Why Mexico? An improved economic performance in the region, compounded by an increasingly sophisticated consumer, has shaped the direction of the packaging market in Mexico. This has resulted in the emergence of higher quality packaging, offering convenience and visual appeal. In addition to a growing middle class, improving conditions among poorer consumers have fuelled strong expansion in packaging volumes, creating a major opportunity for packaging firms. According to reports from the Packaging Machinery Manufacturers Institute (PMMI), Mexico is the second largest buyer of equipment in the packaging industry, mainly from the U.S., and preceded by Canada. In 2007 alone, the importation market reached an average of US $460 million. Spare parts contributed another US $65 million, bringing the total value of the industry to over half a billion dollars. According to the Mexican Association of Packaging (AMEE), sales during the first semester of 2007 increased 2.6% when compared to 2006 data, reaching a total value of US $7.8
The Mexican packaging market is very dynamic. The industry offers a wide range of opportunities with food processing, beer, tobacco and coffee being the main sectors
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
In 2007, Mexico manufactured 8.3 million tons of containers, with a production value of US $6.9 billion. The total market value for packaging machinery in Mexico reached US$462 million in 2007. The sales of supplies for pre-finished packaging brought the total value to US $525 million. Most companies are still trying to adjust to the recent process of consolidation in the packaging industry. Whether companies are multinational enterprises that just entered packaging through a joint venture or merger/acquisitions, or are long-established Local companies, they are all attempting to take advantage of the rapid increase in certain consumption trends to boost their sales. The market is segmented as follows: RIGID PLASTIC METAL FLEXIBLE PACKAGING GLASS LIQUID CARTONS PAPER-BASED PACKAGING
baby food are also contributing to the growth in liquid carton packaging Find general information on the Mexican market conditions on UKTIs website. The Doing Business Guide for Mexico gives an overview of Mexicos economy, business culture, potential opportunities and an introduction to other relevant issue
Consumer Trends Consumer trends in Mexico are moving rapidly in terms of new products that match new worldwide life styles, including frozen or readymade meals, bottled water, energy and sports drinks and on the go snacks for breakfast/lunch. In Mexico, the packaging industry has benefitted from growth in demand for beer, and offers standardised, customised packaging. This standard packaging is especially important for the growing microbrewery segment, which requires distinctive packaging while avoiding identification with the higher-volume products. Since Mexico is one of the largest national markets for carbonates in the world, carbonates and bottled water were by far the leading products stimulating growth in rigid plastics. In Mexico, bottled water maintained high levels of growth due, in part, to consumers interest in consuming healthy beverages, but also to ensure the quality of the products they consume. In addition to strong gains in milk, liquid cartons had strong demand in cream, flavoured milk drinks and fruit and vegetable juice. New areas such as beans represent new innovations in the liquid carton market, whilst penetration in areas such as wet sauces and
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
Opportunities The Mexican packaging market is very dynamic. The industry offers a wide range of opportunities with food processing, beer, tobacco and coffee being the main sectors. However, new opportunities have opened up in the pharmaceutical, cosmetics and personal care industries. Mexico is now the ninth largest producer worldwide. Over the last three years, production in the pharmaceuticals sector has increased by 18.2%. Packaging in Mexico offers strong opportunities for foreign companies for a number of reasons, including the high consumption of carbonates and the demand for alcoholic drinks. Several multinational packaging companies have successfully entered the packaging industry in Mexico and increased segmentation among consumer goods has enabled packaging manufacturers to innovate and to expand their customer base. Expansion and consolidation with regard to retailing has also contributed to the expansion of packaging in Mexico. Due to this growth, Mexican companies have a tendency to invest in machinery and packaging equipment to meet the demands of consumers. Mexico is one of the largest buyers of packaging equipment, with an annual average growth rate of 7% over the last three years. The packaging machinery market is projected to have grown 6% in 2008 to a record $600 million USD. The packaging industry represents 1.8% of the GNP and 9.2% of the industrial GNP. Over the last three years, food production increased by 12.5% to reach 5,579,945 tonnes in 2007. The most important segments in this industry are "Industrial Baking and Confectionery and Fruits and Vegetables Processing, representing 23.4 and 18.5 percent of the market respectively. The beverage industry recorded an increase in production over the last three years of 21.3%, reaching 36,892 million litres in 2007. The most important segments in this industry are "soft drinks and alcoholic drinks, representing 42.2 and 22.3 percent of the market respectively. PET & Environment Mexico is recycling only 10% of the total production. It is estimated that in 2006 around
65 thousand tonnes of PET were recycled. But 675 thousand tonnes were left out of the process. With new recycling processes, more factories developing this area will be opened. Moreover, products obtained from the recycling process have a high commercial value. The recycling market was valued in 2006 at around $44 million USD, but the potential value is around $700 million USD per year. Although the plastic industry is very important both nationally and globally, one of the biggest issues the industry faces is the lack of knowhow to provide training courses in different fields such as process and design; as every plastic process requires qualified personnel. Opportunities exist in training and diversity of technologies worldwide Recycling and biodegradable materials also represent a great opportunity, due to the recent high interest in greener technologies in Mexico, and also the lower production costs it represents since raw materials are no longer needed. Environmentalists and the government are concerned about the increasing amount of waste in Mexico and the lack of space for its management and disposal. However, local governments, such as the one in Mexico City, plan to establish new waste management centres in order to address this issue. MAJOR MARKET PLAYERS Mexico strives to provide excellent quality in the packaging sector. The glass packaging industry has become the main focus for companies, because of its competitive prices compared to plastic containers and its environmentally friendly manufacturing process With this boom in the packaging sector, machinery is in higher demand and European products, due to their high quality and technology/innovative options, can be definitely a good option for Mexican companies when acquiring new technologies. There is also a strong tendency to purchase new but also used equipment in the sector, and 85% of the equipment is imported, which represents an enormous opportunity for UK firms. The following companies represent the major market players in the packaging industry in Mexico:
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
VITRO Group The glass containers company manufactures and distributes glass containers for the soft drinks, beer, food, liquor and wine, pharmaceuticals and cosmetics industries. It manufactures and distributes: Soda ash, sodium bicarbonate, calcium chloride and salt, which are the main raw materials used in the manufacture of glass products, and capital goods such as glass forming machines and moulds. FEMSA EMPAQUES This is a group of companies that has been meeting the packaging requirements of the beverage industry for more than 80 years. Principal products: Refrigerators Plastic products Flexible packaging
COPAMEX SA DE CV Copamex manufactures and sells cardboard sheets and corrugated cardboard boxes, as its internal fittings, for a variety of uses. You can be alerted to Mexico opportunities on a regular basis by registering on the UKTI website. More on UKTIs business opportunities service
GRUPO ZAPATA Grupo Zapata is a Mexican group with a presence in Latin America and is recognised as developer of new patents and licences for the packaging industry. It is today one of the principal industrial firms in Mexico, providing a great variety of container solutions such as different shapes, sizes and uses. They have eight factories in Mexico and also factories in Brazil, Costa Rica and Guatemala. The following products are part of the portfolio of Zapatas group: Sanitary cans Aerosol cans Plastic bottles Metal boxes Pharmaceutical packages
TETRA PAK SA DE CV This company belongs to Tetra Pak International, established in the 1950s, and manufactures packages for juice, milk and beverages. Besides the packaging products, this company also offers distribution and technical services. http://www.tetrapak.com.mx/
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
Major events and activities
PLAST IMAGEN 2011 Contact: Sergio Muoz Ortega E. [email protected] http://www.plastimagen.com.mx/ Place: Centro BANAMEX, Mexico City Time: 4-7 October 2011 EXPO PACK MEXICO 2011 E. [email protected] http://www.expopack.com.mx/ Place: Centro BANAMEX, Mexico City Time: 21-24 June 2011 Find full details of all Mexico events on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTIs Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events
UKTI contacts When considering doing business in Mexico it is essential to obtain legal, financial and taxation advice. A useful contact list of lawyers and other relevant professional bodies as well as further tailored information on the sector is available from the UKTI team in Mexico City. For further details, please contact: Jonathan Clare Trade and Investment Consul British Consulate, Monterrey Tel. +52 (81) 8356 5359 Fax +52 (55) 8356 5379 Email: [email protected] www.ukinmexico.fco.gov.uk Luis Dario Ochoa Trade and Investment Officer British Consulate, Monterrey Tel. +52 (81) 8356 5359 Fax +52 (55) 8356 5379 Email: [email protected] www.ukinmexico.fco.gov.uk
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
Next steps - How UKTI can help
British companies wishing to develop their business in the Mexico are advised to undertake as much market research and planning as possible in the UK. UKTIs team in Mexico City with its wide local knowledge and experience, can provide a range of services to British-based companies wishing to grow their business in the Mexico market. This can include: Provision of market information Validated lists of agents/distributors Key market players or potential customers in the Mexican market Establishment of interest of such contacts in working with you Arranging appointments Organise seminars or other events for you to meet contacts and promote your company in the Mexican market
This work is available via our Overseas Market Introduction Service (OMIS) a chargeable service which assists British-based companies wishing to enter or expand their business in overseas markets. To find out more about commissioning this work, or accessing other UKTI services and specialist advice, please visit the UKTI website to find contact details for your local UKTI office
Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright
UK Trade & Investment Sector briefing: Packaging opportunities in Mexico
