Alumni Connectedness: A Report On A Survey of Juniata College Alumni
Alumni Connectedness: A Report On A Survey of Juniata College Alumni
Alumni Connectedness: A Report On A Survey of Juniata College Alumni
ALUMNI CONNECTEDNESS:
A REPORT ON A SURVEY OF
JUNIATA COLLEGE ALUMNI
JUNIATA COLLEGE ALUMNI ASSOCIATION
JULY 2010
TABLE OF CONTENTS
Executive Summary …………………………………………………………… 2
Why and How the Survey Was Conducted ……………………….. 4
Connectedness between Alumni and the College …………….. 5
Information and Communication …………………………… 5
Enrollment and Advocacy ……………………………………… 5
Giving Back ………………………………………………………. 6
Juniata Apparel and Traditions ……………………………….. 7
Connectedness between Alumni …………………………………….. 8
Maintaining and Building Alumni Relationships …….. 8
Alumni Programming ……………………………………………. 9
Web‐Based Alumni Platform …………………………………. 10
Connectedness between Alumni and Students ……………….. 11
Connectedness between Alumni, Juniata and the World …. 12
Program Initiatives …………………………………………………………. 13
Appendix (Charts and Graphs) …………………………………………. 16
Appendix (Survey Results) ………………..…………………………… 25
1
EXECUTIVE SUMMARY
From March 15, 2010 – April 1, 2010, the Juniata Alumni Association
conducted an internet‐based survey of 3,224 Juniata alumni about their
attitudes and connectedness to their alma mater. The survey group
represented 23% of all Juniata alumni and reflected the general
demographic attributes of the Juniata alumni population.
The survey found fundamentally that Juniata alumni possess and project a
considerable amount of good will toward their alma mater. They are proud
of their affiliation with Juniata and find meaning in expressing that loyalty
in positive and responsive ways. Most alums are positive about their
Juniata experience and want to continue to remain connected to the
college, other alumni and current Juniata students.
The connection that most Juniata alumni feel for Juniata is triangular: most
alums say their foremost connection to Juniata is through their continued
relationships with former classmates and friends. It is the shared Juniata
experience among alumni that creates the bond of loyalty toward Juniata.
Alumni like to stay informed about Juniata. Some are hungry for more
information to become better advocates for Juniata. In an increasingly
digital world, The Juniata magazine remains a powerful force in connecting
the college with alumni. Its appeal as a tangible way for alumni to connect
with Juniata remains, with ninety‐three percent of alumni saying they to
look forward to reading it.
About one‐half of alums feel that financial support is a way to show their
support for the school and its mission to educate young men and women.
Gratitude for the value of a Juniata diploma and the underlying educational
experience represents the primary incentive for giving back to Juniata.
There is a preference among Juniata alumni for little steps of volunteerism,
not wide strides. Alumni connectedness to JC does not necessarily
correlate with volunteer commitment. A majority of Juniata alums are
more comfortable wearing Juniata T‐shirts or reminiscing about Mountain
2
Day than taking on continuous, even if temporary, volunteer commitments
like mentoring a student, speaking with students on campus about jobs
during Career Day, or even returning to campus for Alumni
Weekend/Homecoming each fall.
For alums who have stepped forward to make a commitment, there was
wide frustration among those who previously participated in Juniata
alumni‐student mentoring efforts. Nearly all alumni feedback about their
mentoring experience was negative. Particular frustration was aimed at the
one‐sidedness of the experience and the perception that participating
students were not genuinely interested in receiving alumni advice and
feedback, and maintained little follow‐up. Despite that, approximately one
in three Juniata alumni indicated they were willing to interact with current
Juniata students in the future in a variety of ways. The greatest amount of
appeal related to mentoring a student or hosting a student in the alum’s
home during a visit to the alum’s area.
Almost half of Juniata alumni do not think that Juniata alumni as a whole
are engaged with current students. Equally half of Juniata alumni report
that they have had interaction with Juniata students.
Organized events that once drew alumni back to campus do not appear to
be as popular today as they once did. Alums are more interested in
participating in Juniata‐related regional events closer to home than
returning to campus.
At the same time, there is a deep commitment among Juniata alumni
toward service. A significant number (nearly 80%) of Juniata alumni say
they at some point have participated in a local, national or international
service project or volunteer program. Two‐thirds of alumni would consider
participating in a local, national or international service project or volunteer
program affiliated with Juniata, with most preferring participation at the
local level.
3
WHY AND HOW THE SURVEY WAS CONDUCTED
The survey aimed to assist the Juniata Alumni Council and the College’s
Office of Alumni Relations in pursuing the strategic plan adopted in June
2009 to guide continued growth and improvement for the college. The
strategic plan serves to guide and measure the effectiveness of Juniata’s
alumni program and programs. The survey will help to measure alumni
interest and program effectiveness, as well as serve as a baseline for future
surveys
The survey aimed to measure alumni opinion and attitudes on the four
primary areas of alignment of the strategic plan:
• Alumni connectedness with the college;
• Alumni connectedness with alumni;
• Alumni connectedness with current students; and
• Alumni connectedness with the community and the world.
The survey was conducted from March 15, 2010 – April 1, 2010 via an
internet‐based survey. Alumni for whom the college possessed email
addresses were invited to participate in the survey, and 39% of that group
responded. Overall, 23% of Juniata alumni (3,224 of 13,994 Juniata alumni)
participated. The survey group represented reflected the general
demographic attributes of the Juniata alumni population.
The creation of the survey and its analysis were conducted by an Alumni
Council workgroup comprised of: Co‐chairs Bruce Moyer and Lisa Jenkins,
Nicole Close, Carol Connell Cannon, David Corman, Nathaniel Ehrlich, Jodie
Monger Gray, Brad Haubert, Sally Nelling Herritt, Eric Jensen, Frank Pote,
Jeffrey Rush and Judy Swartley. Significant support and assistance also
were provided by Juniata staff, including Jim Watt, Candice Hersh, Sally
Oberle and Carlee Ranalli.
Each survey finding in the following summary identifies the corresponding
survey question. The survey itself, along with the number and percentage
of responses to each survey question, is found in the Appendix.
4
FINDINGS AND ANALYSIS
Connectedness between Alumni and the College
Information and Communication
In an increasingly digital world, the Juniata magazine still remains a major
force in continuing to connect Juniata alumni and the college. Perhaps
because of its power as a tangible connection to Juniata, An overwhelming
majority (93%) of Juniata alumni say they remain informed about Juniata
through the Juniata magazine. A wide majority of alumni (76%) also obtain
information about Juniata through personal contact with alumni friends. A
significant majority (70%) also gain information about Juniata through its
website (70%). About half of alumni obtain information about Juniata
through the Juniata NewsGroup and social networking sites. (Q 30)
Enrollment and Advocacy
There are some signs of concern regarding alumni advocacy for Juniata as a
tool for sustaining high enrollment at the college. Many more alumni say
they once served as an Admissions Ambassador than they do now. Slightly
greater numbers of alumni also report that they previously talked to
potential Juniata students more in the past than they do currently. (Q 32)
Slightly less than one‐half of Juniata alums say they are likely to talk to
potential Juniata students in the future. (Q 33)
Overall, one‐third of alumni consider themselves informed (and another
one‐third not informed) about Juniata in being an advocate for the college.
(Q 29) About 20% of alumni talk about Juniata or their Juniata experience
with others about once a month. (Q 31). In fact, some alumni say they are
5
hungry for more information to become better advocates for Juniata.∗
Giving Back
Giving back to Juniata, in the minds of Juniata alumni, represents more
than making a financial donation. Forty‐one percent of Juniata alumni
believe that participation in college‐sponsored activities or regional alumni
events, for example, are ways of “giving back” to Juniata. Only Sixteen
percent disagree that participation in this way constitutes “giving back.” (Q
17)
One‐half of alumni are likely to make a financial contribution to Juniata,
one‐quarter are not, and about one‐quarter remain undecided. (Q 18)
About the same percentage (12%) are likely to include Juniata in their will
and estate planning arrangements. (Q 18)
Gratitude for the value of a Juniata diploma and the underlying educational
experience represents the primary incentive motivating Juniata alums give
back to Juniata. This sense of thankfulness is associated in the minds of
some alumni with Juniata’s initial risk in accepting them years earlier for
enrollment: “Juniata took a chance on me” was how one Juniata alumnus
succinctly characterized it. The character of the “Juniata experience” and
how it shaped an alum’s personhood and life is identified by many alums as
the primary force that motivates them to “give back” to Juniata. (Q 19)
∗
One alum commented: “If I would have been armed with stats by JC, I
could have been much more persuasive. For example, in EVERY issue of the
alum magazine, there should be two pages of stats: (1) The same stats
about the number of folks going to the med/dental school of their choice,
the number of students that graduate in 4 years or less, the # of students
going to grad school, etc. These stats should be in every issue to drum it
into alum’s heads. Then when the opportunity presents itself to speak to
potential students, the alum is intimately familiar with these fabulous stats
and can “sell” the potential student on JC. (2) The “stat of the quarter” ‐‐‐
give alum something new to read to entice them to read the other stat
page. Not only will this be new and intriguing, it will also get the reader to
see the other stats listed above.”
6
Juniata Apparel and Traditions
Almost two‐thirds of Juniata alumni indicate they have worn Juniata
apparel in the past and are doing it now. (Q 32) A significant majority of
Juniata alumni say they are likely to wear Juniata apparel in the future.
(Q 33)
Talking about Juniata traditions remains constant. (Q 32) Slight majorities
said they were likely to talk about Juniata traditions and display Juniata‐
branded items in the future. (Q 33)
7
Connectedness between Alumni
Maintaining and Building Alumni Relationships
The connection that most Juniata alumni feel for Juniata is triangular: most
alums say their foremost connection to Juniata is through their
communication with Juniata friends, primarily classmates. It is the shared
Juniata experience among alumni that creates the bond of loyalty toward
Juniata.
Direct personal contact among alumni with one another as friends (through
calls, emails and visits) and through reading the Class Notes in the magazine
represents the most common way that alumni stay connected with one
another.
Slightly more than half connect through Social Networking sites, the Juniata
website and the Juniata NewsGroup. One‐quarter of alumni use
professional networking sites to connect with Juniata alumni. (Q 5) The
likelihood in the future of how alumni expect they will communicate with
or connect with one another and in what ways trends along the same lines
as the current practice (Q 6).
Nearly one‐half of Juniata alums identify friendship, camaraderie, shared
history and social connections as a primary expectation in their relationship
with Juniata alums. More than 20% of Juniata alumni point to
career/professional networking as a primary expectation. At the same
time, approximately the same number indicate they expect nothing or not
much from their relationship with other alumni, an outgrowth of a larger
sense of disconnectedness to alumni and the college itself. (Q 15)
Alumni believe that their strongest relationships are through people from
their own class or classmates of another year who were on campus at the
same time. (Q 7) Very little connection exists between alumni and current
or past faculty or administration, or to a coach or varsity sports team or
campus organization. (Q 16)
8
Alumni Programming
Attending a Juniata class reunion is perceived by the greatest number of
Juniata alumni as strengthening their relationship with other alumni, nearly
twice that of attending a regional alumni event or Homecoming/Family
Weekend in the fall or Alumni Weekend in the spring. (Q 8)
The likelihood that alumni will participate in future alumni‐related events
trends along the same lines of current participation, with almost half of
Juniata alumni saying they will consider attending a Juniata regional event
or a reunion on campus in the future to enhance their relationship with
other alumni. Only one‐quarter of alumni will consider participating in
Homecoming/Family Weekend in the fall or Alumni Weekend in the spring
or attending an on‐campus event. (Q 9)
Although Juniata alumni support volunteerism as a whole, they tend to
prefer their own volunteer participation to come about in small portions,
not large quantities. Alumni connectedness to JC does not necessarily
correlate with volunteer commitment. Alums are more comfortable
wearing Juniata T‐shirts, or reminiscing about Mountain Day than taking on
a continuous, even if temporary, commitment like mentoring a student,
speaking with students on campus about jobs during Career Day, or even
returning to campus for Alumni Weekend/Homecoming each fall.
A significant majority of Juniata alumni are not likely to volunteer to help
with Homecoming/Family Weekend, Alumni Weekend, organize a class
reunion or regional alumni event, or participate in Career Day. Slightly
more than one out of every ten alumni were willing to serve on Alumni
Council or serve as a class fund agent.
Very little connection exists between alumni and current or past faculty or
administration, or to a coach or varsity sports team or campus organization.
(Q 16)
Far more alums say they at some point brought co‐workers, neighbors
and/or friends to regional events than they are currently. (Q 32)
9
At the same time, there is a deep commitment among Juniata alumni
toward service. Nearly 80% of Juniata alumni say they at some point have
participated in a local, national or international service project or volunteer
program. (Q 32) Approximately one‐third of Juniata alums say they are
currently participating in a service project or volunteer program. Two‐
thirds of alumni would consider participating in a local, national or
international service project or volunteer program affiliated with Juniata.
(Q 10) A significant greater number of alumni preferred participation in a
Juniata service‐oriented project at the local level than at the regional or
national level. (Q 11)
Web‐Based Alumni Platform
Interest in use or a secure web‐based resource that could refer alumni to
other alumni in their field is mixed. Slightly more alumni than not say they
would be inclined to use such a web resource. (Q 12)
Approximately 40 percent of Juniata alumni who intend to hire a new
employee indicated they would use a secure web‐based resource that
identified Juniata alumni in that field. About one‐quarter of alumni indicate
they would not be inclined to use such a resource. (Q 13)
Nearly half of Juniata alumni indicate they would post their current career
information and would be willing to have students and/or alumni contact
them about professional services or career networking. About one‐quarter
of alumni indicated they would not post their career information. (Q 14)
10
Connectedness between Alumni and Students
Almost half of Juniata alumni do not think that Juniata alumni as a whole
are engaged with current students. (Q 21) At the same time, about half of
Juniata alumni have had interaction with Juniata students. (Q 23)
Student Assistance
Of Juniata alumni who have interacted with Juniata undergrads in the past,
the most frequent activities involved mentoring a student (37%), or helping
a student with a job search (34%). (Q 24) For those alumni who have
interacted with Juniata students, the most satisfying interaction involved
discussing and comparing one’s own experience as a Juniata student.
Discussing post‐JC work experience, social interests, life experiences and
grad school also were satisfying to a majority of alums. (Q 25)
Alums expressed broad frustration in their participation in Juniata alum‐
student mentoring efforts. Nearly all alumni feedback about their
mentoring experience was negative. Particular frustration was aimed at the
one‐sidedness of the experience and the perception that participating
students were not genuinely interested in receiving alumni advice and
feedback. Some thought the student was clueless in how to participate on
their end. Unreturned emails and drop‐offs were common. Alumni
disappointment also was extended to the college’s administrative effort in
managing and coordinating mentoring efforts. Some alumni say they
would be less inclined to communicate and collaborate in other Juniata
networking/career initiatives in the future because of their negative
experience. (Q 26)
Notwithstanding alumni frustration with past Juniata alum‐student
mentoring efforts, approximately one in three Juniata alumni indicate they
are willing to interact with current Juniata students in the future in a variety
of ways. The greatest amount of appeal related to mentoring a student or
hosting a student in the alum’s home during a visit to the alum’s area. (Q
28) Discussing post‐JC work experiences was the most appealing subject of
discussion that alumni were interested in having with current Juniata
students. (Q 27)
11
Connectedness between Alumni, Juniata and the World
Nearly half of Juniata alums feel that Juniata is not known across the
country. (Q 34) A majority of Juniata alumni feel that Juniata is not well‐
known to people in other countries. (Q 36)
Alumni are uncertain as to how Juniata can become better known
nationally and internationally. One‐quarter of alums indicate they don’t
know the answer. Nearly the same number suggests a role for an alumnus
that involves alumni spreading the word, networking and wearing Juniata
apparel. Ten percent feel that Juniata’s national profile is fine as is.
A variety of useful ideas emerged from the survey, including broader
contact with targeted high schools across the country, targeted advertising
about Juniata in major cities, greater participation in college fairs across the
country, broader effort to improve the college’s national rankings,
promotion of its scholarships and financial aid programs, a better football
program and a better website. (Q 35)
Alumni‐suggested ideas to improve Juniata’s international standings
included continuing and expanding Juniata’s foreign exchange programs
with other schools, internships and service projects for students abroad,
strengthening ties with and encouraging Juniata alums living abroad to
promote Juniata, and sending Juniata faculty abroad to teach. (Q 37)
12
PROGRAM INITIATIVES
As an integral part of the Juniata community, the Alumni Association
supports the mission of the College and the principles upon which the
institution was founded. It will continue to work with the Juniata Office of
Alumni Relations toward building lifelong relationships between Juniata
and its alumni.
The survey aimed to assist the Alumni Association and the Alumni Office to
measure and assess alumni interest in current and prospective alumni
programs and their effectiveness. In early 2010 the Alumni Office, working
in collaboration with Alumni Council, performed a needs assessment of the
office’s alumni program portfolio. That assessment, along with this survey,
has assisted the Alumni Office to revise and realign its annual Program
Operations Plan.
As a result, the following programmatic modifications and enhancements
are underway.
Affinity Programs. Career affinity programs will become joint ventures
between the Alumni Office and academic departments, propelled by
alumni volunteer support. They will be geared specifically toward building
alumni‐to‐student and alumni‐to‐alumni career connections on campus and
in the regions. (E.g., Peace and Conflict Studies Workshop DC Trip, Law
Careers Panel, classroom speakers). Affinity reunions will be geared toward
activity‐related groups. (E.g.. Choir and Band reunions, Tangerine Bowl
Reunion). (Q7, Q8, Q13, Q16, Q25, Q27, Q28)
Regional Programs. The Regional Program will continue to serve as a major
portal to build and sustain connections among Juniatians in their own
geographic communities. Their success will rely upon the development of
highly committed regional volunteer leadership structures supported by
the Alumni Council and the Alumni Office. Existing Juniata Clubs will be
reorganized and new Clubs will be developed. Social events in areas
without Clubs will continue, but new and additional volunteers will be
recruited to organize and create Clubs. Engagement events that include
13
College staff will be organized by the Alumni Office with volunteer support.
(Q32, Q34)
Creation of an Online Searchable Directory. This technology piece will give
alumni and current students the ability to easily obtain up‐to‐date profile
information to remain connected with one another. The opt‐in directory
will assist and advance regional clubs, affinity programming, mentoring,
volunteering, and career networking. The directory system will
communicate efficiently with current internal systems of data collection
and will be managed by the Alumni Office, Data Processing, and the Office
of Information Technology. (Q5, Q12, Q13, Q14)
International Regional Club. In order to foster a stronger international
presence, alums living in Europe will form a European Regional Club. Their
largest event, the international reunion, will be open to all alums.
Invitations will be sent to alumni interested in international travel and
those who have studied abroad. The European Regional Club will also
apply to become a chartered member in FY2011. (Q34, Q36, Q36)
Career Networking. The Alumni Council will continue to maintain a robust
committee that contributes to the success of Juniata’s Career Weekend.
The Council’s leadership and involvement in recent years have considerably
improved Juniata’s Career Day and supporting programs. Alumni Council,
Career Services and the Alumni Office will work to foster continued growth.
Such improvements are the Career Workshops, Career Mentors, and the
development of the Resource Center. The Career Networking Committee
will help enhance additional programs throughout campus that focus on
Alum‐to‐Alum and Alum‐to‐Student Career Networking (For example, Job
Shadow Program and Mentoring) (Q13, Q21, Q23, Q24, Q26, Q27, Q28)
Homecoming and Alumni Weekend. These are the two biggest events on
campus that draw the largest numbers of all constituents. They are
representations of Juniata’s value to the alum. Based on feedback from a
variety of sources, alumni are looking for more engagement from the
College. The attendance numbers show a plateau, but the survey shows a
significant desire to return. The desire is to give alums a reason to return
through accentuating the programming and changing our marketing by
14
developing a word of mouth or friend‐to‐friend marketing campaign, using
social media and the class notes section of the magazine to highlight the
new programming endeavors. (Q5, Q6, Q7, Q8, Q9, Q15, Q16)
Council Enrollment Committee. An Enrollment Committee will be formed
within the Alumni Council to collaborate with the Enrollment Office to help
improve the Juniata Admissions Ambassador program and encourage the
Alumni Association to continue to grow alumni referrals and interaction
with prospective students. (Q21, Q24, Q34)
Juniata National Day of Service. In response to the survey, the Alumni
Association will consider the sponsorship of a Juniata National Day of
Service. Constituents would be encouraged to volunteer to support a
charitable organization in their area, while emphasizing their association to
Juniata. Regional Clubs would be encouraged to participate. These
endeavors would be promoted and publicized through online
communication tools (for example, Facebook) and the Juniata Magazine.
(Q10, Q11, Q32, Q33, Q34)
Volunteer Acknowledgement Campaign. Recognition and gratitude for
volunteer efforts will be consciously pursued through personal calls and
letters of thanks, media coverage some of Juniata’s greatest volunteer
successes, and profiles of key volunteers on the Juniata website and the
magazine. (Page 2, Executive Summary)
15
Total Alumni (3/2010) 13,994
Alums Contacted 8,324
Alums Surveyed 3,224
Survey Universe
Response Rate 39%
All Alumni 23%
16
Total Alumni Body
Male
50% 50%
Female
Survey Results
47% Male
53% Female
17
Age Demographics
40% 36%
35% 32%
30% 27% 27%
24%
25%
19%
20% 18%
Total Alumni
14%
15% Body
Survey Results
10%
5% 3%
0%
0-30 31-49 50-64 65-+ No age
provided
Age Group
18
Information & Communication
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
The Juniata Personal Website Juniata Professional
Magazine contact & NewsGroup & Networking
friends Social Site
Networking
Sites
19
Enrollment & Advocacy
60%
50%
40%
30%
20%
10%
0%
Informed about Not informed Talk about Likely to talk to
being advocate about being Juniata or Juniata students
for college advocate for Experience in the future
college
20
Giving Back
60%
50%
40%
30%
20%
10%
0%
Likely to make Unlikely to make Undecided Include Juniata
financial financial about a financial in their will and
contribution contribution contribution estate planning
arrangements
21
Alumni Volunteerism & Service
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Past Generic Service Current Generic Would Consider
Service Service Through
Juniata
22
Alumni to Alumni
Alumni to Student Interaction
45%
40%
40%
34%
35%
30%
25%
20%
15% 12% 13% 13%
11%
10%
5%
0%
People of Juniata Other People in Alumni in Alumni
your class alumni alumni you your your who share
have had have met profession region a common
interaction since, who who interest
as an alum were not attended
with at JC JC
Juniata when you
students were a
student
23
Past & Poten>al
Assistance to Students
40% 37%
34%
35% 31%
30% 30%
30% 27% 27%
24% Did
24% 23%
25% 21% Would do in Future
20% 19%
20% 16%
15%
13%
15% 11% 10%
10%
5%
0%
Mentor a Help a Attend Help a Work with Attend Help a Host a Teach a
student student special student a student the student student seminar
with a job events on create or on a Juniata apply to during a at Juniata
search campus edit a class Career graduate visit to
with resume project Fair school my area
students
24
Juniata Alumni Survey
1. Please enter your 5-digit zip code, or if you live outside the United States, please enter your country.
Response
Count
3,224
skipped question 44
Response Response
Percent Count
skipped question 54
Response
Count
3,222
skipped question 46
25
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4. Select your graduation year.
1930's
100.0%
Graduation Year 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0)
(1)
1940's
Graduation Year 0.0% (0) 3.4% (1) 6.9% (2) 3.4% (1) 6.9% (2) 13.8% (4) 13.8% (4)
1950's
11.5%
Graduation Year 6.4% (10) 6.4% (10) 5.1% (8) 5.1% (8) 7.0% (11) 8.3% (13)
(18)
1960's
1970's
10.7% 12.8%
Graduation Year 8.9% (49) 9.7% (53) 9.8% (54) 9.8% (54) 9.7% (53)
(59) (70)
1980's
1990's
2000's
10.7%
Graduation Year 7.7% (78) 9.0% (92) 6.8% (69) 7.8% (79) 9.7% (99) 8.6% (88)
(109)
5. Do you currently communicate with, participate in, read, or use any of these?
Response
Yes No
Count
Please list other ways that you build and maintain Juniata relationships. 498
27
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6. How likely would you be to communicate with, participate in, read, or use any of these in the future?
Not
1 - Not 5-
Sure/Do Response
at All 2 3 4 Extremely
Not Count
Likely Likely
Know
Personal contact with my own 4.7% 5.6% 8.8% 13.3% 65.2% 2.4%
3,026
friends, calls, emails, visits (143) (169) (266) (402) (1,973) (73)
Social networking sites, such as 25.5% 10.9% 10.1% 12.4% 37.8% 3.4%
2,990
Facebook/Twitter (761) (325) (302) (372) (1,129) (101)
Professional networking sites, such 39.1% 15.3% 14.0% 9.7% 12.6% 9.4%
2,953
as LinkedIn/Plaxo (1,154) (451) (412) (286) (373) (277)
28
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7. We would like to better understand the strength of alumni relationships. For each of the relationships listed
below, rate how connected you feel.
1 - Not at
5 - Very Not Response
all 2 3 4
Connected Sure Count
Connected
Connection with people from your 12.7% 20.5% 26.5% 25.0% 15.2%
0.2% (5) 3,062
class (389) (627) (812) (764) (465)
Connection with alumni that share a 44.3% 23.9% 16.6% 9.1% 1.8%
4.3% (132) 3,036
common interest (1,345) (725) (503) (276) (55)
29
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8. How has your participation in the following Juniata-sponsored activities strengthened your relationship with
other Juniata alumni?
Not
1 - Very 5 - Very Response
2 3 4 Applicable/Not
Little Much Count
Sure
30
6 of 23
9. To enhance your relationship with other alumni, would you consider participating in the following?
Response
Yes No Maybe
Count
Attend a regional event 46.6% (1,423) 15.1% (460) 38.4% (1,172) 3,055
Attend a reunion on campus 45.5% (1,387) 16.5% (502) 38.0% (1,159) 3,048
10. Would you consider participating in a local, national or international service project or volunteer program
which was affiliated with Juniata College?
Response Response
Percent Count
No 34.4% 1,047
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11. Rate in order of preference the location of a service project/activity you are most interested in doing with
Juniata College.
72.5%
Local 8.8% (171) 6.4% (125) 12.3% (240) 3.41 1,949
(1,413)
65.9%
Regional 8.3% (159) 19.6% (378) 6.2% (119) 2.76 1,924
(1,268)
64.5%
National 5.5% (104) 15.1% (287) 15.0% (284) 2.11 1,899
(1,224)
64.7%
International 16.0% (304) 10.7% (204) 8.7% (165) 1.78 1,905
(1,232)
12. How likely would you be to use a secure web-based resource that could refer you to other Juniata alumni for
professional services and/or career networking?
1- Not at 5-
Do Not Response
All 2 3 4 Extremely
Know Count
Likely Likely
13. If you intended to hire a new employee, how likely would you be to use a secure web-based resource that
could refer you to Juniata alumni in your field (or related field)?
1 - Not 5-
Do Not Response
at All 2 3 4 Extremely
Know Count
Likely Likely
32
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14. How likely would you be to post your current career information and be willing to have students and/or
alumni contact you about professional services or career networking?
1- Not at 5-
Do Not Response
All 2 3 4 Extremely
Know Count
Likely Likely
15. What do you expect from your relationships with Juniata alumni?
Response
Count
1,094
16. In terms of your campus-related interactions, how strong are your relationships? For each of the interactions
listed below, rate how connected you feel:
1 - Not at 5- Not
Response
all 2 3 4 Extremely Applicable/Do
Count
Connected Connected Not Know
33
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17. To what extent do you agree that participation in college-sponsored activities or regional alumni events are
ways of giving back to Juniata?
1- 5-
Not Response
Completely 2 3 4 Completely
Sure Count
Disagree Agree
34
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18. How likely are you to participate in any of these activities in the future?
1 - Not 5-
Not Response
at All 2 3 4 Extremely
Sure Count
Likely Likely
Volunteer to help organize a regional 41.8% 22.9% 16.8% 9.7% 4.8% 4.1%
2,875
alumni event (1,201) (658) (482) (279) (137) (118)
Volunteer to help organize a class 50.2% 21.8% 13.4% 5.8% 5.3% 3.5%
2,866
reunion (1,440) (624) (383) (167) (153) (99)
Include Juniata in your estate 44.6% 18.4% 13.1% 6.3% 5.8% 11.7%
2,847
planning/your will (1,270) (525) (373) (180) (165) (334)
Serve on Alumni Council, Emeritus 52.8% 17.5% 11.9% 6.4% 6.9% 4.6%
2,859
Council, or as class fund agent (1,509) (500) (339) (183) (197) (131)
Please specify other activities that you might be willing to participate in, in the future. 443
Response
Count
1,418
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20. What do you expect in return from giving back to Juniata?
Response
Count
1,282
21. In general, to what extent do you think alumni as a whole are engaged with current students?
1 - Not 5-
Do Not Response
at all 2 3 4 Extremely
Know Count
Engaged Engaged
22. Have you had any interaction as an alumnus with Juniata students?
Response Response
Percent Count
No 50.6% 1,446
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23. Of those interactions, were they with ONLY family members (e.g., son, daughter, cousin, niece, nephew,
grandchild)?
Response Response
Percent Count
Yes 6.1% 86
No 93.9% 1,335
24. Have you ever interacted with undergraduates who are not family members in the following activities?
Response
Yes No
Count
Help a student with a job search 34.0% (449) 66.0% (873) 1,322
Attend the Juniata Career Fair 15.2% (200) 84.8% (1,115) 1,315
Please list other activities, not mentioned above, that you have participated in with undergraduates who are
410
not family members.
37
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25. Think about interactions with Juniata students who are not family members. Rate your satisfaction with those
interactions.
Discussing student job, internship, 1.9% 5.6% 15.6% 24.3% 24.1% 22.4% 6.2%
1,296
and/or networking opportunities (24) (73) (202) (315) (312) (290) (80)
26. What could have made those interactions more meaningful to you?
Response
Count
285
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27. Rate your level of willingness to interact with a current student through the various types of interactions:
1- 5- Not
Response
Completely 2 3 4 Completely Applicable/Not
Count
Unwilling Willing Sure
39
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28. How likely would you be to interact with undergraduates who are not family members in the following
activities in the future?
Not
1-Not at 5-
Sure/Do Response
all 2 3 4 Extremely
Not Count
Likely Likely
Know
Work with a student on a class 35.3% 16.9% 19.3% 13.8% 9.6% 5.2%
2,763
project (974) (466) (532) (380) (266) (145)
Help a student create or edit a 33.5% 15.4% 18.9% 15.0% 12.2% 5.0%
2,777
resume (929) (428) (525) (416) (340) (139)
Help a student apply to graduate 40.2% 15.3% 15.2% 11.5% 9.8% 8.0%
2,762
school (1,110) (423) (420) (317) (270) (222)
Attend special events on campus 39.8% 18.4% 16.4% 10.9% 9.5% 5.0%
2,768
with students (1,103) (509) (454) (301) (262) (139)
Host a student during a visit to my 28.7% 16.5% 18.0% 15.7% 14.6% 6.5%
2,761
area (793) (455) (498) (434) (402) (179)
Please list other activities, not mentioned above, that you would be willing to participate in with undergraduates
234
who are not family members.
40
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29. How informed an advocate do you feel you are for Juniata College?
1 - Not at 5-
Not Response
all 2 3 4 Extremely
Sure Count
Informed Informed
41
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30. How do you obtain information about Juniata?
Response
Yes No
Count
42
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31. Approximately how often do you talk about Juniata College or your Juniata experience to others?
Response Response
Percent Count
daily 3.3% 91
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32. Please indicate which of the following activities you have done in the past and/or are doing now. (Check all
that apply.)
Response
Did in the Past Am Currently Doing
Count
Serve as an admissions
80.8% (481) 25.9% (154) 595
ambassador
44
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33. Please indicate the likelihood that you will do the following activities in the future.
Not
1 - Not 5-
Sure/Do Response
at All 2 3 4 Extremely
Not Count
Likely Likely
Know
Talk about Juniata traditions (e.g., 15.4% 11.4% 16.0% 17.0% 38.0% 2.2%
2,718
Mountain Day, Madrigal) (418) (309) (436) (462) (1,033) (60)
Bring co-workers, neighbors and/or 44.8% 20.9% 14.3% 6.5% 5.9% 7.5%
2,693
friends to regional events (1,206) (564) (385) (176) (159) (203)
45
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34. How well-known do you think Juniata College is across the nation?
Not
1 - Not 5 - Very
Sure/Do Response
known 2 3 4 well-
Not Count
at all known
Know
35. What do you think alumni could do to facilitate a stronger national presence for Juniata?
Response
Count
706
36. How well-known do you think Juniata College is to people in other countries?
Not
1 - Not 5 - Very
Sure/Do Response
known 2 3 4 well-
Not Count
at all known
Know
37. What do you think alumni could do to facilitate a stronger international presence for Juniata?
Response
Count
506
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38. To enter the drawing for one of eight $50 cash cards, please enter your contact information. If you have
questions, please call Jim Watt, Director of Alumni Relations 814-641-3444 or [email protected]
Response Response
Percent Count
39. If you have provided your contact information above please indicate whether or not you give us permission to
contact you in reference to your survey answers. Thank you.
Response Response
Percent Count
47
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