Project Report On HONDA COMPANY
Project Report On HONDA COMPANY
Project Report On HONDA COMPANY
SUBMITTED TO
Submitted By
CERTIFICATE
THIS IS TO CERTIFY THAT MR. MOHAMMED RAFIK AND TEAM V SEMESTER BBA
HAS COMPLETED THE PROJECT WORK UNDER MY GUIDENCE DURING THE YEAR
2018-19.
PLACE: PUTTUR
PLACE: PUTTUR
APPROVED
PLACE: PUTTUR
DATE: PRINCIPAL
TO WHOMSOVER IT MAY CONCERN
THIS IS TO CERTIFY THAT MR. MOHAMMED RAFIK & TEAM V SEMISTER BBA HAS
COMPLETED THEIR PROJECT ON CONSUMER BEHAVIOUR TOWARDS “HONDA
COMPANY” TWO WHEELRS THIRUMALA HONDA IN BYPASS JUNCTION, NEHARU NAGAR
D.K, PUTTUR, KARNATAKA – 574202
DATE: MANAGER
( THIRUMALA HONDA)
TEAM MEMBERS
We are the students of ST. Philomena college, Puttur, declare that the project work
entitled consumer behavior towards “Honda company of two wheelers” has been
prepared by us during the academic year 2018-19 under the guidance of MR. Abhishek
suvarna, lecturer of department of business administration, ST. Philomena college
puttur.
We also declare that this project is the result of our own effort and has not been
submitted to any other institution or any other reason.
Date: Te am leader
ACKNOWLEDGEMENT
We would like to express our profound gratitude to the organization for having given us
this wonderful opportunity to study and learn from a unique work culture .
It’s our blessed privilege to thank Prof. LEO NORONHA, Principal of ST. Philomena
college, Puttur for giving us this opportunity to take up this study. We take this
opportunity to thank all the employees of THIRUMALA HONDA for their co-operation
and assistance.
We express our heartfelt thanks to Mr. Radhakrishna Gowda , Head of the department
of business administration.
We well aware that our words are not sufficient for acknowledging the true support and
encouragement that has been best owed upon us.
Honda two wheelers came to the Indian shores in 2004 with the launch
of the sleek Honda Unicorn. The Honda Unicorn introduced the first
puncture resistant tubes to the Indian two-wheeler market. Honda
followed up its success with motorbikes by groundbreaking scooters like
the Honda Activa, which has owners all over the country beaming with
pride and pleasure.
TWO WHEELER SERVICE
A Two Service is a series of maintenance procedures carried out a set
time interval or after the vehicle has travelled a certain distance. The
service intervals are specified by the vehicle manufacturer in a service
schedule and some modern bikes displays the due date for the next
service electronically on the instrument panel.
A completed services are usually recorded in service book which is
rubber stamped by the service center upon completion of each services.
A complete service history usually adds to the resale value of the
vehicle.
.
HONDA COMPANY
Objectives :
1. Quality and customer care
2. Good service to the customer
3. Customer satisfaction during and after the sale
CHAPTER 3
HONDA CB UNICORN 150
COST
Standard 73,029.00
Mileage 60 kmpl
FEATURES
Cost
Standard Rs. 54643
Mileage: 60 Kmpl
Features :
COST
Standard- 52915
Features:
Tubeless tyre
Alloy wheels
Kick and self start
HONDA DREAM NEO
Price ₹ 52,149
Mileage 84 kmpl
Features:
Angular head lamp
Visor
Long seat
Tubeless tyre
HONDA ACTIVA-I
Cost:
Honda Activa i Specifications
Mileage: 66 Kmpl
Brakes Front: Drum
Power: 8.03 PS @ 7000 rpm
Digital Fuel Indicator: No
Features:
Tubeless tyre
Kick and self start
Alloy wheel
CHAPTER 4
1. Preference on the basis of marital status
Single 35 35
Married 65 65
140
120
100
80 % basis
No.of respondent
60
40
20
0
single married
Interpretation
The number of respondents on the basis of marital status that 35% of the
respondents are single (unmarried) and married persons 65% .So mainly
unmarried people prefer HONDA TWO WHEELERS.
2. Average number of two wheelers serviced in year
A)30
B)45
c)30
service
50
45
40
35
30
25
service
20
15
10
5
0
Jan-Apr May-Aug Sep-Dec
Interpretation
According to above graph shows that 30 two wheelers are serviced within
the month of Jan-Apr , 45 two wheelers within May-Aug and 30 two
wheelers within the month of Sep-Dec.
3.Do the Honda automobiles provide good service to customers
Particular No of respondent % basis
YES 23 100
NO 00 00
140
120
100
%basis
80
no of respondent
60
40
20
0
YES NO
Interpretation:
Here according to the above chart 00 customer say NO , 100 %
say YES. With this chart considering everyone agrees provide a good
service.
4. Preference on the basis of monthly income
Monthly income No of respondent % basis
Below 30000 22 22
30000 and above 78 78
no of respondent
below 30000
30000 above
Interpretation:
On the basis of monthly income, the most number of respondent are in
the 30000 and above are purchasing two wheelers and below 30000 are
less purchasing of two wheelers.
5. Does your customer write feedbacks ?
Particulars No of customers
Yes 65
No 35
feedback
YES
NO
Interpretation:
Here According to above chart 35% of customers are not
writing feedback and 65% customers are writing feedbacks.