Comparative Study of Consumer Satisfaction Between Oneplus and Apple Smart Phones

SYNOPSIS ON
Comparative Study of Consumer Satisfaction

between Oneplus and Apple Smart Phones
Submitted in partial fulfilment of the requirements

for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

to
Guru Gobind Singh Indraprastha University, Delhi
Under the Guidance of Submitted by

Dr. Nidhi Gupta Abhishek Singh Purohit
Academic Coordinator, TIAS BBA-VI Sem
00521301715
Session 2017-18
Institute is rated as “A” Category Best Business School by latest AIMA- Business Standard and Business India Publications Survey and
included in Top 100B – Schools and IT – Schools by Dalal Street Investment Journal
INTRODUCTION
OnePlus
OnePlus is a Shenzhen based Chinese smartphone
manufacturer which was started by Pete
Lau(CEO) former Vice President of Oppo and
Carl Pei, with an aim to build his dream phone.
The company has a tag line ‘NEVER SETTLE’,
by which they mean that their customers will
never settle for anything less. The first product
launched by the company to the market is a
smartphone names OnePlus One.
The OnePlus One is an Android based

smartphone with CynogenMod OS. The One was
designed to be a low-cost smartphone comparable
in performance and quality to competing devices
released at around the same time. The company's
main goal was to design a smartphone that would
be cheap and still not compromise on the
performance as well as the quality; one that would
balance the quality of high-end devices from its
major competitors with a lower price than other
phones in its class. The company's primary cost
cutting measure was a decision to exclusively sell
the device online.
Oppo, another Chinese smartphone company, manufactures the phones for OnePlus.
This way they company promises a good phone quality and also negates the doubts of
product quality being a startup.
The company took the smartphone industry by a storm and was an instant hit among
the youth who were happy to avail the best features without burdening their pockets.
Apple
Apple Inc. is an American multinational technology company headquartered in
Cupertino, California that designs, develops, and sells consumer electronics, computer
software, and online services. The company's hardware products include the iPhone
smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable
media player, the Apple Watch smartwatch, the Apple TV digital media player, and
the HomePod smart speaker. Apple's software includes the macOS and iOS operating
systems, the iTunes media player, the Safari web browser, and the iLife and iWork
creativity and productivity suites, as well as professional applications like Final Cut
Pro, Logic Pro, and Xcode. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, Apple
Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald

Wayne in April 1976 to develop and sell Wozniak's Apple I
personal computer. It was incorporated as Apple Computer, Inc.
in January 1977, and sales of its computers, including the Apple
II, saw significant momentum and revenue growth for the
company. Within a few years, Jobs and Wozniak had hired a
staff of computer designers and had a production line. Apple
went public in 1980 to instant financial success. Over the next
few years, Apple shipped new computers featuring innovative
graphical user interfaces, and Apple's marketing commercials
for its products received widespread critical acclaim. However,
the high price tag of its products and limited software titles
caused problems, as did power struggles between executives at
the company. Jobs resigned from Apple and created his own
company, NeXT.
As the market for personal computers increased, Apple's

computers saw diminishing sales due to lower-priced products
from competitors, in particular those offered with the Microsoft
Windows operating system. More executive job shuffles
happened at Apple until then-CEO Gil Amelio in 1997 decided
to buy NeXT to bring Jobs back. Jobs regained position as CEO,
and began a process to rebuild Apple's status, which included
opening Apple's own retail stores in 2001, making numerous
acquisitions of software companies to create a portfolio of
software titles, and changing some of the hardware used in its
computers. It again saw success and returned to profitability. In
January 2007, Jobs announced that Apple Computer, Inc. would
be renamed Apple Inc. to reflect its shifted focus toward
consumer electronics. He also announced the iPhone, which saw
critical acclaim and significant financial success. In August
2011, Jobs resigned as CEO due to health complications, and
Tim Cook became the new CEO. Two months later, Jobs died,
marking the end of an era for the company.
Apple is the world's largest information technology company by

revenue and the world's second-largest mobile phone
manufacturer after Samsung. In February 2015, Apple became
the first U.S. company to be valued at over US$700 billion. The
company employs 123,000 full-time employees as of September
2017 and maintains 499 retail stores in 22 countries as of
December 2017. It operates the iTunes Store, which is the world's largest music
retailer. As of January 2016, more than one billion Apple products are actively in use
worldwide.
Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. The
company enjoys a high level of brand loyalty and has been repeatedly ranked as the
world's most valuable brand. However, it receives significant criticism regarding the
labor practices of its contractors, its environmental and business practices, including
anti-competitive behavior, as well as the origins of source materials.
OBJECTIVES
 To study the customer preference towards Apple iPhones and OnePlus Smart
Phones.
 To study the different variables that affects the customer preference to buy the
Smart phones.
 To study the major point of difference between 2 smartphone companies in
context of products and services.
SCOPE
 To carry out market survey of customer preferences for Oneplus and Apple
iPhone Smart Phones.
 For this purpose geographical area selected is Delhi, Janakpuri District Centre.
 Customers between age group of 16yrs and above are the respondents.
 Data is collected through a questionnaire.
 The scope of the study enables us to know about the customer preference with
respect to Oneplus and Apple iPhone Smart Phones and the various
parameters are preferred. This further can lead to other advance studies taking
this data as a baseline.
RESEARCH METHODOLOGY
Methodology is the pathway or an approach to get the needed information by locating
the data from different sources which are primary & secondary. Marketing research is
the systematic collection, analysis, interpretation and reporting of data and findings
relevant to the company.
Research Design
The type of research is exploratory cum descriptive research design.
In this research various secondary sources of data are studied, individual surveys are
being conducted and then the collected data is analysed. The individuals who were
being surveyed were the people who had practical experience of the area to be
researched. The research also focuses on certain descriptive things like- Age, Gender,
etc.
Data Sources
For this research study, primary data as well as secondary data was collected.
Primary Data is the first hand data collected by someone specifically for the purpose
of facilitating the study. In this research data has been collected from the customers
through questionnaire.
Secondary data has collected from company literature and websites.
Questionnaire Design/Formulation
A questionnaire is a set of questions presented to respondent for their answers.
Type of questions included-
The questionnaire includes close ended questions of various types in which the
respondent has to choose from the given options. These options are given on the bases
of the areas on which the research is being conducted so that the customer’s
preference could be easily found out. In order to find out which of the two companies
customer prefer they are given both the companies as option in the questions so as to
know which company people go for. Questionnaire also contains some multiple
choice questions to find out what makes them prefer a brand.
SAMPLE DESIGN
Sample Element/ Sample Unit – The target population of this survey was the
customers visiting Janakpuri District Centre Market.
Extent – Delhi
Time Frame - 10 days
Sampling Technique - For this survey Convenience Sampling technique has been
used.
Sample Size – It is the number of people surveyed. The sample size is 30.
Percentage Method
Percentage method is used to calculate the responses. In percentage method number
of favourable respondents is divided by number of total respondents and multiplied by
100
𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐟𝐚𝐯𝐨𝐫𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐧𝐭𝐬
× 𝟏𝟎𝟎
𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐨𝐭𝐚𝐥 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐧𝐭𝐬
EXPECTED OUTCOME
With the help of this research two smartphone companies will be analysed on the
basis of customer preference, Brand image of both the companies and product variety,
competition, customer satisfaction for their preferred brand and will the help of all the
collected data recommended suggestions will be provided in the report for both the
companies.
BIBLIOGRAPHY
Websites
 https://en.wikipedia.org/wiki/OnePlus
 https://en.wikipedia.org/wiki/Apple_Inc.
 https://www.apple.com/in/
 https://oneplusstore.in/
 https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-
3606104/
 https://oneplusstore.in/about-us
 https://www.androidheadlines.com/2017/06/history-oneplus-boasty-startup-
respected-oem.html

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SYNOPSIS ON

Comparative Study of Consumer Satisfaction

Submitted in partial fulfilment of the requirements

BACHELOR OF BUSINESS ADMINISTRATION

Under the Guidance of Submitted by

The OnePlus One is an Android based

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald

As the market for personal computers increased, Apple's

Apple is the world's largest information technology company by

The type of research is exploratory cum descriptive research design.

Secondary data has collected from company literature and websites.

A questionnaire is a set of questions presented to respondent for their answers.

Type of questions included-

Time Frame - 10 days

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