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    Strategic Plan Walt Disney

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    Rhea Castillo
    Disney's strategic plan focuses on three key areas: 1) Creating innovations at its theme parks to attract new and returning visitors. Disney views its theme parks as "factories" that produce excitement through close attention to details and constant process improvement. 2) Driving revenues from its resorts by capitalizing on growth in theme park attendance, which is fueled by economic improvements and new rides and services. 3) Increasing viewership and subscription fees for ESPN and developing new streaming services, although subscription fees have also risen as ESPN spends heavily on programming rights. Focusing on these areas will substantially increase Disney's revenues in the coming years.

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    Strategic Plan Walt Disney

    Uploaded by

    Rhea Castillo
    123 views2 pages
    Disney's strategic plan focuses on three key areas: 1) Creating innovations at its theme parks to attract new and returning visitors. Disney views its theme parks as "factories" that produce excitement through close attention to details and constant process improvement. 2) Driving revenues from its resorts by capitalizing on growth in theme park attendance, which is fueled by economic improvements and new rides and services. 3) Increasing viewership and subscription fees for ESPN and developing new streaming services, although subscription fees have also risen as ESPN spends heavily on programming rights. Focusing on these areas will substantially increase Disney's revenues in the coming years.

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    Disney's strategic plan focuses on three key areas: 1) Creating innovations at its theme parks to attract new and returning visitors. Disney views its theme parks as "factories" that produce excitement through close attention to details and constant process improvement. 2) Driving revenues from its resorts by capitalizing on growth in theme park attendance, which is fueled by economic improvements and new rides and services. 3) Increasing viewership and subscription fees for ESPN and developing new streaming services, although subscription fees have also risen as ESPN spends heavily on programming rights. Focusing on these areas will substantially increase Disney's revenues in the coming years.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    123 views2 pages

    Strategic Plan Walt Disney

    Uploaded by

    Rhea Castillo
    Disney's strategic plan focuses on three key areas: 1) Creating innovations at its theme parks to attract new and returning visitors. Disney views its theme parks as "factories" that produce excitement through close attention to details and constant process improvement. 2) Driving revenues from its resorts by capitalizing on growth in theme park attendance, which is fueled by economic improvements and new rides and services. 3) Increasing viewership and subscription fees for ESPN and developing new streaming services, although subscription fees have also risen as ESPN spends heavily on programming rights. Focusing on these areas will substantially increase Disney's revenues in the coming years.

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    Strategic Plan

    1.) Focus on creating innovations to attract visitors to its theme


    parks
    Disney’s ability to impress its fans and captivate customers for decades is something that is
    special about Disney. In the recent years, the most surprising would be the 70% return rate for
    first time Disney visitors. Disney should focus more on creating new ideas to be able to capture
    more visitors and to be able to improve to a whole new level. As Disney has been known all
    throughout the world, it should continue to build its name and continue to grow. It is difficult to
    overstate how good Disney is, especially for the theme park. Perhaps the most unexpected
    finding when evaluating Disney’s desire for “magic” is the focus on process. Disney viewed the
    theme parks almost as “factories” that produced a lot of excitement and entertainment. Disney
    has seemingly held true to these beliefs with their close attention to detail in constantly
    improving their processes. It’s safe to say that they always sweat the small stuff.

    2.) Driving revenues for its resorts


    Disney’s resort operations have been trending over the years. There has been a steady growth in
    room spending over the past few years because of a better environment as well as new rides at its
    theme parks.

    What Will Drive This Growth?

    The reason for Disney’s growth is driven by the success of the US economy(other countries) as it
    improves international tourism and the invention of new rides or services offers at Disney’s
    theme parks. The hotel and the theme park industry can be associated with the personal income
    of consumer. The personal income in US(other countries) has been increasing over the past few
    years.

    Growth In Theme Parks Attendance Will Drive The Demand For Disney's Hotels

    The most important drivers of Disney’s hotel industry is its theme parks. Disney currently has
    the largest theme park in the work which could help the Company improve and generate more
    revenues in their hotel operations.

    Customers visiting Disney's U.S. theme parks has also been on an uptrend over the past decade.
    The improvement of the US economy and Disney’s investment has been the reason of the growth
    of the Company. These factors should be continued to drive customers in the years to come. The
    attendance growth at the theme park will also drive the demand for Disney's hotels located in
    these theme parks.

    3.) Increasing viewership and subscription fees for ESPN and


    streaming services
    The ESPN segment and 'Parks and Resorts' together constitute more than 60% of Disney's
    valuation. Based on the estimates, streaming services could be a major segment of growth in the
    future. To be able to continuously generate revenues in the long run, Disney has established a
    strategy to leverage growth in video consumption on handheld devices. Although the network
    has been spending a lot to acquire programming rights which caused increases in costs to pay TV
    operators that led to subscribers leaving the network. However, subscription fees also increased
    which is going to be the expected trajectory to continue in the coming years.
    ESPN has committed to $44 billion in programming rights second only to 21st Century Fox's
    $48.6 billion commitments. The demand for sports programming will drive ESPN's growth in
    the coming years and will result in an increase in subscription fees over the years. By focusing
    more on viewership, subscription fees and streaming services, Walt Disney would increase its
    revenue substantially in the years to come.

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