Executive summary

To maintain and cope up with the growing competition from the

various online trading providers, Sharekhan needs to find potential
clients , also the new investors and satisfy there needs .
The broad objective of the project is to equipped the trainees with all the quality
which is essential to face any circumstances which can arise while providing
service to the clients.
This project will accomplish to understand how the people interact with
technology savvy products and if they are ready for doing all the trading
through net.
Project also helps in understanding the trend of the scripts of the particular sector
( banking sector ) in different market condition. All these steps help me to
understand how to cope up with different types of people and there diversified
need and satisfaction level.

INTRODUCTION

About Online trading account

Doing share trading with the help of computer, internet connection and with
trading and Demat account is called Online Share Trading. If one wants to do
online share trading then one needs to have a computer, internet connection and
online trading account.
Basically people use online share trading who want to trade themselves. Internet
trading commissions are clearly posted on the website of various services and are
typically a fixed rate charges depending upon the type of security being traded and
the size of trade. Internet investors can take as much as time as they would like to
take prior placing a trade order. Similarly they does not have to worry that his
broker is making unauthorized trades. Since there is no individual broker making a
commission, the only person who is authorized to trade in the account is the
investor.
Comparison between the broking charges of various firms and service provided by
them. And why sharekhan is leading amongst them.

Benefits of trading online

Online trading is quite convenient for the following reasons.

Control
When one use a broker in the real world may find that our broker will not agree to
execute a trade, believing our decision to buy or sell the stock in question is
flawed. When one trade stock online this is no longer a problem, our broker has no
input as to when we buy and sell stock one do

Portfolio
In the real world some brokers will not buy certain stock for example, some
penny stocks. This may limit the stock one is able to have as part of investment
portfolio. However, when one trade online, subject to availability, one can trade in
any stock on any stock exchange - one want

Information
With the use of computer software programs, one can use stock charts, technical
indicators and real time stock prices to help us make the investment decision one
want to make, when one want to make it.
Time
One of the essential elements about trading stock is the time it takes to execute the
trade, as this can mean the difference between making a profit and making a loss.
In the real world one have to phone our broker and ask him to sell/buy the stock.

The broker then phones the trader, who gives the broker the price. The broker than
tells one the price and either agree to buy/sell or not to. If one agree to buy/sell,
the trader then phones the order through to the trader. Online one push their mouse
over a cursor and press buy/sell. A much quicker Sell.

Volume
Assuming one is happy paying the commission, they can trade as large or small as
they want over the Internet. In the real world, most brokers require a minimum
buy/sell that is out of the reach of most individual traders.

Trade from anywhere

A Major part benefit of online trading from anywhere. Even if the client is in a new
place, one can just connect to the internet, log on to their account on
sharekhan.com and start trading

Finally
All in all, online stock trading is about us. It provides with the opportunity to
trade in stocks without having to pay large commissions while keeping control
over investment decisions
Placing an order to buy or sell shares

Sharekhan provides following channel for buying and selling of shares: To visit any of sharekhans 250 share shops across 120 cities in India
Online trading through internet (www.sharekhan.com)
Online trading through software (only for speedTrade)
Trading through Dial-n-trade
Order required following information: Name of the company
Quantity of shares
Price (Market/limit)

HOW SAFE IS ONLINE TRADING ON SHAREKHAN.COM?

Trading online with sharekhan is VERY much safe and sound, because of an
effective security system in place;

1.Strong encryption: A 128-bit encryption is used to ensure a secure connection .

the most advanced encryption technology, Secure Socker Layer (SSL), is used to
ensure that the information transmitted between the trading engine and the
customer across the internet is safe and cannot be accessed by any outsider. In
addition firewalls, internal controls and procedures put in place have made the
entire system robust
2. Password protection: To trade on an account, a user ID and a password are
required to be providing to enter the secure area of the side (Sharekhan.com) as
well as an additional password to place trades. The user ID and password allotted
to a customer are kept completely confidential.
3.Fully integrated: Third, if the transaction system requires no manual
intervention, Sharekhan provides an improved safety in the transactions.
Sharekhan.com is one of the very few fully integrated online trading sites. This
eliminates the possibility of any manual intervention. This means orders are
directly sent to the exchanges, ensuring to get the best and right price each time.

Reason for selection of this topic

The Broad objective of the project is to make clients and let them know about the
different services offered by the Sharekhan. Also to convince them about
how Sharekhan services out score there rivals. And how in future they will be
benefited from the services offered by Sharekhan. This project will accomplish to

understand the problem faced by the existing client and find ways to solve there
quarries at your level otherwise let the above level know about there problem. We
have to be in regular contacts with our clients so that we come to know about the
problem they are facing. This also helps us to multiply our clients by getting the
further references. By this we are able to make a chain of the customers which
expands as we satisfy there needs.

Company Profile

OVERVIEW OF INDUSTRY AS A WHOLE

STOCK EXCHANGE
A stock exchange, share market or bourse is a corporation or mutual organization
which provides facilities for stock brokers and traders, to trade company stocks and
other securities. Stock exchanges also provide facilities for the issue and

redemption of securities, as well as, other financial instruments and capital events
including the payment of income and dividends. The securities traded on a stock
exchange include: shares issued by companies, unit trusts and other pooled
investment products and bonds. To be able to trade a security on a certain stock
exchange, it has to be listed there.

INDIAN SECURITIES MARKET

The securities market achieves one of the most important functions of channeling
idle resources to productive resources or from less productive resources to more
productive resources. Hence in the broader context, the people who save and
investors who invest, focus more towards the economys abilities to invest and
save respectively. This enhances savings and investments in the economy, the two
pillars for economic growth.

The Indian Capital Market has come a long way in this process and with a strong
regulator it has been able to lead an era of a modern capital market regime. The
past decade in many ways has been remarkable for securities market in India. It has
grown exponentially as measured in terms of amount raised from the market, the
number of listed stocks, market capitalization, trading volumes and turnover on
stock exchange, and investor population. The market has witnessed fundamental
intuitional changes resulting in drastic reduction in transaction costs and significant
improvements in efficiency, transparency and safety.

10

Many factors may have contributed to this trend, but the important ones include
low interest rates on saving instruments, recovery in investor confidence, robust
growth of GDP at 7%, plentiful FII flows due to Indias strong external position
and robust capital gains in the capital market, efficient exchange rate management,
and good liquidity in the economy.

These factors ensure that there is no loss of investment, but robust capital
formation, leading to higher production, economic growth and creation of
employments. India has the worlds best securities market system. This companies
two of the worlds largest demutualised stock exchange that trade the stock online.
India has the worlds best clearing and settlement system. It has two of the worlds
most reliable securities depositories.

NSE
The National Stock Exchange of India Limited (NSE) is a Mumbai-based stock
exchange. It is the largest stock exchange in India and the third largest in the world
in terms of volume of transactions. NSE is mutually-owned by a set of leading
financial

institutions,

banks,

insurance

11

companies

and

other

financial

intermediaries in India but its ownership and management operate as separate

entities. NSE has a market capitalization of around US$1 trillion and over 1,652
listings as of July 2012.

NSE Mission
NSEs mission is setting the agenda for change in the securities markets in India.
The NSE was set-up with the main objectives of:
Establishing a nation-wide trading facility for equities, debt instruments and
hybrids,
Ensuring equal access to investors all over the country through an appropriate
communication network,
Providing a fair, efficient and transparent securities market to investors using
electronic trading systems,
Enabling shorter settlement cycles and book entry settlements systems, and
Meeting the current international standards of securities markets.

12

The standards set by NSE in terms of market practices and technology have
become industry benchmarks and are being emulated by other market participants.
BSE
The Bombay Stock Exchange (or BSE) is the oldest stock exchange in Asia. It is
located at Dalal Street, Mumbai, India.
The Bombay Stock Exchange was established in 1875. There are around 5000+
Indian companies listed with the stock exchange, and have a significant trading
volume. The companies listed on BSE Ltd command a total market capitalization
of USD Trillion 1.32 as of January 2013.. The BSE SENSEX (Sensitive index),
also called the "BSE 30", is a widely used market index in India and Asia. It is
also one of the worlds leading exchanges (3rd largest in December 2012) for
Index options trading.

Primary market
The primary is that part of the capital markets that deals with the issuance of new
securities. Companies, governments or public sector institutions can obtain funding
through the sale of a new stock or bond issue. This is typically done through a
syndicate of securities dealers. The process of selling new issues to investors is
called underwriting. In the case of a new stock issue, this sale is an initial public

13

offering (IPO). Dealers earn a commission that is built into the price of the security
offering, though it can be found in the prospectus.
This is the market for new long term capital. The primary market is the market
where the securities are sold for the first time. Therefore it is also called New Issue
Market (NIM).
Primary issues are used by companies for the purpose of setting up new business or
for expanding or modernizing the existing business.
Secondary market
The secondary market is the financial market for trading of securities that have
already been issued in an initial private or public offering. Alternatively, secondary
market can refer to the market for any kind of used goods. The market that exists in
a new security just after the new issue is often referred to as the aftermarket. Once
a newly issued stock is listed on a stock exchange, investors and speculators can
easily trade on the exchange, as market makers provide bids and offers in the new
stock.

ABOUT COMPANY
The company has eighty years of experience in brokering business it was earlier
known as SSKI Group. The owner of the company is Mr. Dinesh Murikya.
Sharekhan is one of the leading retail brokerage firms in the country. It is the retail
broking arm of the Mumbai-based SSKI Group, which has over eight decades of
experience in the stock broking business. Sharekhan offers its customers a wide

14

range of equity related services including trade execution on BSE, NSE,

Derivatives, depository services, online trading, investment advice etc. The firms
online trading and investment site-www.Sharekhan.com-was launched on Feb 8,
2000. The site gives access to superior content and transaction facility to retail
customers across the country. Known for its jargon-free, investor friendly language
and high quality research, the site has a registered base of over 4 lakhs customers.
The number of trading members currently stands at over 3 Lakhs. While online
trading currently accounts for just over 1 per cent of the daily trading in stocks in
India, Sharekhan alone accounts for 22 % of the volumes traded online.

The content-rich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers best-ofbreed technology and superior market information. The objective has been to let
customers make informed decisions and to simplify the process of investing in
stocks. On April 17, 2002 Sharekhan launched Speed Trade, a net- based
executable application that emulates the broker terminals along with host of other
information relevant to the Day Traders. This was for the first time that a net-based
trading station of this caliber was offered to the traders. In the last six months
Speed Trade has become a de facto standard for the Day Trading community over
the net. Sharekhans ground network includes over 250 centers in 123 cities in
India, of which 20 are fully-owned branches.
SSKI (shripal shewantilal kantilal ishwarnath ltd.)
With a legacy of more than 80 years in the stock markets, the SSKI group ventured
into institutional broking and corporate finance 18 years ago. Presently SSKI is one
of the leading players in institutional broking and corporate finance activities.
SSKI holds a sizeable portion of the market in each of these segments. SSKIs

15

institutional broking arm accounts for 7% of the market for Foreign Institutional
portfolio investment and 5% of all Domestic Institutional portfolio investment in
the country. It has 60 institutional clients spread over India, Far East, UK and US.
Sharekhan is the retail broking arm of SSKI, an organization with more than eight
decades of trust & credibility in the stock market.
Amongst pioneers of investment research in the Indian market.
In 1984 ventured into Institutional Broking & Corporate Finance.
Leading domestic player in Indian institutional business

SSKI GROUP COMPANIES

SSKI Investor
Services Ltd (Sharekhan)
S.S. Kantilal Ishwarlal Securities
SSKI Corporate Finance I dream Productions

16

Sharekhan was created when SSKI Investor Pvt. Ltd., a company in the securities
and equities segment, decided to exploit the power of the internet and offer
services to its customers through an online stock trading portal.

The company offers its various through a combination of online and offline
channels. The online model comprise a portal, chat facilities, and speed trade
terminals.

And the offline model uses a combination of an IVR infrastructure and a team of
relationship managers to receive orders over the telephone.
The speed trade channel offers the benefit of a terminal at the user end ,which is
connected to the company s system through a TCP/IP link. Unlike a Web trade
request, which travels with the help of HTTP or HTTPS, a speed trade transaction
is a direct transfer of information with the trading system ,which is live, and on
real- time.

Since its inception , sharekhan has been increasing its clientele base with
consistent figures. Later it obtained to offer Portfolio Management Services (PMS)
which would cater to the requirements of the high networth individuals. The
entry-level investment for PMS membership was approximately RS5-RS10 lakh,
which was needed for having a well-diversified portfolio. This could be by way of
taking over existing portfolio or fresh investment.

17

TECHNOLOGY USED BY COMPANY

Sharekhan has always believed in investing in technology to build its business. The
company has used some of the best-known names in the IT industry, like Sun
Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette,
VeriSign Financial Technologies India Ltd, Spider Software Pvt. Ltd. to build its
trading engine and content.

A Trade Tiger Software

Earlier it was known as Speed Trade and now it is known as Tiger Trade.
This account is same as fast trade account. But, difference between these two
accounts is that in the Tiger Trade Account the client can access more than scripts
at a time and buy and sell the share from wherever they wants. 25 this
account also provides the charts and graphs, so that the client can easily understand
about the stock of the company.

18

 A single platform for multiple exchange BSE & NSE, MCX, NCDEX,
Mutual Funds, IPOs.
Multiple charts with tick by tick intraday and End of day charting powered
With various studies.
Graph studies include average, band-Bollinger, know sure thing, MACD,
RSI, etc
Apply studies such as vertical, horizontal, trend, retracement &free lines.
User can save his own defined screen as well as graph template, that is,
saving the layout for future use.
User-defined alert settings on an input stock price trigger.
Tools available to gauge market such as tick query, ticker, market
summary, action watch, option premium calculator, span calculator.
Multiple market watch available on single screen.

VISION
To be the best retail brokering Brand in the retail business of stock market.
MISSION
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.

19

Branches of sharekhan
Sharekhan has today a pan India presence with over 1529 outlets
Serving 950,000 customers across 450 cities.
Sharekhan has international presence through its branches in UAE & Oman
Head office- Mumbai

AREAS OF INVESTMENT THROUGH SHAREKHAN

Derivative
Commodity
Equity
IPOs
Portfolio management

DERIVATIVE:

20

.Derivatives are formally defined to include: (a) a security derived from a debt
instrument, share, loan whether secured or unsecured, risk instrument or contract
for differences or any other form of security, and (b) a contract which derives its
value from the prices, or index of prices, or underlying securities. Derivatives are
legal and valid only if such contracts are traded on a recognized stock exchange,
thus precluding OTC derivatives.
Derivatives trading commenced in India in June 2000 after SEBI granted the
approval to this effect in May 2000. SEBI permitted the derivative segment of two
Stock exchanges, i.e. NSE and BSE, and their clearing house/corporation to
commence trading and settlement in approved derivative contracts.

COMODITY:
India is predominantly an agrarian economy. In spite of this, until very recently we
did not have world-class multi-commodity exchanges. Realizing the potential, the
government issued notifications for withdrawing all prohibitions and opening up
forward trading in all the commodities.
The emergence of three nationwide commodity exchanges (MCX, NCDEX and
NMCE) has increased the awareness in commodity trading. The volume in these
exchanges has increased rapidly since their inception.

21

Some of the commodities where trading takes place is Gold, Silver, Copper, Caster
seed, Gram, Soya oil, Sugar, Rubber etc.
EQUITY:
With a Sharekhan online trading account you can buy and sell shares in an instant.
Any time you want, from anywhere you like. A Sharekhan online trading account
comes with a depository participant account where you can keep all your shares, in
safe custody with National Securities Depository.
You can also link a Sharekhan online trading account to an Internet banking
account of your choice, so that you can move cash in and out of this account easily,
without the bother of writing cheques all the time. Sharekhan offers two types of
trading accounts to suit your trading habits: Sharekhan Classic account and
Sharekhan speed trade account.

PORTFOLIO MANAGEMENT
Portfolio Management Service is like music to investors' ears with the perfect
art of varied expertise work over the years with our experience in the stock
markets.
Managing money has always been difficult. There is a great deal of requirement of
an expertise to evaluate various savings and investment plans. There is simply no
time to do it on your own. Until and unless the investments are large it might also
turn out to be expensive trying to set up an own investment wing. It might be

22

prudent asking a professional to manage the funds for a small fee. There is a surety
that the money will be deployed after scientifically analyzing pros and cons.
Portfolio Management Service ensures that your money goes that extra mile or
earns that extra return, which dramatically improves the returns structure for the
investments made.

Portfolio management is the art and science of:

Making decisions about investment mix and policy,
Matching investments to objectives,
Asset allocation for individuals and institutions,
Balancing risk vs. performance
PMS is a product wherein a customized investment portfolio is created to suit the
investment objectives of a client.
In PMS, the portfolio manager handles the responsibility of creating and tracking
the portfolio.
The PMS provider does the following things like:
Idea generation,
Order execution and
Settlement and performance reporting
This service is particularly advisable for investors who cannot afford to give time
or dont have those expertise for day-to-day management of their equity portfolio.

23

However, the key of successful portfolio management lies in the execution. A

strong portfolio management program can turn any sinking investment around and
do the following:
Maximize value of investments while minimizing the risk.
Allow investors to schedule resources more efficiently.
Reduce the number of redundant investments and make it easier to kill
loss-making investments.

Hierarchy in Sharekhan
Table 1: Hierarchy in Sharekhan
SALES SIDE

DEALING SIDE

Trainees

Junior Dealer

Super Trainees

Dealer

Sales Executives

Relationship Manager

24

 Senior Sales Executives

Senior Relationship Manager

Business Development
Executives

Equity Advisor

Assistant Sales
Manager

Assistant Branch Manager

Deputy Manager

Branch Manager

Territory Manager

Cluster Head

Area Sales Manager

Directors

Regional Sales Manager

CEO

Regional Head
Vice President
Directors
CEO

Achievements

It was awarded top domestic brokerage house by EURO& ASIA money.

It was winner of best financial website award.

Received the stock market award2008- Grinar award from bruhad Mumbai
Guajarati samaj on January 2009
Acquired IFPL 2008

25

 Registration as Clearing & trading member of NSE in currency and

derivative segment

2001- web award winner of chip magazines Best Financial website award.
2004- Best Local Brokerage by Poll of Poll 2004.
2005-Awaaz Consumer Awards
Best Broking House by CNBC channel.
Sharekhan is amongst top 3 online in India.

SWOT Analysis

26

Strength

1.wide range of innovative financial

products
2.strong I.T infrastructure
3.Intensive research on all industry sector
4.have one of the largest network of
branches across the country.
5. Pan India presence with 1529 an 950000
customers.

Weakness

1.Penetration limited to urban area.

2.High brokerage charges as compared to
other brokering firms

Opportunity

1. Growing rural market.

2. Earning urban youth.
3. Educating people about the benefits of
investments to increase target audience.

Threat

1. Stringent economic measures by

government and RBI .
2. Entry of foreign finance firms in Indian
market.

27

PRODUCT
PROFILE

Type of AccountsClassic Account :--

28

The CLASSIC ACCOUNT is a Sharekhan online trading account, through which

you can buy and sell shares through our website www.sharekhan.com

in an

instant. Along with enabling access for you to trade online, the CLASSIC
ACCOUNT also gives you our Dial-n-Trade service. With this service, all you
have to do is dial 1-600-22-7050 to buy and sell shares using your phone. Features
of the CLASSIC ACCOUNT that enable you to invest effortlessly
1.Online trading account for investing in Equities and Derivatives via
sharekhan.com
2.Integration of: Online trading + Bank + Demat account
3.Instant cash transfer facility against purchase & sale of shares
4.Reasonable transaction charges
5.Instant order and trade confirmation by e-mail
6.Streaming quotes
7.Personalized market watch
8.Single screen interface for cash, derivatives and more
9. Provision to enter price trigger and view the same online in market watch

SPEED TRADE ACCOUNT

29

SPEEDTRADE is an internet-based software application, that enables you to buy

and sell shares in an instant. Its ideal for active traders and jobbers who transact
frequently during day's trading session to capitalize on intra-day price movements.
Speed Trade provides all the features of Classic, with the added functionality
of trading in derivatives from the same single-screen software interface. 7 Features
of Speed trade that enable you to trade effortlessly
1.Instant order Execution & Confirmation
2.Single screen trading terminal
3.Real-time streaming quotes, tic-by-tic charts
4.Market summary (most traded scrip, highest value)
5.Hot keys similar to a brokers terminal
6.Alerts and reminders Back-up facility to place trades on Direct Phone lines
Our Dial-n-Trade service gives you the convenience of buying and selling shares
over the phone by calling our dedicated phone lines at 1-600-22-7050.Click here
for more information DIAL-N -TRADE now comes as a part of the Sharekhan
Classic Account an exclusive service for trading shares from your telephone .Just
dial 1-600-22-7050*, enter your TPIN number, and you will be directed to a tie
breaker who will buy or sell shares for you.7 Features of DIAL-N TRADE that
make the stock market easier to access
1.Dedicated Toll-Free number for order placements.
2.Automatic fund transfer with phone banking purchased.
In a depository environment good money certainly begets good quality of
assets.

30

Elimination of all risks associated with physical certificates Dealing in physical

securities have associated security risks of theft of stocks, mutilation of
certificates, loss of certificates during movements through and from
the registrars, thus exposing the investor to the cost of obtaining duplicate
certificates and advertisements, etc. This problem does not arise in the
depository environment.
No stamp duty for transfer of any kind of securities in the depository. This waiver
extends to equity shares, debt instruments and units of mutual funds.

31

Research
Objective,
Methodology&
limitations

32

Research Objective To study the broking charges.

To compare the broking charges of various firms and to compare them with
sharekhan.
To know why sharekhan is more efficient then other companies.
This report will help new customer to choose the best firm to invest with
minimum charges.

33

Methodology: Methodology of the project starts with:

Sr.

Particulars

Details

No.
1

Type of data

Secondary

Source of data

Staff members, Internet sites

Nature of source of data

Quantitative

34

Limitations:The various Limitations are:- It was difficult to collect the data.

Brokers were less interested in providing information regarding broking
charges for the purpose of project report.

35

Data Analysis,
Collection and
Interpretation

36

Comparative analysis:Online Account Types Classic Account :Investor in equities.

Speed Trade: Trader in equities& derivatives pricing for retail customer
speed trade

Account Opening : RS.750

Demat 1st Yr : Incl in Account Opening
Initial Margin : NIL
Brokerage Trading 0.10% each side + All Taxes Delivery 0.50% each side + All Taxes
( Negotiable based on volume )
Account Access Charges
Monthly Rs 500, adjustable qtrly against brokerage of Rs 9000/- for qtr No access
charges for gold customers ( Above 1 lakh brokerage p.a)

37

Classic A/C
Account opening : 750 (lifetime)
Demat 1st year: free a/c opening Initial margin : NIL
Minimum margin :NIL
Brokerage :
Trading 0.10% each side + All Taxes Delivery 0.50% each side + All Taxes
( Negotiable based on volume).

INDIA INFOLINE

38

Company BackgroundIndia Infoline was founded in 1995 and was positioned as a research firm In 2000
e-broking was started under the brand name of 5 paisa.com. Apart from offering
online trading in stock market the company offers mutual funds online.

Trade Terminal
Account Opening : Rs 750
Demat 1st Yr : Rs 555
Initial Margin : Rs 5000(Compulsory)
Min Margin Retainable : Rs 1000

39

 Brokerage :
Trading 0.05% each side + ST Delivery 0.50% each side + ST
( Negotiable to 0.05% each side & 0.25%)
Account Access Charges
Monthly Rs 800, adjustable against Brokerage Yearly Rs 8000, adjustable against
brokerage Deal Clinchers v/s 5 Paisa
Min Account Balance
Concept of Min Rs 1,000 to be maintained in form of cash /securities to keep
account active. This can be withdrawn only on closure of account.

40

Angel broking
Company profileAngel Brokings tryst with excellance in customer relation began in 1987.
Today ,Angel has emerged as one of the most respected stock broking and welath
management companies in India with its unique trading business model, Angel is
commited to providing Real Value Of Money to all its clients.
Account Opening : NILL
Demat 1st Yr : NILL
Trading account maintenance- Rs.347
Initial Margin : Rs 5000(Compulsory)

Brokerage :
Trading 0.40% to 0.10% each side
Intreday0.04%to 0.01%

41

Different charges taken by sharekhan and other companies for

there services.
Charge Head

Sharekhan

Angel Broking

India Infoline

Trading Account opening

Rs.750

Nil

Rs.750

Annual maintenance charges

Rs. 400 p.a

Rs.347

Demat a/c opening fees

Nil

Nil

555

Demat a/c AMC

Rs.400

Nil

Rs.300

Equity delivery brokerage

0.50%

0.40%to0.10%

0.50%

Equity intraday brokerage

0.10%

0.04%to0.01%

0.05%

42

Interpretation
Trading account opening charges:
Sharekhan charge Rs.750 per annum for opening trading account.
India Infoline also charge Rs.750 per annum for opening trading account.
Whereas, Angel Broking does not charge any amount for opening an trading
account.
Annual maintenance charges:
Annual maintenance charges of sharekhan is Rs.400
Angel Broking charge Rs.347 per annum and
India Infoline charge nil.
Demat account opening charges:
Demat account opening charge of sharekhan is nil.
Angel Broking charge nil for opening demat account.
India Infoline charge Rs.555 for opening demat account.
Demat account maintenance charge:
Sharekhan charge Rs.400
Angel Broking charge nil
India Infoline charge Rs.300
Equity delivery brokerage:
0.50% charged by sharekhan.
0.40%to 0.10% charged by Angel Broking.
0.50% charged by India Infoline
Equity intraday brokerage:

43

0.10% charged by sharekhan

0.04% to 0.01% by Angel broking
0.05% charged by India Infoline.

Comparison of sharekhan investors with total investors-

44

Interpretation:
Total investors in India are 18000000(apporx.) and among 1000000.
It shows how that how much sharekhan investors among all investors.

Comparison of India Infoline with total investors-

45

Interpretation:

India bulls have 490000 investors from total investors.

Comparison of Angel Broking investors among total investors-

46

InterpretationAngel broking company has 600000 investors among total

investors.

Observation:
From above charts it is analyzed that sharekhan has more number of
Investors among India Infoline and Angel broking companies.
Sharekhan has 1000000 investors from total in compare to other firms it has
more investors.

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Comparison of number of branches of sharekhan, India Infoline

and Angel broking company

Interpretation Number of branches of sharekhan are more than India Infoline and Angel
Broking.

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Overview
Study

RESEARCH REPORT:
The broking charges offered by sharekhan are more as compared to other
firms.

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 sharekhan has more investors as compared to other firms and branches of

sharekhan are.
It also has branches in UAE and OMAN.

SUGGESTIONSSHAREKHAN should be focused on customer satisfaction and the product ran

availability and treat their customer as GOD. The best way of competing with the
competitor is to make your customer satisfied, which results in the loyalty of your
customers for your company.
SHAREKHAN should continuously do a RESEARCH AND DEVELOPMENT
PROGRAMME, which will result in the information about the customers. For that
they should appoint a R&D depts. Which will continuously do this work.

Conclusion
Sharekhan has more brokerage charges as compared to other brokerage firms still
It is leading with highest customer

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Reasons:

The level of satisfaction and facilities that sharekhan provide are best.

Trade tiger software has candle stick graph that help customers to buy and
sale share by analyzing the ups and downs in the market.
It also provide SMS facility, mobile application and published journals
related to share market.

When any customer opens Demat account in sharekhan they provide free
training for 3 days and knowledge about share market and how to use trade
tiger.

Other firms also provide the facilities which are similar to sharekhan but the
difference is in quality.
Sharekhan has also open there branches in UAE & Oman which helps to
attract the NRI customers. By this foreign income will also come in our
country.

Bibliography
Securities Market (Basic) Module :--NCFM
Economic Times.
Training Kit Provided by the Sharekhan.
Economic times

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Websites:
www.sharekhan.com
www.equitymaster.com
www.indiainfoline.com
www.angelbroking.com

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