CERTIFICATE

This is to certify that project work “A Project report on Customer Satisfaction

towards Hindustan Times” made by Akshita, B.Com(Hons.),IInd SEM Ist
Shift, 41820688817 is an authentic work carried out by her under the guidance
and supervision of
The project report submitted has been found satisfactory for the partial
fulfillment of the degree of Bachelor of Commerce Honors.

Project Supervisor

Signature
Name :
 ACKNOWLEDGEMENT
It is in particular that I am acknowledging my sincere feeling towards my
mentors who graciously gave me their time and expertise.
They have provided me with the valuable guidance, sustained efforts and friendly
approach. It would have been difficult to achieve the results in such a short span
of time without their help.
Ideem it my duty to record my gratitude towards the project supervisor miss
aisha who devoted his precious time to interact, guide and gave me the right
approach to accomplish the task and also helped me to enhance my knowledge
and understanding of the project.

Signature:
Name of the Student: Akshita
Enrollment no: 41820688817
Course: B.Com(Hons.)
Class/Sem/Shift: IInd Sem/Ist Shift
 DECLARATION
I hereby declare that the following document project report titled “A Project
Report on customer satisfaction towards Hindustan Times” is an original and
authentic work done by me for the partial fulfillment of Bachelors of Commerce
Honors Program.
I hereby certify that all the Endeavour put in the fulfillment of the task are
genuine and original to the best of my knowledge & I have not submitted it
earlier elsewhere.

Signature:
Name of the Student: Akshita
Course Class & Shift: B.Com (Hons.) IInd Sem Ist Shif
Enrollment no: 41820688817
 TABLE OF CONTENT
S. NO. PARTICULARS PAGE NO.
1. CHAPTER- 1(Introduction & Literature 1-13
Review)
 Industry profile
 Introduction of Topic
 History about the topic
 Overview
 Departmental Explanation
 Objectives of the newspaper
 Supplements of the newspaper
 Meaning of Customer Satisfaction
2. CHAPTER-2 (Research Objectives & 14-16
Methodology)
 Purpose of study
 Objectives of research methodology
 Methodology
 Design
 Research instrument
 Limitations of the research
3. CHAPTER-3 (Data analysis & interpretation) 17-37
 Analysis of the problem under study
 Interpretation of the result
4. Research findings 38
5. Suggestions & recommendations 40
6. Conclusion 42
7. Bibliography 44
8. Annexure 46
 CHAPTER-1
INTRODUCTION &
LITERATURE
REVIEW
 INDUSTRY PROFILE
EARLY HISTORY OF PRINTING
The technology necessary to print a newspaper is a simple one-ink is pressed on the paper. The
technology necessary to make the newspaper a mass medium is more complicated, and we will
begin our brief history with a consideration of the growth of early printing technology. Many
historians suggest that the Chinese first invented movable type and also discover the process
for making paper. We doesknow that macro polo described Chinese printing press and the
introduction movable type to western world is usually associated with a German, Johann
Guttenberg. Gutenberg cast his type in soft metal rather than would force the ink on to the
paper. Other copied Gutenberg’s ideas, and press spread from Germany throughout Europe
during the last half of the fifteenth century.
The idea of the mass circulated newspaper followed the invention of printing. The bulk of early
printed matter consisted of books and religious tracts. As more books went into print, more
people were encouraged to learn how to read.
As education grew; more people became curious about how others lived, and how their
government was run. Merchants and business people realized that knowledge of economic
condition and commercial information from other towns and other countries could be beneficial
to their own efforts. It was not long before publication sprang up across Europe to meet these
needs. In Holland, printers began turning out corantos, or currents of news, around 1620.
Corantos spread to Britain where news about the thirty years war was in great demand. These
early forerunners of the newspaper carried mainly foreign and commercial news.
 INTRODUCTION

Hindustan times, the flagship publication of the group, has edition from Delhi, Lucknow, Patna
and Kolkata thus, dominating the Northern, Eastern and central regions of the country.
Hindustan Times is printed of 12 centers including Bhopal, Chandigarh, Delhi, Jaipur, Nagpur,
Kolkata, Lucknow, Muzaffarpur, Bhagalpur, Patna, Ranchi and Raipur, reaching closer to the
consumers.

It is publication of HT MEDIA LTD. Hindustan Times is one of the largest newspapers in

India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.4
million copies as of 2010. The Indian Readership Survey (IRS) 2011 revealed that HT has a
readership of (37.37 lakhs), placing it as the second most widely read English newspaper in
India after The Times of India. It has a wide reach in northern India, with simultaneous
editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh.
The print location of Jaipur was discounted from June 2006. HT launched a youth daily, HT
Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was
launched on early 2000.

Hindustan Times believes in continuous improvement and providing greater value to its
readers and advertisers. It has set many a standards for its competitors and will continue to do
so in the years to come. It is the first smart-age newspaper in India to evolve into a new
international size, sleeker and smarter, which ensures enhanced ease of reading and convenient
handling.

In its endeavor to provide its readers with greater value, it has revamped its existing
supplements and added new ones to its portfolio, offering a daily supplement catering to
specific target audiences. Supplements like HT Estates (On real estates and interiors) are the
first of their kind in their respective categories.
In a major incentive for the advertisers as well as the readers, Hindustan Times has entered

into strategic alliance with the India Express, Mid-Day and Deccan Chronicle. These alliances,

along with its strong presence in North India make it one of the most formidable media players.

The Hindustan Times Ltd., India’s foremost media company with a significant presence in the

print medium for more than seven decades now, is home to some leading newspapers in the

country-Hindustan Times (the flagship English daily) and Hindustan (Hindi news daily). From

its inception in 1924 Hindustan Times has played an active role in India’s freedom struggle and

celebrated its seventy-fifth anniversary in 1999. Leadership through quality and innovation has

always been the hallmark of the Hindustan Times Ltd.

With branch offices in most states of India, the present work force exceeds 3500 employees.

The Hindustan Times Ltd. Plans to consolidate itself as a vibrant and modern media

powerhouse through strategic partnerships, ever-increasing scope of operations and a

consumer focused approach.

 HISTORY

A Great Institution often has unremarkable beginning. The origins of the Hindustan Times,
which was to become the premier nationalist newspaper of the capital in the turbulent years
that preceded Independence, shrouded in obscurity. The Newspaper was a brainchild of the
Akalis, who felt that a newspaper in English would enable them to reach to audience other than
their newsletters and pamphlets in Punjabi could reach. Sikh nationalism was at a fever pitch,
in 1922. The Guru-ka-Bagh morcha has kicked off the Sikh Gurudwara movement. In1917, the
Jalianwala Bagh massacre, which had taken place two years later on April 13, 1919, was fresh in
people’s mind.

A newspaper in English, the Akali leaders felt, would allow them to communicate with others
in the freedom movement. But what to be published, from how it to be published, from and how
to be financed. All these decision were taken not by design but a series of happy accidents.
Slowly and gradually it proves it worth of authenticity and headed to path of success, and at
last unfolds as a one of the most effective and marvelous newspaper of the country.

Hindustan times a renowned and successful Newspaper of country has a glorious past.
Hindustan Times inaugurated on 26 Sep 1924 by our Father of nation Mr. Mohandas
Karamchand Gandhi. Hindustan Timesnfirst office was near old Delhi Railways Station. In
beginning Hindustan times main competitor is “TRIBUTES” in Punjab. It’s a leading
Newspaper in that territory, price for TRIBUTES was 9.6 paisa whereas Hindustan Times
Price was one Anna (6.25 paisa).

At that time all the newspapers use to follow the pattern of “THE TIMES OF LONDON” very
first Mr.J.N. Sahani took initiative and used bold Alphabet for headline. As Hindustan Times
was syccessfully solving its purpose want to increase its readership by adding Hindi version
because till at that time most of the population was not known to foreign language. So,
HINDUSTAN Hindi comes into existence in 1936 after that a Hindi “Kadambini” a literature
magazine published on1960. Later on one children magazine was published on 1964.
HINDUSTAN TIMES
 Established in 1924.
 Played active role in India’s freedom struggle.
 Live Editions from Delhi, Lucknow, Patna & Kolkata.
 Brand extensions of Delhi edition in Chandigarh, Ranchi, Bhopal, Raipur & Jaipur.
 Delhi and North India’s no-1 English Daily.
 A complete bouquet of user- friendly supplements daily catering to varied needs of
family members.
 Introduction of community newspapers along with the main brand catering to specific
geographical areas.
 Contents reengineered to focus on emerging business, lifestyles etc.
 OVERVIEW

Hindustan Times originally printed from Delhi, shifted to the current promises in 1974 with
existed set up house, office, as well as printing facility for the Delhi edition. Having started as
an English newspaper it added the Indian Language edition in 1936, which was called
Hindustan.

In its Avatar, it’s primarily a print media company having printing facility and arrangements at
17 locations across the country having four editions of its English daily. Hindustan times,
which have an average circulation of 1032005 copies. The HT Delhi is the largest selling
edition among English dailies having a circulation of 955152 copies. Its nearest competitor is
TIMES OF INDIA having circulation of 879617. While the Delhi edition of HT is primarily
circulated in north covering almost 10 states, the other three editions are published from Patna
(circulated in Bihar, Jharkhand), Lucknow (circulated in Uttar Pradesh) and Kolkata (circulated
in Bengal, Orissa and the north east).

Three Editions of its Hindi daily, Hindustan, cover the state of Bihar, Jharkhand (printed from
six locations with last ABC certified figure of 396544), Uttar Pradesh (printed from Lucknow
and Varanasi with last ABC certificate of 140499) and Delhi with last certified figure of 136063.
While in Bihar and Jharkhand, Hindustan is an undisputed leader with a huge margin of 97005
copies over its nearest rivals, Dainik Jagran and Prabhat Khabar, it occupies second position in
Lucknow and Varanasi (where Dainik Jgran is the leader) and third position in Delhi where the
first two positions are occupied by Navbharat times and Punjab Kesri.

In addition HT has a very strong presence in the Internet space where its news and current
affairs site hindustantimes.com is rated 4th best foreign newspaper site by the forbes magazine.
Recently an UK edition of this site has alone been launched and there are plans to launch more
country specific sites where the non-resident India population has a strong presence.This site
functions as an independent business unit and has its own editorial/business teams though a
very low cost model.
 DEPARTMENTAL EXPLAINATION
Vir Sanghvi: Vir Sanghvi is an editorial advisor for Hindustan Times. He writes a column
‘Rude Food’ for ‘Brunch’, a weekly magazine.

Karan Thapar: Currently the president of Infotainment Television and one of India’s noted
television commentators and interviewers, Karan Thapar writes the weekly column “Sunday
Sentiments”.

Manas Chakravarty: Capital market analyst for Mint. Writes weekely column “Loose Canon”
on Sundays’.

Poonam Saxena: She is the editor of Brunch, the Hindustan Times, Sunday magazine. She does
a weekly TV review column, “Small Screen”.

Indrajit Hazra: A novelist and a senior editor at Hindustan Times, Hazra writes the weekly
column “Red Herring”.

Sonal Kalra: An author and editor of HT City, the daily entertainment and lifestyle
supplement of Hindustan Times, Writes the Weekly column “A Calmer You”.

Khushwant Singh: An editorial writer whose column ‘With Malice towards One and All”
appears in the Saturday edition.

Barkha Dutt: Journalist and NDTV Group editor. Writes a fortnightly column.

Samar Halarnkar: Editor-at-large, writes on a variety of issues and also runs a food blog on
the Hindustan Times website.
 OWNERSHIP
The Delhi based English daily Hindustan Times is part of the KK Birla group and managed by
Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla. It is
owned by HT Media Ltd. The KK Birla group owns a 69 percent stake in HT Media, currently
valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Tmes in 1986, she was the
first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya
sabha MP from Congress Party.
OBJECTIVES OF THE NEWSPAPER
The objective of newspaper while it functions interacts with the objective of senders, the
receiver and the society in a communication setting.

 TO INFORM THE PEOPLE: When senders use newspaper to inform the audience, the
receiver gets an understanding of the environment. They share with the sender the
common knowledge about the environment in which they live.

 TO TECH PEOPLE: Senders use newspaper to tech and the receivers are likely to
learn. The social objective of this act may be socialize the new members of society to
play this role and abide by norms and customs.

 TO PLEASE PEOPLE: Senders attempt to please or entertain the audience through

mass media and receivers enjoy the entertainment message. Social objective like
entertaining the individuals, distract them from troubles and dissatisfaction and
encourages them to artistic form are fulfilled.

 TO PROPOSE PEOPLE: Senders persuade people to change for betterment and

receiver dispose or decide on the proposals of the senders for change.
SUPPLEMENTS OF HINDUSTAN TIMES

 Brunch: An exclusive lifestyle magazine, every Sunday. The readers of HT wake up to

Brunch every Sunday morning, which is one of best-loved offerings from its stable. In a
magazine format and clearly about ‘the good life’, it covers stories round food, fashion,
shopping, travel, health & wellness, books & movie reviews, celebrity talk, lifestyle etc.
One of the biggest draws of Brunch is the bouquent of columns by prominent
journalists like Vir Sanghvi (food & travel), Sanjoy Narayan (music) and Rajiv Makhani
(technology). This universally appealing brand has the core target group vested in
upwardly mobile young families, looking for enhancing their lifestyle quotient.
 HT City and HT Cafe:The entertainment & lifestyle supplement, every day. The
Hindustan times reader wakes up to a bundle of fun, frolic, entertainment and masala
everyday called HT City (in Delhi) and HT Café (in Mumbai). One of the strongest
drivers of readership, the daily entertainment supplement enjoys almost universal
salience and readership. The buzzy daily supplement has redefined lifestyle and
entertainment space in newspapers, packing a punch with daily dose of Bollywood,
Hollywood, Fashion, Relationship, city and campus. The supplement offers an array of
daily section catering to different tastes-health & wellness, gadgets, travel, motoring
and food. One of the biggest draws of the supplement is the weekend Planner on
Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in
the city.
 HT Education: Education Supplement, every Wednesday (earlier known as HT
Horizons). HT Education offers the much needed guidance and mentorship to the
students, which really helps them in choosing the best in education leading to a great
career. HT Education is a supplement dedicated to serving the needs of not only
students community from 10th to post graduates, but also the parents who are
concerned about their child’s future. The supplement is a source of comprehensive info
around-career options, admission and scholarship information, college profiles, guidance
and expert counseling. It’s a one stop guide to the students to prepare for their most
exciting phase in life.
 HT Estates: Real Estate supplement, every Saturday. HT Estates as a supplement
partners and corroborates the readers with information that helps them buy or sell their
 properties. This supplement comes with the newspaper every Saturday. The supplement
offers countless options on property buying and selling. Along with that the supplement
also enlightens both the buyers and the sellers on legal aspects of reality transactions.
Specifically for buyers the supplement offers array of information on reality trends, loan
rates, etc.
 Shine Jobs: Career supplement, every Tuesday. Shine Jobs, with its unique relationship
with Shine.com, is the only print career supplement which offers both and print
recruitment under one umbrella and one brand. This gives candidates and employers
the opportunity to effectively reach each other across both platforms. Shine Jobs was re-
launched with a brand new look and promise of hundreds of jobs for its readers. It now
carries numerous jobs from top companies in the country, along with the best jobs
available on Shine.com, across managerial levels, industries and cities. It also offers
valuable information on overall career development, interview tips, HR trends, hot
hiring sectors and many more useful career-related topics. Shine Jobs is a must-read for
all those on the look-out for the next best career opportunity.
 HT Live: A ‘peek around the corner’ is what Live offers to its readers – a supplement
that caters to the readers’ quest for local news. This supplement has dedicated 8 editions
for 8 zones in Delhi and appears once a week in every zone. The supplement highlights
the hits and misses on infrastructural development and lifestyle centered around
neighbourhoods. It offers a bag full of interesting local news and local advertising which
helps readers get immediate assistance on their requirements.
MEANING OF CUSTOMER SATISFACTION
Customer satisfaction, a business term, is a measure of how products and services
supplied by a company meet or surpass a customer’s expectation. It is derived as “the
number customers, whose reported experience with a firm, its product, or its services
(ratings) exceeds specified satisfaction goal.

It is seen as a key performance indicator within business and is often part of a balanced
scorecard. In a competitive marketplace where businesses compete for customers,
customer satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy.

Within organizations, customer satisfaction ratings can have powerful effects. They
focus employees on the importance of fulfilling customer’s expectations. Furthermore,
when these ratings dip, they warn of problems that can affect sales and probability.
These metrics quantify an important dynamic. When a brand has a loyal customer, it
gains positive word-of-mouth marketing, which is both free a highly affective.

Therefore, it is essential for businesses manage customer satisfaction. To be able to do

this, firms need reliable and representative measures of satisfactions.
 CHAPTER-2
RESEARCH
METHODOLOGY
2.1 PURPOSE OF STUDY
The purpose of the study is to measure the satisfaction level of customer towards Hindustan
Times.

2.2OBJECTIVES OF RESEARCH METHODOLOGY

1. To understand the product mix of Hindustan Times.

2. To identify the factors that affects the buying behavior of the customer towards the
newspaper.
3. To study the satisfaction level of the consumers’ towards Hindustan Times.
4. To understand the customers’ loyalty towards Hindustan Times.
5. To understand the advertisers’ loyalty towards Hindustan Times.
6. To provide the fruitful suggestions to the Hindustan Times so that they can improve
their product mix by which they can improve their sales.

2.3METHODOLOGY
2.3.1 Research design
Exploratory research was conducted in this study where the data was collected through the
primary and secondary data collection methods.

2.3.2Data Collection Methods

1. Primary Data
Primary data was collected with the help of a questionnaire which was filled by the
respondents.
2. Secondary Data
Secondary Data was collected through books and different websites of the newspaper
companies.
2.4 DESIGN

Population

Population is the study consists of the persons who read newspaper and purchases
the newspaper for their residents, shop and offices i.e., the households, businessman,
salaried persons, professionals like doctors, engineers, etc.
Sample Size
Sample size was restricted to respondents because of the time constraint.
Sampling Techniques
Sampling techniques used :-
i. Non probability judgement technique :- Judgmental sampling is a non-
probability sampling technique where the researcher selects units to be
sampled based on their knowledge and professional judgmental.
ii. Convenient sampling technique:- Convenient sampling is a type of a non-
probability technique. A convenient sample is simply one where the units
that are selected for inclusion in the sample are the easiest to access. It
should be treated with caution, its low cost and ease of use makes it the
preferred choice for a significant proportion of undergraduate and master’s
level dissertations.
2.5 RESEARCH INSTRUMENT
Questionnaire
2.6 LIMITATIONS OF THE RESEARCH
1. The research is mainly based on the response of the customers through the
questionnaire.
2. Many of the respondents were unwilling to provide the responses.
3. The sample size in this project was 100, which may not provide the accurate
result.
4. Respondents are from the New Delhi Region which restricts the scope of
the project.
 CHAPTER-3
DATA ANALYSIS
AND
INTERPRETATION
 Analysis:-
1) What is your profession ?
a. Student b. Employee c. Businessman d. other (please specify) ….

TABLE NO. 1.1 Response of Respondents

Category student Employees Business person other
No. of categories who do 60 20 15 5
not read(HT)
Mode =student(60)

GRAPH NO.1.1 Showing no. of respondents of different category

Chart Title

Others

Business person

Employees

Students

0 10 20 30 40 50 60 70

Column3 Column2 Column1

Interpretation:-

According to graph, 60% of students, 20% of employees, 15% of businessman and 5% other
people responded to the question. Mainly students and employees responded to the questions
and rest of them was the businessman and other profession persons.
 Employee Businessman students others

Interpretation:-

According to above graph, students and employees were major segments that consist of 80% of
the total respondents. 15% of the businessman and 5% other people also responded to the
question. The main respondents were students and employees.
2) Which newspaper are you reading?
1.Hindustan 2.Dainik Jagran 3.Aaj 4.The Hindu 5.Business Standard 6.Times of
India 7.Other (please specify) ….
TABLE NO.1.2 Showing different Newspapers
News Paper H.T. D.J Aaj The B.S T.O.I Others
Hindu
No. of 30 20 10 15 10 10 5
Readers
Mean Mode =Hindustan(30)

GRAPH.NO. 1.2 Showing No. of readers of different newspapers

35

30

25

20

15

10

0
Hindustan D.J AAJ The Hindu B.S T.O.I Others

Column1 Column2 Column3

Interpretation:-
According to the graph 30% people read H.T., 20% Dainik Jagran, 105 Aaj, 15% The
Hindu, 10% business standard, 10% T.O.I and 5% other newspapers. This graph shows
that Hindustan times is read by maximum number of people and then comes newspapers
like Dainik Jagran, The Hindu, etc.
 5%
10%
30%
10%

15%

20%
10%

H.T D.J Aaj The Hindu B.S T.O.I Others

Interpretation:-
Hindustan Times, Dainik Jagran and Aaj are the most circulated newspapers;
approx. 60% educated individuals are reading these newspapers and then other
newspapers like The Hindu, business standard, etc.
3). How do you feel when you hear the name of “Hindustan Times”?

1. Good 2. Neutral 3. Bad

TABLE NO. 1.3 Showing different attitude

Attitude(Graphical Scale) Good Neutral Bad

No. of Respondents whose 65 25 10
Attitude towards(H.T)
Percentage of Attitude 65 25 10
towards (H.T)
Mode =Good(65)

GRAPH NO.1.3 Showing attitude of Respondents towards H.T

Bad

Neutral

Good

0 10 20 30 40 50 60 70

Column3 Column1 Column2

Interpretation:-

According to the graph, 65% of people’s attitude is good, 25% are neutral and 10% people’s
attitude is bad. This shows “H.T” having good brand or image in the mind of potential
customers. And those persons whose attitude is neutral or bad they hardly read the Hindustan
times.
 Good Neutral Bad

Interpretation:-
Approx 65% educated respondent who don’t read “Hindustan Times” but their attitude towards
Hindustan Times is good. Approx 25% educated respondent are havig neutral attitude towards
Hindustan Times.
4). What do you think about quality of information of “Hindustan Times” as compare to
other English newspapers?

a. Excellent b. Good c. Fair d. Poor e. cannot say

TABLE NO.1.4 Showing scale of quality of information of Hindustan Times.

QUALITY EXCELLENT GOOD FAIR POOR CANNOT

SAY
Number of 25 30 20 10 15
Respondent
Percentage of 25 30 20 10 15
quality of
information
provided by
(H.T)
Mean Mode =GOOD(30)

GRAPH NO.1.4 Showing % of quality of information of “H.T”.

35

30

25

20

15

10

0
Excellent Good Fair Poor Can't Say

Column1 Column2 Column3

Interpretation:-

From the above graph we conclude that, 25% of people think quality of information provided by
H.T. is excellent, 30% say it is good, 20% say it is fair, 10% say it is poor and 15% cannot say.
Maximum people are satisfied with the quality of information Hindustan Times provides.

Excellent Good Fair Poor Cannot Say

Interpretation:-

The quality of information provided by the Hindustan Times is good because approx.. 25%
respondents said excellent and 30% good. This shows that “Hindustan Times” information is
too specific and the newspaper is too friendly in nature.
5). How much reliable information of “Hindustan Times” is?

a. Very Much b. Much c. Neutral d. Not Much e. Not at all

TABLE NO. 1.5 Showing reliability of information.

Category Very Much Much Neutral Not Much Not at all

scale
Number of 32 40 14 10 4
Respondents
who think
about
reliability
Mean Mode =Much (40)

GRAPH NO. 1.5 Showing reliability of readers on “H.T” Information.

45

40

35

30

25

20

15

10

0
Very Much Much Neutral Not Much Not at all

Column1 Column2 Column3

Interpretation:-

From the above paragraph we conclude that, 72% say that it gives much reliable information,
14% are neutral, 10% say not much, 4% say not at all. Maximum number readers say that
Hindustan provides useful and reliable information to them.

Very Much Much Neutral Not much Not at all

Interpretation:-

According to our survey, approx. 72 out of 100 respondents rely on information provided by
Hindustan Times because they think that Hindustan times provides very useful information to
them.
6). Anything you dislike in “Hindustan Times”.

a. Nothing b. More Advertisements c. Images d. Other

TABLE NO. 1.6 Showing dislike in “H.T” by students

DISLIKE Nothing MoreAdvertisements Images Other

Respondents 53 20 22 5
who dislike in
“H.T”
Mode =Nothing(53)

GRAPH NO. 1.6 Showing -

OTHER

IMAGES

MORE ADD.

NOTHING

0 10 20 30 40 50 60

Column3 Column2 Column1

Interpretation:-

From the above graph we conclude that, 53% of people dislike nothing, 20% say there are more
ads in the newspaper, 22% say that there are bad images and 5% other thinks they dislike in the
newspaper. Maximum number of people says that they don’t dislike anything in the Hindustan
Times.
 NOTHING MORE ADS. IMAGES OTHER

Interpretation:-

Approx 53% respondents like each and every thing whatever comes in H.T. maximum number
of people dislikes nothing about the newspapers and 205 say that there are more ads in the
newspaper, some say that there are bad images in the newspaper.
7). You face problem in understanding the language of “Hindustan Times”?

a. Strongly Agree b. Agree c. Uncertain d. Disagree e. Strongly disagree

TABLE NO. 1.7 Showing who having problem with language of H.T.

Scale Stronglyagree Agree Uncertain Disagree Strongly

disagree
Number of 16 40 18 19 7
Respondents
has prob.
With
understanding
language
Mean Mode =Agree(40)

GRAPH NO. 1.7 Showing problems in understanding the language of “H.T”

45

40

35

30

25

20

15

10

0
Strog.Agree Agree Uncertain Disagree Strog. Disagree

Column1 Column2 Column3

Interpretation:-

From the above graph we conclude that, 16% of the people strongly agree, 40% agree, 18% are
uncertain, 19% people disagree and 7% people totally disagree. Maximum number of people
says that they are having problem with understanding the language of Hindustan Times and
some are uncertain, some disagree and some strongly disagree.

Strongly agree Agree Uncertain Disagree Strongly Disagree

Interpretation:-

Approx 56% respondents agree with problem of understanding the language of H.T. They said
that they are more comfortable with understanding the language of other newspapers. So they
like to read other newspapers.
8). Hindustan Times cover more local news as compared to others?

a. Strongly Agree b. Agree c. Uncertain d. Disagree e. Strongly Disagree

TABLE NO. 1.8 Showing coverage of local news-

Scale StronglyAgree Agree Uncertain Disagree StronglyDisagree

Coverage 15 21 39 21 4
news
Mean Mode =Uncertain
(39)

GRAPH NO. 1.8 Showing local news cover by “H.T”

39
40

35

30

25
21 21
20
15
15

10
4
5

0
Strongly Agree Agree Uncertain Disagree Strongly Disagree

Column1 Column2 Column3

Interpretation:-

From the above graph we conclude that, 15% of the people strongly agree, 21% agree, 39% are
uncertain, 21% people disagree and 4% people totally disagree. Minimum number of people
says that they agree that Hindustan times lacks in covering local news and maximum number
say it doesn’t.
 Strongly Agree Agree Uncertain Disagree Strongly Disagree

Interpretation:-
If we look at chart then we can find that approx. 36% respondents agree with that “H.T” is
lacking in covering local news. Approx 39% respondents are uncertain about this. Only approx.
21% people disagree.
9). Do you think “Hindustan Times” is going to add value to your life?

a. Strongly agree b. Agree c. Uncertain d. Disagree e. Strongly Disagree

TABLE NO. 1.9. Showing people who think H.T is going to add value.

Scale StronglyAgree Agree Uncertain Disagree StronglyDisagree

No. of 19 39 25 10 7
people who
think “H.Y”
going to
add value
in their life
Mean Mode =Agree(39)

GRAPH NO. 1.9 Showing –

40

35

30

25

20

15

10

0
Strongly Agree Agree Uncertain Disagree Strongly Disagree

Column1 Column2 Column3

Interpretation:-

From the above graph we conclude that, 19% of the people strongly agree, 39% agree, 25% are
uncertain, 10% people disagree and 7% people totally disagree. Maximum number of people
says it is going to add value to their life and minimum say it doesn’t.

Strongly Agree Agree Uncertain Disagree Strongly Disagree

Interpretation:-

58% respondents agree with “H.T” going to add value in their life if they read “H.T”. 25%
respondents are uncertain about it. They think that by reading H.T their English, lifestyle,
status are going to improve.
10). Are T.V., Radio or internet giving more knowledge that newspapers?

a. Strongly Agree b. Agree c. Uncertain d. Disagree e. Strongly Disagree

TABLE NO. 1.10 Showing T.V and RADIO give more knowledge than H.T.

Scale StronglyAgree Agree Uncertain Disagree StronglyDisagree

Knowledge 20 30 28 13 9
more than
“H.T”
Mode =Agree(30)

GRAPH NO. 1.10. Showing –

30

25

20

15

10

0
Strongly Agree Agree Uncertain Disagree Strongly Disagree

Column1 Column2 Column3

Interpretation:-

From the above graph we conclude that, 20% of the people strongly agree, 30% agree, 28% are
uncertain, 13% people are disagree and 9% people totally disagree. Today people are dependent
on e-books, internet, newspapers, etc.
 Strongly Agree Agree Uncertain Disagree Strongly Disagree

Interpretation:-

Internet, radio, T.V. and new emerging threat mobile are now main source of information. And
because of this, newspaper industry is facing problem. Maximum people strongly agree with
this statement because today’s new generation is totally dependent on internet so they would
like to read the news on internet.
 CHAPTER: 4
RESEARCH FINDING
 Research Finding

 Approx 70% respondents are students and employees, who are “Non-H.T” readers.

 Because of good branding and too specific to information or news, approx. 81%
respondents think, quality of information of “H.T” is good.

 28% respondents have problem with understanding language of “H.T” because of Hindi
culture or do not know English perfectly.

 Most of respondents (approx. 25%) have problem with language of “H.T”. There people
prefer Hindi Newspaper not “H.T”.

 If any newspaper does not cover local news, then nobody is interested to subscribe it,
approx. 36% respondents agree with “H.T” lacking in covering local news. But 39%
respondents are uncertain about it.

 Due to good branding, improvement in reader’s life, and status, 58 out of 100 think
“H.T” is going to add value in their life.
 50% respondents agree with, internet, radio and T.V are providing more knowledge
than H.T. They like to take information, news from electronics media only.
 CHAPTER-5
SUGGESTIONS
AND
RECOMMENDATIONS
 Suggestions
 Students are the most potential market for “H.T”, so “H.T” should give.
Promotional schemes to organization, classes or schools so new generation becomes
habitual to “H.T” Only. More career news on regular basis twice or thrice a week) on
“H.T” newspaper or start two supplements on career per week.
 To penetrate into the market for various reasons (based on finding and inferences).
Cover more local news in H.T. Start SMS alert on mobile of short news. For register
mobile number make some arrangement in “H.T” website. Improve distribution channel
in interior areas of regions.
 As new generation like to take information from internet so improve e-paper, make
reader friendly, and make it easy to assess.
 Tell disadvantage of going online-like-eye problem, Cost of electricity, Computer,
Internet, Tell cost calculation of going online and start subscriptions.
 Start giving more news on stock on stock market.
 Avoid repetition of news.
CHAPTER-6
CONCLUSION
 CONCLUSION

From above survey we conclude that;

Non-H.T reader has a problem with understanding language. H.T lack in covering local news.
New generation like to take news from T.V, RADIO and INTERNET or any electronic media.
In people’s mind money is very important for them. During survey we found some strengths of
TOI like-

1. Non- H.T readers have good attitude towards H.T.

2. They think “H.T provides quality of information”.
3. H.T will add value to their life.
4. Provide information effectively.
5. They rely on information given by H.T.
BIBLIOGRAPHY
 Bibliography
 Kothari, C.R., “Research methodology: Methods and Techniques”, 2nd Edition,
1990, New Age International (p) Limited, publishers, New Delhi.
 Saunders, Lewis and Thronhill, Research Methods for Business Students, 3rd
Edition 2004, Person education.

Webliography

 http://en.wikipedia.org/wiki/Hindustan_Times, accessed on 25th January, 2018.

 http://www.htmedia.in/brandpage_hindustan.aspx?Page=Page-HTMedia-
Hindustantimes, accessed on 26th January,2018.
 http://www.htmedia.in/brandPage_hindustan.aspx?Page=Page-HTMedia-
hindustantimescom, accessed on 27th January,2018.
 http://www.htmedia.in/history.aspx?page=page-htmedia-history, accessed on 28th
January,2018.
 http://publication.samachar.com/hindustantimes/india/hindustantimes.php, accessed
on 28th January, 2018.
 http://www.newspapers.co.in/newspaper.cfm, accessed on 29th January,2018.
ANNEXURE
 QUESTIONNAIRE
Trinity Institute of Professional Studies
G.G.S.I.P.U
I Akshita of Trinity Institute of Professional Studies, am working on “A project Report on
Customer Satisfaction towards Hindustan Times”. This survey is conducted solely for the
purpose of research and confidentially will be strictly maintained.

Thanks for your cooperation.

Personal Details

Name
Age(in yrs.) Below 30 30-40 40-50 Above 50

Gender Male Female

INSTRUCTIONS

Please mark/tick your response to the given items.

1). What is your Profession?

a. Student b. Employee

c. Business d. other (please specify) ……

2). Which newspaper are you reading?

a. Hindustan Times b. Dainik Jagran c. Aaj d. The Hindu

e. Business Standard f. The Times of India g. others (please specify) …..

3). How do you feel when you hear the name of “Hindustan Times”?

a. Good b. neutral c. bad

4). What do you think about quality of information of “Hindustan Times” as compare to
other English Newspapers?

a. Excellent b. Good c. Fair d. Poor e. Cannot say

5). How much reliable information of “Hindustan Times” is?

a. Very Much b. Much c. Neutral d. Not Much e. Not at all

6). Anything you dislike in “Hindustan Times”.

a. Nothing b. More Advertisement c. Images d. other

7). You face problem in understanding the language of “Hindustan Times”?

a. Strongly Agree b. Agree c. Uncertain d. Disagree

e. Strongly Disagree

8). Hindustan Times cover more local news as compared to others?

a. Strongly Agree b. Agree c. Uncertain d. Disagree

e. Strongly Disagree

9). Do you think “Hindustan Times” is going to add value to your life?

a. Strongly Agree b.Agree c. Uncertain d. Disagree

e. Strongly Disagree

10). Are T.V., RADIO or INTERNET giving more knowledge than newspapers?

a. Strongly Agree b. Agree c. Uncertain d. Disagree

e. Strongly Disagree