Stephanie Wu - Resume
Stephanie Wu - Resume
Stephanie Wu - Resume
EDUCATION
HONORS &
CERTIFICATIONS
Design showcased in the Cornell University College of Human Ecology and Balch Hall Carol Tatkon Center
College of Human Ecology Deans List
ServSafe Food Safety Certied
EXPERIENCE
Cardlytics, Atlanta, GA
Associate Media Manager (promoted Aug 2012) , Media Coordinator (promoted Jul 2011), Intern
Managed multi-million dollar English and Spanish paid search marketing campaigns for clients such as AARP, H&R Block, and
Norwegian Cruise Line
Prepared both routine and ad hoc performance reports by gathering and formatting large data sets, identifying changes and
trends in KPI's (e.g. conversion rates, ROI), and highlighting actionable insights to the clients
Implemented account and campaign optimizations on a regular basis by identifying the strongest- and poorest-performing
areas of the accounts and adjusting budget allocation and CPC bids as necessary to maximize return on overall spend
Worked closely with Google and Yahoo!|Bing engine representatives to determine which of their latest products and betas
were most aligned with and potentially benecial for the clients businesses and goals
DIGITAS, Atlanta, GA
Summer Marketing Intern
Created promotional briefs, forecasted and planned project schedules, and maintained all action-needed documents for
various Delta Airlines CRM marketing initiatives such as email promotions to SkyMiles members, display advertising banners,
and the redesign of Deltas mobile app
LEADERSHIP
Co-Founder
Created a design company catering to small and medium-sized businesses in need of assistance with branding and marketing
initiatives such as logo design, ad hoc graphic design, and website design and management
HUNBUN, Atlanta, GA
Owner/Founder
Developed a protable food vending business that served Taiwanese steamed buns to 100+ customers during market days
Created and maintained the business website, Twitter, and Facebook pages to build relationships with fans and followers and
designed all branding materials including the company logo, business cards, team uniforms and booth banners
SKILLS
LANGUAGES