MELBOURNE

marketfresh news
www.melbournemarkets.com.au SUMMER 09
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Melbourne Market Authority

Box 1, 542 Footscray Road
West Melbourne, Victoria 3003
T: 03 9258 6100
F: 03 9687 7714
www.melbournemarkets.com.au


Message from the

ceo
2009 has started with a number of difficult Items of Interest in 2009
issues affecting the Fruit, Vegetable and
VicFresh: First cab off the rank on Saturday, 28
Flower industries. The world is in economic
February is the 13th annual VicFresh Gala evening
meltdown, Victoria and South Australia
to be held once again at the Crown complex in the
are experiencing extremes in temperature
city. As at 1 February, ticket sales totalled 876.
and the drought continues in the southern
If you wish to attend the evening, I suggest you
states. In addition, those in the northern
make your bookings promptly.
states are coping with excessive rainfalls,
and potential dangerous weather. The Environment: MMA management and staff,
industry has survived these issues before together with members of the market community,
and will survive them again. continue to look for ways of improving the
environment in which we all work. We constantly
While we work through these problems it
look for ways of reducing water use onsite and
is good to know that the Market remains
endeavor to identify further electricity savings.
strong and competitive, as can be seen by
In addition, the Authority is moving to reduce
the number of businesses and people using
its environmental footprint through the use of
the market, as follows:-
recycled paper and the replacement of paper files
Property Type Modules Businesses with scanned digital files.
A Stores 240 49 MarketFresh: There has been much discussion in
B Stores 180 66 the past about branding the Market so that the
Stands Used Businesses public gets to know firstly, that the market exists
Mon, Wed, Fri 582 305 and secondly, its contribution to the health and
Tues, Thurs 507 261 wellbeing of the State. The MMA will be working
Total Stands 664 available 338 with the Retail Fruiterers Association during
Warehouses Businesses 2009 to roll out the concept of Marketfresh
Warehouses on site 43 33 Retailers. We are hoping a successful launch of
NFC Modules Businesses this new concept will educate Victorians that
Stands 121 79 Marketfresh produce is the produce of choice in
the future.
Access Cards Active Cards Businesses
F&V Buyers 2,257 1,239 OH&S: OH&S issues continue to be a major
F&V Wholesalers 2,713 767 concern in the market. Each of the 3,136
Florists 1,035 694 businesses, who are registered users of the
NFC Wholesalers 301 99 market, are responsible for ensuring the safety
Other 869 367 of all Market users. It is the Authority’s intention
Total Access Cards 7,175 3,136
to ensure that every action is taken to maintain
onsite safety.
I would like to thank the MMA Board, Management, Staff, Advisory Groups and Committee Members
for their assistance during 2008 and I look forward to working with all those involved during 2009.

Peter McLennan
 

Inside...
4 VicFresh 2009
• 40 Year Service Awards

5 Retailer of the Year

• MarketFreshTM Retailer of
the Year Awards
• Finalists

6 Operations
• Dangerous Drivers
Not Welcome
• New Business Orientations
• Temporary Closure of Gate 6

7 Environment
• Fruit Fly Update
• Water Usage Graph

9 Flowers
• Valentines Day Promotion
• 2009 Flowers Victoria
Calendar

9 MarketFreshTM Schools
Program

10 Australian Chamber
Conference 2009

11 Did You Know?


85%
of
tickets
vicfresh 09
sold!

get ready to party! Saturday, 28 February 2009

With only four weeks to go, this popular industry event is already
85% sold!
Entertainment for this year’s VicFresh is exciting local dance band DEJA VU,
playing the best from the 70’s to the 00’s and for something a little different,
enjoy the totally wicked comedy magic of PHIL CASS and his assistant Philippa.
Your host for the evening is media personality BEVERLEY O’CONNOR.
With the prestigious Retailer of the Year Awards being announced, as well as
special awards for 40 Years of Service, this is a night not to be missed.....and
don’t forget to wear a “flash of RED”!
To book your tickets ring Nancy on 9258 6108.

40 year service awards

Have you worked continuously at the
Melbourne Markets for 40 years or
more?
If so, you could be eligible to receive a
40 Year Service Award which recognises
service to the fruit, vegetable, flower
and industry with special recognition and
special privileges through the award of a
“Golden Market Pass”. This means that a
market user will receive free entry for life
to the Melbourne Markets, a certificate
and a Golden Melbourne Markets Badge to
signify his/her status.
This Award is open to all market users
working in the industry, and it does not
matter if a market user has changed
employers along the way, just as long as
there is 40 year continuous service.
For all enquiries please contact Andrew on
9258 6105.
Awards will be presented at VicFresh 09.

VICFRESH 2009 proudly sponsored by Melbourne Markets Business Partners and Event Sponsors
 
retailer of the year awards

retailer of the year

The Retailer of the Year Awards, now in its 13th
year, aims to recognise excellence in fresh produce
retailing within Victoria. There are two awards
- Metropolitan Retailer of the Year and Regional
Retailer of the Year. Finalists are selected from
Retailer of the Month and Certificate of Excellence
recipients for 08/09, as well as carryover finalists
from the previous year. Below are the finalists for
the 2009 Retailer of the Year:-

Albert Park Fruit Palace, Albert Park Geelong Fresh Foods, Geelong
Alexandra Fruit & Veg, Alexandra Hand Picked, Doncaster East
Berwick Fresh, Berwick Lazzaro Bros, Sale
Bright ‘n Fresh, Brighton McGains Nursery & Organic Fruit & Veg,
Colac Fruit Market, Colac Angelsea
Colonial Fresh Markets, Chadstone Passionfoods, South Melbourne
Colonial Fresh Markets, Doncaster Peaches Fruit Market, Horsham
Emerald Fruit Barn, Emerald Reliable Fruit & Vegies, South Yarra
Farmgate Fresh MidValley, Morwell Rod’s Fruit & Veg, South Melbourne
Forever Fresh Echuca, Echuca Scicluna’s of Mentone, Mentone
Fresh @ Highpoint Fruit & Veg, Maribyrnong Seville Fresh Fruit, Seville
Frootz On Parade, Fitzroy North Signorelli’s Fresh Fruiterers, Balwyn
Fruits On Coventry, South Melbourne The Cabbage Patch, Kangaroo Flat
Gaffney’s of Warragul, Warragul Top Shelf Fruits, Ashburton
Garden Of Eden Fruit Supplies, Apollo Bay Victoria Fruit Palace, Ripponlea
Garden Of Eden Fruit Supplies, Colac Warragul Lean & Green, Warragul
Garden Of Eden, Heidelberg The Top Ten Finalists and Retailers of the Year
will be announced at VicFresh 09
Some of our finalists below:-


DANGEROUS DRIVERS NOT WELCOME AT

OPERATIONS
THE MARKETS
The MMA recently
was made aware
of a couple of very
irresponsible Market
users engaging in
dangerous driving
practices on market
land.

The offending drivers have been identified and they are no longer permitted to bring
their vehicles on site.
All market users are reminded that the roads within market land are gazetted public
roads and are subject to the Road Traffic Act.
Business operators are also reminded that they have a responsibility, as employers
under the O.H&S Act, to ensure the safety of their employees and the safety of
others.
Please exercise care at all times when operating and driving vehicles on market land.
Dangerous driving in any form, and in any type of vehicle, will not be tolerated.

New Business Temporary closure of gate 6

Orientations
Due to Dynon Port Rail works, Gate 6
will be closed to all inbound and outbound
vehicles until approximately mid February
This service, offered by 2009. Until this time Gate 5 has been
the MMA, is becoming modified as an alternative to Gate 6 and
increasingly popular in the current opening and closing times of
introducing new business Gate 6 will apply to Gate 5.
customers to the Market
layout, operations and Therefore, entry and exit from Gate 5 and
services. exit only from Banana Alley will close at
5.00pm and open at midnight during the
Orientations include a tour of
week. Gate 5 entry and exit and exit from
trading areas, introduction to
Banana Alley will be closed on weekends.
operations, marketing, waste
disposal and other relevant On completion of these works, Gate 6 will
services. be re-opened and will return to its normal
operational status.
This service is available to new/
intending traders Monday to Once these works have been completed, it
Friday (maximum group of 5). is anticipated that there will be no further
disruptions to access to the Melbourne
For all enquiries please ring
Markets as a result of the Dynon Port Rail
Andrew on 9258 6105 (8am to
Project.
4pm, Monday to Friday).
 
• DPI Plant Standards continue to

QUEENSLAND
operations

environment
monitor for QFF within the Market and in
neighbouring areas.

FRUIT FLY • Householders continue to support DPI’s

intensive fruit fly eradication program
Following the detection of Queensland fruit by managing their fruit trees and having
fly (QFF) outbreaks in Kensington and Ascot their fruit trees inspected by DPI.
Vale in early 2008, DPI is delivering a pest
• Connex has removed more than 30 fruit
control program in order to eradicate the
trees from rail property.
fly from the area. Despite these efforts,
it remains likely that some flies may be • Local councils have assisted with the
detected in the area with the onset of distribution of information to community
warmer weather. groups in the area.

Summer is a busy time for fruit and thus Now it’s time to do your bit:
for the QFF. We must take extra care to
• Send surplus or short date fruit to
keep the Market clear of waste fruit, so the
Foodbank.
QFF does not enter the market precinct.
Fruit fly can be attracted to the presence • Send unsaleable bulk waste direct to
of rotting fruit on the market floor which JEDs for disposal.
increases the likelihood of flies entering the
• Clean up damaged fruit and bin it.
area particularly in the warmer months.
Eradicating fruit fly from the metropolitan DON’T DUMP RUBBISH and don’t allow
areas will remove current restrictions others to dump rubbish.
on the movement of fruit through the Don’t sit back and wait – act now. It will
Melbourne Market to sensitive interstate be too late if QFF establish in the market.
markets such as Tasmania. Remember this is your market and your
Others are doing their bit to keep the businesses are at risk too.
Melbourne Market free of fruit fly:

Litres Average Daily Water Usage

300000

267,317
252,780
250000
226,406

200000

Since 2006, average

daily water usage has
150000
decreased by

85%
100000

60,575
51,147 43,470 49,242 45,786
50000 42,000

0
2006 2007 Jan-Jun 2008 Jul 2008 Aug 08 Sept 08 Oct 08 Nov 08 Dec 08

VALENTINES DAY
Saturday

keep it real
February 14th
VALENTINES DAY
flower promotions
Saturday
February 14th with fresh flowers

valentines
day - 14 FEB
Featuring the theme “Keep it Real
- with fresh flowers” this years Point of
Sale Kit for flower buyers included two
large banner style posters, six heart
shaped mobiles and a bright red t-shirt
or polo.
VFF - Flowers Victoria, co-sponsored
this promotion and received 100 kits for
distribution to their members. Valentines Day
Feedback on this promotion is welcome February 14th
and should you have any queries please
contact Nancy on 9258 6108.

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Flowers Victoria
Calendar 2009
This inaugural calendar, produced
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Restructure of the Melb
ourne Markets
’ Mark

etFr
e sh Schoo
l Program

schools program
Due to the continued growth and success of the MarketFresh Schools
Program, the number of students attending and an increased focus on
healthy eating, the current format of the MarketFresh Schools Program is
presently being upgraded to reflect these changes and to accommodate the
requirements of all age groups.
Consequently a restructure is in process to provide an interactive presentation
for three age groups, ie. junior, intermediate and senior school students, which will
encompass topics such as growing regions, seasonality, identification of fruit and
vegetables, nutritional information, preparation and storage tips, etc.
A DVD will be produced for each age group and will provide an interactive Q&A section.
Tastings of fresh seasonal produce will still complete each session.
It is anticipated that the new program will be released in March 2009.
If you have any queries regarding this program please contact Sharyn on 9258 6179.

We would like to thank our sponsors and suppliers as listed below:

PRODUCE LINE SPONSOR SUPPLIER

Apple & Pears Fruit Growers Victoria Great Southern Fruit Growers
Avocados Melbourne Avocado C’tee Barkers Melb. & Sculli & Co
Bananas Australian Banana Promotions Star Fruit
Eco Bananas Pacific Coast Eco Bananas Star Fruit
Capsicums Mildura Fresh IPG Mildura Fresh IPG
Capsicums Premier Fruits Premier Fruits
Capsicums Wallace Vegetable Farm Wallace Vegetable Farm
Carrots (Dutch) S & L Capodieci & Daughters S & L Capodieci & Daughters
Celery D & G Corrigan D & G Corrigan
Celery & Asparagus Fresh Growers Fresh Growers
Kiwifruit KETA AMV Fresh
Mushrooms Australian Mushroom Growers Great Aust. Mushroom Co
Oranges & Mandarins Murray Valley Citrus Louis Melbourne
Rockmelons & Watermelons Premier Fruits Premier Fruits
Sprouts & Seeds Flowerdale Sprout Farm Flowerdale Sprout Farm
Tomatoes Flavorite Tomatoes Flavorite Tomatoes
10

Focus ‘09 - Markets in Time

chamber conference
Focus ’09 Features
Fresh State President Shane Schnitzler invites
you to attend the Australian Chamber
Conference, to be held in Melbourne in March
2009.

WHERE Crown Towers, 8 Whiteman St, Southbank 3006

WHEN Wednesday to Friday, 18-20 March 2009

WHAT Welcome Reception, including drinks and

canapés on the terrace overlooking the Yarra
River.

High calibre speakers offering insight into

advancements in technology and businesses of
the future.

The Bow Tie Dinner is back.

Melbourne Markets Tour and visit to the site of

the new market in 2011 at Epping, including
breakfast.

Youth Program including farm visit and

activities.

Partners program including Cruise luncheon,

chocolate tour and the Southern Star Wheel.

Conference gala Dinner including Annual

Awards, fine food, drink and entertainment

How to register
• Collect your registration and accommodation form from Fresh State
office or any other State Chamber, or
• Contact Sonja van Eijk 03 9689 3233 or email
[email protected]
 11
Did you know?
Pat Lamanna, OAM, At the recent harvest picnic
founder of Lamanna Bananas and a werribee the Melbourne Wholesale
well known and respected identity Fruit, Vegetable & Flower Market’s
in the Market community, has been stand was voted as one of only five
awarded Senior Australian of the stands to win the People’s Choice award
for their favourite exhibitor. The stand
Year 2009, congratulations Pat!
showcased the Market as well as fresh
Coming from a poor background himself, Pat readily produce sampling of citrus, melons, truss
relates to the misfortunes of others. He battled racism & cherry tomatoes, celery, capsicum,
and economic adversity during the years after his arrival carrots, white radishes, mangoes,
in Australia from Italy in 1948, but he persevered and pineapple and a selection of stonefruit
became a successful entrepreneur. He has used these and bananas.
skills to give back to countless charities in Australia
and the Third World. He has been a member of the We would like to thank the Murray Valley
Lions Club for 40 years and founded the Lions Club of Citrus Board and the Melbourne Citrus
the Melbourne Markets in 1972 which has become the Committee for their invaluable support.
highest fund raising Lions Club in Australia. Pat also
started the Hand-to-Hand Appeal for the Bionic Hands
Department at Melbourne’s Royal Children’s Hospital,
raising $198,000, and the Pat LaManna Cancer and
Research Stroke Foundation which has raised $1.5
million to date. These are but a few of the generous
contributions Pat has made to the community, serving
it with energy and devotion and proving how people can
make a difference at any age.

Vegetable Bins Pallets Bulker Bags

• ½ Tonne • Export Pallets • Standard Bags
• ¾ Tonne • Domestic Pallets • Breathable Bags
• 1 Tonne • Breathable Export Bags
• 1 ½ Tonne
• Export Bins 92-100 Forest Street, 36-44 Churchill Road
Colac, Victoria 3250 Dry Creek,SA 5094
Fruit Bins Ph: +61 3 5231 2292 Ph: +61 8 8359 4804
Fax: +61 3 5231 5144 Fax: +61 8 8359 4810
¼ Tonne and ½ Tonne with
Email: [email protected] Email: [email protected]
dressed round boards
www.cmtp.com.au