The Product: EPA Fuel Economy: City: 14 - 20 Highway: 18 - 26
The Product: EPA Fuel Economy: City: 14 - 20 Highway: 18 - 26
The Product: EPA Fuel Economy: City: 14 - 20 Highway: 18 - 26
The product
Target market
Possibly our targets are people who are always craving for adventure and also
family fun this product can carry up to 4 or 5 person’s and since it is a pick up truck it has
a back carriage to carry other stuff like a camping equipments, adventure gears and many
more.
New
-Standard side impact and side curtains airbags
-Standard automatic limited slip differential
-Available backup camera for access cab and double cab
-Interior layout quality
Other features
Extensive standard equipment, especially safety equipment
Spirited off road capabilities
Clutch-start cancel switch onsix speed manual models
Road-hugging performance of X-runner
Build quality, attention to detail
Strong tow ratings for V-6
Dealer-installed TRD supercharger and big brake kits
the Regular Cab I4 Manual is equipped with a standard 2.7-liter, I4, 159-
horsepower engine that achieves 17-mpg in the city and 22-mpg on the
highway. A 5-speed manual transmission with overdrive is standard. The
Double Cab Long Bed V6 Automatic is equipped with a standard 4.0-liter,
V6, 236-horsepower engine that achieves 16-mpg in the city and 20-mpg on
the highway. A 5-speed automatic transmission with overdrive is standard.
Weaknesses
- First disadvantage in this product is its feature, it is not a luxury car so
most people would not want this because it is only for heavy duty
capabilities and mostly for family outing and adventure cravers and
also business travels (particulary for business that is industrial)
- Its transmission is very hard to shift for example you want to shift
back to gear 1 the vehicle needs a complete stop enable for you to
shift in gear 1
- In a 4wd runner (it’s a product line of the Tacoma) the runner has less
capability to carry heavy loads but more on speed.
- Customization parts are not always that available, the manufacturer
cannot always keep up with the consumer’s demands.
- When loaded so much it’s back frame can easily be dented it has also
carrying limitations
Opportunities
- Fuel economy is good it’s a opportunity for us to endorse the vehicle
to other people it doesn’t need a special fuel it can run in ordinary
fuel’s
- We will use leaflet’s, and the world wide web to introduce this
product to the people
Threats
- The only threat I see here is that other car company can build better
pick up truck’s and cannot be easily dented or damaged.
- Inflations is also a threat to us tendency is people will only save more
instead of buying more to energize the economy when the inflation is
already occurring, the thing is our product will suffer as well as the
company
Main objectives
Our main objectives is to satisfy the need of the people in terms of buying
vehicles and also to assure the trust of the consumers that they have the
confident to say that Toyota is my trusted company. And also in terms of
competition our company want’s to be on the top that’s what we all aspire,
actually all of the company aspire that
Specific objectives
But before we can get to our main objectives let’s discuss first our step by
step process
first we need to have a good advertisement to the people telling that
our company is better than the other car company out there and we
also have good services
Product development:
What are other features that can be found in our vehicle that cannot be found
in other car company product’s ? well this car can carry heavy duty
equipments and this product includes a instruction manual on how to
properly operate this vehicle
Competitive pricing:
A quick comparison well be first its spare parts, in toyota company spare
parts well not be much of a problem you can easily find it in other car
company the price well not be that low for such a vehicle and not to mention
the price of this vehicle it only 645 000 pesos unlike in suzuki their pick
up’s cost more than ours ($28 850 lowered price of suzuki) it cost more than
a million and in chevrolet there vehicle cost more than 600000 pesos
Distribution system:
In this part however the customer can either pick up immediately the
purchased product or we can deliver it directy to their very homes
Sales strtegies:
First approach would be advertising to the people or giving flyers to the
people about this product and it advantages and we are also cundcuting a
monthly discounts like a one month 30% off to all products and then after
that we will resume our current prices