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    Ansoff Matrix Marriot Hotel

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    Dasun Lakshith
    Marriott International is a global hotel company with over 4,400 properties worldwide. The document discusses using Ansoff's Matrix to analyze potential growth strategies for Marriott. It suggests market penetration strategies like sponsoring sports teams and increasing offers for middle-class customers. For market development, it proposes opening new hotels in countries like Morocco and Maldives. Diversification strategies include starting a Marriott coffee chain and sea cruise tourism company.

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    Ansoff Matrix Marriot Hotel

    Uploaded by

    Dasun Lakshith
    1K views1 page
    Marriott International is a global hotel company with over 4,400 properties worldwide. The document discusses using Ansoff's Matrix to analyze potential growth strategies for Marriott. It suggests market penetration strategies like sponsoring sports teams and increasing offers for middle-class customers. For market development, it proposes opening new hotels in countries like Morocco and Maldives. Diversification strategies include starting a Marriott coffee chain and sea cruise tourism company.

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    Marriott International is a global hotel company with over 4,400 properties worldwide. The document discusses using Ansoff's Matrix to analyze potential growth strategies for Marriott. It suggests market penetration strategies like sponsoring sports teams and increasing offers for middle-class customers. For market development, it proposes opening new hotels in countries like Morocco and Maldives. Diversification strategies include starting a Marriott coffee chain and sea cruise tourism company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views1 page

    Ansoff Matrix Marriot Hotel

    Uploaded by

    Dasun Lakshith
    Marriott International is a global hotel company with over 4,400 properties worldwide. The document discusses using Ansoff's Matrix to analyze potential growth strategies for Marriott. It suggests market penetration strategies like sponsoring sports teams and increasing offers for middle-class customers. For market development, it proposes opening new hotels in countries like Morocco and Maldives. Diversification strategies include starting a Marriott coffee chain and sea cruise tourism company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Name: Mohamed Elshaarawi Mohamed

    National ID: 28710288800211


    Group: 5
    Number: 60

    Ansoff Matrix: Marriot Hotel


    Introduction
    Marriott International, Inc., is a global leading lodging company with more than 4,400
    properties in 87 countries and territories. Marriott International reported revenues of nearly $14
    billion in fiscal year 2015. Founded by J. Willard and Alice Marriott and guided by Marriott
    family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland,
    USA.*

    Existing Product New Product

    Market Penetration: Product Development:


    ▪ Sponsering international football ▪ Using Helicopters for
    Existing Market

    club as Barcelona, which will transporting special guests from


    improve the marketinig & loyality airport to the hotel.
    for our name ▪ Hosting Monuments Exhibitions
    ▪ Increase of middle class customers for 1-2 weeks, with special offers,
    targeting: in Marriott hotels all over the
    Speed up the process of middle world.
    class customers targeting by new ▪ Plates and dishes line production:
    campaigns, new offers and to minimze the cost and
    discounts. introduses our own plates
    ▪ Hosting an international successful
    program, such as Opera in USA.
    Example: One in each continent

    Market Development:
    Diversification:
    ▪ New branches:
    ▪ Marriott Coffee chain:
    Opening new branches in
    establishing a new chain of cffee
    countries which does not have
    shops under the name of
    Marriott branches in it.
    New Market

    Marriott inc.
    - Morocco: Mountains, nature
    ▪ Sea-cruise tourism company:
    tourism and discovering Arab
    Establishing a company
    cultures
    performing Sea -Cruise Voyages
    - Maldives: One of the most
    under the name of Marriott
    sea tourism target detination in
    hotels with the same standards
    the world.
    of service in Marriott hotels.
    - Iran: New fresh market,
    religious tourism

    * Reference: http://www.marriott.com/marriott/aboutmarriott.mi

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