UNIVERSITY OF CAPE TOWN

DIGITAL MARKETING
ONLINE SHORT COURSE
Learn online and part-time with Africas leading University and
online education experts GetSmarter

AFRICA
S

NUM
BER
1
UN

IV
ERSITY
CONTENTS
1. About this course page 2
2. Is this course for you? page 3
3. What will you learn on this course? page 4
4. How does GetSmarters online
learning model work? page 6
5. Related courses page 8

ABOUT THIS COURSE

This course will teach you the essential principles behind successful digital marketing and equip you
with the practical skills needed to implement an effective online marketing strategy. Youll build your
own website using WordPress, and will be exposed to the latest global digital marketing tools, to
create a holistic digital marketing campaign.

10 weeks part-time +27 (0)21 447 7565

R R 12,900 Incl. VAT REGISTER NOW

CONVINCE YOUR BOSS TO PAY

Requires approx. 7 - 10 hours per week, self-paced

MEET THE HEAD TUTOR

CARLA VAN STADEN
Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional
publishing house and an online marketing agency for a few years before deciding to start her own
agency, Twenty3Media, in 2010. Through Twenty3Media, shes worked with clients from a number of
industries, providing them with marketing assistance and consultation; as well as strategy design and
implementation across both online and offline media.

PAGE 2
THIS COURSE IS FOR YOU IF:

You want to understand the You want to contribute

digital marketing environment meaningfully towards the
to take on new responsibilities marketing success of
in your current role your company

Youre looking to break into You feel the need to

the field of digital marketing formalise your existing
or develop your general digital marketing experience
marketing skill set with a course recognised
by UCT

STILL UNSURE?
Complete this short assessment quiz to find out if this course is right for you.

TAKE THE QUIZ

PAGE 3
WHAT WILL YOU
LEARN ON THIS COURSE?
Find out more about the skills youll walk away with as you progress through the
10 modules of this course:

ORIENTATION MODULE: MODULE 3:

WELCOME TO YOUR ONLINE CAMPUS WEB ANALYTICS
Get to grips with your new online classroom L
 earn how to measure and optimise your
Meet your Student Success Team and get to know digital marketing efforts using analytics
your fellow classmates L
 earn about web analytics tools
L
 earn how to evaluate web analytics reports

MODULE 1:
MODULE 4:
INTRODUCTION TO DIGITAL MARKETING
L
 earn about the evolution of digital marketing and SEARCH ENGINE OPTIMISATION
how its tactics fit together Understand how search engines work and why
E
 xplore digital marketing today and what the SEO is so important
future holds Discover methods to improve your websites
SEO ranking
Learn how to apply SEO best practices
MODULE 2:
Write content that optimises your website for SEO
WEBSITE DESIGN AND DEVELOPMENT
Discover the role your website plays in your digital
MODULE 5:
market strategy
Understand the principles of web design and ONLINE COPYWRITING
development Discover what online copywriting is
Learn how to construct a website on WordPress Understand how copywriting aids a sound content
marketing strategy
Understand the principles that enable you to write
engaging online content

PAGE 4
MODULE 6: MODULE 8:
ONLINE ADVERTISING AND PPC EMAIL MARKETING
Explore the differences between online and offline Understand why email marketing is such a
advertising successful technique
Learn a number of techniques that will enable your Learn how to engage with your audience via
product to be more visible to your target market email marketing
Create a Facebook advertisement Learn how to evaluate the performance of your email
marketing campaign

LEARN ABOUT MODULE 9:

THE UCT DIGITAL
MARKETING COURSE MOBILE MARKETING
U
 nderstand why mobile marketing is a key aspect of
digital marketing strategy in South Africa
WATCH THE COURSE TRAILER
D
 iscover how to effectively implement a mobile
marketing strategy
MODULE 7:
SOCIAL MEDIA AND WEB PR MODULE 10:
Learn about the kinds of social media that are used for DIGITAL MARKETING STRATEGY
social networking
L
 earn how to create an integrated marketing strategy
Learn to formulate a social media marketing strategy
G
 ain insight into how to futureproof your digital
Learn important aspects of web PR that allow you to
manage your brands online reputation
7
marketing skill set to ensure you stay up-to-date

SKILLS OF A
DIGITAL MARKETING
MANAGER

VIEW THIS INSIGHTFUL RESOURCE

Shu-aib Benjamin
Past Student

After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning
environment added so much value and it was very manageable for me to complete, even with a toddler. The
course provides relevant industry knowledge and each module has a practical component which can be applied
to your business as you go along.

PAGE 5
 HOW DOES
GETSMARTERS ONLINE
LEARNING MODEL WORK?
UCT and GetSmarter have partnered to bring 2 SELF-PACED WEEKLY MODULES
you a learning experience that uses technology Every course is broken down into
to replicate, and even enhance, the very best manageable, weekly modules, designed
elements of the face-to-face learning experience, to accelerate your learning process through
so that you can learn anything you need know, diverse learning activities:
to get where you want to be, online and part-
time. Heres how it works:
Read your course notes online
1 YOUR ONLINE CAMPUS
After youve registered and paid for your
spot on the course, you will gain access Collaborate with your classmates
to a cutting-edge online learning platform on group summaries and via the
designed to provide you with a world-class discussion forum
university educational experience - a platform
we call the Online Campus. The Online Campus
is your virtual classroom for the duration of the Enjoy interactive video lectures from
course - accessible to you from the comfort and the comfort of your own home
convenience of your own home. All you need is
access to the internet, and well take care of the
rest. Investigate current, real-world
case studies
VI

THE GETSMARTER
D

Apply what you learn in your weekly

EO

EXPERIENCE
assignments, including timed
WHATS IT LIKE TO
LEARN ONLINE submissions to simulate real-world
time pressure
TAKE A TOUR OF YOUR ONLINE CLASSROOM

94,7%

Course Completion Rate

(In comparison with a national average
distance-learning pass rate of around 7%.)
PAGE 6
 3 A COMMUNITY OF LIKE-MINDED 1. YOUR HEAD TUTOR
PROFESSIONALS An experienced subject matter expert, whos
Over 37,000 ambitious working there to guide your learning journey by
professionals like you have already answering any course-related questions, as
advanced their careers with an online short well as providing you with rich, individualised
course from GetSmarter and UCT. When you feedback on all of your assignments and
sign up to join the class, youll be granted access ongoing project work.
to a network of vibrant, like-minded
professionals who youll collaborate with for the 2. YOUR COURSE COACH
duration of your learning journey. Week by A learning partner who specialises in monitoring
week, youll move through the course content your progress, helping you manage your time
together, learning from and engaging with each and ensuring youre equipped with practical
other via the online discussion forum on your tools to overcome any personal or professional
Online Campus. Whats more, after you obstacles you might be faced with along the
complete your course, youll get to keep in touch way. Your success is their success, and theyre
by joining our GetSmarter Alumni Community. here to help you every step of the way.
Find out more about past student experiences in
this video: 3. YOUR TECH SUPPORT TEAM
Even if youre really intimidated by the idea of
studying online - weve got you covered. The
VI
D

handy Technical Support sidebar youll see when

EO

WHAT OUR
PAST STUDENTS you log in to the Online Campus is your direct
HAVE TO SAY
line to a team of professionals trained to solve
absolutely any tech-related challenges you might
WATCH 2-MINUTE VIDEO experience.

4 PERSONAL SUPPORT EVERY STEP 5 RECOGNITION FOR YOUR NEW SKILL

OF THE WAY Youll leave the course with workplace-
Youve got three exceptionally talented ready skills recognised by Africas leading
individuals on your side, all of whom are University. If youve met all the requirements to
100% dedicated to making it easy for you to pass the course, your UCT-approved certificate
maintain your learning momentum for the full will be couriered to you and can be proudly
duration of your online education experience. displayed wherever you choose.

PAGE 7
 THIS SOUNDS PERFECT
FOR MY CAREER!

IM READY TO REGISTER

NOT QUITE WHAT YOURE LOOKING FOR?

Other students found the following courses relevant to their career goals:

UCT COPYWRITING
FOR ONLINE UCT SOCIAL MEDIA UCT MARKETING
MARKETING

VIEW SHORT COURSE SCHEDULE

CONTACT US
Call: +27 (0)21 447 7565 | Email: [email protected]
Website: www.getsmarter.com