Consumer Buying Behavior of J.K. Whtie Cement
Consumer Buying Behavior of J.K. Whtie Cement
Consumer Buying Behavior of J.K. Whtie Cement
ON
CUSTOMER BEHAVIOUR & CUSTOMER
SATISFACTION ABOUT J.K. WHITE CEMENT
Submitted for the partial fulfilment for the award
Of
Bachelor of Business Administration from
Chaudhary Charan Singh University, Meerut
2012-15
Submitted To:
SHANTI INSTITUTE OF TECHNOLOGY MEERUT
Submitted By:-
RAHUL KUMAR
BBA VI SEM
Roll No. 3396530
DEPARTMENT OF MANAGEMENT
SHANTI INSTITUTE OF TECHNOLOGY MEERUT
BATCH-2012-15
STUDENT DECLARATION
I, RAHUL KUMAR, student of BBA at SIT, Meerut hereby declare that the
project work entitled CUSTOMER BEHAVIOUR & CUSTOMER
SATISFACTION ABOUT J.K. WHITE CEMENT is compiled and
submitted under the guidance of Project Guide Mr. Rahul Sharma
H.O.D., BBA Department, SIT Meerut. This is my original work.
Date:
Place:
RAHUL KUMAR
BBA VI SEM
Roll No. 3396530
AKNOWLEDGEMENT
Presenting a Summer Training project of this type is an arduous task,
demanding a lot of time. I cannot in full measure appreciate and
acknowledgementthekindnessshownandhelpextendedbyvariouspersons
inthisendeavor.Iwillrememberallofthemwithgratitude.
Imust,however,especiallyRender&Myspecialsincerethankstowards
Mr. Avnish Pandey (Branch Manager, Depot Manager., Baghpat), for
givingmeachancetotakethisprojectandforhisvaluableguidance,which
helped me on all those points, which I needed to include in, with full
intensity.
My sincere thanks are also due to Project Guide Mr. Rahul Sharma
H.O.D., BBA Department , SIT Meerut fortheirsignificanthelpextended
forthesuccessfulcompletionoftheproject.IhighlythehelpIgotfrom
theminprovidingmeandlotofinformationregardingthefunctioningof
thisorganization.
I am really appreciative this organization (J.K. White Cement mills,
includingallemployees)forfullcooperation,supportandmotivationthat
theyextendedtomeincompletingmyprojecthere.
3
IamalwaysbeholdentomyGod,foralwaysbeingwithmeandshowingme
therightways,myfamily,foralwaysdoingfavorstomeandmyfriendsand
colleaguesconsistentlyhelpedwithencouragementandcriticismthroughout
theprojectwork,foralwaysliftingmysightstohighervision,raisingmy
personalitybeyondnormallimitationandforrealizingmemystrengthsand
potential,asIdidnotalwayswelcomeherexhortation,tryagain;youcan
dobetter.ButthisprojectowesagreatdealtoitandsodoI.
RAHULKUMAR
PREFACE
The motive behind this project is to know the consumer
satisfaction survey towards start White Cement. I researched about
companies and its effectiveness in the eye of customers. In this
project I analyze these strategy and done the survey and give some
recommendation and their benefits to increase their effectiveness.
CONTENTS
EXECUTIVE SUMMARY
COMPANY PROFILE
CONSUMERS BUYING BEHAVIOR
8
35
OBJECTIVE OF STUDY
57
RESEARCH METHODOLOGY
SWOT ANALYSIS
DATA ANLAYSIS
58
68
71
FINDINGS
79
LIMITATIONS
81
CONCLUSION
82
SUGGESTIONS
84
APPENDIX
98
BIBLIOGRAPHY
103
EXECUTIVE SUMMARY
COMPANY PROFILE
.K. Cement is an affiliate of the J.K. Organization, which was founded by
Lala Kamlapat Singhania. The J.K. Organization is an association of
industrial and commercial companies and has operations in a broad number
of industries.
grey cement. Our white cement plant was completed in 1984 with a capacity
of 50,000 tons. Our continuing modifications to the plant have increased its
production capacity to 300,000 tons as of September 30, 2005.
Today, J. K. Cement Ltd. is one of the largest cement manufacturers in
Northern India. We are also the second largest white cement manufacturer in
India by production capacity. While the grey cement is primarily sold in the
northern India market, the white cement enjoys demand in the export market
including countries like South Africa, Nigeria, Singapore, Bahrain,
Bangladesh, Sri Lanka, Kenya, Tanzania, UAE and Nepal.
Our access to high quality limestone reserves that are suitable for production
of white cement provides us with a competitive advantage. Based on
geological surveys conducted by independent agencies on our mines
between 1996 and 2001, our limestone reserves for both grey and white
cement are expected to meet our existing and planned limestone
requirements of 4.0 MnTPA of grey cement and 0.4 MnTPA of white
cement, for approximately 40 years.
Chairman
Dr. Singhania, our Chairman, holds a Master of Arts degree in Economics
and a PhD degree in Economics from Agra University. He has corporate
experience spanning 50 years. He has been associated with the Company as
its Promoter Director and has led our Company since its inception in 1994.
He is also the Chairman of JKSL, Juggilal Kamlapat Cotton Spg. & Wvg.
Mills Company Limited and J.K. Traders Limited. He has held the position
of Chairman of the Merchant Chambers of Uttar Pradesh and Employers
Association of Northern India.
10
He has also been the president of Uttar Pradesh Stock Exchange Association
Limited. He has been a director of Pradeshiya Industrial Investment
Corporation of Uttar Pradesh, UttarPradesh State Industrial Development
Corporation and the Uttar Pradesh State Sugar Corporation. Currently, he is
also the chancellor of Dayanand Shiksha Sansthan and the president of
Kanpur Education Society
Board of Directors
Key Management Personnel
11
12
13
Customer Satisfaction
of revenues and 26.7% of our adjusted EBITDA from our cement operations
in the six months ended September 31, 2005. Unlike grey cement, the white
cement industry in India is highly concentrated with the two largest players
accounting for the substantial majority of Indias production capacity.
Consequently, prices of white cement have been relatively less volatile and
sales of white cement have generated more stable cash flows for us even
during industry downturns in grey cement. We also believe our position as
the second largest producer of white cement in India, together with our
nationwide delivery network, significantly enhances the overall brand image
of JK Cement.
We have access to large reserves of limestone for both our grey and white
cement operations, which we believe are sufficient to sustain our operations
well into the future. Based on independent geological surveys of different
mines during 1996 to 2001, we believe that our limestone reserves are
16
India, and JK White (Camel), for white cement across India. Further, we
believe that our brand name and our reputation for consistently supplying
high quality products provide us with a competitive advantage in ensuring
that cement dealers carry our products.
believe that the extent of this network, and our relationships with our
dealers, enables us to market and distribute our cement widely and
efficiently.
was chosen by the World Bank and the Danish International Development
Agency as one of the four training centers in India to serve as the Regional
Training Center for Northern India. There are only four regional training
centers for the cement industry in India, and we believe our operation of the
training center provides us with access to state of art training aids, live
working models, and technical expertise developed by well known national
and international cement producers.
21
Our Nimbahera manufacturing facility was chosen by the World Bank and
the Danish International Development Agency as one of the four training
centers in India to serve as the Regional Training Center for Northern
22
India. There are only four regional training centers for the cement industry in
India, and we believe our operation of the training center provides us with
access to state of art training aids, live working models, and technical
expertise developed by well known national and international cement
producers.
23
Substantial Land for factory & colony have been acquired and the
entire factory & mining land will be procured by March07.
Orders have been placed for main plant & equipment, gear boxes and
other long delivery items Foundation stone laying ceremony was held on 8th
Dec.06 and civil work has started.
24
We manufacture white cement under the brand names J.K. White and Camel.
White cement is produced using a different quality of limestone and is
distinguished from grey cement by its white colour. Each ton of white
25
Flooring, for the manufacturing and laying of mosaic tiles and as tile fixing
grout, wall applications, such as decorative white cement paints and plain
and spray plasters; and
We sell white cement primarily in the Indian market. We also export white
cement to a number of countries, including South Africa, Nigeria, Singapore,
Bahrain, Bangladesh, Sri Lanka, Kenya, Tanzania, United Arab Emirates and
Nepal.
26
27
To ensure that every department of our every office encourages new &
better ideas and freedom of expressing the same, and cultivate a work
environment that rewards excellence in every employees chosen area of
work leading to a harmonious & fulfilling atmosphere.
To remain abreast and imbibe the latest technological trends for the
benefit of our customers.
18001:2005 Occupational Health and Safety for the white cement facility at
Gotan. The construction of our first most modern dry cement plant began in
1970
in
Nimbahera
in
Rajasthan.
Fiscal
Fiscal
ended
2003
2004
2005
September
30, 2005
570,464
718,572
912,419
493,211
Gotan
200,149
215,538
224,481
99,343
29
The production process for cement consists of drying, grinding and mixing
limestone and additives like bauxite and iron ore into a powder known as
raw meal. The raw meal is then heated and burned in a pre-heater and kiln
and then cooled in an air cooling system to form a semi-finished product,
known as a clinker. Clinker (95%) is cooled by air and subsequently ground
with gypsum (5%) to form Ordinary Portland Cement (OPC). Other forms
of cement require increased blending with other raw materials. Blending of
clinker with other materials helps impart key characteristics to cement,
which eventually govern its end use.
There are two general processes for producing clinker and cement in India :
a dry process and a wet process.
The basic differences between these processes are the form in which the raw
meal is fed into the kiln, and the amount of energy consumed in each of the
processes. In the dry process, the raw meal is fed into the kiln in the form of
a dry powder resulting in energy saving, whereas in the wet process the raw
meal is fed into the kiln in the form of slurry. There is also a semi-dry
30
process, which consumes more energy than the dry process but lesser than
the wet process.
The basic steps involved in the production process is set out below:
All J.K. Cement plants are dry process plants. Limestone is crushed to a
uniform and usable size, blended with certain additives (such as iron ore and
bauxite) and discharged on a vertical roller mill, where the raw materials are
ground to fine powder. An electrostatic precipitator dedusts the raw mill
gases and collects the raw meal for a series of further stages of blending. The
homogenized raw meal thus extracted is pumped to the top of a preheater by
air lift pumps. In the preheaters the material is heated to 750C.
Subsequently, the raw meal undergoes a process of calcination in a
precalcinator (in which the carbonates present are reduced to oxides) and is
then fed to the kiln. The remaining calcination and clinkerization reactions
are completed in the kiln where the temperature is raised to between
1,450C and 1,500C. The clinker formed is cooled and conveyed to the
clinker silo from where it is extracted and transported to the cement mills for
producing cement. For producing OPC, clinker and gypsum are used and for
producing Portland [Pozzolana] Cement (PPC), clinker, gypsum and fly
31
ash are used. In the production of Portland Blast Furnace Stag Cement
(PSC), granulated blast furnace slag from steel plants is added to clinker.
32
33
34
Due to the growth in the size of firms and markets, marketing decision
makers have been removed from direct contact with their customers.
Managers have had to turn to consumer research. They spend more money in
trying to learn : Who buys? How do they buy? When do they buy? Where do
35
Outside Stimuli
Buyer
respon
ses
Marketing
Other
Product
Economic
Buyer
Buyer
Product choice
Price
Technological
Characteristic
Decision
Brand choice
36
Place
Political
Promotion
Cultural
Process
Dealer choice
Purchase choice
Purchase
amount
MODEL OF BUYER BEHAVIOR
37
marketing and other stimuli entering the buyers black box and producing
certain responses. The stimuli are of two types. Marketing stimuli consists of
political and cultural. All these stimuli pass through the buyers black box
and produce the set of buyer responses : Product choice, brand choice, dealer
38
39
Cultural
Culture
Social
Reference
Personal
group
s
Age and life Psychological
Cycle
Subculture
stage
Motivation
Occupation
Family
Buyer
Perception
Learning
Social class
belief
Roles
&
attitude
and
status
40
behavior.
CULTURE:
SUBCULTURE:
41
specific identification & socialization for its members. Four types of sub
SOCIAL CLASS:
42
A persons reference groups are those groups that have a direct or indirect
stronger for products that will be visible to others whom the buyer respect.
(ii) FAMILY:
43
Husband-dominant
Wife-dominant
Equal
termed as roles & status. A role consists of the activities that a person is
44
( C ) PERSONAL FACTORS:
concept.
People change the goods and services; they buy over their life time. They eat
baby food in childhood, most foods in the young age and special diets in the
later year.
(ii) OCCUPATION:
45
(iv) LIFE-STYLE:
46
factors-
(1) Motivation
(2) Perception
(3) Learning
( E) BUYING ROLE:
For many products, it is easy to identify the buyer. Men buy shaving Cream,
Thus, we can distinguish several roles people may play in a buying decision.
47
Initiator
Decider
Buy.
Buyer
User
48
There are four types of consumer buying behavior based on the degree of
brands.
Significant
High involvement
Complex buying
Low involvement
Variety seeking buying
Differences
Behavior
behavior
Between brand
Few
difference Dissonance
between brand
reducing Habitual
buying behavior
49
behavior
buying
highly expressive.
When the consumers are highly involved in a purchase but see little
50
of salt.
51
for consumer promotion e.g. samples, coupons, cash refund offers, prices-
off,
premiums,
demonstration, contests:
52
organizations.
with sales promotion accepting for between 60-70% of the combined budget.
continue.
tool.
Product manager are under greater pressure to increase their current sales.
54
The rapid growth of sales promotion media (contests, coupon etc) has
is a danger that consumers will start tuning out, in which case coupons. and
will have to find ways to rise above the clutter, for instance, by offering
displays or demonstrations.
Sales promotions often attract the brand switches, because users of other
switches are primarily looking for low price, good value or premiums. Sales
56
promotion are unlikely to turn them into loyal brand users; Sales promotions
are used in markets of high brand users. Sales promotions are used in
markets of high brand similarity, produce a high sales response in the short
run but little permanent gain in market share. In markets of high brand
important issue for marketing managers is how to divide the budget between
Ten years ago marketing managers would decide what they needed to spend
mangers first estimate what they need to spend in trade promotion, then
what they need to spend in consumer promotion and whatever is left they
A study conducted by Brown has revealed the following: Sales promotion yield faster response in sales than advertising does.
Sales promotions do not tend to yield new, long term buyers in mature
markets because they attract mainly deal prone customers who switch
Loyal brand buyers tend not to change their buying patterns as a result
of competitive promotion.
58
a brand.
There is also evidence that price promotions do not permanently build total
category volume. They usually build short term volume that is not
budgets of market leaders. Nor can they obtain shelf space without offering
enlarge its share, but it is IT less effective for a category leader who growth
59
Sales promotion seems most effective when used together with advertising.
commercials were found to produce 15% more sales than similar displays
product.
Sales promotion tools are selected keeping in view the sales promotion
which are derived from more basic marketing objective d for the product.
60
The specific objectives set for sales promotion will vary with the type of
target market.
competitors brands.
For retailers objectives inducing retailers to carry new items and high level
and gaining entry into new retail outlets. For the sales force, objectives
The main sales promotion tools are designed for consumer promotion, trade
The main consumer promotion tools include samples, coupons, cash refund
offers, price packs, premiums, prizes, patronage awards, free trials, product
SAMPLES:
sample might be delivered door to door, sent in the mail, picket up in a store,
62
Sampling is the most effective and most expensive way to introduce a new
product.
COUPONS:
63
Cash refund duffers or rebates are like coupons except that the price
reduction occurs after the purchase rather than at the retail shop. The
64
OBJECTIVE OF STUDY
65
RESEARCH METHODOLOGY
Research Methodology is a systematic way, which consists of series of
actions or steps necessary to effectively carry out research and the desired
sequencing of these steps. The marketing research is a process of involves a
number of inter-related activities, which overlap and do rigidly follow a
particicular sequence. It consists of the following steps
1. Formulating the objective of the study
2. Designing the methods of data collection
3. Selecting the sample plan
4. Collecting the data
5. Processing and analyzing the data
6. Reporting the findings
66
Objective of Study
Research Design
Sample Design
Data Collection
Data analysis
Reporting of Findings
67
RESEARCH DESIGN
Research Design specifies the methods and procedures for conducting a
particular study. A Research Design is the arrangement of conditions for
collection and analysis of the data in a manner that aims to combine
relevance to the research purpose with economy in procedure. Research
Design is broadly classified into three types as
Exploratory Research Design
Descriptive Research Design
Hypothesis testing Research Design
On the basis of the objective of study, the studies which are concerned with
describing the character tics of a particular individual, or of a group of
individual under study comes under Descriptive Research Design.
68
69
70
SAMPLING UNIT
A sampling framework i.e. developed for the target population that will be
sampled i.e. who is to be surveyed.
Consumers
SAMPLE SIZE
It is the substantial portion of the target population that are sampled to
achieve reliable results.
100 ------- RESPONDENT (Customer)
SAMPLING PROCEDURE
The procedure to choose the respondents to obtain a representative sample, a
non-probability sampling technique is applied for the target market.
Non-Probability Sampling
It is a purposive sampling which deliberately chooses the particular units of
the universe for constituting a sample on the basis that the small mass that
they so select out of a huge one will be typical or representative of the
whole.
Judgment sampling: To select population members who are good prospects
for accurate information?
71
DATA COLLECTION
The data collection process is the predefined task that I have to undergo. The
data collection process starts right from the first day till the final day on the
field. During the whole period a list of different retailers scattered around
whole of the South Meerut gets visited on the regular basis. The main task is
to analyze the market potential, study of the market share of the company
and analyzing the competitors strategies.
72
collected for the study are Questionnaire A set of questionnaire is prepared for the
cause of collecting different information related to the predetermined objectives. The questionnaire prepared is in two
forms & targeted towards the doctors and chemists differently.
The format of questionnaire is structured and non-disguised.
Direct Personal Interview Under this method of collecting
data there is face-to-face context with the person from whom
the information is obtained. The data collected are from the
respective selected doctors and chemists visited regularly. The
pattern used is Structured and Indirect Interview.
73
SECONDARY DATA
Secondary data means data that are already available i.e., they refer
the data, which have already been collected and analyzed by someone else.
When the researcher utilizes secondary data, then he has to look into various
sources from where he can obtain them, IN this case he is certainly not
confronted with the problems that are usually associated with the collection
of original data. Secondary data may either be published data or unpublished
data. Usually published data are available in:
Various publications of the central, state and local governments;
Various publications of foreign government or of international bodies
and their subsidiary organization;
Technical and trade journals:
Books, magazines and newsWhite Cements;
Reports and publications of various associations connected with
business and industry, banks, stock, exchanges etc.;
Reports prepared by research scholars, universities, economists etc.
In different fields, and
74
75
SWOT ANALYSIS
STRENGTH
J.K. White Cements strategies are more interested in expanding the
market than wresting share away from other players.
J.K. White Cement decided to be a value driver, selling novel product
benefits.
J.K. White Cement applied unique insight across product markets,
including consumer electronics, where people hadnt imagined that health
had any relevance (like offering ACs with health air system with anti
fungus, electrostatic and deodorizing and anti-bacteria filters so that AC
which was previously just a cooling machine, is low wanted by people to
improve the aesthetics of the room, give them status, be easy to operate
and improve health.
And this due to the accurate presentation by effective advertisements the
Indian consumers is beginning to judge all sort of machines by what they
mean for a healthful life style.
J.K. White Cement a technological brand as compared to others which
launched a whole range of household products simultaneously and
76
because of the strategy the customers had been benefited with the
consciousness of concept of health who receive it in the from of quality
healthful products and also are new conscious enough the judge their
machines vide this parameter.
Operating with a consumers perspective is a matter of routine at J.K.
White Cement keep on asking ridiculous questions and then figuring out
how much to deliver.
WEAKNESS
J.K. white cement has less no of retailers.
Less force it has less no. of marketing personnel.
It has planned for setting up of new plants where their competitor has
planned to setup several new plants.
It has no extra features in the brand that differentiate its from other
competitors.
In J.K. White Cement There is no any famous personality as brand
personality.
77
OPPORTUNITY
It can take the market very well with the new investment of 82 millions.
It can give a big jerk to its major competitor in J.K. white cement
increase its number of product in consumer goods.
Increasing trend of J.K. white cement of different brands.
THREATS
It has a continuous threat from pg groups as well as various other
competitors.
J.K. White Cement has major market than other competitor the company.
A large amount of expenses on the production.
78
DATA ANLAYSIS
EVALUATION OF OTHER COMPETITIVE BRANDS IN
PRODUCTION STRATEGY
Company
J.K. White Cement
Birla
ACC
Prism
Others
% age
40
15
8
15
22
79
INFLUENCES:
In the survey in find the brands strategy production J.K. White Cement is
more than other competitive, more 40% have J.K. White Cement, and
second greater than 22% of other and lower the brand strategy of production
have Nobel group.
80
Company
Model
Concept
Massage
Product
% age
20
15
8
15
81
INFLUENCES
1. 20% of customers are influence by the model as shown in the
production.
2. 20% of customers are influence by the concept as shown in the
production.
3. 20% of customers are influence by the technology as shown in the
production.
4. 40% of customers are influence by the production as shown in the
production.
82
Company
Actual
Exemplary
% age
80%
20%
Analysis
In the survey I find more 80% of the customer view of the quality reflected
is actual basis and rest 20% exemplary basis.
1. 80% of actual basis
2. Rest of exemplary
ARE YOU SATISFIED WITH J.K. WHITE CEMENT
83
Total of respondents 50
Yes
No
40
10
INFLUENCES
1. In the survey we find maximum 80% consumer are satisfied with J.K.
White Cement and rest 20% has problem.
84
40
10
INFLUENCES
2. In the survey we find maximum 90% consumer are satisfied with J.K.
White Cement quality and rest 10% has problem with quality.
Which A4 size copier White Cement you sale in our stationary shop
85
Total of respondents 50
Companies
J.K. White Cement
Birla
ACC
Prism
Others
Respondent
15
10
8
7
10
INFLUENCES
3. In the survey we find maximum 30% consumer used J.K. White
Cement and second largest consumer used AVM and other brand.
FINDINGS
86
There are a large number of small & big localities in the area. It was a
difficult tasks to cover to many companies. Hence, only 3 of them were
selected, Saharanpur & Meerut.
Exclusive dealer of the company, were also inquired where sometimes
delays occurred and repeated visits were made on account of the
concerned person unavailable or busy.
Only 50 odd customer were covered in the project and that too equally
divided in the localities selected, which is infect a small sample to
represent the population.
Customer awareness and negligence was also a problem since many of
them the end to walk from the White Cement as soon as advertisement
break commences in during and after the schedule of programs and film.
Only a small function of customers reading national dailies is one of the
factors of their not coming across advertisements and without which
advertisement effectiveness cannot be judged.
Locating dealers selling brands other than J.K. white cement was a
difficult task. Their views seemed necessary in getting an overall picture.
Many of them out rightly to entertain the questionnaire.
Contacting the various eligible customers and probing in details about
various features of the advertisements, improvements of the competitors,
87
88
LIMITATIONS
While working on this project I have to face some difficulties while conducting
the survey. People were not interested in giving there actual information about
their product, as they were extremely scared about the income tax some people
have difficult to take them in confidence so that they can give correct
information.
89
CONCLUSION
97% of the respondents are of the opinion that the products actually
confirm to the standards shown in the advertisements.
A sizeable population (60%) is in the favor of their favorite stars and
models to be featured in the companys advertisement easily, preferably
in the first shot.
On an average 56% of the customers are in the favor of the frequency of
the production to be increased. While 95% favor the launching of the
nationwide promotional schemes by the company.
One of the major studies was about the overall customers satisfaction
survey 42% of respondents find it good but need some alteration. In
addition a strikingly 32% find it very good and promising.
91
SUGGESTIONS
Production are made intended to accomplish the task of communicating
effectively and properly, by communicating to the right person, by
communicating the right message; put across through appearing and
persuasive language, to positively after the purchase behavior of the target
audience. The role of advertisement is to provide the maximum economic
returns to the company and fulfilling other social and informational
objectives as well.
When seen in the light of above the advertising campaign of the company
broadly seems to achieve the objectives.
93
96
sequence
and
question
formulation
and
wording.
1.
be
stated
in
advance
and
not
constructed
during
More
specifically,
we
can
say
that
in
an
QUESTIONS
SEQUENCE :
In
order
to
make
in
99
what
information
is
desired,
the
researcher
can
questionnaire)
to
fit
the
discussion
in
each
(a)
(b)
(c)
closed
question.
There
are
some
advantages
and
questions
constitute
the
basis
of
structured
should
be
employed.
Words
with
ambiguous
QUESTIONNAIRE:
To be
105
APPENDIX
Dealers questionnaire
Name:
Address:
Date:
Q-1: What company of White Cement of you deal in?
a) J.K. White Cement
b) AVM
c) BDM
d) MRF
e) Other
Q 2: Are you satisfied with the service of company?
a) Yes
b) No
b) Good
c) Average
b) No
Q-6: Are you satisfied with the replacement facility of the company?
a) Yes
b) No
Q-7: At what cost you think you should get all those facility and quality?
a) Minimum
b) Average Cost
106
Q-8: Does you supply and demand need are completely fulfilled by you
always?
a) Yes
b) No
Q-9: What role does your manufacturer play in managing supply chain?
__________________________________________________
__________________________________________________
Q-10: What is your organizational policy for managing relationship with
your manufacturer?
__________________________________________________
__________________________________________________
Q-11: Suggestion:
How to improve the sales of J.K. White Cement.
__________________________________________________
__________________________________________________
107
Surveyed by:
Responsibility area:
Responsibility area:
Name:
Name:
Signature:
Signature:
Q-1 How do you rate the quality of J.K. White Cement product?
a. Excellent
b. Very good
c. Good
d. Average
b. Average return
c. Low return
Q-3: What do think about the technology and equipment use by them. That
is hardware plant / Machinery etc?
a. Excellent
c. Average quality
d. Need replacement
Q-4: Are you satisfied with delivery system that J.K. White Cement is
following.
a. Fully satisfied
b. Further improvement
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c. Partially satisfied
d. Never satisfied
c. Never
Q-6: Do you get the original product specified by you?
a. Mostly
b. Always
c. Never
Q-7: How do you compare J.K. White Cement in terms of technology with
context to the technology used by your competitor?
a. Better then competitor
b. quite competitive
C. Innovative
Q-8: How would you rate the policies and practices followed by J.K. White
Cement in there organization?
a. Excellent
d. Not aware
b. Very good
c. Good
d. Just ok
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b. Average
d. Not aware
Q-11: Which attributes of the product attract you to buy it or what attributes
of J.K. White Cement products attractive?
a. Cost
b. Quality
c. delivery service
d. Product design
e. Technology
f. Others
Q-12: How do you rate the following attributes of J.K. White Cement
product on the scale of 1-5.
Cost
Quality
Delivery service
Product design
Technology
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
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4
4
4
4
4
5
5
5
5
5
BIBLIOGRAPHY
BOOKS:
(Author-G.C.Beri) Market research (Publish tata McGraw Hill
Publishing CO. Ltd. Delhi) Second Edition
(Author-Philip Kotler) Marketing Management
(Publish Prentice Hall India Pvt.Ltd. NEW Delhi)
Ninth Indian Edition
WEBSITE:
www.google.com
www.sscricket.com
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