Syllabus: Bachelor of Business Management
Syllabus: Bachelor of Business Management
Syllabus: Bachelor of Business Management
for
MAGADH UNIVERSITY
MAGADH UNIVERSITY
SECOND YEAR
HONS : PAPER -III
GROUP-1 : FINANCIAL MANAGEMENT (50 MARKS)
1. Objectives, goals and scope of Financial Management, Financial Markets, Time Value of Money Risk and Return analysis. Sources of
Industrial & Business finance
2. Definition and Basic elements of financial planning, determination of quantum and pattern of funds requirements, theories of
capitalization.
3. Equity capital, preference share capital, debenture and terms loans, trade credit and bank credit.
4. Ratio Analysis, Time Series and Common size analysis, fund flow and cash flow analysis, Leverages- concept, operating, financial and
total leverage, Financial forecasting, Preparation and performa of Income statements and Balance sheet.
GROUP-2 : BUSINESS ACCOUNTING (50 MARKS)
1. Introduction to Accounting, meaning, nature and importance of Accounting. Generally Accepted Accounting Practices (GAAP),
Accounting equation, Accounting Process.
2. Accounting Mechanics, Double Entry System, Debit-Credit recording, Transaction in primary books, Journal, Cash Book, Ledger, Trial
Balance & Final Accounts with adjustment for trading concerns.
3. Rectification of error, Self-Balancing Ledgers, Depreciation Accounting, Important methods of charging depreciation, accounting from
incomplete records.
4. Distinction between capital and revenue income and expenditure, receipts and payments accounts.
5. Investment Accounts, Partnership Goodwill valuation, admission, retirement.
6. Accounting standards, General understanding of Indian and International accounting standards.
HONS : PAPER - IV
GROUP-1 : MARKETING MANAGEMENT (50 MARKS)
1. Nature and Scope of marketing, marketing and sales, marketing in a developing economy.
2. Determinant of consumer behaviour, Consumer behaviour models.
3. Market segmentation, marketing decision making, planning of marketing mix, marketing organization, marketing research and its
applications.
4. Price policies and practices, marketing communication, advertising and sales promotion, marketing strategy and policy, channels of
distributoin, types of intermediaries.
5. Product life-cycle, Different types of product, Branding and packaging.
6. Social responsibility of marketing managers, consumerism.
THIRD YEAR
HONS : PAPER - V
ORGANISATIONAL BEHAVIOUR (100 MARKS)
1. Organizational Behaviour : Meaning, Importance, History of development of OB, Factors influencing OB.
2. Understanding individual : Nature of Man - Similarities and differences among individual personality development & its determinants,
perception, Factors influencing perception.
3. Group & Group Dynamics : Meaning of Group & Group dynamics, Reason for the formation of Groups, Characteristics of Groups, Types
of Group in organizations, Group cohesiveness, Factors affecting Group cohesiveness.
4. Leadership : Leadership Concept, Leadership emergence theories, Leadership style, different functions & its effectiveness
5. Motivation : Concept & importance, Financial & non-financial motivators.
6. Morale & job satisfaction : Theories Factors influencing morale & job satisfaction.
7. Management of Change : Meaning, importance & Factors contributing to organizational change.
8. Organizational Culture : Concept, Importance, factors influencing organizational culture.
HONS : PAPER - VI
HUMAN RESOURCE DEVELOPMENT (100 MARKS)
1. Introduction, Planning & Organizing the HRD system. HRD Mechanism, process & outcomes, Role of line managers in HRD.
2. Performance & Potential Appraisal, meaning, Need & Importance, Techniques of peformance appraisal. Factors influencing
performance appraisal.
3. Motivation and Job Satisfaction.
4. Employee Compensation, Employee Welfare & Social Security.
5. Training & Development : Need & Importnace, Steps in training, Technique of training, Evaluation of Training Programme.
6. Career Planning & Career Development : Meaning, Importance of career strategies in rapidly changing environment, Designing
appropriate systems of career development.
7. Organisational development : Nature, Process and Phases in organization development, Incentive plan.
HONS : PAPER - VII
COMPUTER APPLICATION (100 MARKS)
1. Fundamental of Computers and Programming in QBASIC.
2. Introducation to Operating System (DOS, Windows)
3. Computer in Business applications. MS-Office (Word, Excel & Power Point).
4. Database Management (FOX Pro) and Introduction of Programming Language C.
5. Introduction to Internet operations.
6. Accounting Package (Tally).
HONS : PAPER – VIII
GROUP-A : INTERNATIONAL BUSINESS (50 MARKS)
1. Introduction : Meaning, Need, Basis, Importance, Gains and Procedure, Balance of Trade and Balance of Payments. Tariff and Non-
Tariff barriers.
2. Financial Framework International monetary System, SDR, IMF, World bank, Asian Development Bank, Euro Mark, International
Liquidity & Exachange rate restrictions.
3. International Marketing Programme : Exporting, Licensing, Joint Ventures, Ownership, International Competition & Characteristics of
Multinational marketing.
4. Decisions : International Business - Product Decisions, Pricing Decisions, Channel Decisions & Advertising Decision in International
Business.
5. Export Promotion : Export Financing, Planning, Organizing and Controlling Multinational Marketing Programme.
6. Analysis of India's International Business : Export trends, Export Promotion efforts, Import substitution and role of Govt. agencies - STC
& MMTC.
2. Article / Essay
I Of Studies : Bacon ii. Indian Civilization and Culture : M.K. Gandhi
iii. Forgetting : Robert Lynd iv. A Definition of a Getleman : Newman
3. Novel
Book : Animal Farm - George Orwell
Book:
Economic Planning & Indian Economic System: - L.M.Ram, Indian Economy : Rudsadatt & Sundaram