Community Assessment Tools: A Companion Piece To Communities in Action
Community Assessment Tools: A Companion Piece To Communities in Action
Community Assessment Tools: A Companion Piece To Communities in Action
Assessing your communitys strengths and weaknesses is an important rst step in planning an eective service project. By taking the time to learn about your communitys issues, your club can discover new opportunities for service projects and prevent the duplication of existing community assets. Communities in Action (605A) provides detailed guidelines for conducting eective community assessments. The following tools can be used in conjunction with an assessment to ensure that your project will meet community needs and make the best use of available resources. Clubs can adapt these inexpensive assessment options to t their communities.
1. Survey
A survey is one of the best known and most popular methods of assessing a communitys strengths and weaknesses. Surveys can be simple, targeting only a small group of community stakeholders, or complex, sampling large segments of a population. An eective community survey can reveal a wealth of useful and easily quantiable information and is a good option for many projects. Careful planning is one of the most important aspects of a successful survey. The design of most surveys begins with a statement of purpose, or why the survey is being conducted. This statement will help you determine what types of questions to ask, how the survey should be administered, and who should be asked to take it. In general, its best to keep a survey short, with easy-to-understand questions. Also consider how the survey will be delivered. A surveys design will change depending on the method of delivery (phone, mail, email, website, in-person interview). Keep in mind how the people you want to reach tend to communicate. If few people in your community have Internet access, you might use a paper survey and consider conducting it at a common gathering point like a restaurant or a market. You may need to combine several delivery methods to get a clear picture of the community. Test your survey on a small group of people before distributing it to your target audience. This will help you identify poorly worded questions or aws in the surveys design that might result in inaccurate information.
Interviewing Tips
Give survey participants enough time to answer questions thoroughly. Listen carefully to participants responses, and respect their opinions. Avoid overly personal questions that may make respondents uncomfortable and less willing to participate. Assure respondents that their answers are condential, and maintain that condentiality.
Sample survey
Next month, the City Council will decide what to do with the vacant lot on the corner of South Street and West Street. As a member of the neighborhood affected by this decision, please take a moment to complete the following survey to let the City Council know how you think the land should be used. 1. How would you feel about these possible uses for the lot? (Circle the number that corresponds to your feelings about each use.)
Very unhappy Unhappy Neither happynor unhappy Happy Very happy
No change Dog park Childrens playground Community garden Sports park Library Given to the school Community center Commercial use Residential use
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5
2. How strongly do you agree with the following statements? (Circle the number that best matches your level of agreement.) Neighborhood residents should . . . Contribute nancially to help develop the vacant lot Volunteer their time to help develop the vacant lot Not have to contribute anything to develop the vacant lot Contribute construction materials to help develop the vacant lot 3. What concerns do you have about the development of the vacant lot?
Strongly disagree Disagree Agree Strongly agree
1 1 1 1
2 2 2 2
3 3 3 3
4 4 4 4
4. How should the City Council keep residents informed of progress on the development of the vacant lot? (check all that apply) Hold regular community meetings Include progress reports in the daily newspaper Send quarterly progress reports to each resident Post progress reports in public buildings Post progress reports on the citys website
5. Additional comments:
6. How long have you been a resident of the neighborhood? 7. Age: 8. Gender: Female Male
years
months
Thank you for completing our survey. Please place this form in one of the collection bins before you leave.
2. Asset Inventory
An asset inventory is a technique for collecting information about a community through observation. Its similar to a shopkeeper taking stock of merchandise, but instead of cataloguing products in a store, community members catalogue assets in their community. It works best when conducted at a community meeting or gathering. To conduct the inventory, small teams of participants walk around their community identifying people, places, and things they think are valuable. Team members then discuss their choices, create a list for the team, and share it with the larger group.
Procedures 1. Introduce yourself and explain the purpose of your assessment. (5 minutes) 2. Randomly divide participants into groups of four to six. (5 minutes) 3. Ask each group to take a few minutes for introductions and to choose a team leader who will keep track of time, make sure the group stays on task, and report back to the larger group at the end of the meeting. (5 minutes) 4. Give participants a brief overview of the activity. Explain that they will be walking around the community to identify items they think are important to the community. If necessary, provide examples of community assets. Be sure to explain that each group member should identify at least one item. (5 minutes) 5. Distribute the activity materials to participants. (2 minutes) 6. Have group leaders take their teams out into the community to identify assets. (20-30 minutes) 7. After groups return, ask them to discuss their ndings among themselves. Visit each group during the discussion period to monitor its progress and answer questions. (10 minutes) 8. Ask each group to develop a list of 5 to 10 assets they think are most important to the development of the community. (15 minutes) 9. Invite group leaders to briey share their lists and explain choices. Record the lists on a chalkboard or dry-erase board. (10 minutes) 10. Discuss the assets that groups had in common. Why were these items considered important? Did any groups identify dierent items? If yes, why were these items chosen? (30 minutes) 11. Collect all the lists and keep them for reference when evaluating your asset inventory. Variations Divide participants into groups by gender, age, or profession to reveal dierences in the way dierent groups view the community. Or hold separate asset inventory sessions where you invite only men, only women, or only young people. If youre short on time, you might skip the walk around the community.
3. Community Mapping
Community mapping is used to reveal peoples dierent perspectives about a community. It requires few resources and little time and can be adapted for participants of virtually any age or educational background. In this facilitated activity, individuals or groups of participants draw a map of their community, marking certain points of importance and noting how often they visit these places. A facilitator leads a discussion about the maps, while another facilitator records the discussion. Community mapping can be conducted at both informal community gatherings and at meetings to which community stakeholders are invited.
3. Have group members introduce themselves to one another. (3 minutes) 4. Distribute markers and ip-chart paper to each group, telling participants theyll be drawing a map of their community. (3 minutes) 5. Ask participants to identify a central place in the community to help orient everyones maps. (5 minutes) 6. Ask each group member to mark his or her place of residence on the map. (5 minutes) 7. Ask participants to continue adding places of importance to them, such as markets, religious centers, schools, community centers, parks, businesses, elds, water sources, government oces, health clinics, police stations, and recreational areas. Visit each group briey to monitor progress and answer questions. (15 minutes) 8. Ask each group to choose two or three of the following categories and add those places to their map: (5 minutes) a. Places where they spend the most time, using dierent colors to indicate daily, weekly, monthly, or yearly visits b. Places where they enjoy and dont enjoy spending time, indicated by dierent colors of markers c. Places, organizations, and institutions that are most important to each group, indicated by a series of marks (checks, stars, Xs) d. Places they would like to add to the community, indicated by sticky notes or small squares of paper 9. Ask each group to briey discuss its map, including the additional places identied. (10 minutes) 10. Bring the groups together and ask a representative from each to share the groups map. (5 minutes) 11. In the large group, discuss all the maps. What are the dierences between them? Why are there dierences? Are there any similarities between the maps? If so, why? Have another facilitator record peoples comments. (15 minutes) 12. Collect the maps at the end of the activity. Variations Have groups tour the community before drawing their maps. At the end of the activity, place a blank piece of paper next to each map to enable participants to oer comments on one anothers maps.
Procedures 1. Introduce yourself and explain the purpose of the assessment. (5 minutes) 2. Ask everyone to take a moment to think about all the activities he or she does each day, such as household chores, work, and recreation. (5 minutes) 3. Ask participants to write down their schedule on a typical day. (10 minutes) 4. Divide participants into groups of four to six, based on gender. (5 minutes) 5. Ask the members of each group to briey discuss what their schedules have in common. (10 minutes) 6. Ask each group to develop a generic daily schedule. (10 minutes) 7. Bring everyone together and ask a spokesperson from each group to briey describe his or her groups daily schedule. (5 minutes) 8. Discuss the dierences and similarities between the groups schedules. (20 minutes) Ask: a. What are the dierences? b. What are the similarities? c. Why are there dierences? d. What could be done to reduce peoples workloads? e. What would be the best time of day for a meeting or training? 9. Collect everyones daily schedules for reference, keeping them separated by group. Variation Create daily schedules for dierent members of the community. For example, you might have a group of students and a group of business professionals compare their schedules.
5. Seasonal Calendar
This activity reveals changes in seasonal labor supply and demand, household income patterns, food availability, and demands on public resources, such as schools, mass transit systems, and recreational facilities. In this facilitated activity, a group of community members is divided into smaller groups based on age, gender, or profession. A facilitator asks each group to identify dierent tasks members must do at dierent times of the year (related to paid and unpaid work, social events, educational activities, family health, and environmental changes) and plot them on a timeline, which they then share with the other groups. The facilitator leads a discussion in which participants examine the dierences. These results can be used to determine the best times of the year to begin certain projects and to consider how projects will aect dierent groups of people.
Procedures 1. Introduce yourself and explain the purpose of your assessment. (5 minutes) 2. Divide participants into groups of four to six, and distribute several sheets of ip-chart paper and markers to each group. 3. Ask groups to draw a timeline starting from the month they consider the beginning of the year, with each month labeled along the top of the timeline. (10 minutes) 4. Ask groups to use dierent-colored markers to indicate when dierent seasons begin. For example, the rainy season might be marked in green, the dry season in yellow, and the storm season in black. (15 minutes) 5. Ask each group to mark activities that take place throughout the year. For example, they might indicate when local schools are in session, major holidays occur, crops are being planted or harvested, the most food is available, people tend to fall ill. Encourage them to include as many major activities they can think of. (15 minutes) 6. Ask groups to use dierent symbols to indicate who performs each activity and the level of activity involved. For example, a dotted line might indicate an activity that requires little work, a thin line a moderate level of work, and a thick line an intense level of work. (15 minutes) 7. Ask groups to look at the patterns and discuss the following questions: (15 minutes) Are some times of the year busier than others? Are there times of the year when certain people are busier than others? Are there times of the year when people are vulnerable to environmental changes (e.g., extreme temperatures, drought, ooding, patterns of infectious disease)? What are the most important times of the year in the community (e.g., public holidays, festivals, labor cycles)? 8. Have a representative from each group present its calendar to the whole group, and facilitate a discussion of the similarities and dierences. (15 minutes) Variation Divide participants by age or gender to reveal age- and gender-based dierences in peoples seasonal routines.
6. Community Cafe
A community cafe creates the atmosphere of a restaurant or cafe in which small groups of people from the community discuss issues raised by facilitators. It can be both an entertaining event for Rotarians and a unique way to learn about a community by engaging stakeholders in a direct dialogue. Each table has a host, or facilitator, who guides discussions on a particular topic. Participants move from table to table after a certain amount of time. As each issue is discussed, major ideas are recorded by the hosts, who report the most common ideas from their discussions to the cafe maitre d, or head facilitator. Clubs can use these ideas to determine what projects to undertake in their communities.
transport from one table to another. Create an environment in which participants will feel comfortable and free to discuss issues as though they were at a dinner with friends. Send invitations, clearly describing the purpose of the event. Materials Invitations Food, beverages, and utensils (if needed) Enough tables and chairs to allow for a different discussion topic at each table Pens or pencils for each table host Notepads for each table host Procedures 1. Before participants arrive, make sure your food, tables, and hosts are in place. (15-30 minutes) 2. Greet participants as they arrive, encourage them to get food and drink, and seat them at discussion tables. (15-30 minutes) 3. Once everyone has arrived, introduce yourself and explain the purpose of your assessment and the procedures for the discussions. (5-10 minutes) 4. Have the table hosts start their discussions, taking notes and facilitating the discussion. 5. Every 20 minutes, have participants switch tables to discuss a dierent issue or topic. Before the discussion begins, have each table host summarize the main points from the previous groups discussion. Continue the process until everyone has discussed each topic. 6. Ask each host to share with the entire group a summary of the major ideas discussed at his or her table. (15-20 minutes) 7. Thank participants for attending. (5 minutes) 8. Meet briefly with all the hosts to discuss what they learned and observed. Collect the notes from each table and summarize the major themes. (10-20 minutes) 9. Send your summary report to participants after the event. Variations Keep tables together and have each table host discuss a dierent topic every 20 minutes. Have one participant at each table serve as table host.
7. Focus Group
A focus group is a carefully planned discussion used to determine a communitys preferences and opinions on a particular issue or idea. Conducting a focus group requires careful planning and someone skilled at facilitating discussions. Most focus groups consist of 5 to 10 diverse stakeholders. Participants are asked a series of carefully worded questions that focus on dierent issues in the community. An eective focus group will seem more like a job interview than a lively debate or group discussion. Though some clubs include a focus group at a club meeting, it can be more effective to conduct a focus group in a private setting, with one or two facilitators and someone to record participant responses.
Materials Name tags Pens or pencils for participants Notebooks for participants Chairs (arranged in a circle) Recording equipment, if available Refreshments Gift or honorarium for participants Procedures 1. Welcome participants as they arrive, but avoid talking about the topic of the focus group. (5-10 minutes) 2. Introduce yourself and explain the purpose of the focus group. (5 minutes) 3. Begin with a warm-up question before moving on to the main issue. Ask each participant to answer, and briey summarize his or her response. (10 minutes) 4. Introduce the main topic of discussion, and guide the discussion using your prepared questions. (15-30 minutes) 5. Allow each person time to answer. Listen carefully to the ideas expressed, asking for clarication if needed but avoiding confrontations or debates. 6. Summarize the main points discussed, and thank people for their participation. (10 minutes) Variation Try doing separate focus groups on the same issue with members of your club and non-Rotarians from the community. Are the responses the same or dierent?
8. Panel Discussion
A panel discussion is a guided exchange involving several experts on a specific subject. Panel discussions are carefully structured and typically involve a facilitator who asks panelists specic questions about the community or a particular issue. Often, city governments, nonprot or nongovernmental organizations, hospitals, and universities pay experts to collect and interpret detailed information about communities and the issues they face. Drawing on this expertise is an excellent way to learn about a community without having to invest a lot of time or money in a new community assessment. Before conducting a panel discussion, identify community members who are qualied to talk about particular issues and resources. Panels generally have four to six experts on a particular issue (for example, a discussion on community health might include a doctor from a local hospital, a health ocial from a government health oce, a professor from a local university who researches community health issues, and a community health care specialist from a local nonprot or nongovernmental organization). To get a broader view of the community, consider facilitating a series of panel discussions on dierent issues. Panel discussions are a powerful tool to raise the awareness of club members and to quickly learn about service opportunities from experts.
Carefully consider the discussion questions youll pose to the panel. Make arrangements to record the discussion or have someone take detailed notes. Materials A table and chairs arranged to face the audience Microphones and amplification equipment, if necessary Name tags for each panelist Overhead projector or other projection equipment (optional) Seating for audience members Procedures 1. Introduce the panelists and the discussion topic. (5 minutes) 2. Ask the prepared questions, giving each panelist an opportunity to speak. (30 minutes) 3. Open the oor to questions from the audience. (15-20 minutes) 4. Summarize the discussion, and thank panelists for their time. (5 minutes) Variation Hold expert panel discussions for each of Rotarys six areas of focus.
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605C-EN(112)