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com/neha-gupta
PROFILE SUMMARY
Marketing professional with over 3 years of experience in creating and successfully executing brand
campaigns in both online and offline channels, consistently achieving business objectives
PROFESSIONAL EXPERIENCE
Reliance Digital, Noida Oct’15- present
Senior Marketing Manager Sep’16-present
• Leading a team of 20 Professionals for activation of the campaign like Microsites, XID and Listings on the
website as well as assisting in all marketing-led plans, ensuring their execution through agency
management.
• Formulating guidelines for editorial to assure better indexing by search engines and standardizing
processes.
• Executed web metrics application to monitor and improved the conversion on company website
LEADERSHIP ROLES
OTHER
Technical Skills: MS-Excel. CleverTap. Mix Panel, GA, Facebook Ads.
Languages: English (fluent) ● Spanish (conversational) ● Hindi (native)
Misc. Experiences: Marketing Intern, IndiaKart, Mumbai ● Intern, Swanini Initiative
Interests: Traveling (over 12 countries), Scuba Diving, Hiking, Football