This document contains contact information for 5 individuals and discusses the truck market in Qatar. It notes there are numerous competitors in Qatar including Ashok Leyland, DAF Trucks, Mercedes Benz Trucks, Tata Daewoo, and Iveco dealers. Segmentation strategies are proposed targeting Doha, the industrial sector, and behaviors around vehicle replacement. Pricing, promotion, and distribution plans are outlined to introduce competitive prices, a free trial period, and showrooms, warehouses, and service centers. Entering the Qatar market is analyzed, noting joint ventures and government backing are typically required.
This document contains contact information for 5 individuals and discusses the truck market in Qatar. It notes there are numerous competitors in Qatar including Ashok Leyland, DAF Trucks, Mercedes Benz Trucks, Tata Daewoo, and Iveco dealers. Segmentation strategies are proposed targeting Doha, the industrial sector, and behaviors around vehicle replacement. Pricing, promotion, and distribution plans are outlined to introduce competitive prices, a free trial period, and showrooms, warehouses, and service centers. Entering the Qatar market is analyzed, noting joint ventures and government backing are typically required.
Original Description:
MARKET SEGMENTATION, TARGETING, AND POSITIONING: IRIBUS -IVECO OF ITALY
Original Title
MARKET SEGMENTATION, TARGETING, AND POSITIONING: IRIBUS -IVECO OF ITALY
This document contains contact information for 5 individuals and discusses the truck market in Qatar. It notes there are numerous competitors in Qatar including Ashok Leyland, DAF Trucks, Mercedes Benz Trucks, Tata Daewoo, and Iveco dealers. Segmentation strategies are proposed targeting Doha, the industrial sector, and behaviors around vehicle replacement. Pricing, promotion, and distribution plans are outlined to introduce competitive prices, a free trial period, and showrooms, warehouses, and service centers. Entering the Qatar market is analyzed, noting joint ventures and government backing are typically required.
This document contains contact information for 5 individuals and discusses the truck market in Qatar. It notes there are numerous competitors in Qatar including Ashok Leyland, DAF Trucks, Mercedes Benz Trucks, Tata Daewoo, and Iveco dealers. Segmentation strategies are proposed targeting Doha, the industrial sector, and behaviors around vehicle replacement. Pricing, promotion, and distribution plans are outlined to introduce competitive prices, a free trial period, and showrooms, warehouses, and service centers. Entering the Qatar market is analyzed, noting joint ventures and government backing are typically required.
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Tahseen Farhan 073 232 030
Mashrifa Hossain Naba 081 732 030
Rezwana Newaz 082 416 030 Sayeed Md. Ibrahim 083 132 030 Ahatashamul Arefin 083 611 030 REZWA NA Numerous and equally balanced competitors. Ashok Leyland: Ashok Leyland is in the transport solutions industry for over five decades, offering a world class range of trucks, buses, special vehicles and engines. DAF Trucks: DAF Trucks N.V. is a wholly owned subsidiary of the North-American corporation PACCAR Inc.. DAF works according to the Build to Order principle. Global Enterprise Company: It is a division of Arabian Construction Engineering Group of Companies (A.C.E.C), offering value added support to the rapidly growing construction industry in the State of Qatar. 1. Foton Lovol 2. Sany Group
REZWA NA Mercedes Benz Trucks & Buses: NBK Automobiles is the Mercedes-Benz General Distributor in Qatar . Mercedes-Benz Trucks combine comfort, economy and safety in every vehicle. They are professionals prepared for any task. 1.Actors 2. Axor 3. Atego 3 types of buses for regular service, tourist coaches and rural service.
Tata Daewoo : The Tata Daewoo Commercial Vehicle Company (TDCV) is South Korea's second largest manufacturer of medium and heavy-duty trucks. Tata Daewoo commercial vehicles launched Tata Novus in Qatar in 2006.
REZWA NA Number of Iveco dealers like Al hamad Automobiles, NKM automobiles, Ibin Ajayan etc.
Suppliers are concentrated in Qatar and forced to cut their prices or go out of business.
On the other hand, in Iveco industry supplier's product is an important input ,this point can be consider as a opportunity for suppliers in this industry , because without the vehicle and spare parts clients has no close substitutes.
REZWA NA The volumes of purchasing Iveco vehicles in Qatar are not very large, which is not a threat. The road vehicles 13.7% Vehicles for the transport of goods and to special use7%
But, buyers can have full information and comparison of different type of Ivecos that is available also they have several options to choose dealer network for their reasons.
As this is a exclusive product for its overall cost and purpose there is a high level of loyalty to a certain brand, as well, which lower the bargaining power of buyers to some extent.
REZWA NA Barrier is insignificant for the majority of potential foreign investors in the concerned industry if they have own brand demand, significant funds for quality management, marketing and design.
New competition will add capacity to the industry and increase the demand and prices for inputs which results in lower industry profitability.
REZWA NA They are permanent possessions of great value; the risk of substitutes is markedly low.
There is a tradition on domestic market of Iveco purchase, which belongs to the concerned class, who are involved in a serious business.
REZWA NA Political Economic Social Technological Environment MASHR IFA GOVERN MENT STABILIT Y CORRUP TION TAX MASHR IFA Inflation rate 2.2% GDP 30% Interest rate 4.5% Unemployme nt rate 0.5% Import partner 8.34% with Italy Economic growth 7.5% MASHR IFA Occupation Living standard MASHR IFA MASHR IFA Produc t Price Place Promot ion MASHR IFA Bus Oil Container Construction Vehicle MASHR IFA Geographic segmentation: Qatar has 39 different cities. Doha is the capital of Qatar. 80% of the population lives in Doha. So as a result we will start our business in Doha. Al Wakrah is the second city of Qatar. In this city 46% of all industry conduct their business.
Behavioral Segmentation: In Qatar, on occasion industrial people, declare incentives, benefits, to their employee. Maximum industries ensure the transportation facility for their employees. Industrial people buy industrial vehicle in every 3 year. Average rate of buying new vehicle is 3.5 in every three years. Qatar people are not brand loyal.
Ibrahim Business Market : Our first priority is to sell heavy, medium and light industrial vehicles to Qatar because Qatar has produced large industry sector in their country. In Qatar oil and gas companies conduct their business. They need gas and petroleum container vehicle to conduct business. In Qatar, every industry changes their vehicle in every 3.5 year
Ibrahim Price: We will set our product price competitively lower than our competitor, because initially customers would not be interested to buy high price vehicle. Benefit: Our product will give more fuel efficient transportation system. Hence it will be cost effective for companies Performance: Performance of our product will be very good comparing the price of other competitors. We will provide same performance, and quality comparing with other competitors. Ibrahim UNIQUE SELLING PROPOSITION (USP) Our USP is offering our product for one month free trial. If customer likes our product, they can order the product. There will not be any charge for this trial period. We will make sure some products are available in our stock so that we can provide our product within a day
Ibrahim The general pricing objectives for our products will include survival, market share leadership and relationship building. MAN, SCANIA and DAF are the well known companies who are selling similar products and we are making sure to sell our products much lower then what they are offering. MAN, SCANIA and DAF are using very high priced strategy which we found while surveying the market. But our pricing decision for these products will be coordinated with the product, promotion and distribution strategies
Ibrahim Wareho use Showro oms Service centre Shop selling repair parts AHATASHA MUL Billboard advertising Tradeshows Sales force Direct marketing Brochures Other promotional activities AHATASHA MUL Joint Venture method of business mostly and royal family/ government backing required Government encourages foreign investment Fast growing economy and development plans are already on the way TAHSEE N Research on the market, business policies, culture, values of the new potential market Joint Venture method with a royal family assistance best way to enter such markets Competitor Analysis Extensive distribution network set up