Marketing Project
Marketing Project
Marketing Project
Introduction:-
My name is zeeshan khokhar I work in Khan’s Dairy
products Company as Marketing Manager. Now I am going to introduce a
new product for my Company by using Marketing Mix strategy or 4 P’s.in
the following lines I am going to tell u about my plan about the new product.
1. PRODUCT
Features:-
2. PRICE
In this section I will tell you about the cost of the product (butter),in
different ways. First of all I will tell you the cost of production.
Cost of Production:-
I will explain u cost of production with the help of this table.
LIST PRICE:-
Our company will deliver our product to the shopkeeper at the discount
price. The discount price of our product is as follow:-
Serial No Sizes Discount price
1 One kilogram R.s 175
2 Half kilogram R.s 80
3 Quarter kilogram R.s 40
4 Hundred grams R.s 13
PAYMENT PERIOD:-
It is depend on the situation means if some one will buy in large quantity
then we will collect payment in installment, and on the other hand if some
one will buy in less quantity then we will collect the whole payment at the
spot.
3. PROMOTION
We will promote our product in different ways like:-
Advertisement:-
We will do advertisement in following ways:-
Sign Boards
In news papers
T.V Channels
Pamphlets
Personal Selling:-
We will also do personal selling by:-
Door to Door.
Personal relationship
4. PLACE
Coverage:-
Our product will cover these areas:-
Karachi
Lahore
Rawalpindi
Islamabad
Peshawar
Stock Level:-
We will keep the average stock level means which fulfill the needs of the
customers.
Transportation:-
We will deliver our product through trucks in freezers to different areas.