GSM 1999 36 A
GSM 1999 36 A
GSM 1999 36 A
A CASE STUDY ON
PERUSAHAAN OTOMOBIL KEDUA SDN BHD
ESTABLISHMENT OF ONE-STOP INTEGRATED CENTER
GSM 1999 36
TESIS
1
A CASE STUDY ON
PERUSAHAAN OTOMOBIL KEDUA SDN BHD
September 1999
PENGESAHAN KEASLIAN LAPORAN
Dengan ini saya ZAHARI BIN HUSIN , Nombor Matrik GS0 1387, pelajar
Malaysia, mengaku bahawa projek kes ini adalah hasil usaha saya sendiri.
ACKNOWLEDGEMENT
done. It would have been difficult for me without the assistance of many
Dr. Jamil Bojei, Lecturer at Faculty Economics and
Encik Zainuddin Bahaudin, Director of Sales and Marketing,
resources.
Puan Hasma Ahmad, my wife for having to read my draft more
than once.
precious time.
ii
ABSTRACT
scenario of the potential threats to Perodua 's future and discussed in length
Perodua overall operation. The case write-up also presented the proposed
Valley.
evaluate the competitive position and direction for Perodua . The findings
were used to analyze the possible problem(s) and propose best alternative
solutions for Perodua to embark on. The analysis also provided various
Perodua 's position and put Perodua in the proper direction in meeting the
iii
ABSTRAK
kedudukan dan hala tuju kompetitif bagi Perodua. Penemuan ini digunakan
yang baru.
iv
TABLE OF CONTENTS FOR CASE BACKGROUND
Page
ABSTRACT........................................................... iii
ABSTRAK............................................................ iv
LIST OF EXHIBITS................................................. ix
PARTI:CASEBACKGROUND
v
6.0 INTEGRATED DELIVERY CENTER (IDC) .. .. ........... .... 23
6.2 The Concept... . .......... ................ ... ... ... .... .. ...... 26
8.2 Encik Roslan Ramli, Teacher. .. ............... ... ... ... ..... 37
8.4 Miss Christina Lee, Housewife ......... ..... .... ... ... ...... 38
9.0 CONCLUSION...................................................... 38
vi
TABLE OF CONTENTS FOR CASE ANALYSIS
2.1 Envirorunent...... ... .. ... ..... ..... ... ........ ..... ... .. ... ..... 44
2.2 I ndustry......... . .... ... ..... .......... ........... ........ ... .... 46
3.1 S ymptons........................................................ 53
4.4 S PA CE Matrix.................................................. 68
vii
5.0 ALTERNATIVE SOLUTIONS ................................... . 70
5.1 A lternative 1: Enhance the existingfacilities ............ . . 71
5.2.1 A dvantages........................................... . . 74
5.2.2 Disadvantages........................................ . 76
A PPENDIXES
viii
Page
ix
LIST OF APPENDIXES FOR PART I: CASE BACKGOUND
x
LIST OF APPENDIXES FOR PART II: CASE ANALYSIS
xi
PART I
CASE BACKGROUND
1.0 INTRODUCTION
Affandi, the Deputy General Manager for Sales and Mr. Ooi Joo
present.
"I need the report. As you know, our Board members are positive
2
2.0 THE OUTLOOK
just on that and came out first for many continuous years.
3
satisfaction, which would become the determining factor of
level.
and long run' s cost and benefit factors. The Deputy General
4
PERPUSTAKAAN SUL
TAN ABDUL SAMAD
UNIVERSITI PUTRI\
l'v!t\lAYS1A
approach to achieve his objective. Cost was not the concern at the
5
to accelerate tariff reductions to create one single wider market
within 1 5 years.
like European Union (EU), which would have zero import tariff
models.
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The present Langkawi and Labuan markets were close
while those below the 20 percent tariff rate would have 7 years to
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as quotas, licences and so forth upon enjoyment of concession
manufacturing.
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respectively. The shareholding structure for Perodua is listed in
Appendix AI.
Perodua wholly owns PMSB and PSSB. Both offices and plant
120,000 units a year. From just one product range, namely the
Kancil 660 c.c. in 1994, Perodua produced and sold five different
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Exhibit 1-1: PERODUA PRODUCT RANGE
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Whilst Perodua's technology was mainly sourced from its
become the best car di stributor in quality for the respective fields
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