channels do you listen music on? (4Music) (Viva) (Channel AKA) What is your favourite type of music video? (Performance) (Narrative/Story) (Concept Based) What attracts you the most in an album front cover? What do you do for hobbies?

    Networking sites are essential when advertising music, because the product can be widely shared through the internet. Finding what websites my audience mostly frequents will help me in the advertisement of my product, therefore stretching the popularity of my product, resulting in achieving a mainstream product that is accessible to everyone.

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