BMC PDF
BMC PDF
BMC PDF
(http://www.gtu.ac.in/)
CIRCULAR: For students of the 7th Semester of the academic year 2014-15
WORK COMPLETED BY MOST OF THE STUDENTS TILL NOW:
The students have submitted (i) the details of their team and (ii) the title and abstract of
their project to GTU at http://projects.gtuinnovationcouncil.ac.in/login.aspx after getting it
duly approved by the Faculty -Guide and the HOD. (Reference 1:
http://www.gtu.ac.in/circulars/14Aug/22082014_01.pdf)
All the above exercises will be evaluated under continuous evaluation process in the college
and marks will be given based on the performance of the teams. University have carefully
conceived, benchmarked, tested such interventions and now implementing them to let
every student in BE final year understand the entire innovation value chain of Mind to
Market.
(The remaining pages are the Appendices for understanding the Circular, wherever required.)
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Appendix-1: Exercise-1
During the phase- I ,as per the previous circular , students are required to have a co-creation
workshop where each team is required to go through this Project/IDP/UDP definition
making canvas exercise (Observation Canvas Exercise) . The work of phase 1 is required to
be documented and submitted along with the project report during project examination of
the 7th semester.
Process for Phase 1: (Observation Canvas Exercise)
Objective- The objective is to adopt systematic approach based on design thinking and
articulate the insights derived from empathization process including observation,
interaction etc during ISY (Industrial Shodh Yatra) and finalise the problem/IDP/UDP
definition and orient the task as their final year project in their 7th and 8th Semester.
How to get the matrix?
Students can download the PDF or JPEG version of the canvas/matrix from the link as given
https://drive.google.com/folderview?id=0B1Zb2_c7CgvLTXZMSkdYM0RXME0&usp=sharing
The size of the printed canvas in hard copy for hands-on work should be preferably A1.
What should be the duration of this exercise?
If college calendar is pre fixed it can be adjusted based on local possibility at
department/college level. These 4 hours can be accommodated within the time allocated
every week for final year project purpose.
What will be the process for doing this workshop?
1) Each team will fill their own canvas with sticky notes based on their observations and
Industrial Shodh Yatra (ISY) insights. This process may take 2.5 to 3 hours.
2) Each team has to present their poster in front of the whole class of 60 students and
preferable in the presence of Project Guides. Other teams are supposed to comment on the
effort of team with critical feedbacks and inputs. Each team is supposed to compile such
feedbacks and comments and incorporate them in the report to be submitted to the
departments after examination. If required, in response to the comments, the team may
redesign the canvas.
3) Teams need to document the detailed insights in soft copy. This exercise report with
the data filled in the canvas need to be attached in the project report to be submitted
during examination. University will also share a web link later on when each team will fill
their data for each box item in the canvas online at University portal. Teams have to fill
their own inputs while making the canvas in the report of their project and also mention
the inputs shared by all their classmates during presentation in front of whole class.
Appendix-2
Exercise-2 (A) For increasing the innovation quotient of each of your IDP/UDP
PAS: Prior Art Search activity, which includes:
Web search/research publication
User feedback
Patent search1
(PSAR)
Vendor/market search
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During this Patent Search and Analysis Report (PSAR) generation activity, every student
within a team has to study at least 5 patents related either to his/her IDP/UDP or related to
his/her area of interest. Analyzed data of each of these five patents is to be submitted online
once the university declares the web link along with the project progress details. The team
needs to compile the findings of each member during PSAR and make a report, which
includes information about the following:
What are other solutions already existing and what are specific patent claiming to
solve the particular need or adding value related to your project?
How the team wishes to improve existing patent claims by their own project?
What would be new value addition/distinct feature the team will add to ensure that
their solution becomes unique and novel?
Understand which innovator /industry has already started working on your proposed
improvements and this will let the team understand the orientation of future
research in academia. The academic R&D can be streamlined by tapping such data
where industry aspires to build product/process, which is going to come to market in
future.
The last years circular for PSAR is available on the web. Please await the new detailed
circular on PSAR.
N.B. The exercise for both the canvases, given below, along with presentation will take an average
of 3-4 hours. This will be taken out of the time, scheduled for the project every week. In the
following exercise, the focus would be on finding different ideas for solving the pre defined
challenge.
Continued ..
Continued ..
N.B. The example canvas as above has been taken from the hands on training workshop for faculty
members (GTU Innovation Club Coordinators) of all GTU degree engineering colleges. The workshop
was held on 2nd and 3rd August 2014 at GTU. During the exercise GTU Innovation Club Coordinators
of different colleges worked in teams and offered a challenge to each team and to follow the process
and to deliver desired results.
After going through the exercise, all GTU Innovation Club Coordinators appreciated this and wished
that such exercise must be done by all final year students as a part of their final year project. In
response to the inputs from all the 118 faculty members from degree eng colleges affiliated to GTU,
the Council of Deans suggested such workshops to be included at the right stage for all final year
students for IDP/UDP.
FAQ and basic explanation of the terminologies used in the Product Development canvas
People
Make the segment more focused. Note down the kind of people you have in mind while
developing the product and also the people for whom you are resolving the problem.
Purpose
The section should answer the following questions: What is the broad purpose of your
product? What problem sector you want to target broadly or specifically? For e.g. you may
want to target transport sector or you may want to come up with options for Healthier
foods. If you already have a specific purpose, then go ahead with it. Like solving the problem
of measuring footfalls in a retail store or measuring consumer interest in specific products
on retail shelves.
Product Experience
Focus in depth on how the customer feels for your product/service concept. Mention every
kind of experience you would want your user to feel, enjoy or avail. Also make a list of all
user problems you want to address and how user feels about each of his problems.
Product Functions
Product functions deliver the product experience. Convert the product experience into
functions for your product/service. What functions your product should perform to meet
the customer experience you have just identified in product experience? Mostly the user
experience/needs will be your product functions. e.g. if you want your users to feel
comfortable & maintain right body posture while sitting on a chair, function provided must
be comfortable sitting and healthy posture. If you are developing software, user
requirement for faster experience would mean that faster working will be a function of your
product. Same for a home delivery service.
Product features/ key components
Features power the product functions. Find product features that will deliver the product
functions you have identified. For a comfortable chair, ergonomic design would be one
feature; footrest or armrest could be more. And how about a mobile or a cup holder?
Multiple product features could lead to the same function. Features could also be
components. Like arm-rest, neck rest or footrest. A faster algorithm could be a feature
powering the speed performance of software.
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Product Experience
Focus on what the customer feels about a product and find out his problems. Jot down his
key experience points, his wish list and the improvements sought.
Customer Revalidation
Check to see if the functions and features you have built solve his/her problem. Find if you
have left some customer experiences which you are yet to address. Be ready to discover
new user needs & jump back to product function stage.
Reject/Retain/Redesign
Retain what users like, reject what they dont want & redesign what can be improved to
meet the user challenges. Run the Reject/redesign/retain on the functions first and then if
required on individual features to find how well they are powering the functions of your
product/service.
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This exercise will bring discussions on viability and cost effectiveness into picture along with
their clear impact. This exercise will enable students to have a clear understanding on the
steps required to ensure that whatever solution they develop as their project should have a
user who can afford it with desired needs. This exercise also helps students to understand
the true value of the proposed solution.
Duration of the exercise: This exercise will take average 3-4 hours including the presentation
by each team where all other team will comment and suggest on the presenting teams
project canvas. If required colleges/branches can certainly take extra time, if required.
Process to conduct such hands on workshop:
The process of conducting such workshop will be nearly the same as the ideation canvas
exercise on page 3.
You may refer about this more at: http://en.wikipedia.org/wiki/Business_Model_Canvas
https://www.youtube.com/watch?v=QoAOzMTLP5s
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Refhttp://en.wikipedia.org/wiki/Business_Model_Canvas#mediaviewer/File:Business_Model_C
anvas.png
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fixed pricing
List Price
Product feature dependent
Customer segment dependent
Volume dependent
dynamic pricing
Negotiation (bargaining)
Yield Management
Real-time-Market
6. Key Activities:
The Key Activities block aims at answering the following set of questions in your business
model:
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Categories
o Production
o Problem Solving
o Platform/Network
7. Key Resources:
This segment of the business model canvas answers the following questions.
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Types of resources
o Physical
o Intellectual (brand patents, copyrights, data)
o Human
o Financial
8. Key Partnerships:
It is always recommended to map Key Partners to Key Activities. If an activity is key, its still
part of your business model. This is a way to denote which specific Partners are handling
various Key Activities for you. This business block is intended to answer the following
questions:
Who are our Key Partners?
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