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    MBA-101 Accounting For Managerial Decisions

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    Love Gumber
    This document outlines course syllabi for 3 MBA courses: 1. MBA-101 covers accounting concepts, the accounting cycle, financial statements, and advanced accounting topics like price level accounting and social accounting. 2. MBA-102 covers marketing management, including the marketing environment, research, segmentation, product decisions, pricing, promotion, distribution, and new issues in marketing. 3. MBA-103 covers organizational behaviour, including perception, personality, learning, motivation, leadership, management functions like planning, organizing, staffing, directing, and controlling.

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    MBA-101 Accounting For Managerial Decisions

    Uploaded by

    Love Gumber
    72 views6 pages
    This document outlines course syllabi for 3 MBA courses: 1. MBA-101 covers accounting concepts, the accounting cycle, financial statements, and advanced accounting topics like price level accounting and social accounting. 2. MBA-102 covers marketing management, including the marketing environment, research, segmentation, product decisions, pricing, promotion, distribution, and new issues in marketing. 3. MBA-103 covers organizational behaviour, including perception, personality, learning, motivation, leadership, management functions like planning, organizing, staffing, directing, and controlling.

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    This document outlines course syllabi for 3 MBA courses: 1. MBA-101 covers accounting concepts, the accounting cycle, financial statements, and advanced accounting topics like price level accounting and social accounting. 2. MBA-102 covers marketing management, including the marketing environment, research, segmentation, product decisions, pricing, promotion, distribution, and new issues in marketing. 3. MBA-103 covers organizational behaviour, including perception, personality, learning, motivation, leadership, management functions like planning, organizing, staffing, directing, and controlling.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    72 views6 pages

    MBA-101 Accounting For Managerial Decisions

    Uploaded by

    Love Gumber
    This document outlines course syllabi for 3 MBA courses: 1. MBA-101 covers accounting concepts, the accounting cycle, financial statements, and advanced accounting topics like price level accounting and social accounting. 2. MBA-102 covers marketing management, including the marketing environment, research, segmentation, product decisions, pricing, promotion, distribution, and new issues in marketing. 3. MBA-103 covers organizational behaviour, including perception, personality, learning, motivation, leadership, management functions like planning, organizing, staffing, directing, and controlling.

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    © All Rights Reserved
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    of 6

    MBA-101 Accounting for Managerial

    Decisions
    UNIT-I
    Accounting and its functions: Concepts and Conventions in
    Accounting .Accounting Cycle. Double Entry System. Rules
    regarding Journal Entries; Recording of Journal Entries; Ledger
    Posting; Subsidiary Books, Cash Book, Trial Balance;
    13
    Preparation of Final Accounts: Manufacturing Account, Trading
    Account; Profit& Loss Account; Balance Sheet.
    UNIT-II

    Ratio Analysis: Meaning, Interpretation, Significance, Limitations


    of Ratio Analysis; Classification of Ratio.
    UNIT-III

    Fund Flow Analysis: Meaning and Concept of Funds; Meaning of


    Fund Flow; Meaning of Fund Flow Statement; Significance;
    Limitations; Procedure of Preparing Fund Flow Statement.
    Cash Flow Analysis: Meaning; Classification of Cash Flow;
    Comparison between Fund Flow Statement and Cash Flow
    Statement; Preparation of Cash Flow Statement (as per AS-3);
    UNIT-IV
    Price Level Accounting: Meaning; Methods or Techniques of Price
    Level Accounting; Advantages; Disadvantages.
    Social Accounting: Concept of Social Cost Benefit Analysis;
    Meaning of Social Accounting; Need; Social Accounting
    Approaches.
    Human Resource Accounting: Meaning; Need; Methods of Human
    Resource Accounting; Objections Against Human Resource
    Accounting; HRA in India.

    MBA-102: MARKETING MANAGEMENT


    UNIT-I
    Nature and scope of Marketing: Corporate orientations
    towards the market place. The marketing environment
    and Environment scanning .
    15
    Marketing Information System and Marketing Research,
    Understanding consumer and Industrial markets.
    UNIT-II
    Market Segmentation: Targeting and Positioning.

    Product decisions product mix, product life cycle, new


    product development, Branding and packaging
    decisions. Pricing methods and strategies.
    UNIT-III
    Promotion decisions promotion mix, advertising, sales
    promotion, publicity and personal selling. Vertical
    marketing Implementation and systems.
    Distribution Decisions: Patterns of channels and types
    of intermediaries, channel design decisions, Channel
    conflict, types and functions of wholesalers and
    retailers, Emerging trends in retailing.
    UNIT-IV
    Direct Marketing: Meaning, Benefits and growth of
    direct marketing, Forms of direct marketing, Multi level
    marketing, Meaning, need and importance of multilevel
    marketing, Advantages, Criticism of multilevel
    marketing, Ethical issues in direct & multilevel
    marketing.
    Organizing and Implementing: Marketing in the
    organization, Evaluation and control of marketing
    efforts New issues in marketing Globalization,
    Consumerism, Green marketing, Legal issues.

    MBA-103: MANAGEMENT PRACTICIES


    ORG ANISATIONAL BEHAVIOUR
    UNIT-I
    Introduction of OB: Concept, Nature,
    Characteristics, Conceptual Foundations and
    Importance, Models of Organizational Behaviour.
    Perception and Attribution: Concept, Nature, Process,
    Importance. Management and Behavioural Applications
    of Perception.

    Personality: Concept, Nature, Types and Theories of


    Personality Shaping, Personality Attitude and Job
    Satisfaction.
    UNIT-II
    Learning.

    Learning: Concept and Theories of

    Conflict: Concept, Sources, Types, Process


    Group Dynamics: Definition, Stages of Group
    Development, Group Cohesiveness, Formal and Informal
    Groups, Group Processes and Decision Making,
    Dysfunctional Groups
    Motivation: Theories of Motivation, Leadership : Styles
    of leadership
    UNIT-III Management: Concept, Nature, Importance;
    Management : Art and Science, Management Vs.
    Administration, Management Skills, Levels of
    Management. Taylor and Scientific Management, Fayols
    Administrative Management, Hawthorne Experiments
    and Human Relations,
    Introduction to Functions of Management:
    Planning: Nature, Scope, Objectives and Significance,
    Types of Planning, Process of Planning. Organizing:
    Concept, Organisation Theories, Forms of Organisational
    Structure, Departmentation, Span of Control, Delegation
    of Authority, Authority & Responsibility, Organizational
    Design.
    UNIT-IV Staffing: Concept, System Approach, Manpower
    Planning, Job Design, Recruitment & Selection, Training
    & Development, Performance Appraisal Directing:
    Concept, Direction and Supervision, Job Enrichment &
    Morale Building ## Controlling: Concept, Process, Types
    of Control

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