Intro To UX Design

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WELCOME TO

GENERAL ASSEMBLY
INTRODUCTION TO
USER EXPERIENCE
DESIGN
TONIGHT’S OBJECTIVES
What is UX Design?
The Design Process
AGENDA Intro to Our Project
InVision Hands-On
Wrap-up & Questions
WHAT IS UX DESIGN?
What is UX Design?
The Design Process
AGENDA Intro to Our Project
InVision Hands-On
Wrap-up & Questions
A UX DESIGNER DOES…
Facets of UX Design for Digital Products
User Research & Planning




User Research & Planning
Interaction Design




Interaction Design
Visual & Interface Design






Interface Design
Visual Design
UX Design is a Process, Not Art
Research & Testing &
Sketching Prototyping Launching
Planning Refining
What is UX Design?
The Design Process
AGENDA Intro to Our Project
InVision Hands-On
Wrap-up & Questions
DESIGN PROBLEM It’s
stressful when vacation
accommodations cancel
at the last minute.
Research & Testing &
Sketching Prototyping Launching
Planning Refining
USER PERSONA



RESEARCH INSIGHTS
88% of travellers have children and want to spend more
1
time with their family.

2 74% of travellers don’t like to repeat the same tasks.

62% of travellers want simple and easy steps for


3
booking travel.
OBJECTIVE
Research & Testing &
Sketching Prototyping Launching
Planning Refining
WIREFRAMES
Balsamiq Omnigraffle
WireFrames Best Practice




Research & Testing &
Sketching Prototyping Launching
Planning Refining
Visual Design Best Practices




Sketch
PROTOTYPING
Research & Testing &
Sketching Prototyping Launching
Planning Refining
What is UX Design?
The Design Process
AGENDA Intro to Our Project
InVision Hands-On
Wrap-up & Questions
InVision

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