Operations and Supply Chain Management-110913
Operations and Supply Chain Management-110913
Operations and Supply Chain Management-110913
Code
1
2
3
4
5
MBSC 3001
MBSC 3002
MBSC 3003
MBSC 3004
MBSC 3005
IV SEMESTER
Sl.No.
Code
1
2
3
4
5
6
MBSC 4001
MBSC 4002
MBSC4003
MBSC 4004
MBSC 4005
MBSC 4006
Course Title
Production and Operations
Management
Logistics Management
Supply Chain Management
Materials and Stores Management
Information System in Supply Chain
Management
Course Title
Project Management in Supply Chain
Operations
Innovations and R&D Management
Procurement and Quality Management
Customer Relationship Management
Global Supply Chain Management
Project Work
(75 marks) +
Viva-voce
(25 marks)
Max.
Marks
100
100
100
100
100
Max.
Marks
100
Minimum
Passing Marks
50
50
50
50
50
Minimum
Passing Marks
50
100
100
100
100
50
50
50
50
100
50
MBA I Semester
PAPER I
MANAGEMENT CONCEPTS & ORGANISATIONAL BEHAVIOUR
Paper Code: MBAC1001
Objectives
to provide conceptual understanding of Management Concepts
to familiarize the students with the contemporary issues in Management
to understand and appreciate the human behaviour in organisations
UNIT - I
Nature of Management - Social Responsibilities of Business - Manager and Environment Levels
in Management - Managerial Skills - Planning - Steps in Planning Process - Scope and
Limitations - Short Range and Long Range Planning - Flexibility in Planning Characteristics of a
sound Plan - Management by Objectives (MBO) - Policies and Strategies - Scope and
Formulation - Decision Making - Techniques and Processes
UNIT II
An Overview of Staffing, Directing and Controlling Functions - Organising - Organisation
Structure and Design - Authority and Responsibility Relationships - Delegation of Authority and
Decentralisation - Interdepartmental Coordination - Emerging Trends in Corporate Structure,
Strategy and Culture - Impact of Technology on Organisational design - Mechanistic Vs
Adoptive Structures - Formal and Informal Organisation
UNIT III
Perception and Learning - Personality and Individual Differences - Motivation and Job
Performance - Values, Attitudes and Beliefs - Stress Management - Communication TypesProcess - Barriers - Making Communication Effective
UNIT IV
Group Dynamics - Leadership - Styles - Approaches - Power and Politics - Organisational
Structure - Organisational Climate and Culture - Organisational Change and Development.
UNIT V
Comparative Management Styles and approaches - Japanese Management Practices
Organisational Creativity and Innovation - Management of Innovation - Entrepreneurial
Management - Benchmarking - Best Management Practices across the world - Select cases of
Domestic & International Corporations - Management of Diversity.
REFERENCES
Koontz, Weirich &Aryasri, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill, NewDelhi,2004
Tripathi & Reddy, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill, New Delhi,2008
Laurie Mullins, MANAGEMENT AND ORGANISATIONAL BEHAVIOUR, Pearson, NewDelhi,2007
Meenakshi Gupta, PRINCIPLES OF MANAGEMENT, PHI Learning, NewDelhi, 2009
Fred Luthans, ORGANISA TIONAL BEHAVIOUR, TataMcGraw-Hill, NewDelhi
Stephen Robbins, ORGANISATIONAL BEHAVIOUR, Pearson, New Delhi
MBA I Semester
PAPER II
MANAGERIAL ECONOMICS
MBA - I Semester
PAPER III
ACCOUNTING FOR MANAGERS
Paper code: MBAC1003
Objectives
To acquaint the students with the fundamentals principles of Financial, Cost
and Management Accounting
To enable the students to prepare, Analyse and Interpret Financial Statements
and
To enable the students to take decisions using Management Accounting Tools.
UNIT-I
Book-keeping and Accounting Financial Accounting Concepts and Conventions Double
Entry System Preparation of Journal, Ledger and Trial Balance Preparation of Final
Accounts Trading, Profit and Loss Account and Balance Sheet with adjustment entries, simple
problems only - Capital and Revenue Expenditure and Receipts.
UNIT-II
Depreciation Causes Methods of Calculating Depreciation Straight Line Method,
Diminishing Balance Method and Annuity Method - Ratio Analysis Uses and Limitations
Classification of Ratios Liquidity, Profitability, Financial and Turnover Ratios Simple
problems only.
UNIT-III
Funds Flow Analysis Funds From Operation, Sources and Uses of Funds, Preparation of
Schedule of Changes in Working Capital and Funds Flow Statements Uses and Limitations Cash Flow Analysis Cash From Operation Preparation of Cash Flow Statement Uses and
Limitations Distinction between Funds flow and Cash Flow only simple problems
UNIT-IV
Marginal Costing - Marginal cost and Marginal costing - Importance - Break-even Analysis Cost Volume Profit Relationship Application of Marginal Costing Techniques, Fixing Selling
Price, Make or Buy, Accepting a foreign order, Deciding sales mix.
UNIT-V
Cost Accounting - Elements of Cost - Types of Costs - Preparation of Cost Sheet Standard
Costing Variance Analysis Material Variances Labour Variances simple problems related
to Material and Labour Variances only
[Note: Distribution of Questions between Problems and Theory of this paper must be 60:40
i.e., Problem Questions: 60 % & Theory Questions: 40 %]
REFERENCES
Jelsy Josheph Kuppapally, ACCOUNTING FOR MANAGERS, PHI, Delhi, 2010.
Paresh shah, BASIC ACCOUNTING FOR MANAGERS, Oxford, Delhi, 2007
Ambrish Gupta, FINANCIAL ACCOUNTING FOR MANAGEMENT, Pearson, Delhi, 2004
Narayanaswamy R, FINANCIAL ACCOUNTING , PHI, Delhi, 2011
8
MBA - I Semester
PAPER-IV
BUSINESS ENVIRONMENT AND LAW
Paper Code: MBAC1004
Objectives
To acquaint students with the issues of domestic and global environment in
which business has to operate
To relate the Impact of Environment on Business in an integrated manner, and
To give an exposure to important commercial and industrial laws
UNIT I
Dynamics of Business and its Environment Technological, Political, Social and Cultural
Environment - Corporate Governance and Social Responsibility - Ethics in Business - Economic
Systems and Management Structure - Family Management to Professionalism - Resource Base
of the Economy - Land, Forest, Water, Fisheries, Minerals - Environmental Issues.
UNIT - II
Infrastructure - Economic- Social, Demographic Issues, Political context - Productivity Factors,
Human Elements and Issues for Improvement - Global Trends in Business and Management MNCs - Foreign Capital and Collaboration - Trends in Indian Industry - The Capital Market
Scenario.
UNIT - III
Law of Contract - Agreement - Offer - Acceptance - Consideration - Capacity of Contract
Contingent Contract - Quasi Contract - Performance - Discharge - Remedies to breach of
Contract - Partnership - Sale of Goods - Law of Insurance - Negotiable Instruments - Notes,
Bills, Cheques - Crossing - Endorsement - Holder in due course - Holder in value - Contract of
Agency.
UNIT - IV
Company - Formation - Memorandum - Articles - Prospectus - Shares - Debentures -Directors Appointment - Powers and Duties - Meetings - Proceedings Management - Accounts - Audit Oppression and Mismanagement - Winding up.
UNIT - V
Factory Act Licensing and Registration of Factories, Health, Safety and Welfare measures Industrial Disputes Act Objects and scope of the Act, Effects of Industrial Dispute,
Administration under the Act- Minimum Wages Act - Workmen Compensation Act.
REFERENCES
Pathak, LEGAL ASPECTS OF BUSINESS, Tata McGraw- Hill Publishing Company Limited, New
Delhi, 2010.
M.M. Sulphey & Az-har Basheer, LAWS FOR BUSINESS, PHI Learning Pvt. Ltd. New Delhi, 2011
Maheswari & Maheswari, MERCANTILE LAW. Himalaya Publishing House. Mumbai
Rudder Dutt & Sundaram, INDIAN ECONOMY, Vikas Publishing House, New Delhi.
MBA-I Semester
PAPER-V
RESEARCH METHODOLOGY
Paper code: MBAC1005
Objectives
To enable the students to know about the information needs of Management
To introduce the concept of Scientific Research and the methods of conducting
Scientific Enquiry and
To introduce the Statistical Tools of Data Analysis.
UNIT-I
Research Qualities of Researcher Components of Research Problem Various Steps in
Scientific Research Types of Research Hypotheses Research Purposes - Research Design
Survey Research Case Study Research.
UNIT-II
Data Collection Sources of Data Primary Data Secondary Data - Procedure Questionnaire
Sampling methods Merits and Demerits Experiments Observation method Sampling
Errors - Type-I Error & Type-II Error.
UNIT-III
Statistical Analysis Introduction to Statistics Probability Theories Conditional Probability,
Poisson Distribution, Binomial Distribution and Properties of Normal Distributions Hypothesis
Tests One Sample Test Two Sample Tests / Chi-Square Test, Association of Attributes Standard deviation Co-efficient of variations .
UNIT-IV
Statistical Applications Correlation and Regression Analysis Analysis of Variance Partial
and Multiple Correlation Factor Analysis and Conjoint Analysis Multifactor Evaluation
Two-Factor Evaluation Approaches.
UNIT-V
Research Reports Structure and Components of Research Report Types of Report,
characteristics of Good Research Report, Pictures and Graphs, Introduction to SPSS.
[Note: Distribution of Questions between Problems and Theory of this paper must be 40:60
i.e., Problem Questions: 40 % & Theory Questions: 60 %]
REFERENCES
Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi, 2004.
Kothari CR , RESEARCH METHODOLOGY-METHODS AND TECHNIQUES, New Wiley
Eastern Ltd., Delhi, 2009.
10
MBA - II Semester
PAPER-VI
FINANCIAL MANAGEMENT
Paper code: MBAC2001
Objectives
To know the various sources of finance
To understand the various uses for finance and
To familiarize oneself with the techniques used in financial management.
UNIT-I
Financial Management Financial goals - Profit vs. Wealth Maximization; Finance Functions
Investment, Financing and Dividend Decisions Cost of Capital Significance of Cost of
Capital Calculation of Cost of Debt Cost of Preference Capital Cost of Equity Capital
(CAPM Model and Gordons Model) and Cost of Retained Earnings Combined Cost of Capital
(weighted/Overall).
UNIT-II
Capital Budgeting Nature of Investment Decisions Investment Evaluation criteria Net
Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Payback Period,
Accounting Rate of Return (ARR) NPV and IRR comparison.
UNIT-III
Operating and Financial Leverage Measurement of Leverages Effects of Operating and
Financial Leverage on Profit Analyzing Alternate Financial Plans - Combined Financial and
Operating Leverage Capital Structure Theories - Traditional approach - M.M. Hypotheses
without Taxes and with Taxes Net Income Approach (NI) Net Operating Income Approach
(NOI) - Determining capital structure in practice.
UNIT- IV
Dividend Policies Issues in Dividend Decisions Relevance Theory Walter's Model
Gordon's Model Irrelevance Theory M-M hypothesis - Dividend Policy in Practice Forms
of Dividends Stability in Dividend Policy Corporate Dividend Behaviour.
UNIT-V
Management of Working Capital Significance and types of Working Capital Calculating
Operating Cycle Period and Estimation of Working Capital Requirements Financing of
Working Capital and norms of Bank Finance Sources of Working capital Factoring services
Various committee reports on Bank Finance Dimensions of Working Capital Management.
[Note: Distribution of Questions between Problems and Theory of this paper must be 40:60
i.e., Problem Questions: 40 % & Theory Questions: 60 %]
REFERENCES
Khan MY, Jain PK, BASIC FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi , 2005.
Chandra, Prasanna,. FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi.
Bhabatosh Banerjee, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi,
Chandra Bose D, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi, 2010
Preeti Singh, FUNDAMENTALS OF FINANCIAL MANAGEMENT, Ane, 2011.
11
MBA- II Semester
PAPER-VII
MARKETING MANAGEMENT
Paper Code: MBAC2002
Objectives
To familiarize with the basic concepts, and techniques of marketing
management
To understand the behaviour of consumers
To create awareness of marketing mix elements, and
To analyse and solve marketing problems in the complex and fast changing
business environment.
UNIT-I
Introduction to Marketing and Marketing Management, Marketing Concepts - Marketing Process
Marketing mix - Marketing environment. - Consumer Markets and buying behaviour - Market
segmentation and targeting and positioning.
UNIT-II
Product Decisions - concept of a Product - Product mix decisions - Brand Decision - New
Product Development Sources of New Product idea - Steps in Product Development - Product
Life Cycle strategies- Stages in Product Life Cycle,
UNIT-III
Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing method New product pricing, Product Mix pricing strategies and Price adjustment strategy.
UNIT-IV
Channel Decision - Nature of Marketing Channels . Types of Channel flows - Channel
functions - Functions of Distribution Channel Structure and Design of Marketing Channels Channel co-operation, conflict and competition Retailers and wholesalers.
UNIT - V
Promotion Decision - Promotion mix - Advertising Decision, Advertising objectives Advertising and Sales Promotion Developing Advertising Programme Role of Media in
Advertising - Advertisement effectiveness - - Sales force Decision.
REFERENCE
K.S. Chandrasekar, MARKETING MANAGEMENT TEXT AND CASES, Tata McGraw-Hill
Publication, New Delhi.2010
Govindarajan, MARKETING MANAGEMENT CONCEPTS, CASES, CHHALLENGES AND
TRENDS, Prentice Hall of India, New DelhI. 2009
Philip Kotler, MARKETING MANAGEMENT- ANALYSIS PLANNING AND CONTROL, Prentice
Hall of India, New Delhi,
Ramaswamy. V S & Namakumari. S, MARKETING MANAGEMENT-PLANNING
IMPLEMENTATION AND CONTROL, Macmillan Business Books, New Delihi, 2002,
12
MBA II Semester
PAPER VIII
HUMAN RESOURCES MANAGEMENT
Paper Code: MBAC2003
Objectives
To understand and appreciate the importance of the human resources vis-avis other resources of the organisation
To familiarize the students with methods and techniques of HRM
To equip them with the application of the HRM tools in real world business
situations.
UNIT-I
13
MBA II Semester
PAPER IX
OPERATIONS RESEARCH AND MANAGEMENT
Paper Code: MBAC2004
Objectives
To familiarize the Operations Management concepts
To introduce various optimization techniques with managerial perspective
To facilitate the use of Operations Research techniques in managerial
decisions.
UNIT I
Introduction to Operations Management - Process Planning - Plant Location - Plant Lay out Introduction to Production Planning.
UNIT II
Stages of Development of Operations Research- Applications of Operations ResearchLimitations of Operations Research- Introduction to Linear Programming- Graphical MethodSimplex Method - Duality.
UNIT-III
Transportation Problem- Assignment Problem - Inventory Control - Introduction to Inventory
Management - Basic Deterministic Models - Purchase Models - Manufacturing Models with and
without Shortages.
UNIT-IV
Shortest Path Problem - Minimum Spanning Tree Problem - CPM/PERT - Crashing of a Project
Network.
UNIT- V
Game Theory- Two Person Zero-sum Games -Graphical Solution of (2 x n) and (m x 2) Games LP Approach to Game Theory - Goal programming - Formulations - Introduction to Queuing
Theory - Basic Waiting Line Models: (M/M/1 ):(GD/a/a), (M/M/C):GD/a/a).
[Note: Distribution
of Questions between Problems and Theory of this paper must be 60: 40 i:e,
REFERENCES
Kanishka Bedi, PRODUCTION & OPERATIONS MANAGEMENT, Oxford, NewDelhi, 2007
Panneerselvam, R, OPERATIONS RESEARCH, Prentice-Hall of India, New Delhi, 2002.
G.Srinivasan, OPERATIONS RESEARCH, PHI Learning, NewDelhi,2010
Tulsian & Pandey, QUANTITATIVE TECHNIQUES, Pearson, NewDelhi, 2002
Vohra, QUANTATIVE TECHNIQUES IN MANAGEMENT, Tata McGrawHill, NewDelhi, 2010
14
MBA- II Semester
Objectives
PAPER-X
STRATEGIC MANAGEMENT
Paper Code: MBAC2005
Objectives
To understand the concepts and principles of Production and Operations
To appreciate the importance of quality in Production Management
To apply the productivity improvement techniques
UNIT I
Transformation process model: Inputs, Process and outputs; Classification of operations;
Responsibilities of Operations Manager; New Product Development, Selection and Design of
Product / Services.
UNIT II
Process types in manufacturing: Project, jobbing, batch, line, mass, continuous; Process types
in services: professional services, services shops, mass services; Plant location; Layout planning.
UNIT III
Production Planning & Control: Production planning techniques for various process choices,
Techniques of production control, Aggregate planning techniques,
UNIT IV
Quality management: Introduction; Meaning; Quality characteristics of goods and services;
Tools and techniques for quality improvement: check sheet, histogram, scatter diagram, cause
and effect diagram, Pareto chart, process diagram, statistical process control chart; Quality
assurance; Total quality management (TQM) model; Service quality, concept of Six Sigma and
its application.
UNIT V
Productivity Improvement Techniques: Work study; Method study; Work measurement: time
study: stop watch time study; Work sampling. Maintenance: maintenance policies for facilities
and equipment; Time of failure; Preventive versus breakdown maintenance; Procedure for
maintenance, total productive maintenance (TPM)
REFERENCES
Adam Jr Everetl E. R J, PRODUCTION AND OPERATIONS MANAGEMENT , PrenticeHall, 1992, 2000 5th ed.
Chary, PRODUCTION AND OPERATIONS MANAGEMENT, Tata McGraw-Hill, 1997 9th e
Hill T, OPERATIONS MANAGEMENT , Palgrave, 2000
Haleem A, PRODUCTION AND OPERATIONS MANAGEMENT ,Galgotia Publication,
2004
Shanker Ravi, Industrial Engineering, Galgotia Publication.
Kanishka Bedi, PRODUCTION & OPERATIONS MANAGEMENT, Oxford University Press
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17
19
The role of IT in Supply Chain .Uses of IT in inventories, Transportation & facilities within a
Supply Chain .The Supply Chain IT frame work-macro Processes
UNIT II
The future of IT in the Supply Chain, Internal Supply Chain management, Supply Relationship
Management, The Transaction Management Foundation .Data mining Methods application area
in Supply Chain
UNIT III
Goals of Supply Chain information Technology, Standardization, information Technology
infrastructure Presentation Devises, Communication Devices .Data base, System architecture.
UNIT IV
The Supply Chain IT in Practice, Integrating Supply Chain Information Technology, Stage of
Development, Implementation of ERP & DSS. Structure of DSS. Selection of Supply Chain
DSS. Supply Chain master Planning.
UNIT V
Supply Chain Information System Design Planning, Capacity, Performance requirement
manufacturing requirement, Operation, Transportation, Inventory Development .E-Business
Role in Supply chain, Framework, Impact on Cost.
REFERENCES
David Simchi-Levi et al, DESIGNING AND MANAGING THE SUPPLY CHAIN
CONCEPTS, STRATEGIES, AND CASE STUDIES, McGraw Hill International Edition 2003.
N. Chandrasekaran, SUPPLY CHAIN MANAGEMENT, Oxford University Press, New Delhi
2010
Donald J Bowersox et al, SUPPLY CHAIN LOGISTICS MANAGEMENT, McGrawe hIll
Education (India) Pvt. Ltd.New Delhi 2007
20
21
23
Objectives
To understand the concepts and principles of CRM
To appreciate the role and changing face of CRM as an IT enabled function,
and
To enable managing Customer Relationship.
UNIT I
CRM concepts - Acquiring customers, - Customer loyalty and optimizing customer
relationships - CRM defined - success factors, the three levels of Service/ Sales Profiling Service Level Agreements (SLAs), creating and managing effective SLAs.
UNIT II
CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling Customer Retention, Behaviour Prediction - Customer Profitability & Value Modeling, Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call Centre,
Call Scripting - Customer Satisfaction Measurement.
UNIT III
Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management
-Field Force Automation. - CRM links in e-Business - E-Commerce and Customer Relationships
on the Internet - Enterprise Resource Planning (ERP), - Supply Chain Management (SCM), Supplier Relationship Management (SRM), - Partner relationship Management (PRM).
UNIT IV
Analytical CRM - Managing and sharing customer data - Customer information databases Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis Market Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative
Filtering.
UNIT V
CRM Implementation - Defining success factors - Preparing a business plan requirements,
justification and processes. - Choosing CRM tools - Defining functionalities - Homegrown
versus out-sourced approaches - Managing customer relationships - conflict, complacency,
resetting the CRM strategy. Selling CRM .internally - CRM development Team - Scoping and
prioritizing - Development and delivery - Measurement.
REFERENCES
Alok Kumar Rai, CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT & CASES, Prentice
Hall of India Private Limted, New Delhi. 2011
S. Shanmugasundaram, CUSTOMER RELA TIONSHIP MANAGEMENT, Prentice Hall of India
Private Limted, New Delhi, 2008
Kaushik Mukherjee, CUSTOMER RELATIONSHIP MANAGEMENT, Prentice Hall of India Private
Limted, New Delhi, 2008
Jagdish Seth, et al, CUSTOMER RELA TIONSHIP MANAGEMENT
V. Kumar & Werner J., CUSTOMER RELA TIONSHIP MANAGEMENT, Willey India, 2008
24
Objectives
To understand the global market force in supply chain
To analyze risks and advantages in supply chain
To appreciate green supply chain indicators
UNIT I
Introduction, Forces of Global Supply Chain- Global market force, Technology force, Global
cost force, Political force. Stages of International Development.
UNIT II
Risk of Global Supply Chain- Speculative Strategies, Hedge Strategies, Flexible Strategies
Requirements for Global Strategy implementation, Advantages of Global Supply Chain. Supply
Chain security.
UNIT III
Issues in international Supply Chain Management International Versus Regional Product,
Local autonomy versus control logistics Importing & Exporting, Main forces, Barriers
UNIT IV
The Global Supply Chain-Performance Cycle length, operations, system integration, Alliances,
Views of Global Logistics Importing & Exporting, Main force.
UNIT V
Green Supply Chain Strategies. Green Supply Chain indicators, Strategic, tactical,
Operational. Wastivity in Supply Chain.
REFERENCES
Sunil Chopra & PeterMeindl, SUPPLY CHAIN MANAGEMENT , PHI
Donald J. Bouersox David J. closs, LOGISTICAL MANAGEMENT , TATA MC GRAWHILL
Dr. R.P.Mohanty & Dr. S.G.Deshmukh ESSENTIALS OF SUPPLY CHAIN
MANAGEMENT, Jaico Student Edition
25