Bs. Archi-5 Assignment Prof. Birenguela: Casanova, Mary Lyn O. English For The Profession

CASANOVA, MARY LYN O.
ENGLISH FOR THE PROFESSION

BS. ARCHI-5 ASSIGNMENT PROF. BIRENGUELA
1. Business communication is information sharing between people within and outside an

organization that is performed for the commercial benefit of the organization. It can also
be defined as relaying of information within a business by its people.
Business communication (or simply "communication," in a business context) encompasses

topics such as marketing, brand management, customer relations, consumer
behavior, advertising, public relations, corporate
communication, community engagement, reputation management, interpersonal
communication, employee engagement, and event management. It is closely related to the
fields of professional communication and technical communication.
Media channels for business communication include the Internet, print
media, radio, television, ambient media, and word of mouth.
Business communication can also be said to be the way employees, management and
administration communicate in order to reach to their organizational goals.
Business communication is a common topic included in the curricular of Undergraduate and
Master's degree programs at many colleges and universities.
There are several methods of business communication, including:
Web-based communication - for better and improved communication, anytime

anywhere...
Video conferencing which allow people in different locations to hold interactive meetings;
Reports - important in documenting the activities of any department;
Presentations - very popular method of communication in all types of organizations,

usually involving audiovisual material, like copies of reports, or material prepared
in Microsoft PowerPoint or Adobe Flash;
Telephone meetings, which allow for long distance speech;
Forum boards, which allow people to instantly post information at a centralized location;
and
Face-to-face meetings, which are personal and should be succeeded by a written follow
up.
2. Formal communication is communication that flows along the lines of management or
authority. Formal communication takes the shape of manual forms, reports and
meetings.
Informal communication occurs when people come together and talk about their
working conditions, family, co-workers, etc. Rumour, gossip, etc. are the examples of the
informal communication.
FORMAL
Used in a professional setting e.g forms
No slang
Pronounce words correctly
INFORMAL
Usually used with friends and family
Contains shortened version of words
Contains slang words
Formal communication is divided into Three parts:
1.Downward communication - where information moves from higher management to

employees
2.Upward communication - where information moves from employees to higher

management
3.Horizontal communication - where information is shared between peers.
Informal communication is divided into a single part.
1. Grapevine communication informal chat from person to person I heard it through

the grapevine
3. Communication is the lifeblood of an organization. It is the vehicle that ensures
proper performance of organizational functions and achievement of
organizational goals. As a separate field of study, business communication has
the following objectives:
To exchange information: The main objective of business

communication is to exchange information with the internal and external parties.
Internal communication occurs within the organization through orders, instructions,
suggestions, opinions etc.
To develop plans: Plan is the blueprint of future courses of actions. The

plan must be formulated for attaining organizational goals. In order to develop a
plan, management requires information. In this regard, the objective of
communication is to supply required information to the concerned managers.
To implement the plan: Once a plan is prepared, it is to be
implemented. Implementation of a plan requires timely communication with the
concerned parties. Thus, communication aims at transmitting a plan throughout the
organization for its successful implementation.
To facilitate policy formulation: Policies are guidelines for performing

organizational activities. Policies are also termed as standing decisions to recurring
problems. Every organization needs to develop a set of policies to guide its
operation. Preparing policies also require information from various sources.
Therefore, the objective of communication is to collect necessary information for
policy formulation.
To achieve organizational goal: Collective efforts of both managers

and workers are essential for achieving organizational goals. Communication
coordinates and synchronizes the efforts of employees at various levels to achieve
the stated goals of the organization.
To organize resources: Various kinds of resources are available in

organization such as human resources, material resources, financial resources and
so on. In organizing these resources in an effective and efficient way is a key
challenge to the managers. Communication is the vehicle to overcome this
challenge.
To coordinate: Coordination is a basic management function. It involves

linking the various functional departments of large organizations. Without proper
and timely coordination, achievement of organizational goals is impossible.
Therefore, the objective of communication is to coordinate the functions of various
departments for the easy attainment of organizational goals.
To direct the subordinates: The job of a manager is to get the things

done by others. In order to get the things done, management needs to lead, direct
and control the employees. The performance of these managerial functions
depends on effective communication with subordinates.
To motivate employees: A pre-requisite of employee motivation is the

satisfaction of their financial and non-financial needs. Financial needs are fulfilled
thorough monetary returns. However, in order to satisfy non-financial needs,
management must communicate with employees on a regular basis both formally
and informally.
To create consciousness: Employees of an organization must be

conscious regarding their duties and responsibilities. Communication supplies
necessary information and makes them conscious about their duties and
responsibilities.
To increase efficiency: In order to increase employee efficiency, they

should be provided with necessary information and guidelines. Communication
supplies such information and guidelines for them.
To bring dynamism: Organizations should be dynamic to cope with the
internal and external changes. Bringing dynamism requires finding new and better
ways of doing things. For this purpose, communication helps to seek new ideas
and suggestions from the internal and external parties.
To improve labor-management is relationships: Harmonious

relationship between workers and management is a prerequisite for organizational
success. In this regard, the objective of communication is to ensure the free and
fair flow of information and to create good understanding between them.
To increase job satisfactions: Communication enhances job

satisfaction level of employees. It creates a friendly environment where employees
can express themselves. As a result, they become more satisfied with their job.
To convey employee reaction: Communication conveys employees

reactions, opinions, suggestions and complaints to their superiors about the plans,
policies, programs and strategies of the company.
To orient employee: Communication orients the new employees with

the companys policies, rules, regulations, procedures etc.
Various forms of business communication provide companies and entrepreneurs with ways to
improve productivity and efficiency. Creating a supportive team environment and being able to
satisfy both internal and external customer needs are just some of the advantages of business
communication. In addition, effective interaction in a business environment can also help control
costs and increase profits.
Business communication usually takes several forms, including verbal, electronic, and written
messages. Verbal communication can occur over the telephone or in-person during meetings
and casual interactions. Electronic communications include emails, instant messaging, and
website interactions. Often, written communication is the primary type that comes to mind when
discussing various forms of business communication. It includes printed materials, like formal
letters, advertisements, and internal memos.
Improved productivity is one of the main advantages of business communication. This

increases when employees of all levels, from executive management to part-time workers,
communicate effectively. Such successful interactions ensure that each employee understands
the roles and responsibilities associated with his position. In addition, effective communication in
a business environment allows for the exchange of ideas and feedback related to improving
performance. This commonly occurs through regularly scheduled performance reviews and
team meetings.
Fostering a supportive team environment is another one of the many pros of business
communication. Various forms of discourse, including verbal and written business interactions,
help employees work collectively to achieve team, department and company goals. Typically,
verbal communication allows for the exchange of ideas, while written communication provides a
framework for team development and procedures.
The advantages of business communication also extend to both internal and external
customers. For internal customers, all forms of business communication help with the sharing of
information and allow each department and employee to request the data needed for success.
External customers benefit in many ways, including being able to locate important information
on company websites and being able to speak with well-educated and trained customer service
professionals.
Cost control and increased profits are perhaps some of the most discussed advantages of
business communication. When used successfully, communication reduces the possibility that
efforts will be duplicated throughout an organization, resulting in a cost-savings. Providing
employees with a means of electronic communication can also further reduce the need for
formal written materials, which often leads to additional savings. Not only can business
communication reduce costs, it can also increase profits. The creation of advertisements that
send a clear message to customers can help attract customers and reduce the need to redesign
an entire marketing campaign because of poor communication.
References:
http://www.wisegeek.com/what-are-the-advantages-of-business-
communication.htm#didyouknowout
https://thebusinesscommunication.com/objectives-of-business-communication/
https://www.slideshare.net/omahonymarie/formal-and-informal-communication
https://en.wikipedia.org/wiki/Business_communication

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CASANOVA, MARY LYN O.

ENGLISH FOR THE PROFESSION

1. Business communication is information sharing between people within and outside an

Business communication (or simply "communication," in a business context) encompasses

Web-based communication - for better and improved communication, anytime

Reports - important in documenting the activities of any department;

Presentations - very popular method of communication in all types of organizations,

Telephone meetings, which allow for long distance speech;

Used in a professional setting e.g forms

Pronounce words correctly

Usually used with friends and family

Contains shortened version of words

Contains slang words

Formal communication is divided into Three parts:

1.Downward communication - where information moves from higher management to

2.Upward communication - where information moves from employees to higher

3.Horizontal communication - where information is shared between peers.

Informal communication is divided into a single part.

1. Grapevine communication informal chat from person to person I heard it through

To exchange information: The main objective of business

To develop plans: Plan is the blueprint of future courses of actions. The

To facilitate policy formulation: Policies are guidelines for performing

To achieve organizational goal: Collective efforts of both managers

To organize resources: Various kinds of resources are available in

To coordinate: Coordination is a basic management function. It involves

To direct the subordinates: The job of a manager is to get the things

To motivate employees: A pre-requisite of employee motivation is the

To create consciousness: Employees of an organization must be

To increase efficiency: In order to increase employee efficiency, they

To improve labor-management is relationships: Harmonious

To increase job satisfactions: Communication enhances job

To convey employee reaction: Communication conveys employees

To orient employee: Communication orients the new employees with

Improved productivity is one of the main advantages of business communication. This

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