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    How Does Your Media Product Represent Particular Social Groups? & 4. Who Would The Audience Be For Your Media Product?

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    AS Media Column B
    The document discusses representation in a proposed rock music magazine media product. It represents alternative subcultures like emo, goth, and punk through features of the models used like brightly colored hair, dark makeup, tattoos, and piercings. The audience for the magazine would be predominantly white youth ages 12-19 who listen to rock music, as research found this was the main demographic that consumes existing rock magazines. Females are also heavily represented in the magazine as research found many readers of rock magazines are female.

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    How Does Your Media Product Represent Particular Social Groups? & 4. Who Would The Audience Be For Your Media Product?

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    AS Media Column B
    69 views6 pages
    The document discusses representation in a proposed rock music magazine media product. It represents alternative subcultures like emo, goth, and punk through features of the models used like brightly colored hair, dark makeup, tattoos, and piercings. The audience for the magazine would be predominantly white youth ages 12-19 who listen to rock music, as research found this was the main demographic that consumes existing rock magazines. Females are also heavily represented in the magazine as research found many readers of rock magazines are female.

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    Question 2

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    The document discusses representation in a proposed rock music magazine media product. It represents alternative subcultures like emo, goth, and punk through features of the models used like brightly colored hair, dark makeup, tattoos, and piercings. The audience for the magazine would be predominantly white youth ages 12-19 who listen to rock music, as research found this was the main demographic that consumes existing rock magazines. Females are also heavily represented in the magazine as research found many readers of rock magazines are female.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    69 views6 pages

    How Does Your Media Product Represent Particular Social Groups? & 4. Who Would The Audience Be For Your Media Product?

    Uploaded by

    AS Media Column B
    The document discusses representation in a proposed rock music magazine media product. It represents alternative subcultures like emo, goth, and punk through features of the models used like brightly colored hair, dark makeup, tattoos, and piercings. The audience for the magazine would be predominantly white youth ages 12-19 who listen to rock music, as research found this was the main demographic that consumes existing rock magazines. Females are also heavily represented in the magazine as research found many readers of rock magazines are female.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    2. How does your media product represent particular social groups?

    &
    4. Who would the audience be for your media product?

    On my cover I have used many techniques to convey


    the social group I am representing. The most
    prominent is the artist I have used as my main image.
    From my research into mis-en-scene I found that most
    of the social groups that are connected to
    alternative/rock music (e.g. emo, goth, punk) share
    many common features such as brightly coloured hair,
    dark makeup around the eyes, black nail polish,
    clothes that deviate from current fashions, tattoos and
    piercings. These are all features I have given to my
    artist so that she is instantly recognisable as someone
    who listens to/creates rock music and there for is a
    representation of that group. This alternative kind of
    lifestyle is often associated with youth culture, the
    stereotype of an emo for instance is a teenager aged
    between 12-19 years, therefore I have used a young
    model (she is 17 years old) and is a good
    representation of youth. From my research into target
    audience, I found the majority of the audience were
    white, therefore there is little demand for ethnic
    representation of any other sort.

    As for my contents page I again used mostly females


    on this page but there is one male here. Everyone on
    this page is also white, for the same reason as why all
    the people on my previous page where white,
    stereotypically it is a style of music that only white
    people listen to. The same features as were on the
    first page represent alternative sub culture here, the
    hair and tattoos ect. There are also other signifiers on
    this page that connote the stereotype. For instance
    the guitar, an instrument synonymous with rock
    music because of its unique sound, someone who is
    able to play guitar would probably be a fan of rock
    music.

    As for my double page spread, the use of


    representation is more or less the same as on my
    front cover. From my research into mis-en-scene I
    found that most of the social groups that are
    connected to alternative/rock music (e.g. emo, goth,
    punk) share many common features such as brightly
    coloured hair, dark makeup around the eyes, black
    nail polish, clothes that deviate from current fashions,
    tattoos and piercings. These are all features I have
    given to my artist so that she is instantly recognisable
    as someone who listens to/creates rock music and
    there for is a representation of that group. This
    alternative kind of lifestyle is often associated with
    youth culture, the stereotype of an emo for instance is
    a teenager aged between 12-19 years, therefore I
    have used a young model (she is 17 years old) and is
    a good representation of youth. From my research into
    target audience, I found the majority of the audience
    were white, therefore there is little demand for ethnic
    representation of any other sort

    My overall use of representation takes some elements


    from existing magazines but has also broken
    convention in some areas. One way in which I have
    conformed to the example set by already existing
    magazines is my use of only representing white
    people, this is because after my initial research and
    feedback from potential target audience, I found a
    predominantly white consumer group and so I have
    only represented white people. If there were any need
    for ethnic representation it would have been
    necessary for token ethnic representation but
    according to my target audience survey there was
    not.
    However, I have broken convention in my use of
    heavy female representation. From my audience
    research I found that a lot of the rock music magazine
    readers are in fact female and that there was a large
    demand for a rock music magazine with more female
    representation. Because of the tattoos, coloured hair
    and such, they look no less a representation of rock
    music than the males in kerrang do and therefore I
    can justify making this choice.

    Over all, the content of my magazine and the social groups I have represented will reflect
    on the target audience that my magazine will focus on. People will respond well to the
    magazine if they see a representation of the group they belong to within my magazine.
    To summarize who I have represented, it is:

    White people

    Members of alternative sub culture (emo, goth, ect)

    Females
    So my target audience will be predominantly this. There is also an attraction to teenagers
    because of the articles the magazine has to offer. Ages 12-17 would have an interest in
    music but would have the limit of funds to spend on merchandise and media related to
    their favourite artists so this cheap magazine with free material inside is perfect for their
    situation.
    The target audience is also not just exclusive to the representation. For example, males
    could read this magazine for the women inside but not for the same reason that a female
    would read this magazine, e.g. they are reading it because they find the artists
    attractive.

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