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    Questionnaire On Consumer Perception

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    Siddhartha Neog
    The document is a questionnaire for a study on consumer perception and market potential of Amul dairy whitener in Guwahati. It contains 19 questions seeking information from respondents on their awareness, consumption patterns and preferences regarding Amul dairy whitener and other brands. It collects demographic details of respondents and gathers feedback on factors influencing their purchase decision like price, quality, taste, packaging and availability.

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    Questionnaire On Consumer Perception

    Uploaded by

    Siddhartha Neog
    2K views3 pages
    The document is a questionnaire for a study on consumer perception and market potential of Amul dairy whitener in Guwahati. It contains 19 questions seeking information from respondents on their awareness, consumption patterns and preferences regarding Amul dairy whitener and other brands. It collects demographic details of respondents and gathers feedback on factors influencing their purchase decision like price, quality, taste, packaging and availability.

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    consumer,perception, questionnaire, topic releted to consumer perception

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    Questionnaire on consumer perception

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    The document is a questionnaire for a study on consumer perception and market potential of Amul dairy whitener in Guwahati. It contains 19 questions seeking information from respondents on their awareness, consumption patterns and preferences regarding Amul dairy whitener and other brands. It collects demographic details of respondents and gathers feedback on factors influencing their purchase decision like price, quality, taste, packaging and availability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views3 pages

    Questionnaire On Consumer Perception

    Uploaded by

    Siddhartha Neog
    The document is a questionnaire for a study on consumer perception and market potential of Amul dairy whitener in Guwahati. It contains 19 questions seeking information from respondents on their awareness, consumption patterns and preferences regarding Amul dairy whitener and other brands. It collects demographic details of respondents and gathers feedback on factors influencing their purchase decision like price, quality, taste, packaging and availability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3
    At a glance
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    The key takeaways are that the document content is a questionnaire about consumers' perceptions and purchasing decisions related to Amul dairy whitener. It aims to understand awareness, preferences, and factors influencing the choice of dairy whitener brands.

    The purpose of the questionnaire is to collect information from consumers to aid in a study about consumers' perception and market potential of Amul dairy whitener in Guwahati for an MBA project.

    The main factors consumers consider when purchasing dairy whitener are price, quality, taste, availability, and packaging.

    QUESTIONNAIRE

    Dear Sir/Maam, I am a student of MBA 4th semester of North-Eastern Regional Institute of Management (NERIM), Guwahati (affiliated to Dibrugarh University and approved by AICTE, New Delhi). As a part of our course curriculum, I am doing a project entitled, Consumers perception and market potential of Amul dairy whitener in Guwahati. I would be grateful to you if you kindly spare some of your valuable time to fill up the questionnaire. This would be of immense help for me in carrying out my study. At the same time I assure you that all relevant information provided by you will be kept strictly confidential and it will be used for academic purpose only. With regards, Siddhartha Neog MBA 4th Semester NERIM, Guwahati Part A: 1) Name of the respondent:... 2) Gender: (a) Male [ ] 3) Age: (a) Under 20 yrs [ ] (e) 36-40 yrs [ ] (b) Female [ ] (b) 20-25 yrs [ ] (c) 26-30 yrs [ ]

    (d) 31-35 yrs [ ]

    (f) Above 41 yrs (b) Business [ ] (c) Student [ ] (d) Other [

    4) Occupational status: (a) Service [ ] ] Part B: 1) Are you aware of Amul dairy whitener?

    (a)Yes

    [ ]

    (b) No [ ]

    2) How did you come to know about Amul dairy whitener? (a) Broadcasting media [ ] (e) Hoardings/Glow signs [ ] 3) Which brand of dairy whitener are you consuming? (a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ] 4) Which of the following factors you consider while purchasing dairy whitener? (a)Price (b) Quality (c) Taste (d) Availability (e) Packaging (b) Print media [ ] (c) Retailer [ ] (d) Word of mouth [ ]

    5) Do you agree that Amul dairy whitener is costly compared with other brands? (a) Strongly disagree

    (d) Agree

    (b) Dis-Agree (e) Strongly agree

    (c) Neither agree nor disagree

    6) Quality of Amul dairy whitener is:

    (a) Excellent (b) Better (c) Good

    (d) Fair

    (e) Poor

    7) How much are you satisfied with the taste of Amul dairy whitener? (a) Highly satisfied [ ] (b) Satisfied [ ] (c) Neither satisfied nor dissatisfied [ ] (d) Dissatisfied [ ] (e) Highly dissatisfied [ ]

    8) Do you feel that Amul dairy whitener enhances the richness of Tea/Coffee? (a) Yes [ ] (b) No [ ]

    9) Which size of Amul dairy whitener you prefer? (a) 250gm [ ] (b) 500gm [ ] (c) 1kg [ ]

    10) Rate the following in respect of Amul dairy whitener: Particulars Quality Price Availability Taste Packaging Very poor Fair Good Better Excellent

    11) How do you differentiate Amul dairy whitener from other brands? (Tick any one)

    (a) Quality [ ]

    (b) Taste [ ]

    (c) Price [ ] (d) Availability [ ] (e) Packaging [ ]

    12) Which brand comes to your mind when you think of dairy whitener? (a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]

    13) How important are the following factors important in your decision making for purchasing dairy whitener? Factors Very important Fairly Important Less important Not at all important Quality Price Taste Availability Offers and schemes

    14) Do you consume package milk along with dairy whitener? (a) Yes [ ] (b) No [ ]

    15) Are you planning to switch over to package milk from dairy whitener? (a) Yes [ ] (b) No [ ]

    16) Do you prefer package milk over dairy whitener? (a) Yes [ ] 17) If yes, then why? 18) Would you like to refer others to purchase Amul dairy whitener?
    (a) Yes [ ] (b) No [ ] 19) Any suggestion(s) for Amul dairy whitener:

    (b) No [ ]

    Date: Place:

    (THANK YOU)
    3

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