Questionnaire
Questionnaire
Questionnaire
NAME:
AGE:
GENDER:
2.
4. Name the car brand that comes to your mind when you hear the following
words:
Das Auto
Sunny
Cruise
5. How likely are you to continue to choose/repurchase Volkswagen car?
NOT AT ALL LIKELY
SOMEWHAT LIKELY
FULLY LIKELY
SOMEWHAT LIKELY
FULLY LIKELY
Agree
Neutral
Disagree
Strongly
Disagree
8. Please indicate (with a tick) the car brands that you currently own, plan to buy
in the future or
Plan to continue buying in the future
Currently Own Plan to buy
Will buy again Wont buy
Volkswagen
Honda
Hyundai
Others
9. At what price would you consider the cars to be so expensive that you would
not consider buying it? (In lakhs INR)
3
10
15
20
10. At what price would you consider the cars to be priced that you would feel
the quality couldnt be very good?
3
5
8
10
15
20
11. At what price would you consider the cars starting to get expensive, so that it
is not out of the question, but you would have to give some thought to buying it?
5
10
15
20
22
12. At what price would you consider the cars to be a bargaina great buy for
the money?
3
12
15
13. Although people may not always buy their favourite brands, most people do
have a favourite brand. Which brand is your favourite?
Volkswagen
Honda
Hyundai
Others
14. Which is the last brand of car that you have purchased?
Volkswagen
Honda
Hyundai
Others
15. Would you consider buying Volkswagen car in your next purchase?
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
16. Would you consider buying Honda car in your next purchase?
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
17. Would you consider buying Hyundai car in your next purchase?
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
18. How likely are you to consider a brand, which you previously considered
expensive, if it
NOT AT ALL LIKELY
SOMEWHAT LIKELY
FULLY LIKELY
now comes with an easy payment options?
19. I would like to stick to the same brand in future rather than buying a new
brand?
Strongly
Agree
Agree
Neutral
SOMEWHAT LIKELY
Disagree
Strongly
Disagree
FULLY LIKELY
20. If in the future, price is expected to increase, how likely am I to buy this
brand?
Lubricant
Oils
Volkswage
Stereo
systems
Consumer
Electronic
s
Heavy
Vehicles
Constructi
on
Equipmen
t
Fashion
Accessori
es
n
Honda
Hyundai
Others
21. To which of the following product categories do you think the brand can be
extended?
22. Put an X against the box which conforms to your beliefs about the brand in
terms of its quality and price.
Volkswagen
Superior
Good Quality Acceptable
Quality Not
Quality
Quality
Acceptable
Price not a barrier
Price minor
barrier
Price sufficient
barrier
Price absolute
barrier
Honda
Superior
Quality
Good Quality
Acceptable
Quality
Quality Not
Acceptable
Superior
Quality
Good Quality
Acceptable
Quality
Quality Not
Acceptable
2. How much do you think advertisements have influenced you in believing that
Volkswagen is different from competitors?
1
2
3
4
5
Relevance
1. How much relevant is Volkswagen to you as compared to its competitors?
1
4. How satisfied are you after using the brand? (Only for Volkswagen owners)
1
5. How much does the brand fulfil your needs (the reason you choose this
brand)?
1
Knowledge
1. Are you aware of various cars of Volkswagen?
1
4. How much are you aware of the new products Volkswagen has launched?
1
6. How much are you aware of the promotion tolls (advertisements etc.) the
brand is using?
1
Esteem
1. Is Volkswagen a value for money brand?
1
Questionnaire analysis
Questions 4,5,6,7 measure the satisfaction, trust the customer has from
/on Volkswagen
Question 8 tries to measure the buying behaviour of the customers
towards Volkswagen, Honda and Hyundai.
Questions 9,10,11,12 are for the measurement of price sensitivity by Van
Westendorp procedure. In these questions we have tried to find the
optimum price for cars in different segments such as Polo and Vento.
Questions from 13- 20 measure brand loyalty but the answer for question
14 may be erroneous as the respondent might not be having a car
Question 21 measures the brand leveragability of Volkswagen
Question 22 measures the price quality perception of the respondents for
all the three brands
Question 23 28 measure the Differentiation aspect of Y&R
Question 29 35 measure the Relevance aspect of Y&R