1. The document discusses expanding e-commerce operations for Marjane, the largest retailer in Morocco.
2. It outlines Marjane's current business, the growing e-commerce market in Morocco, and challenges like lack of online payment systems.
3. It proposes developing an e-commerce strategy for Marjane, including evaluating costs of developing a website, holding inventory, shipping, and whether to partner with another company or develop capabilities independently.
1. The document discusses expanding e-commerce operations for Marjane, the largest retailer in Morocco.
2. It outlines Marjane's current business, the growing e-commerce market in Morocco, and challenges like lack of online payment systems.
3. It proposes developing an e-commerce strategy for Marjane, including evaluating costs of developing a website, holding inventory, shipping, and whether to partner with another company or develop capabilities independently.
1. The document discusses expanding e-commerce operations for Marjane, the largest retailer in Morocco.
2. It outlines Marjane's current business, the growing e-commerce market in Morocco, and challenges like lack of online payment systems.
3. It proposes developing an e-commerce strategy for Marjane, including evaluating costs of developing a website, holding inventory, shipping, and whether to partner with another company or develop capabilities independently.
1. The document discusses expanding e-commerce operations for Marjane, the largest retailer in Morocco.
2. It outlines Marjane's current business, the growing e-commerce market in Morocco, and challenges like lack of online payment systems.
3. It proposes developing an e-commerce strategy for Marjane, including evaluating costs of developing a website, holding inventory, shipping, and whether to partner with another company or develop capabilities independently.
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FROM THE LEADER
RETAILER TO By: Houda Akrat
AN E-COMMERCE OUTLINE 1. Presenting Marjane 2. Situation of E-commerce in Morocco 3. Problem Statement 4. Theoritical Framework 5. Amazon’s Supply chain 6. Purpose of this study PRESENTING MARJANE.
1. Marjane, founded in 1990, became the largest
general distribution company in the late 1990s. 2. The parent company, Marjane Holding, is divided into three brands: Marjane, Electroplanet and Acima. 3. The head office of the company is located in Sidi Maârouf, Casablanca in Morocco. In 2013, the turnover of Marjane is 13.5 billion Dirhams. 4. 38 hypermarket. SHAREHOLDERS:
MARJANE is the commercial name of COFARMA, a
holding company charge of the development of the hypermarkets of “ALMADA” group. A privileged partnership with AUCHAN Since January 2001, ALMADA has been a partner of AUCHAN, Second largest French distribution group in 13 countries different companies, which owns 49% of the capital of COFARMA (the 51%remaining owned by ALMADA). SITUATION OF E-COMMERCE IN MOROCCO 1. The Moroccan e-commerce market is booming and is among the most vibrant in Africa. One major hurdle, however, is a lack of online payment systems. 2. Internet payment activity was characterized by a strong growth during the first half of 2018, with the number of online payments increasing 32%. 3. The number of e-commerce customers rose above 4.2 million, which account for 12% of total population. 4. '2020 Morocco Digital Plan’ . 5. According to the Moroccan National Telecommunications Regulatory Agency Annual Report, saving time is by far the main reason that SITUATION OF E-COMMERCE IN MOROCCO
1."Multichannel payment, the new lever of the digital
economy ", is the theme of the meeting held Tuesday, May 24, in Casablanca. 2.According to Mr. Mounir Alaoui, president of the E- business and E-commerce commission at CGEM. "The whole of e-commerce in Morocco, corresponds to a trade the size of a Marjane Hay Riad. While it should represent between 15% to 30% of all National trade. " PROBLEM STATEMENT Would it be benificial for Marjane to expand into E-commerce business, or should the company stay functioning in the traditional retailing. If, so how would Marjane Finance this new project ( Evaluating the Cost of Financing , and evaluate the return to make out the most profitable decision). THEORY OF CYBER TRANSFORMATION
1. Cyber transformation theory was developed at
the Centre for E‐Business Research at the University of Texas in the late 1990s 2. This transformation must be two‐dimensional: Technological and strategic. 3. Businesses must transform their business models to exploit the potential of the Internet as a business channel. THEORETICAL FRAMEWORK- SOSTAC PLAN MODEL SOSTAC is a generic framework planning that can be easily adapted and gives a critical view of the company AMAZON.COM SUPPLY CHAIN MANAGEMENT (FOCUSING ON INVETORY NETWORK) Amazon.com’s primary supply chain focus is in providing customer service excellence through product availability and self-selection of service PURPOSE OF THE STUDY
The purpose of this study is to identify and develop a
strategy that would enable the Moroccan retail leader Marjane to enter the online Market, and propose a business plan concerning liquidity and how to finance such big step for a big company. Starting by cost of developing website, carrying inventory, Shipping cost, also whether it would be efficient to implement this project on their own or partnering with a similar company such as Carrefour REFERENCES https://www.doc-etudiant.fr/Commerce/Etude-de-marche/Rapport-La-grande-distribution-au-maroc-cas-marjane-122479.html https://www.doc-etudiant.fr/Commerce/Marketing/Rapport-Marketing-cas-marjane-112177.html https://www.doc-etudiant.fr/Commerce/Economie/Rapport-Rapport-de-stage-marjane-80484.html https://www.export.gov/article?id=Morocco-eCommerce https://visual.ly/community/infographic/economy/ecommerce-morocco https://www.forbes.com/sites/forbescommunicationscouncil/2018/01/23/e-commerce-best-practices-building-an-online-store/#4ddfa c4616f9 https://ecommerce-platforms.com/ecommerce-selling-advice/10-easy-steps-to-establishing-an-online-retail-store (2004, April) 2003 Amazon.com Annual Report. Amazon.com. (2005, March) Amazon.com 10-K Form. Amazon.com. Brynjolfsson, E., & Smith, M.D., 2000, 'Frictionless Commerce? A Comparison of Internet and Conventional Retailers', Management Science, vo1.46, no.4, pp.563-585. Kotha, S. 1998, 'Competing on the Internet;: The Case of Amazon.com, European Management journal, vol. 16, no. 2, pp.212-222. Mark Brogan, “TRANSFORMATION THEORY AND E‐COMMERCE ADOPTION “thesis , BA, MA (Public Policy) (Science and Technology Policy) (Murdoch University). Pillai, P., 2004, Amazon.com's Inventory Management, ICFAI Center for Management Research (ICMR), Hyderabad, India. Rubin, R. (2003, September). Web Retailing: Progress Toward Profitability [WWW Document]. URL http://www.emarketer.com