The Power of Color: What

The Power of Color: What

Does Your Color Say About
Does Your Color Say About
You?
You?
The COLOR CODE
The COLOR CODE
-
-
Taylor Hartman,
Taylor Hartman,
PhD
PhD
The purpose of the profile is to help
The purpose of the profile is to help
you identify your personality color
you identify your personality color
(or type), which is the most important
(or type), which is the most important
step in building accurate self
step in building accurate self
-
-
awareness.
awareness.
www.colorcode.com
www.colorcode.com
Taylor Hartman, Ph.D.
Taylor Hartman, Ph.D.

Taylor Hartman, Ph.D. is a native of

Taylor Hartman, Ph.D. is a native of
California and former professor at
California and former professor at
California State University, Long Beach,
California State University, Long Beach,
and has been coaching businesses and
and has been coaching businesses and
counseling individuals for over 30 years.
counseling individuals for over 30 years.
His work revolves around the simplicity in
His work revolves around the simplicity in
understanding the unique complexities of
understanding the unique complexities of
personality and relationships.
personality and relationships.

The Color Code

The Color Code

According to Hartman, there are 4 basic

According to Hartman, there are 4 basic

core
core

personality colors: Although you

personality colors: Although you
will have a
will have a

secondary
secondary

color that will

color that will
influence your personality also.
influence your personality also.

Red
Red

Blue
Blue

White
White

Yellow
Yellow
Introduction to the Color Code
Introduction to the Color Code

Life can be puzzling. Why are some people

Life can be puzzling. Why are some people
so easy to love, work for, work with,
so easy to love, work for, work with,
befriend, while others require constant
befriend, while others require constant
effort? What part do you play in making
effort? What part do you play in making
the relationships in your life work?
the relationships in your life work?
The Assessment
The Assessment

There are no right or wrong answers to the
There are no right or wrong answers to the
assessment, so do not be concerned with that.
assessment, so do not be concerned with that.

Try to be as honest as you can with your
Try to be as honest as you can with your
answers.
answers.

Add up your scores
Add up your scores

Your highest score will be your
Your highest score will be your

core color.
core color.

If there are 3 points or less between your
If there are 3 points or less between your
highest color score and your lowest color score;
highest color score and your lowest color score;
You are a WHITE.
You are a WHITE.
RED
RED
Motive
Motive
-
-
POWER
POWER

These are the POWER wielders. Power,

These are the POWER wielders. Power,
the ability to move from point A to point
the ability to move from point A to point
B, and get things done is what motivates
B, and get things done is what motivates
and drives these people. They bring great
and drives these people. They bring great
gifts of vision and leadership and generally
gifts of vision and leadership and generally
are responsible, decisive, proactive and
are responsible, decisive, proactive and
assertive.
assertive.
RED Personalities:
RED Personalities:
Core Motive
Core Motive
-
-
POWER
POWER
Seek Productivity Seek Productivity
Need to Look Good to Need to Look Good to
Others Others
Want their Own Way Want their Own Way
Selfish Selfish
Workaholics Workaholics
Like to be Right Like to be Right
Want Respect More Than Want Respect More Than
Love Love
Appreciate Admiration Appreciate Admiration
Resist Being Forced to Do Resist Being Forced to Do
Something Something
Confident Confident
Arrogant Arrogant
Insensitive Insensitive
Value What Gets THEM Value What Gets THEM
Ahead Ahead
Visionaries Visionaries
Proactive Proactive
~REDS~
~REDS~

Winning isn
Winning isn

t
t
everything
everything

It
It

s
s
the ONLY thing!
the ONLY thing!

Working With A Red

Working With A Red
DO:
DO:

Be Precise
Be Precise

Be Factual
Be Factual

Be Direct
Be Direct

Present Issues Logically

Present Issues Logically

Demand Their Attention and Respect

Demand Their Attention and Respect

Be Productive and Efficient

Be Productive and Efficient

Verbalize Your Feelings

Verbalize Your Feelings

Do Your Homework
Do Your Homework
Working With a RED
Working With a RED
DON
DON

T:
T:

Show Fear
Show Fear

Don
Don

t Ask If You REALLY Don

t Ask If You REALLY Don

t Want To
t Want To
Know
Know

Do Not Take Abruptness Personally

Do Not Take Abruptness Personally

Embarrass Them
Embarrass Them

Be Slow and Indecisive

Be Slow and Indecisive

Be Emotional
Be Emotional

Attack Them Personally

Attack Them Personally
RED Personalities
RED Personalities
BLUE
BLUE
Motive
Motive
-
-
INTIMACY
INTIMACY

These are the do

These are the do
-
-
gooders. Intimacy,
gooders. Intimacy,
connecting, creating quality relationships
connecting, creating quality relationships
and having purpose is what motivates and
and having purpose is what motivates and
drives these people. They bring great gifts
drives these people. They bring great gifts
of quality and service and are generally
of quality and service and are generally
loyal, sincere and thoughtful.
loyal, sincere and thoughtful.
BLUE Personalities:
BLUE Personalities:
Core Motive
Core Motive
-
-
Intimacy
Intimacy
Motivated by Intimacy Motivated by Intimacy
Need to be Understood Need to be Understood
and Appreciated and Appreciated
Need to Connect Need to Connect
Personally With Others Personally With Others
Quality Quality- -Based Based
Loyal Loyal
Love to Serve Love to Serve
Give Freely Give Freely
Dependable Dependable
Have Strong Code of Have Strong Code of
Ethics Ethics
Honest Honest
Thoughtful Thoughtful
Worry Worry- -Prone Prone
Moody Moody
Self Self- -Righteous Righteous
Analytical Analytical
Expect Honesty From Expect Honesty From
Others Others
~BLUES~
~BLUES~

If you love someone,

If you love someone,
set them free. If they
set them free. If they
come back, they
come back, they

re
re
yours: if not, hunt
yours: if not, hunt
them down and kill
them down and kill
them!
them!

Working With A BLUE

Working With A BLUE
DO:
DO:

Be Sincere
Be Sincere

Make Genuine Effort

Make Genuine Effort

Be Understanding
Be Understanding

Appreciate Them
Appreciate Them

Be Kind
Be Kind

Be Committed
Be Committed

Be Loyal
Be Loyal

Limit Their Risk Level

Limit Their Risk Level
Working With A Blue
Working With A Blue
DON
DON

T:
T:

Make Them Feel Guilty

Make Them Feel Guilty

BE Rude or Abrupt
BE Rude or Abrupt

Promote Too Much Change

Promote Too Much Change

Abandon Them
Abandon Them

Demand Perfection
Demand Perfection

Expect Spontaneity
Expect Spontaneity

Push Them To Make Quick Decisions

Push Them To Make Quick Decisions
BLUE Personalities
BLUE Personalities
WHITE
WHITE
Motive
Motive
-
-
PEACE
PEACE

These are the peacekeepers. Peace, or the

These are the peacekeepers. Peace, or the
absence of conflict, is what motivates and
absence of conflict, is what motivates and
drives these people. They bring great gifts
drives these people. They bring great gifts
of clarity and tolerance and are generally
of clarity and tolerance and are generally
kind, adaptable, good listeners.
kind, adaptable, good listeners.
WHITE Personalities:
WHITE Personalities:
Core Motive
Core Motive
-
-
PEACE
PEACE
Motivated by Peace Motivated by Peace
Seek Independence Seek Independence
Require Kindness Require Kindness
Resist Confrontation Resist Confrontation
Feeling Good is More Feeling Good is More
Important than Being Important than Being
Good Good
Quiet by Nature Quiet by Nature
Process Deeply Process Deeply
Objective Objective
Great Listeners Great Listeners
Respectful Respectful
Need Alone Time Need Alone Time
Refuse to be Controlled Refuse to be Controlled
Resent Demands Resent Demands
Don Don t Easily Reveal t Easily Reveal
Feelings Feelings
Even Even- -Tempered Tempered
Diplomatic Diplomatic
Silently Stubborn Silently Stubborn
~WHITES~
~WHITES~

I finally got it
I finally got it
together
together

but I forgot
but I forgot
where to put it.
where to put it.

Working With A WHITE

Working With A WHITE
DO:
DO:

Be Kind
Be Kind

Be Accepting and Open

Be Accepting and Open

Be Supportive
Be Supportive

Look For NON

Look For NON
-
-
VERBAL Clues to Their
VERBAL Clues to Their
Feelings
Feelings

Provide Structure
Provide Structure

Leave Them Alone to Think

Leave Them Alone to Think

Listen to Them
Listen to Them
Working With A WHITE
Working With A WHITE
DON
DON

T
T

Don
Don

t Be Aggressive
t Be Aggressive

Don
Don

t Always Expect an Immediate Answer

t Always Expect an Immediate Answer

Be Cruel or Domineering
Be Cruel or Domineering

Demand Conformity
Demand Conformity

Overwhelm Them
Overwhelm Them

Force Confrontation
Force Confrontation
WHITE Personalities
WHITE Personalities
YELLOW
YELLOW
Motive
Motive
-
-
FUN
FUN

These are the fun lovers. Fun, or the joy

These are the fun lovers. Fun, or the joy
of doing something fun just for the sake
of doing something fun just for the sake
of doing it, is what motivates and drives
of doing it, is what motivates and drives
these people. They bring great gifts of
these people. They bring great gifts of
enthusiasm and optimism and are
enthusiasm and optimism and are
generally charismatic, spontaneous, and
generally charismatic, spontaneous, and
sociable.
sociable.
YELLOW Personalities:
YELLOW Personalities:
Core Motive
Core Motive
-
-
FUN
FUN
Motivated by Fun Motivated by Fun
Inviting Inviting
Embrace Life Like a Party Embrace Life Like a Party
Extremely Sociable Extremely Sociable
Love Playful Interaction Love Playful Interaction
Highly Persuasive Highly Persuasive
Seek Instant Gratification Seek Instant Gratification
Need Adoration Need Adoration
Crave Adventure Crave Adventure
Curious by Nature Curious by Nature
Spontaneous Spontaneous
Need to be Praised Need to be Praised
Carefree Carefree
Sensitive Sensitive
Alert of Others Agendas Alert of Others Agendas
Good Hearted Good Hearted
Need to Look Good Need to Look Good
Socially Socially
Friendships are High Friendships are High
Priority Priority
Happy Happy
Engaging of Others Engaging of Others
~YELLOWS~
~YELLOWS~

I get enough
I get enough
exercise just
exercise just
pushing my
pushing my
luck!
luck!

Working With A YELLOW

Working With A YELLOW
DO:
DO:

Be Positive and Upbeat

Be Positive and Upbeat

Promote Creative Outlets

Promote Creative Outlets

Be Fun and Light

Be Fun and Light
-
-
Hearted
Hearted

Touch Them Physically (we like hugs!!)

Touch Them Physically (we like hugs!!)

Accept Their Playful Teasing

Accept Their Playful Teasing

Allow For Verbal Expression

Allow For Verbal Expression

Remember They Hold Feelings Deeply

Remember They Hold Feelings Deeply
Working With A YELLOW
Working With A YELLOW
DON
DON

T:
T:

Don
Don

t Try to Control Them

t Try to Control Them

Never Tell Them How to Act

Never Tell Them How to Act

Ignore Them
Ignore Them

Demand Perfection
Demand Perfection

Classify Them As Lightweight

Classify Them As Lightweight

Forget They Have

Forget They Have

Down
Down
-
-
Times
Times

Too
Too

Be Unforgiving
Be Unforgiving
YELLOW Personalities
YELLOW Personalities
What
What

Color Code
Color Code

Personalities
Personalities
Make the Best Leaders?
Make the Best Leaders?

Think about and discuss how each

Think about and discuss how each
personality type can
personality type can
exercise
exercise
power
power
positively and effectively.
positively and effectively.

Why do you think knowing a person

Why do you think knowing a person

s
s
core
core
motive
motive
matters?
matters?