BAJAJ Platina
BAJAJ Platina
BAJAJ Platina
Annexure
Questionnaire
Bibliography
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Chapter – 1
INTRODUCTION
Introduction
Scope of study
Methodology
Limitations
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Introduction
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Secondly, personal transport system is to be considered which is
usually used by one or more persons. They include mopeds, scooters,
motorcycles, Autorikshaws, taxies etc.
As cities have developed at rapid rates and with the increasing
concentration of industries, offices and other business establishments at
certain localities and with the increase in population at a higher rate, public
transport system is finding it difficult to cope with the increasing demand.
The inadequate public transport entails queuing there by much of the
time is spent in waiting for transport rather than traveling, in addition to
distreuing conditions of travel. At the same time, people find it difficult to
make use of Autorikshaws and taxies because of the huge costs and their non
availability when there is an urgent need. Prohibitive carts of other means of
transport such as taxies. Auto-Rickshaws etc… discourage dependence on
there. Such compulsions for commuting between the place of work and
residence by owning two –wheelers, either a moped, a scooter or a motorbike.
This provides the case of mobility, availability of point to point transportation
and convenience at a reasonable exp
Added to this, the situation in the Gulf (major oil reducing
countries),the resulted in adverse balance of payment in India, where by, there
is a need for restricting the import of petroleum products in the resulted in the
increased price of petroleum products in the country. Hike in fuel prices have
resulted in people preferring a two wheeler in place of a four wheelers.
During the first two decades of independent India the two wheeler
industries was more or less monopolistic by two or three motor
manufactures, with an assured market. In that monopolistic market, people
waiting for longer period, to get a vehicle, thereby restricting their choice. In
the seventies, there was a drastic increase in the petroleum price in
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international markets. This led to the development of fuel economy vehicle in
Japan.
Government of India in 1980s liberalized licensing of manufacturing
of two wheeler vehicles in large scale with forgin collaboration. This drastic
change in policy opened the doors of the country for the entry of Japanese
manufactured vehicles. Consequently, the waiting time for the vehicles got
reduced. The monopoly market of two wheelers turned into a buyer’s market.
India is presently witnessing a whopping two wheelers boom. Over
17,00,000 two wheelers were sold in 1989. Making India the largest two
wheelers market in the world. The industry has a production potential of four
million units a year. By the mid 1990’s the two wheelers on Indian roads
could top the 15 million figure.
Interestingly enough, this rapid rise isn’t really the replacement of an
existing travel mode but, largely, lan addition, it is cycles (six million new
ones each year) and uncounted cycle rickshaws that dominate the road scene
in most towns, big and small developed countries abandoned motor cycles
rather early, except for recreational and specialized activities.
This situation in India is altogether different, if a percentage of the
present two wheeler owners hopes to ride in cars, many more new entrants
into the middle class will be glad to graduate to two wheelers. In fact,
millions in the lower middle class segment await their chance to buy bicycle.
Thus two wheelers are destined to remain a very strong presence in our urban
roads for many years to come.
In India, the two- wheeler is primarily a multirole vehicle. A ready
conveyance for commuting to work, alone or with a family number in friend
purchase on the pillion seat for a increasing number of user. The vehicle
constitutes a work horse; good for visiting sites, making business calls,
ferrying a helps and tools, and for carrying out Sunday workday jobs and aid
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to efficient functioning akin to a work van or a pickup. Two wheelers are
pressed into services for a hart of other errands like leaving children to school
as picking up things from the market of late, there has been the growing
trend, amongst two-wheelers users to commute longer distances to
neighboring towns and settlements.
The two wheelers in India, often functions a family car; for the
owner, his wife and may be couple of kids. Two wheelers are commanded for
shopping, eating out and for other social and recreational outings, helping
people escape their crowded quarters for a while and though riding triple seat
is an office as per the new motor vehicle Act, an entire family aboard a two –
wheelers is personably sacrosanct.
For the young, its often a plaything, even a possible help towards
furthering a romance through without the fabled privacy and comfort of a
car). Families with grown up children often passes more than one two
wheelers, in addition to a car.
Like any other mode of transport, two wheelers have generated their
own extra mobility. Once the initial investment has been made, the very
presence of a two- wheelers triggers for more trips, more than would
otherwise be made, by bus. The running cars of the vehicle rarely act as a
curb.
Besides the multiplicity of use to which a two wheelers is put, the
vehicle satisfies modern man’s cravings for personalized transport a private
vehicle under exclusive control; a means of self expressions, almost a status
symbol. The ready availability of one’s own transport, with the consequent
freedom and economy in one’s travel time, land even the relative privacy it
comforts are decided attractions as against walking for a bus or train, waiting
for it, the problem of getting aboard and being just led there in by the other
passenger
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Whenever a market shifts from a seller’s to a buyer’s market land what
a seller’s market it was with there high premiums and black market years of
waiting and another), a certain turbulence in the industry is unavailable.
However the situation soon adjusts itself, and there are great gains in
efficiency. Unfortunately however, ours still remains a closed market . We do
not import two wheelers and hardly export less than 90.2 percent of our
production. Evidently, we have not kept contemporarily technology despite
all those foreign tie-ups our two wheelers do not measure up to comparative
models else where, neither in design non in finish. Two wheelers are not an
unmixed boon; they are a bane too. Both a blessing and blight, it would be
over simplistic to assume that the cheaper expedient of using a two wheeler
as personal transport comes for of penalties.
Now a day two wheelers has become more popular among the
middle class and rich class people of the city. They have a craze of
purchasing two wheelers but sometimes there must be a necessity. Two
wheeler is a convenient and comfortable for every one.
Bajaj Platina is one of the dreaming bike of younger as well as
elder generation of the trend. It has become a fashion to ride the two
wheelers in city. To increase the importance and demand for two
wheelers in Shimoga town I have selected this topic for my project
report. This project report required the details about history,
achievements and dynamic growth in marketing of Bajaj Platina and
also to study the regarding history of bajaj auto ltd. And improving
competition in present market.
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Scope of the study:
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To analysis the customer attitudes towards the two wheelers.
To analyse the sales performance of Platina by supreme Auto Dealers
(Private) Ltd.
To know the market share captured by BAJAJ two wheelers.
To know the competitors of BAJA two wheelers and their shares in the
market.
To know the technical specification of Platina.
Methodology:
Both primary and secondary data have been collected to bring out
Secondary data :
Auto magazines
Web sites
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Friends and relatives etc.
Limitations
The data was collected from 100 respondents only. Their feeling and
can be a limitation.
The total number of users of Bajaj Platina used in project work is 40.
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Chapter – 2
PRODUCT PROFILE
Introduction
Key Feature
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PRODUCT PROFILE
The bajaj Platina has a set of new standard for new area of kikes
in India. It has been developed exclusively for the Indian market after
closely examining the changing life styles and needs of the consumer.
Indian society.
Dts-i engine
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Ignition with digital c d t
Bajaj Platina:
The bajaj Platina is the first bike in India which came in direct
competion with the hero Honda CBZ later bajaj introduced Pulsar 150
dts-I with digital twin spark ignition and till today Platina is one of the
most sought after bike in the 125cc segment. It has definitely won over
General information
Year: 2006
Category: Classic
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Power: 8.20 HP (6.0 kW)) @ 7500 RPM
Transmission type,
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Overall length: 1,990 mm (78.3 inches)
Other specifications
Starter: Electric
The entry level bike Bajaj Platina 100cc was launched as the cheapest
bike in its segment to compete with Hero Honda. Since its launch the
bike has got popularity among the buyers both in India and outside due
to its reduced cost and presentation. The bike has many executions like
125. Platina 100cc has been in great demand by the customers for its
negligible expenses in its range. The bike attracts the youngsters giving
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them a suitable personal choice for their daily commute.
Engine
Bajaj Platina 100cc has the four-stroke engine with a single cylinder and
capacity ofthe engine is 99.27cc. The engine power reaches the highest
facilitate the biker to identify the optimum throttle opening to get the
top mileage.
Platina has borrowed the style from the Bajaj Wind and Bajaj CT 100
model. The bike has platinum silver color and chrome graphics. The
chrome streaked blades on side panels and head lens add to visual
satisfaction of the bike. The lens blinkers and MFR lens are awesome.
The levers, grips, mirrors and switchgear are correctly placed. The
attractive matt black finished silencer gives a sparkling look to the bike.
It dons a stylish chrome heat shield and annular chrome rings on the
console. The muscular alloy wheels and sleek rear panels with polymer
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coated grab rail displays the persona of the bike. It has also speed and
The handling of the Platina is very user-friendly. It has got a large fuel
tank which is really rural friendly. It employs mesh type four speed gear
box transmission with the L shaped kick lever. Twin SNS adjustable rear
suspensions comfort both the rider and the pillion rider. TRICS III
engine instantly even cold weather. It gives a strong pick in third gear
with a single rider while with two rider on 2nd gear. It also works with
acceleration and a brake. The rear and front drum brakes can bring the
bike under perfect control in any riding mode. The bike gives a decent
mileage of around 60 kmpl but can gain 75-80 kmpl by third service.
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Variants, Price And Color
Price of Bajaj Platina 100cc (Starting Price in Hyderabad, Bangalore, Chennai, Delhi, Jaipur,
Kolkata, Ahmedabad, Mumbai)
City Ex. Show On Road City Ex. Show On Road
Room Room
Hyderabad Rs. Rs. Bangalore Rs. Rs. 42,384/-
32,990/- 37,275/- 33,989/-
Chennai Rs. Rs. Delhi Rs. Rs. 36,642/-
32,997/- 39,140/- 33,210/-
Jaipur Rs. Rs. Kolkata Rs. Rs. 40,640/-
33,800/- 37,215/- 34,090/-
Ahmedabad Rs. Rs. Mumbai Rs. Rs. 41,431/-
34,370/- 39,300/- 35,277/-
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Bajaj Platina 125cc
General information
Year: 2008
Category: Allround
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Engine type: Single cylinder, four-stroke
Gearbox: 5-speed
Transmission type,
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Physical measures and capacities
Other specifications
Starter: Electric
4) Electric Start
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5) Auto Choke
8) SNS Suspension.
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Chapter – 3
COMPANY PROFILE
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COMPANY PROFILE
The Bajaj group is one of the top 10 business concerns in India its
independent from the birth the group has on illustrious history the
often traced back of its bitch during there days of relentless devotion
adopted him as his son. This close relationship and his deep
venture.
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His son Kamalanayan Bajaj when he was 27 took over the rains of
business in 1942 he to be close to Gandhi and it was only after
independence in 1947 that he was able to give his full attention to
the business. Kamalanayan Bajaj not only consolidated the group
but also the flagship companies has gone up form 72 million to
rs.47.18 billion (US $ 936 million) its product portfolio has
expanded from one to and the brand has found a global market. He
is one of the Indian’s must distinguished business leaders and
internationally respected for his business acumen and
entrepreneurial spirit.
Management profile:
Board of directors
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Committees of the board:-
Audit committee
Remuneration committee:
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Workers Akrudi Pune 411035
Bajaj nagar
Bajaj Nagar , waluj
Chaka
Aurangabad industrial Area,
Pune-411501
Ch=kan
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Company's History
Type Public
Founded 1945
Headquarters Pune, India
Rahul Bajaj (Chairman), Rajiv Bajaj (Managing
Key people
Director)
Revenue ▲ Rs. 81,063 billion (2011) or USD 1.32 billion
Net income ▲ Rs. 11,016 billion
Employees 10,250 (2010-11)
Website www.bajajauto.com
largest and the world's 4th largest two- and three-wheeler maker. It is
rickshaw.
The Forbes Global 2000 list for the year 2010 ranked Bajaj Auto at
1946.
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Over the last decade, the company has successfully changed its image
growth in numbers has come in the last four years after successful
The company is headed by Rahul Bajaj who is worth more than US$1.5
billion
COMPANY'S HISTORY
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
financial year. In 1995, it rolled out its ten millionth vehicle and
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TIMELINE OF NEW RELEASES
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2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2008
2009
2010
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Product Award Award Body
Kawasaki Ninja Motorcycle of the Year - Bike upto NDTV Profit - Car & Bike
250 cc
Bajaj Discover Motorcycle of the Year - Bike upto NDTV Profit - Car & Bike
DTS-Si 125 cc
Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike
Bajaj Discover And Best Integrated Campaign - Two NDTV Profit - Car & Bike
Pulsar wheelers
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Bajaj Auto Most Popular Two Wheelers Amongst Global Youth Marketing Forum
Youth 2010
Bajaj Auto Chakan Plant - Super Platinum for ET - Frost & Sullivan
Manufacturing Excellence
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Sales in numbers for the month of January 2011, February 2nd, 2011
Upto
For January Upto January For January
Product January
2011 2011 2010
2010
Motorcycles 232,939 2,027,298 109,666 1,643,815
Other 2
110 4,703 697 10,734
Wheelers
Total 2
233,049 2,032,001 110,363 1,654,549
Wheelers
Three
32,969 277,624 21,985 231,684
Wheelers
Grand Total 266,018 2,309,625 132,348 1,886,233
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Sales in numbers for the month of January 2011, February 2nd, 2011
Upto
For January Upto January For January
Product January
2011 2011 2010
2010
Motorcycles 275,622 2,825,994 232,939 2,027,298
Other 2
- 27 110 4,703
Wheelers
Total 2
275,622 2,826,021 233,049 2,032,001
Wheelers
Three
37,961 363,318 32,969 277,624
Wheelers
Grand Total 313,583 3,189,339 266,018 2,309,625
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Balance sheet
Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
Sources of funds
Owner's fund
Loan funds
Secured loans 23.53 12.98 - 6.95 22.46
Uses of funds
Fixed assets
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Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
Notes:
Book value of unquoted
investments 1,658.50 2,573.36 765.42 627.60 294.07
Number of equity
sharesoutstanding (Lacs) 2893.67 1446.84 1446.84 1446.84 1011.84
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Profit loss account
Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
Income
Operating income 16,451.80 11,813.25 8,700.17 8,827.15 9,420.24
Expenses
Material consumed 11,882.51 8,139.51 6,526.59 6,692.19 6,970.40
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Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
appropriation
Preference dividend - - - - -
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ORGANIZATION CHART OF THE COMPANY
Vice president
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Organisation chart for Supreme Auto dealers Pvt. Ltd, Shivamogga
General Manager
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Key Policy
TPM Policy
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SHE Policy
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FIRM PROFILE
partnership . the firm was establish in 1995 the firm is located in New
agency but later it was turned as Supreme Auto dealer’s Pvt. Ltd., in the
year 2006.
INFRASTRUCTURE FACILITY:
Land and building : the firm has its own land whose room, work shop
Power : the total electric power used by the firm is 450 units per month
Machinery :
The firm is well equipped with all required tools. There are require for
The firm has sufficient staff there are 40 employee in the firm.
1. Sales department
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2. Service department
3. Spares department
4. Accounting department
1. Sales Department :
monthly sales is 150 of total and 40 of Bajaj Platina per month. Now
the supreme auto dealer’s pvt. Ltd., has become highest selling two
2. Service Department
After the sales of the product, the customer wants friendly service by
the firm and it is in supreme auto dealer’s pvt. Ltd., they have hi-tech
work shop for motor cycle. And also it was awarded for excellent
service twice. The Supreme Auto Dealers also conducted many loan
Separate stall are installed for new vehicle displays, as already they
have hi-tech work shop, it has well trained mechanic and they will
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fulfill customers complaints or problems regarding this a sample
survey was made and the number of respondents chosen was 50.
3. Spares Department :
In this department, we get all spares part of the vehicle easily, which
gives you best quality which gives you best quality in best price.
4. Accounting Department :
This is the main and financial department of the firm here we can
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ORGANISATION CHART
Board of Directors
Branch Manager
Helper
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Marketing Mix Strategy
with a view of satisfying the needs wants of the chosen customer can be
1. Product
2. Price
3. Promotion
4. Physical distribution
strategy.
1. Product
concept not only the physical attributes are accountable but also
other attributes like presale & service are considered some of which
may be as following.
Brand name
Package
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Colour, size shape etc.
Price
Service offered
Safety
2. Price
then will be the consumer is satisfied. Thus in case of bajaj auto ltd.,
they have fixed responsible price for their vehicle & thus their great
3. Promotion
form of publicity.
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Sales promotion plans are required to attracted the attention of the
a) Advertising policy
b) Counter Sales
their customer when the customer came to his show room. The
information about the product which product do they want and also they
c) Direct Marketing
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It is also a kind of marketing here sales executives of the firm
meets the customer face to face and give full information about the
d) Tele- Marketing
to BPO
e) Mela’s
The firm can arrange exchange and loan mela that provides an
opportunity to exchange their old bike and also provides loan for
F) Invitation Letters
This letter send to many customer or people who are located near
to show room. This letter contains detailed information about their new
4. Distribution
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It is flow of goods the producer or the manufacturers to the
Manufacturers consumers
from the manufacturer that is Bajaj Auto Ltd., or they are the authorized
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Chapter – 4
CONSUMER ATTITUDE TOWARDS TWO
WHEELERS
Consumer attitude
Determinant of buyer behavior, Internal factors
Conclusion
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CONSUMER ATTITUDE TOWARDS TWO WHEELERS
Consumer Attitude
Consumer attitude is comparative a new field of study. It is the
attempt to understand and predict human action is the buying role. It has
assumed growing importance under market oriented or customer
oriented market planning and management buyers market for many
products and the growth of consumerism and consumer legislation since
1960 have created special interest in buyer behavior and the formulation
of marketing mixed to responds favorable buyer behavior in the market
place.
Buyer behaviour is defined as all psychology social and physical
behaviour of potential, customer as they become aware of evaluate
purchase consumer and tell other about “product and service “ each
element of this definition is important.
Buyer behavior involves both individual ( psychological) process
and group (social) process.
Buyer behavior is reflected from awareness right through past
purchase evolution indicating satisfaction or non satisfaction from
purchase.
Buyer behavior includes communication, purchasing and
consumption behavior.
Consumer attitude is basically social in nature. Hence, social
environment plays an important role in shaping buyer behavior.
Buyer behavior includes both consumer & industrial buyer behavior.
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Buyer behavior includes the acts individual directly involved in
obtaining and using economic goods and service including sequence of
decision process that processed and determine three acts. Actual
purchase only a part of the decision process. In buyer behavior we
consider not only why,how and what people buy but and under what
condition the purchase is made understanding of buyer behavior is
essential in marketing planning and performance.
The final analysis of the buyer behavior is one of the most
important key to successful marketing
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Buyer behavior is an orderly process where by the buyer interest is
with his or her environment making a purchase decision on product.
1. Internal or individual factor are psychological factor such as :
a) Motivation
b) Perception
c) Bearding
d) Attitude
e) Personality
2. Socio- culture factors are :
a) Family
b) Reference group
c) Social class
d) Culture
3. Environmental factors are :
a) Economics
b) Technological legal and political factors
4. Buyer is the “comer- stone” of marketing strategy. Firms must
understand buyer behavior to achieve the defective of customer
satisfaction buyer mind is called the black box inputs are processed
in this mind and buyer response become the output of the
psychological process.
The output in the form of buying a product is the objective of the
market but this project is only a study of consumer psychological
behavior.
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Consumer psychology towards two wheeler is very different
some of them time two wheeler as luxury amd for some it is a necessity
and at least to own two wheeler.
But now as the civilization progressing two wheeler no larger a
prestige of luxury they have become necessities.
Conclusions
The psychology of consumers towards two wheelers are;
1. Luxurious
2. Costly
3. Inadequate fund
4. Necessity
The necessity of two wheeler crores over the other 3 points, for
the dynamic society two wheelers are considered to be luxury for the
benefit of consumer who are not having adequate fund, companies have
proposed hire purchase schemes. With the rapid growth of finance
companies availability of finance at very competitive terms has become
popular and on coverage of 30 to 40 percent of the potential buyers opts
for this facility.
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Chapter - 5
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DATA ANALYSES AND INTERPRETATION
Introduction:
Marketing is a social process by which individuals and groups
obtain what they need through the creation and exchange of production
and value with others.
The starting point of the discipline of marketing lies in human
needs and wants, use full distinction may be down amongst needs,
wants and demands. Human needs in a state of felt deprivation of some
basic satisfaction. Needs are not creating by society or markets, but
exist in the very texture of human biology and candidates of living.
Human wants are desired for satisfying those roads. Thus, a
consumer who feels a need for personal transport wants to buy two
wheelers. Human needs continuously shaped and reshaped by social
force and institutions.
Demand or wants for specific products that are backed by an ability and
willingness to buy them. Thus, wanting to buy a two wheeler will lead
to the demand for as purchase.
From the above definition, it becomes clear that sellers do not
create needs. In deed, needs precede sellers and sellers along with others
influential factor in society will influence the wants.
They also influences demand by making their own products
attractive affordable and easily available.
A product can be definded as anything that satisfied a need or a want
the existence of several products which can produce that satisfaction of
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a given need or want places individual competitors in a position where
they have to try and understand the process by which a consumer arrives
at a brand choice as well as the criteria the employees in making a brand
selection.
Before this century, most marketing experts assumed that the
value was the guiding principles in brand selection of the consumer. But
the presumption that every consumer is a rational utility miximising
persons. Need not always rational utility maximsing person need not
always be true. Therefore, modern economists have dropped this
assumption of cadial utility. They assume that only consumers have the
capability of banking any to objects in terms of preference.
This assumption forms the basis for any consumer research
survey to determine the reason for consumer brand choice. The present
study is also based on the assumption that a consumer has the capability
of ranking the influencing factors tesponsible for the selection of brand.
The study is an attempt to determine the factors effecting the
selection of two wheelers.
Good mileage
Price
Safety
Appearance
Technology
After sales services
Resale value
Colors
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Factors Influencing Buying Decision
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Graph showing Factors Influencing Buying Decision
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Mileage
is the present case being the amount of fuel consumer per kilometer of
trawel. Even increasing price for petroleum products have made the
Price
total respondents have rounded it. This clearly indicated that price is one
developing country like India where many people struggle to take both
Safety Driving
Appearance
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Every motor cycle has its own appearance. A motor cycle should
respondents have given the opinion that appearance also counts while
Technology
decision. Customers are not aware of the sale after services rendered by
the dealers. In order to save the amount ultimately to save the cost of the
bike the customers have made their purchased at Ananthpur and Goa.
This clearly show that the customer have least bothered about the after
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sales service I. e., why only 4% of the total respondents have stressed
Resale Value
The table clearly states that only 4% of the total respondents have
Colour
colours they have expressed that they don’t have variety of colour 8%
choice. Since the vehicle are available with black and red and blue in
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Table 1: Showing the qualification of the respondents.
Interpretation
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Table 2: The table showing occupation of the respondents
Occupation No. of respondents Percentage
Student 30 60
Business 11 22
Profession 5 10
Employee 4 8
Total 50 100
Interpretation
Here the above table address that our of 50 respondents 60% are
students 22% are business 10% are profession and 8% are employees.
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Table 3: showing that monthly income of the respondents:-
Income in rupees No. of respondents Percentage
Below -5000 14 28
5000-10.000 15 30
10000-15000 7 14
15000 and above 14 28
Total 50 100
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Table 4: The table showing the classification of respondents on
the basis of source of information
Source of No. of Percentage
information Respondents
Advertisements 30 60%
Dealer’s 10 20%
Friends 7 14%
News papers 3 6%
Total 50 100
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Table: 5 The table showing the factor influencing the purchase
of “Bajaj Platina”
Factors No. of respondents Percentage
Price 6 12
Brand Image 6 12
Performance 19 38
Outlook and design 13 26
Technology 6 12
Total 50 100
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Table 6: Showing consumer opinion regarding price:-
Price No. of respondents Percentage
High 12 24
Reasonable 36 72
Low 2 4
Total 50 100
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Table 7: Showing the superior factor and inferior factor in
“Bajaj Platina”
Factor No. of respondents Percentage%
Low price 3 7
Performance 24 59
Outlook and design 10 24
After sales and service 4 10
Total 41 100
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Table 8
Factors No. of respondents Percentage
Highly priced 1 11
Low Mileage 1 11
Outlook and design 4 45
Low pickup 3 33
Total 9 100%
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Table 9: Showing consumer opinion regarding complaint in “Bajaj
Platina”
Opinion No. of respondents Percentage
Yes 25 50
No 25 50
Total 20 100
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Table 10: Showing consumer opinion regarding after sales and
services from the dealer:-
Opinion No. of respondents percentage
Satisfactory 44 88
Un Satisfactory 6 12
Total 50 12
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Table 11: Shows brand of bikes having customers
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Chapter -6
Findings Suggestions and Conclusion
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Findings Suggestions and Conclusion
Findings
Bajaj Platina has new silencer with TEC technology now ensures
well as students
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Suggestions
To offer accessories at discount rates to customer. At present
customer buy spares from the local market because they are low
priced. But customer forget that these parts are not equivalent
qualitatively to those which are sold by authorized dealer.
To conduct free service camps and to give discount for the spare
purchased during that period. Manufactures should conduct free
service camps should be supervised by the company service
engineers.
To maintain the quality where their product is having a good demand
in the market. Once a manufacturer gets a top position in the market
many of them fail to maintain the quality of the model. This should
be avoided so that they can maintain and improve their turnover.
The dealer should improve the display of two wheelers in their
showroom so that customers will be attracted towards the two
wheelers and also the dealers should highlight the advantages of the
model when compare to other model.
To improve the advertising in the media most of the customer buy
their two wheelers after having a complete knowledge of the model.
So the advertisement should give all the particulars about the model
regarding cost factor. Special features and other specification.
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Conclusions
Dealer feel that at present there is good supply should be stream
delayed the customer may choose other dealer or other brand. There by
there is loss to the dealer and to the company the dealer feels that there
customers choice.
dealers or that they are interested to do more sales and also they can
Dealers feel that there should be proper supply of spare parts and
there should be more margin of them so that they can give discount to
the customer and with the help of discounts they can compete in local
market and it is preferable to give credit facility for the spare parts
purchased.
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Questionnaire
Dear Sir,
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7. Income group (per year):
50000-100000 ()
100001-150000 ()
150001-200000 ()
Above- 200000 ()
8. Do you have any two wheelers Bike?
Yes ()
No ()
9. If yes which bike you are having
Bajaj Platina ()
Hero Honda ()
TVS ()
Pulsar ()
10.Do you have own Bajaj Platina.
Yes ()
No ()
11.If yes how did you come to know about this product?
Advertisement ()
Dealer ()
Friends ()
News papers ()
12.What factor do you consider while purchasing Bajaj Platina vehicle?
Price ()
Brand image ()
Performance and mileage( )
Design and outlook ( )
Technology ()
Resale Value ()
Colour ()
13.What is your opinion about the price of Bajaj Platina
High ()
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Reasonable ()
Low ()
14.Do you find any superior factor in Bajaj Platina against other?
Yes ()
No ()
15.If yes which superior factor do you consider?
Performance ( )
Low priced ()
After sales and service ()
Outlook and design ()
16.If no which inferior factor.
Highly priced ()
Low mileage ()
Outlook and design ( )
Low pick up ()
17. Do you have complaint in Bajaj Platina Bike?
Yes ( )
No ( )
Thanking you,
Date:
Place:
Signature
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Bibliography
Text Books
Philip Kolter : Principles of Marketing
R.N.S. Pillai and Bagavathi : Modern Marketing
S.A. Sherlekar, Reddy and Appanaiah : Marketing Management
Websites:
www.bajajautoltd.com
www.motosindia.com
www.bikes.com
www.autoindia.com
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