UniKL BUSINESS PLAN

TECHNOPRENEURSHIP

UNIVERSITI KUALA LUMPUR

BUSINESS PLAN
MPU3232 Technopreneurship
(Semester September 2014)

Project Title:
_______________________
Team Name:
_______________________
Name of Member 1, Student ID, Program (Leader)
Name of Member 2, Student ID, Program
Name of Member 3, Student ID, Program
Name of Member 4, Student ID, Program
Name of Member 5, Student ID, Program
Name of Member 6, Student ID, Program
Tel : 03-2175 4000
Fax : 03-2175 4441
Mobile : 01X-XXX XXXX (Leader)
E-mail : [email protected] (Leader)

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Contents
Section 1.0 EXECUTIVE SUMMARY.

Section 2.0 INTRODUCTION TO THE COMPANY.

2.1 Company Background..

2.2 Business Project Background..
2.2.1 Technical Aspect: Product/ Service/Technology Overview
2.2.2 Products or Services Offered
2.2.3 Market Needs (Demand)
2.2.4 Degree of Innovation
2.2.5 Feasibility and Profitability
2.2.6 Core Technologies
2.2.7 Current Development or R&D Status
2.2.8 Product Strategy for Current or Future Products
2.2.9 Intellectual Property
2.3 Project Location.
2.4 Factory Building.
2.5 Machine/Vehicle/Equipment
2.5.1 Existing Machine/Vehicle/Equipment
2.5.2 Proposed Machine/Vehicle/Equipment
2.6 Current Capacity and Projection Capacity.
2.7 Raw Material/Others important input..
2.8 Production Process
2.9 Quality Control and Pollution.
2.10 Technology Transfer
2.11 Gantt Chart
Section 3.0 MARKETING PROGRAM

3.1 General Marketing Aspect

3.2 Target Market.
3.3 Benefits and Customer Value..
3.4 Main Competitors...
3.5 SWOT Analysis......
3.6 Growth Strategies to Compete the Competitors...
Section 4.0 MANAGEMENT TEAM

4.1 Company Organisation.

4.2 Directors name and background
4.3 Main Staff name and background
4.4 Justification on Management Team...
Section 5.0 FINANCIAL PROJECTION.

5.1 Financial Overview.

5.2 Financial Justification....
Section 6.0 CONCLUSION..

Section 7.0 APPENDICES...

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Section 1.0 EXECUTIVE SUMMARY

The business description,

product or service,
the value to the customer,
the relevant markets,
competition, operations,
risk/opportunities,
management expertise,
financial and capital requirements,
source of fund,
used fund and
Possible return on investment.

The reader should be able to read and comprehend the summary

in ten minutes. (The summary, between one or three pages
length)
___________________________________________________
Section 2.0 INTRODUCTION TO THE COMPANY
2.1 Company
Background

companys name,
Vision and Mission
percentage of Bumiputras share,
date of registration,
date of operation,
companys registration number,
correspondence address,
telephone number,
type of industry,
authorized capital,
paid-up capital,
No.

Name & IC No.

Position

Share Value
RM 000

Shareholder
status
NB
B

(* NB non Bumiputra, B Bumiputra)

Figure 2.1 Share holders information

companys other liabilities

Financial
Institution

Loan
amount &
date
approved

Asset
Financed

Interest
rate &
duration

Loan
balance
as at
current
date

Collateral

contact
number
of
person
incharge

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Figure 2.2 Companys other liabilities

(Note: Please choose information whichever are relevant
to your business)
2.2 Business
Project
Background

2.2.1

Technical Aspect: Product/Service/Technology Overview

a) Main product and future product.
b) Special specification of the product, characteristic of the
product, the shape and packaging. (Products photo)
c) The strength and the uniqueness of the product.

2.2.2

Product or Service Offered

2.2.3

Market Needs (Demand)

2.2.4

Degree of Innovation

2.2.5

Feasibility and Profitability

2.2.6

Core Technologies

2.2.7

Current Development or R&D Status

2.2.8

Product Strategy for Current or Future Products

2.2.9

Intellectual Property

2.3 Project
Location

Location (Location map) (Appendix)

Area and land status. (Land Title)(Appendix)
Price comparison if your company wanted to purchase the
property. If rental give a copy of tenancy agreement.
(Appendix)

2.4 Factory
Building

Type of existing building and new building company wanted to

built or purchase. (Bricks or wood material used)
Area, building status (Layout plan)
Development cost and cost comparison (at least 3
comparison) (Appendix)
Contractor or developer name and their experience.
Gantt chart.
If rental give a copy of tenancy agreement. (Appendix)

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

2.5 Machine /
Vehicle /
Equipment

2.5.1

Existing Machine/Vehicle/Equipment

Types of
machinery/
vehicles

Quantity

Capacity

% of
current
usage

Purchased
price (RM)

Types of
financing

Figure 2.3 Existing Machineries/Vehicle/Equipment

2.5.2

Proposed Machine/Vehicle/Equipment

Types of
machinery/
vehicles

Quantity

Capacity

% of
current
usage

Purchased
price (RM)

Types of
financing

Figure 2.4 Proposed Machineries/Vehicle/Equipment

Give justification of the new proposed machine/vehicle/
equipment. Why your company choose the machine (supplier
background, technical support, pricing comparison, name of other
company using the same machine. Company experience on the
machine if any or suppliers)
2.6 Current
Capacity and
Projection
Capacity

a) Current capacity and justification projected capacity.

b) Theoretical capacity, percentage of usage proposed and
projected quantities to be produced in 5 years time.

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

2.7 Raw
Material
Requirement /
Other
Important Input

Type

Quantity Required
per year

Price per
unit (RM)

Total
(RM)

Name and
location of
supplier

Total

Figure 2.5 Raw Material Requirement

Give justification cost per unit and resources of raw material
(import/domestic/recycle). Overall raw material status and
suppliers capability, price fluctuation and threat)
2.8 Production
Process

a) Flow chart of the product and explanation at every process.

Example:

Figure 2.6 Flowchart of Order Processing

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

2.9 Quality
Control and
Pollution

a) Quality control management system.

b) Department of Environment (DOE) procedure and regulation
required (if necessary)

2.10
Technology
Transfer

Technology supplier, term and condition in agreement.

2.11 Gantt
Chart

Start from the date approved

Figure 2.7 Gantt Chart
___________________________________________________

Section 3.0 MARKETING PROGRAM

3.1 General
Marketing
Aspect

a)
b)
c)
d)

Type and development of industry,

Main user.
Concurrent size of demand, 5 years forecast.
Supply status (import and domestic) for the past 3 years and
current.

3.2 Target
Market

a) Target market and basic selection,

b) List of customer.
Customers
Name &
Address

Requirement
per year (unit)

Supply by
applicant
(unit)

Market
duration

Market
Value (RM)

Total

Figure 3.1 List of Customer

3.3 Benefits
and Customer
Value
3.4 Main
Competitors

Details of unique selling points; what makes your product differ

from others that are currently, or will be in the market. Discuss the
function of your product/services and the value from which the
customer will gain.
Name & location

Brand

Annual
Production (Unit)

% Market share

Total

Figure 3.2 Competitors

Competitor background, operation date, capacity, pricing,
performance and their expansion planning.
3.5 SWOT

If possible, add this analysis.

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Analysis

Figure 3.3 SWOT Diagram

3.6 Growth
Strategies to
Compete with
Competitors

Strategies may involve aspects like quality, packaging, pricing,

distribution, promotion, credit terms, services, design or branding.
Example of technology and product development strategies:
- To have flawless mobilization
- To rapidly deploy the system integration
- To invest consistently in potential experts
- To exploit the ready infrastructure
- To work towards development
- To exploit the database
___________________________________________________

Section 4.0 MANAGEMENT TEAM

4.1 Company
Organisation

<Position>
<Name>
<Position>
<Name>

<Position>
<Name>

<Position>
<Name>

<Position>
<Name>

Figure 4.1 Organization Chart

4.2 Directors
Name and
Background

a)
b)
c)
d)
e)

Name
Age
Qualification,
experience,
Share hold from other company, value and percentage of
ownership.
f) Net asset value,
g) Specialization.
(Appendix)

4.3 Main Staff

Name and
Background

a) Name
b) Age
c) Qualification

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

d) Experience
e) Share hold from other company, value and percentage of
ownership.
f) Net asset value,
g) Specialization.
h) Number of permanent workers and contract workers.
(Appendix)
4.4
Justification on
Management
Team

Explain the credibility of the management team to run the

business.

___________________________________________________
Section 5.0 FINANCIAL PROJECTION
5.1 Financial
Overview

For convenience, you are suggested to use the sample financial

template given to you.
These includes:
1 1. P&L projections for 3 years (in RM)
2 2. Cash flow projections for 3 years (in RM)
3 3. Performa Balance Sheet for 3 years (in RM)
4 4. Major capital requirements or expenditure
5 5. Breakdown of sales (in detail)
6 6. Breakdown of R&D expenditure in detail
7 7. Last 3 Years Revenue and Profit after tax (should your
company already been in operation the last 3 years)
(Appendix)

5.2 Financial
Justification

Financial Qs to consider, or key questions that can be observed:

How will your revenues and expenses develop?

What assumptions underlie your financial planning?
What sources of capital are available to you to sustain
operations?

How will you realize profits?

What can an investor expect should they invest in your

company?
________________________________________________
Section 6.0 CONCLUSION
State the strength and potential of the project. Project risk and
solution to overcome the risk. Everything else that you wish to
include.
___________________________________________________
Section 7.0 APPENDICES

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject
lecturer, Dr Hamidon Katan (UniKL-MIIT).