Mba Digital Marketing Strategy
Mba Digital Marketing Strategy
Mba Digital Marketing Strategy
IN DIGITAL
MARKETING
STRATEGY
FULL-TIME
PROGRAMME IN ENGLISH
DIGITAL MARKETING LEARNING OUTCOMES
SEMESTER 1
DIGITAL
CREATING
COMMUNICATION WEB PROJECT
& MANAGING
& SOCIAL MEDIA MANAGEMENT
A WEB START-UP
DISSERTATION
MARKETING
SEMESTER 2
6-MONTH INTERNSHIP
PROJECTS
CONSULTANT PROJECT
EXAMPLES OF COURSES The students work with firms on a digital
and social media strategy. They act as
Upgrading session consultant by developing a digital
.M
arketing & Management marketing strategy. At the end of the
.F
inance for Business Development project, the student will be able to apply
.H
arvard Business Case the concepts, tools and methods taught
and Complex Negotiations during the course in a professional context
and to coordinate a mission from the
Electives
formulation of the recommendations to
.B ig Data
the operational expectations of customers.
. L aw of e-commerce
. Web Project Management,
. Website Creation
.P hotoshop and UX design,
.E -commerce & e-merchandising
& e-CRM
.D igital Communication
& Social Media Marketing
.S EO & SEA & SMO & ASO
.M arketing 360
.O nline Reputation
& Crisis Management
. Google Analytics
. Digital Advertising
.S ocial Gaming & Gamification
.M obile Marketing
.C onsultant project
OUR MAIN OBJECTIVE IS
TO PROVIDE THE STUDENTS
WITH THE TOOLS TO ANALYSE
THIS EVOLVING SECTOR.
WHY
. Masters Degree or Bachelors
Degree plus 2 years work experience
. English test IELTS 6.0 or equivalent requested
. Interview (either face-to-face or at a distance)
TUITION FEES
ARE WE DIFFERENT?
The tuition fees are 9 800 for all students.
We offer a fantastic working environment,
with state-of-the-art facilities in the heart
ASSOCIATIONS of the largest business district in Europe.
You will be where the action is!
Our associations are here to help students to adapt
From day one, when the international
to life on campus, and to unite the different departments
of the school. They promote projects which make
relations department meets you at the
student life more enjoyable, and their aim is to improve airport and helps you settling in Paris,
the conditions in which students live and study. you will get support from administrative
They take part in the promotion of our university, degrees and academic staff to make your learning
and graduates locally, nationally and even internationally. experience in Paris really amazing!
They focus on all areas: solidarity, equality, culture, sport,
promotion of studies and professionalisation, citizenship,
cooperation, student democracy and life on campus
FREE
CAMPUS
TOUR
COME &
VISIT US
Crdit photos : AGENCE LET IT BE / iStockphoto - mai 2017 - Document non contractuel