B2B Marketing: Bhavani Singh Rathore Roll No - 141206
B2B Marketing: Bhavani Singh Rathore Roll No - 141206
B2B Marketing: Bhavani Singh Rathore Roll No - 141206
Roll No 141206
B2B Marketing
Preferred Vendor
A preferred vendor is a vendor who has been investigated by a
company and approved. When a company needs services, it turns
to these vendors first, which means that being on the preferred
list can put a business in a powerful position. As a general rule,
only really large companies and institutions use preferred
vendors, and people must apply to enter the preferred program.
There are
several qualities a company looks for in a preferred vendor.
Reputation in the industry is certainly important, as are issues
such as on time performance, reasonable costs, and high quality
of products and services. Vendors also need to be fully licensed,
bonded, and insured, as applicable, with ample evidence of
certification and experience in the area they specialize in.
Business practices at a vendor may also be important. A company
which wants to promote sustainability, for example, will only use
vendors with vetted environmental practices and a demonstrated
commitment to environmental stewardship. Likewise, a religious
company might prefer to use vendors which share its religious
beliefs.
Program highlights
A primary purpose of MSP is to define the way suppliers do
business with Microsoft, including requirements and expectations,
to create a clear, straight path to success. The following are some
key elements of MSP: