C465 Course Outline - Spring 2016
C465 Course Outline - Spring 2016
C465 Course Outline - Spring 2016
Course Outline
COURSE INFORMATION
Division: Marketing
Term: 2
Email: [email protected]
Phone: 604.827.4951
LEARNING OBJECTIVES
Upon successful completion of this course, students will have the knowledge and skills to:
Define marketing and its role in creating value for consumers, society, and organizations.
Analyze the personal and interpersonal influences on consumer behaviour and the steps
to making a purchase decision.
Differentiate between secondary and primary research, and conduct marketing research
using qualitative and quantitative methods.
Differentiate between the four elements of the marketing mix and integrate them in a
balanced, strategic marketing plan for an existing product/organization.
ASSESSMENT SUMMARY
Midterm Exam
20%
Final Exam
40%
Short Case
5%
iClicker
10%
25%
-1-
iClicker is real-time multiple choice quiz that I give in class from time to time. The purpose
is to help you recap the material discussed in class, and prepare you for the MC section
of the midterm and final. The questions are taken from previous midterms and finals.
Expect 100-150 iClicker questions throughout the semester. There are no make-ups for
iClicker questions. You must attend class to earn those marks.
On-time attendance is expected in classes. Consistent late attendance will affect the
participation grade.
Students are expected to prepare for class, including completing assigned readings.
-2-
There are no make-ups for any missed in-class activities and iClicker questions.
You must attend class to earn those marks.
Cell phones and other electronic devices must be either turned off or muted during
classes.
Laptops are permitted in class for note-taking and in-class activities only. Students using
laptops in class for other purposes may be asked to leave the classroom. Consistent
abuse of the laptop policy in class will affect the participation grade.
Assignments are due in class right after attendance is taken. Late assignments will
be subject to penalty as follows: 15% penalty if submitted 5 minutes to 24 hours late;
30% penalty if submitted 24-72 hours late; and a grade of zero if submitted more than 72
hours late.
Special accommodations for missed exams will only be made in the case of illness,
emergency, or compassionate reasons. Such excuses as prior personal travel plans
and extra-curricular commitments are not legitimate reasons.
If you miss an exam due to illness, emergency, or compassionate reasons, you must
contact the Sauder Undergraduate Office as soon as possible and submit official
documentation.
DATE
READ
FOR
CLASS*
CLASS TOPICS
Mon, Jan 4
Course Introduction
Wed, Jan 6
Fri, Jan 8
Mon, Jan 11
Wed, Jan 13
Fri, Jan 15
Mon, Jan 18
Wed, Jan 20
Fri, Jan 22
Wed, Jan 27
Fri, Jan 29
Wed, Feb 03
Fri, Feb 05
Chapter 1
Chapter 2
Chapter 3
Mon, Jan 25
Mon, Feb 01
Chapter 9
Chapter 5
Mon, Feb 08
6
Wed, Feb 10
Fri, Feb 12
Mon, Feb 15
Reading Break
-3-
WHATS DUE
Chapter 8
Wed, Feb 24
Fri, Feb 26
Midterm 7:00 PM
Ethics and Social Responsibility in Marketing
Chapter 4
Chapter 7
Mon, Feb 29
Wed, Mar 02
Fri, Mar 04
Mon, Mar 07
9
10
11
Wed, Mar 09
Fri, Mar 11
Mon, Mar 14
Wed, Mar 16
Fri, Mar 18
Mon, Mar 21
Wed, Mar 23
Managing Services
Mon, Mar 28
13
Wed, Mar 30
Fri, Apr 01
Mon, Apr 04
Presentation
Wed, Apr 06
Presentation
Fri, Apr 08
Presentation
Chapter 11
Chapter 12
Fri, Mar 25
12
Chapter 10
-4-