Project On Consumer Perception
Project On Consumer Perception
Project On Consumer Perception
PROJECT REPORT
ON
TO STUDY THE BEHAVIOUR OF CONSUMERS TOWARDS
E.COMMERCE- At PALENGE DIGITIAL MARKEING
ENTERPRISES
FOR THE SUMMER INTERNSHIP
ACADEMIC YEAR:
2014-2016
SUBMITTED
UNIVERSITY OF MUMBAI
FOR THE PARTIAL FULFILLMENT OF THE DEGREE
MASTERS OF MANAGEMENT STUDIES
BY
UMAIR KHULLI
ALLANA INSTITUTE OF MANAGEMENT STUDIES
M.M.S. 1st YEAR
ROLL NO: 30
YEAR: 2014-16
GUIDED BY:
1 | Page
Certificate of Approval
This is to certify that summer internship project entitled TO Study the Behaviour
Consumer Toward E-Commerce submitted by Umair Khulli , a student of ALLANA
INSTITUTE OF MANAGEMENT STUDIES, as a part of the curriculum of Masters of
____________________
___________________
Lukman patel
Nadeem Merchant
Project Guide
2 | Page
Director
Declaration:
We the students of first year MMS (2014-16) namely; the completion of the project assigned to us
for the Summer Internship on the topic STUDY THE BEHAVIOUR OF CONSUMER
TOWARDS Ecommerce as a per the course requirements, at Allana Institute of Management
Studies.
We also declare that the information revealed is true and original.
DATE:
3 | Page
UMAIR KHULLI
INDEX:
CHAPTER
TITLE
PAGE
INTRODUCTION TO E-Commerce
NO.
07 12
02
ORGANIZATIONAL PROFILE
13 18
03
19 - 32
NO.
01
SERVICES
04
33 - 36
05
RESEARCH PROPOSAL
37 40
06
41 - 43
07
RECOMMENDATIONS
44
08
CONCLUSION
45
4 | Page
Acknowledgement
I hereby take an opportunity to express my sincere thanks and gratitude to Mr. Viral Shah franchise
in Palenge Digital Marketing Solutions India Limited. for assisting me in carrying out my
Internship.
I would like thank to the Principle of Allana Institute of Management Studies, Dr. Lukman Patel for
giving me an opportunity to do this Internship.
I am also thankful to our mentor Prof. Nadeem Merchant for her valuable guidance & time devoted
towards fulfillment of this Internship.
I would like to express my thanks to my colleagues with whose support I would not have been able
to complete this internship. Last but not least, I express my thanks to all the staff members who
have in some or the other way helped me to make this project a success.
I would surely not forget to thank my parents because without their support nothing was possible.
DATE:
UMAIR KHULLI
Executive Summary
5 | Page
Palenge.com is an e-commerce start-up company positioning itself to become the market leader in
offering online merchants and consumers a uniform and trouble-free way to return merchandise
purchased online. The company offers a business-to-business solution to online merchants of
physical, non-perishable products. The company utilizes a consolidation approach in handling all
product returns that allows online merchants to instantly save bad sales, restore customer
satisfaction and stimulate repeat sales, while offering consumers a convenient, centralized online
location to claim returns. By creating a new service category and utilizing the first-mover
advantage, palenge.com positions itself for rapid growth and gains a strong opportunity to raise
entry barriers for possible competition.
Palenge.com services streamline the entire return process for retailers. They allow retailers to
outsource a large part of their business, allowing the retailer to concentrate on their core
competencies and not get distracted with activities that add little value. Palenge.com will reduce
capital expenditures of a company that uses their services, increase customer service of the retailer,
increase sales opportunities, increase revenues, and improve inventory management. Customers
will benefit by having a convenient, easy way to return their purchases as well as the ability to track
their returns.
Palenge.com journey of business has two ambitious and obtainable keys to success. The first is the
development of a customer service / customer satisfaction software application. This robust
software will be palenge.com engine that ensures a seamless management of all of their business
activities. Their second key is the formation of strategic relationships with online merchants,
shippers, and credit card companies. The relationships with merchants will allow palenge.com to
quickly grow their customer base of retailers served. Alliances with shipping companies will be
formed since the actual cost of shipping is their largest cost driver. Partnerships with credit card
companies will allow palenge.com to offer the respective cards as the preferred credit card thereby
generating an additional source of revenue.
I had an ideal experience working which such an organization, we provided me to sharpen my skills
and expose me to the practicality to the doors of business spheres. My interface with customer
benefit me to marketing the organizations product and offerings. It also enhanced my working skill
sets by smoothing and strengthening functional areas such as creating domain, executing field
survey.
It was a great opportunity to work for a couple of months with his organization. I am grateful to
MR. Viral Shah, to have guided me and trained me in my internship project.
6 | Page
CHAPTER- 1
INTRODUCTION To E-commerce
How did E-commerce start In India?
There is no denying the fact that e-commerce has re-entered India and is here to stay. Even the
small and medium retailers of the country want to ride the wave and are ready to make a fortune out
of the market place concept. It may be now that online shopping has become popular but the
concept of e-Commerce was introduced long back in the 20th century.
7 | Page
Functioning of Ecommerce:
Online shopping in its early stage was a simple medium for shopping with fewer options. The users
can just place an order and pay cash on delivery. But, in last few years this field has been renovated
to a high extent and hence fascinated many customers. Today, the online shopping has become a
trend in India and the reason behind the adoption of this technique lies in the attractive online
websites, user friendly interface, bulky online stores with new fashion, easy payment methods (i.e.
secure pay online via gateways like PayPal or cash-on-delivery), no bound on quantity & quality,
one can choose the items based on size, colour, price, etc.
Despite being a developing country, India has shown a commendable increase in the ecommerce
industry in the last couple of years, thereby hitting the market with a boom. Though the Indian
online market is far behind the US and the UK, it has been growing at a fast page.
Further, the addition of discounts, coupons, offers, referral systems, 30days return guarantee, 1-7
days delivery time, etc. to the online shopping and the E-Market have added new flavours to the
industry.
Operational cost savings. The cost of creating, processing, distributing, storing and retrieving
paper-based information has decreased.
8 | Page
Mass customization. E-commerce has revolutionized the way consumers buy goods and services.
The pull-type processing allows for products and services to be customized to the customers
requirements. In the past when Ford first started making motor cars, customers could have any
colours so long as it was black. Now customers can congure a car according to their specications
within minutes on-line via the www.ford.com website.
Lower telecommunications cost. The Internet is much cheaper than value added networks (VANs)
which were based on leasing telephone lines for the sole use of the organisation and its authorised
partners. It is also cheaper to send a fax or e-mail via the Internet than direct dialling.
More choices. Customers not only have a whole range of products that they can choose from and
customize, but also an international selection of supplier
Price comparisons. Customers can shop around the world and conduct comparisons either
directly by visiting different sites, or by visiting a single site where prices are aggregated from a
number of providers and compared
9 | Page
MERITS:
1. Cost Effective
The entire financial transactions will eventually become electronic, so sooner conversion is going to
be lower on cost. It makes every transaction through e-commerce payment a lot cheaper.
2. Higher Margin
E-commerce also enables us to move better with higher margin for more business safety. Higher
margin also means business with more control as well as flexibility. You can also save time from the
e-commerce.
3. Better Productivity
Productivity here means productivity for both companies and customers. People like to find
answers online because it is faster and cheaper, and it costs a lot cheaper expense as well for the
company.
4. Quick Comparison
E-commerce also enables you to compare price among several providers. In the end, it leads you to
smart shopping. People can save more money while they shop.
5. Economy Benefit
E-commerce allows us to make transaction without any needs on stores, infrastructure investment,
and other common things we find. Companies only need well-built website and customer service.
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De-Merits:
1. Security
Customers need to be confident and trust the provider of payment method. Sometimes, we can be
tricked. Examine on integrity and reputation of the web stores before you decide to buy.
2. Scalability of System
A company definitely needs a well-developed website to support numbers of customers at a time. If
your web destination is not well enough, you better forget it.
4. Products People
People who prefer and focus on product will not buy online. They will want to feel, try, and sit on
their new couch and bed.
The disadvantages are not impossible to avoid. If we have enough management on risks, we may
really get a lot more advantages from e-commerce.
11 | P a g e
So why is e-commerce becoming so important to marketing teams? There are a variety of factors
that come into play. The evolution of e-commerce has allowed many businesses to reach a whole
new set of buyers, generate sales leads, create awareness, differentiate their products and services
from competitors, and gain market intelligence digitally and efficiently. And since there are only a
small, but increasing amount of B2B marketers who are e-commerce adopters today, this means that
they have a unique competitive advantage over other businesses that have not realized and adopted
this new shift. Marketers who have (or will soon) learned to use e-commerce as an effective weapon
can reap benefits that will allow their businesses to attract and retain customers, improve efficiency,
reduce enterprise cost, increase enterprise growth, create new products and services, and expand
into new markets and geographies.
Conclusion: In todays world were the organization works in spheres of technology, innovation and speed an
organization cannot elude the blimey of E-commerce benefits towards day-to-day functioning of
business and growth of potential customers across boundaries, interstate. Thus E-commerce provide
a platform to reach out to your potential customers and outreach them. A customer can be easily tab
due to an unceasing reach because of mobile networks were the customer is available. Hence
organizations cannot do without the bliss of E-commerce in present scenario.
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Chapter 2
ORGANIZATIONAL PROFILE
COMPANY PROFILE
Company Narratives:Palenge Digital Marketing Solution India Limited
Palenge Digital Marketing Solutions India Limited is a Public Company incorporated on 13
November 2013. It is classified as Indian Non-Government Company and is registered at Registrar
of Companies, Gwalior. Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs.
830,500.
Palenge Digital Marketing Solutions India Limited's Annual General Meeting (AGM) was last held
on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on N/A.
Directors of Palenge Digital Marketing Solutions India Limited are Rajesh Juneja, Ashutosh Pyasi
and Ajay Juneja.
Palenge Digital Marketing Solutions India Limited's Corporate Identification Number is (CIN)
U74140MP2013PLC031757 and its registration number is 31757.Its Email address is
[email protected] and its registered address is 286, MEHER MANZIL, NEAR POLICE
STATION, SOUTH CIVIL LINE, JABALPUR - 482001, Madhya Pradesh INDIA.
Current status of Palenge Digital Marketing Solutions India Limited is - Active.
13 | P a g e
Company Information:
U74140MP2013PLC031757
Company Name
RoC
RoC-Gwalior
Registration Number
31757
Company Category
Class of Company
Public Company
1,000,000
830,500
13 November 2013
Email ID
Address 1
Address 2
City
JABALPUR
State
Madhya Pradesh
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Country
INDIA
PIN
482001
Unlisted
N/A
N/A
Active
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Directors:
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Director
Identifica
tion
Designa Date of
tion
Number
Appoint
ment
https://www.zaubacorp.com/directo
03324545
r/RAJESH-JUNEJA/03324545
Director
13
November
RAJESH JUNEJA
2013
https://www.zaubacorp.com/directo
03570618
r/ASHUTOSH-PYASI/03570618
Director
13
November
ASHUTOSH PYASI
2013
https://www.zaubacorp.com/directo
05281568
r/AJAY-JUNEJA/05281568
Director
13
November
AJAY JUNEJA
2013
Palenge brings to you, a first of its kind, franchise opportunity to become a business partner in the
fastest growing e-commerce industry. Palenge's revolutionary e-commerce platform has been made
to help business grow online with the least investment.
We are looking for entrepreneurs to join hands and become a part of this huge success story.
Franchise Facts:
Total
Area
Franchis
Investment e Fee
Term of
Franchise
Required (INR)
(INR)
Agreement Expansion
2000
2.25
5 years
Global
75 Lakhs
5 years
Pan India
12 Lakhs
5 years
Pan India
3 crores
sq.ft.
Master
Regional
crores
1000
80-85
sq.ft.
Lakhs
Unit
4 Lakhs
5 years
Pan India
N.A.
Pan India
2 Lakhs
Graduates)
18 | P a g e
We have put in years to efforts to make the technology easy and affordable. We work very hard
along with our exclusive franchise network to bring this technology and platform to you.
Rajesh Juneja
(Chairman)
Ashutosh Pyasi
(Managing Director)
Raj Tiwari
(Director, Technology)
- www.palenge.com
CHAPTER 3
Company offerings
Products and Services.
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PRODUCT PROFILE:
A.
Go to Palenge.com
Click on Free Business Listing
Click on Username & Password
Fill in the Form with SME's details.
Under Website, put SMEs existing web-site if any, else keep it blank.
Under Business Email, put SME's Mail id. He will get 2 mails - a Confirmation Mail with
B.
the system.
Click on Install.
Keep the E-mail activation On.
Click on Activate, it will make this active.
Click on Applications & All Applications.
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2. ECOMM: This App allows End Consumers i.e. Shoppers to Shop online i.e. the Web-Store gets
opened for Public.
-
Click on Install.
Put Tick Mark in front of Send me an Email whenever a New Order is placed on my store.
Select Currency as INR.
Against Cash on Delivery - Click on Settings & then Click on Activate. It will turn out to Green
& Active.
- Under CONFIGURE PAYMENT OPTIONS - Tick Mark Cash on Delivery & in Drop Down
select the same.
- Click on Activate.
- Click on Applications & All Applications.
3. Cash on Delivery: This App allows Shoppers to shop with COD option.
-
4. SKU {Stock Keeping Unit}: This App allows to assign a unique identifier, like Item-Code
etc. for systematic tracking of the Items.
-
Click on Install.
Give SKU Label as required by the SME. Generally it is Item-Code.
Click on Activate.
Click on Applications & All Applications.
You can check this. Go to Items & click on Edit (of a particular Item), Item-Code field will
Click on Install.
Select Shipping Label, basically which word SME wants to use i.e. Delivery, Shipping, Home
Delivery or any other. Meaning of all of them is one & the same.
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If Tick Marked on Free Delivery, the delivery will be free of cost, else you need to select
whether shipping charges will be Per Order or Per Item. Generally it is Per Order (still confirm
with SME). Select Flat amt or %. Generally it is % (still confirm with SME).
If Tick Marked Waive delivery charge on minimum order of Rs. , you have to mention
the amt post checking with the SME. If the amt is 1,000/- for instance, the delivery charges will
Click on Install.
Click on Activate.
Click on Applications & All Applications.
You can check this. Go to Items & click on Edit (of a particular Item), Available Units field
will be there, where in SME can put the no. of units available for that item.
8. Color Variants: This App allows to have different color product items to link with each other.
For e.g. you have one item of Linen White Shirt, but you also have two more colors in that i.e. Second
item of Linen Red Shirt & Third item of Linen Blue Shirt. All these 3 items can be linked so that when
the End Consumer clicks on one item to order, he will also be able to see other linked items small
images of different color. If he wants to go for some other color, he can click the other item & order.
-
Click on Install.
Click on Activate.
Click on Applications & All Applications.
You can check this. Go to Items & click on Edit (of a particular Item). On Top Right hand side,
Color Variants button will be available. Click on that. Click on Search & Add Variant. A pop-up
window will get opened. Again click on Search and click on + sign of the item you want to link &
click on Close below. You will be able to see that the item is linked.
- Now, if you actually want to check, go to View Sore & click on the Primary Item, you will be
able to see the other items small images besides it. If you want to order some other item, click on it
& add to cart.
- However, as of now preferable Theme is Blue Star (under Store Settings) coz in that this
works fine. Team is working to make it possible in all themes.
Click on Install.
Click on Activate.
Click on Applications & All Applications.
You can check this. Go to Items & click on Edit (of a particular Item). There is a discount tab
next to Basic Info tab, SME can mention either Disc % or Flat Disc amt there which will reflect in
the Home Page.
10.Guest Checkout: This App allows users to directly sign in without entering password.
-
Click on Install.
Click on Activate.
Click on Applications & All Applications.
You can check this when you try place an order.
SME will have to sign up / register with CC Avenue so that his merchant a/c will get open with
them.
- Their Security team will scrutinize SMEs application, this takes about 24 - 48 hrs. On
approval, he will receive an e-mail notification from them with the good news and a link to
CCAvenue's payment page to verify.
- The approval email will also contain a list of documents SME needs to submit to validate his
business.
- SME needs to complete all of the above procedure within 7 days of receipt of formal approval
from CCAvenue.
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Once SMEs a/c is activated, his Nodal a/c gets created & he will get the confirmation of the
activation.
- For Charges & Any Other details, pls visit CC Avenue web-site.
Pay U Money:
-
web-site: https://www.payumoney.com/
Ph: 0124 - 6793000
E-mail: [email protected]
SME will have to sign up / register with CC Avenue so that his merchant a/c will get open with
them.
- Documents submission. On approval, he will receive an e-mail notification from them.
- Once SMEs a/c is activated, his Nodal a/c gets created & he will get the confirmation of the
activation.
- For Charges & Any Other details, pls visit CC Avenue web-site.
Post that, on SMEs Palenge Web-Store that particular PG APP is to be downloaded so that all
the Payment Options get activated. Do the same & complete the PG installation.
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Store Settings:
Under Store Settings & Basic Settings, Domain name will be there by default.
Enter Company name, Title & Description.
Select Time zone of Mumbai.
Browse & Choose logo for the Shop.
Go to Display Settings. There you can change the Themes.
Featured Product Count means No. of Products SME want to display on the page. You can change
26 | P a g e
Brands:
Items:
Go to Items.
Click on Add New Item.
Thumbnail is the Small image of the item. Browse it & select the image.
Also Browse the Full image & select it.
Under Basic Info, give the Item Title i.e. exact Item name. Ideally, this should consist Brand
Name, Category, Sub-category & Item name. Reason is, by covering all these, the item becomes
more clear to the End Customer. Yes, by looking at Some Images you get to know everything about
it, but that is not the case for all the Images. Hence covering all the above is better.
Mention Price.
Once you select Yes under Featured on Home Page, the item will appear on the Home Page.
Also pls select Stock Availability option i.e. In Stock or Out of Stock.
Under Available Units, the available no. of units of that Item is to be mentioned, so that once the
End Customer places the order, he will be able to order if the units are available. For instance, if the
Available Units are 100 & if any End Customer places the order of 1 unit which also gets delivered
& the SME changes the Order status to Delivered, the Available units will become 99.
Item-Code is what SME will have to decide what type of item code he wants to give to his items.
Select the Brand under to which this item pertains to under which it will appear.
Discount There is a discount tab next to Basic Info tab, SME can mention either Disc % or Flat
Disc amount there which will reflect in the Home Page.
Click on Short Description & Long Description and write Features of the item.
Click on Save.
Categories:
Go to Categories & click on Add New Category.
Give Category Name, Description.
27 | P a g e
Click on Featured Category, then only the Category will appear in the Home page.
Click on Save.
Sub-categories:
Item to Sub-category.
Click on Save.
Pls note that if you want to directly assign the Items to Category, you can assign but only if that
Category does not have any Sub-category.
Pls note that once Item assigned to Parent Category, you cannot make any Sub-category under that
Parent Category.
About us:
Description about the Company whatever SME wants.
Contact us:
Under Contact Email, SMEs email is to be mentioned. Reason is when the End Customer fills in
his Contact details, the mail will come to SMEs mail id.
Contact Form Description is the Heading of the Contact Form.
Thank You Message appears after contact message is submitted by the End Customer.
28 | P a g e
On Right hand side, under Other Contact Details, fill in SMEs Contact Person Name, Mobile
no., E-mail id etc.
Click on Save.
Pages:
If SME wants to create a new page, he can do it.
Give the Page Title & give the Page Contents as what SME require.
Click on Save, it will appear under the Menu Title button as explained in the Store Setting point.
Shoppers:
All those who have visited & registered will get listed under this tab.
Orders:
The details of the Orders received will be listed here. You can click on 'View to check the complete
details and to track the same. Order Status is modifiable, so that you can change the status from
New to In Process to Shipped / Delivered. Payment Status is also modifiable, so that you
can change the status from Pending to Paid.
29 | P a g e
SME can also print the order slip. Once he clicks on any particular Order, there is a button Print
Order Slip. If he wants to include Service Tax / VAT, he can add the same in the Item Price & in
Description, he can mention that the Price is inclusive of VAT & Service Tax.
Click on View Store, you can check, Complete Palenge e-Commerce Web-Store is ready.
Upload their Products - say about 25-30. If they have more products, they can upload themselves as
you will be giving the training to them.
Training to them: Explain the Entire Upload Part to them. Also show them how End Customer can
place the order & how they can track. It is as below.
End Customer will visit the Web-Site & will click on the Item.
The Larger Image will get open.
He will click on Add to Cart.
He will click on Shopping Cart on Top Right hand side & Place an Order.
It will ask for Login or Guest checkout.
If the End Customer is not an existing Customer, he cannot select Guest Checkout.
30 | P a g e
In that case, he will have to click on the New User, Fill in the details & create his ID/ Password.
Email verification link will be sent to his mail where he has to click on the link to confirm &
activate.
Post that he can either go by Regular Login or Guest Checkout. The difference between both is
in Guest Check-out he doesnt have to enter the password. He can have quick login.
Post that he will fill in his Delivery Information.
System will ask for the Billing Information. If it is same, he can click on Same as Delivery
Post Delivering the Order & Cash collection, SME will have to make the Order Status as
Delivered & Payment Status as Paid and save. After doing this status updation only, the Order
__________________________________________________________________________________
_____________
If SME already has his own web-site, we can connect that web-site to Palenge & make it as e-
Commerce web-site. For that SME will have to provide the following:
1. Domain: That means their existing Web-Site name.
2. Control Panel URL: Site URL where domain was registered.
3. Username and Password: to access domain control panel.
Once you get the same, mail it to [email protected] copying [email protected] , the
needful will be done. Rest all Technical part remains the same.
31 | P a g e
Chapter-4
Pricing Strategy at Palenge
PRICING DETAILS:
32 | P a g e
Basic
Standard
500 SKU
Premium
Enterprise
per month
Rs.2, 499/
- per month
Contact
Us
2,000 SKU
20,000
SKU
Unlimited
** One Time TKH charge of Rs.3, 000/- also to be paid for Installation, Upload &
Training.
** Since Promotional Offer going on - For First Month, SME can take the Portal by
33 | P a g e
DAILY ACTIVITIES
Daily:
To Approach NEW SMEs for the Enrolments. Keep Daily Target to meet 30 SMEs.
Review of Likely SMEs (visited earlier) & due for follow-up. Follow-up to them
Also till the time they say 'Yes' or 'No'.
34 | P a g e
At EOD, send the Report of SMEs visited along with the Status & with the ID#.
After completion of Trial period, to follow-up them & get them renewed for Complete
E-Comm Web-Store.
Collection of Payment Monthly & Deposit the Cash or Cheque in Palenge's Bank A/c.
35 | P a g e
36 | P a g e
Chapter- 5
Research Proposal
Tittle of project: - Operative of e-commerce at palenge.com
What is a PROJECT?
A Project is a plan that has a beginning and an end. It has a specific Goals,
condition and responsibility. You can have a project in a community or in
household.
Definition: project is a one time job that has a defined starting and ending
dates, and a clearly specified objective, or a scope of work to be perform, a
predefined budget and usually a temporary organisation that is dismantled
once the project is completed
- James P .Lewis
The term project this encompasses all such activities which activities which
have some purposes, goal or objectives.
Aim of the project: Project helps in SMART achievements of the objectives and
the goals set by an organisation. SMART here refers to.
-S-Specific
-M-Measurable
-A-Achievable
-R-Realistic
-T-Timeline
37 | P a g e
The importance in the project lies that the fact that project gives
the student first ever exposure to the organisation.
OBJECTIVES OF Study
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Chapter: 06
CUSTOMER DETAILS
SR
NO.
BUSINESS NAMES
CONTACT NO.
01
2238571466
NO
02
Anuli
2238572080
YES
03
Pallari
2238535435
NO
04
2238546468
NO
05
Kadambaree
2238578793
NO
06
Pramanik Retail
2224155588
NO
07
2238554364
NO
08
Milap Sarees
2238572620
NO
PRICE ISSUE
09
2238544399
NO
10
2238584425
NO
11
9619037110
YES
NOT
INTERESTED
NOT
INTERESTED
AGREEE
12
9769434224
NO
13
Cotton King
9821194833
NO
14
Kamdar Emporium
9869470172
NO
15
2224371731
NO
17
2224184790
NO
18
2238561462
NO
19
M sons
2224100410
NO
20
Prakash Staionery
9823485893
YES
40 | P a g e
STATUS
COMMENTS
NOT
INTERESTED
AGREE
ALREADY
DOMAIN HAVE
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
DELIVERY
ISSUE
PRICE ISSUE
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
AGREE
21
Memsaab
9619037110
NO
22
49 To 99 Gift Shop
7208611102
NO
23
Top 10
Not Given
NO
24
Nalli's Silks
2224016165
NO
25
2224166364
NO
26
2224148626
NO
27
2224032873
NO
28
2224122316
NO
29
2224304908
NO
30
2224339142
YES
NOT
INTERESTED
AGREE
31
VIP Park
2224465544
YES
AGREE
32
Baba Wines
2224321313
NO
33
2224148626
NO
34
9022902293
NO
35
2224221806
NO
36
Sawantwadi store
9819484307
NO
37
Akshay collection
2224226541
NO
38
Gemini cards
2224223654
NO
39
2224222587
NO
40
Harp om sarees
2224221234
NO
41
NOT GIVEN
NO
42
43
46
2224227421
9819264321
9870401762
YES
NO
NO
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
AGREE
PRICE ISSUE
DELIEVERY
ISSUE
41 | P a g e
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
47
Karunya
7666626889
NO
48
Teajas garment
9167444917
NO
49
Milan footwear
9773131305
NO
50
Manav fashion
2232456214
NO
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
NOT
INTERESTED
OVERVIEW
2
3
NOT INTERESTED
AGREE
PRICE ISSUE
DEIVERY ISSUE
ALREADY DOMAIN HAVE
38
42 | P a g e
Findings
According to customer details we met small retail shops and try to convince them to buy
our product but mostly we got negative comments and some shopkeeper are interested.
E-commerce is a totally new concept in India and it has an excessive scope to rapidly
growth in the Indian market.
Palenge is one stop solution for e-commerce and digital marketing that allows you to set
up an online store to sell your goods. It lets you organize your products, customize your
storefront, accept credit card payments, track and respond to orders all with a few
clicks of the mouse.
Palenge is web based ecommerce software. This means theres no installation required
and it works with all operating systems. We host Palenge so you dont have to worry
about installing, upgrading or maintaining any software or web servers.
While working with Palenge I had learn to interact with customers easily and fluent
way
It gives us opportunity to learn how actually the market works and what does online
marketing means and how it function
In field work we daily mets shopkeepers and know their views and ideas.
43 | P a g e
Chapter 07
Recommendation
Palenge provide only cash on delivery but they should be modify online payment system
and introduce debit card and credit card facility
To buy bulk amount of product and sell directly to the end consumer such like snap deal,
quicker
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Chapter 08
45 | P a g e
Conclusion:
As many e-commerce industries are entering with new and innovative technique which increases
the competition in the e-commerce market. Knowing the e-commerce market it is great challenge in
e-commerce market. Customer satisfaction study would help to understand the importance of
various factor influencing and contributing to satisfied customers of the company. It will help to
company to improve their service quality.0
Conducing the project work was great learning experience, we have got lot of exposure of
important aspects of corporate world which will help us in our professional life. I would also
thankful to our franchise, Mr. Viral Shah who gives us opportunity to learn about E-commerce in a
practical way.
I would also find many weak points in Palenge, such as delivery system, pay pal system which can
be improved by company. As our company named as Palenge which mean sab kuch paa lena and
as due to hard working one day the company will able to achieve its objective.
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