Taxus Meditech - Lead Generation Process of Medical Equipments
Taxus Meditech - Lead Generation Process of Medical Equipments
Taxus Meditech - Lead Generation Process of Medical Equipments
ON
A report submitted to
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ACKNOWLEDGEMENT
I would like to express my sincere thanks to Taxus Meditech, for giving me the opportunity to
carry out the Summer Internship Program in their organization. The whole period spent with the
organization has been of immense learning experience about the Indian Medical Equipment
Market.
Preparing a project of this a kind is not an easy task in itself and I am sincerely thankful to all
those people who helped me lot, in preparing and completing this project.
I am grateful to Taxus Meditech who has given me this opportunity to carry out the project “A
Study On Lead Generation Process of Medical Equipment – ASCEPTOZONE ULTIMA”
I am sincerely much thankful to Mr. Satyen Sharma (Managing Director) for providing me this
valuable learning opportunity.
I would also like to thank Mr. Anant Gahlot (Manager-Product Development) ,Mr. Praval
Rathod (Sales Head) and Ms. Rekha Bhasin (Office Co-ordinator), for her valuable guidance
keen interest and moral support that they provided throughout our project insight amidst his
busy schedule.
Finally I would like to thank Prof. Arti Atri (Faculty Guide & Mentor) without their help and
guidance the completion of this project would have become a very difficult task.
(Rajveer Singh)
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DECLARATION
I hereby declare that the dissertation entitled “A Study on Lead Generation Process of
by me.
The results embodied in this dissertation have not been submitted to any other University or
Date:
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INDEX
S.No. Title Page No.
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3.6 Taxus Meditech - Growth Tree………………..…………………..
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13. Chapter – 13 : Annexure (Questionnaire, etc.)……..
EXECUTIVE SUMMARY
Taxus Meditech deals with Sales and Marketing Support, Distribution & Logistic Support to the
Global Healthcare Companies. As the part of the business it is dealing with the biomedical
equipment called ACEPTOZONE - ULTIMA (Mobile Room Asceptisizer) . ASCEPTOZONE
can be used at a place where different kind of infections is present. The Unit can be used in Hotel
Rooms, Hospitals, Nursing Homes, Food Processing and Packing Areas, Beverages & Mineral
Water filling area or at a place where Sterilization is needed. In view of the above Ozone Unit
provides environmental sterilization, Deodorization of air in the clean areas.
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The program was executed by hiring management trainees in Delhi . According to this activity
the equipment has to be promoted in various hospitals of respective locations assigned to each of
them. It also includes the lead generation for this equipment as a part of selling process.
The project was done in few hospitals of Delhi by personally meeting the doctors and explaining
them about the product. As the product is a new one an extensive promotional activity is carried
on with various doctors of different different departments in the hospitals. The data regarding
the factors that helps in creating brand, product awareness and brand image is also collected to
determine the perception of the doctors on the equipment. As the data shows only 60% of the
doctors are interested in the product and 40% are not interested. These leads helps the
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