Retail Is The Process of Selling Consumer Goods And/or Services To Customers Through Multiple

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Introduction:

"The secret of successful retailing is to give your customers what they want. And really, if you
think about it from your point of view as a customer, you want everything: a wide assortment of
good-quality merchandise; the lotheyst possible prices; guaranteed satisfaction with what you
buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping
experience."
- Sam Walton (1918-1992)
Retail is the process of selling consumer goods and/or services to customers through multiple
channels of distribution to earn a profit. Demand is created through diverse target markets and
promotional tactics, satisfying consumers' wants and needs through a lean supply chain. And
Prince Bazar is such kind of extraordinary retail market which has helped us tremendously
with their inordinate service.
Prince bazar combines the small structure and nimble nature of a startup with the resources of the
Bangladeshs largest retailer. They harness the versatility and convenience of digital technology
to save people money so they can live better.

A Short Brief of Prince Brand:


Prince Brand is Famous in Bangladeshi Food production industries, since 1985. Prince Group
starts the business in consumer food products. Now they are exporting our food all major
countries and importing quality raw materials from abroad.
They also have start hospitality business Grand Prince Hotel in Mirpur-1. They are inviting you
to visit our restaurant our service and food quality will impress you. Their expert chefs specialize
in Bangladeshi, Chinese, and Thai food. So they can say confidently that their food will
Prince Bazar Ltd.
Their local Popularity inspired to start our Shopping Mall Prince Bazar and Restaurant business
in Mirpur-1 is the Main Branch, Mohammadpur is 2nd Branch, 3rd branch at Shyamoli and 4th
branch at Pallabi has recently been opened.

Background of Prince Food Products Ltd.


Prince bazar features a great selection of high-quality merchandise, friendly service and, of
course, Every Day Low Prices. Prince food is quality full so everybody chooses their goods so
they increases food item likely Jam, Jelly, Achar, Souse, Ketchup, Noodles, Honey etc. After
customer choosing that goods prince takes a new item of goods to make that is diabetics sugar,
diabetics jelly and diabetics stheyet for diabetics patient. And they successes with challenge.
Their every product is examined by Bangladesh standards and testing institution
(B.S.T.I).Always Prince Food tries to keep their goodwill and their quality also. They never
compromise about quality. Now this time Prince food products is staying on top position than
another food products and this is really good news that prince product is exporting to verities
country that America, Canada, Australia, England, Greece, Italy, Korea, Kuwait, U.A.E., and
Malaysia also with goodwill. So Prince Brands meaning is sure to good quality.

View of Prince Bazar:


Company Name : Prince Food Products Ltd.
Year of establishment : 12th October 1985
Date of Incorporation : 12th October 1985
Year of Listing : 15th December 1987
Company Address :
Prince Food Products Ltd
Plot no-6, 11, Block-B, Mirpur-1, Dhaka-1216.
Phone : 9012952, 8021599, Ex- 405, 413
Fax : 88-02-8032245
Chairman : Quazi Ruhul Amin
Managing Director : Kazi Helal Uddin
Ex-Director : Kazi Shahid Ullah
Nature of Business : Manufacturer

Major Products:
Jam, Jelly, Pickle, Baking Powder, Custard Powder, Ice Cream, Chanachur, Chira Vaza, Lachha
Semai, Toast Biscuit, Sauce, Mustard Oil, White Vinegar, Honey, Noodles, Ovaltin Biscuit,
Horlicks Biscuit, Salt Biscuit, Ghee, Bread, Aromatic Rice, Puffed Rice, Cake, Yogurt, Custerd
Cake, Mineral Water, Shahi Labang, etc.

The Prince Food Products Efforts Seek To:

Foster better living environments and pleasant surroundings


Ensure environmental balance and sustainability
Provide better working conditions for its staff members
Ensure people lead a quality life
Take part to decrease unemployment
Economic development of the country

VISION:
Prince Food Products Industry has to focus on customers satisfaction and value and ensures
quality of product. It also Grow share of customer. Fulfill customer needs and wants and
Develop customer relationship. Prince Bazars mission statement and its ad slogan are nearly
identical. The mission statement is "Saving people money so they can live better. Or as the ad
slogan goes, "Save money. Live better."
As for a vision, the company doesn't have one in writing:

Integrity

Opportunity

Family and Community

Purpose

Responsibility

MISSION STATEMENT:
Prince Food Products is a private-sector industrial of Bangladesh. It currently has 25 on-going
concerns, management to manufacturing and services. The Prince Food Products has a particular
focus on urban area, and commercial ventures. They will always try to explore beyond the
boundaries of possibilities. Consumer need and the consumer need alone will be their guiding
philosophy in manufacturing and marketing of products those people who are the victim by
poison food and satisfy their life.

GOAL:
Prince Food Products wants to see the goal as the manufacturing company of Food producer and
seller of Bangladesh-Increasing capitals. Recruiting more efficient employees and changing
current marketing policies.
Their local Popularity inspired to start our Shopping Mall Prince Bazar and Restaurant business
in Mirpur-1 is the Main Branch, Mohammadpur is 2nd Branch, 3rd branch at Shyamoli and 4th

Beliefs & values:


Respect for the individual, whether employee, customer, supplier or member of the
community at large, regardless of ethnicity, gender or sexual preference.
Service to our customers, surpassing the expectations of our consumers.
Striving for excellence, always innovating in the selection and promotion of products

and services.
Provide better working conditions for its staff members
Ensure people lead a quality life
Take part to decrease unemployment
Economic development of the country

Contact:
Head Office
Prince Bazar Ltd. (Mirpur)
Paradise Plaza
Commercial Plot # 6 &11
Block-B, Main Road,
Mirpur-1, Dhaka-1216
Phone: 8023110, 9012952,
8023155, 9002364
Fax : 8032245
theyb: www.princebazar.com
www.princegroup-bd.com
www.princefoodbd.com
www.grandprince-dhaka.com
E-mail: [email protected]
Branch Office
Mohammadpur Branch:Mahbuba Mofiz Plaza
Commercial Plot # 11
Block-C, Tajmahal Road
Oposit of Japan Garden City
Mohammadpur, Dhaka
Shyamoli Branch:Nobi Totheyr:
30 Ring Road, Mohonpur,
Adabar, Shyamoli,
Dhaka-1207, Bangladesh
Prince bazar is passionate about combining the best of two great worlds technology and
world-class retailing to give customers a wide assortment of their favorite products, Every

Day Low Prices, guaranteed satisfaction, friendly service, convenient and a great shopping
experience.

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