Vol

ume
2

THEANATOMYOFAPERFECT
EVENTAPP
TABLEOFCONTENTS
I
ntr
oduct
ion 03

Feat
uresCheckl
i
st:
Mus
thavesi
nanEventApp 04

EventAppTr
endsf
or201
7 15

Chat
bot
:Tur
ningPoi
ntf
orEventApps 20

8EventAppsyouShoul
dBeT
aki
ngI
nspi
rat
ionFr
om 31

20Ques
tionst
oAs
kBef
oreI
nves
tingi
nanEventApp 37

Fl
owchar
t:How t
oChoos
ethePer
fectEventApp? 48

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 2
I
NTRODUCTI
ON
Si
nc eyouhavedownloadedthise-book,weassumet hatyouunder s
tand
orifnothi
ngel
se,haveanideaaboutaneventapp. Youhavepreviousl
y
experi
encedaneventappandneedt oi
mproveoryouar ecomingupwi t
h
aneventandyouareintr
iguedtous eamobileeventapp,whateverit
mightbe,youhavecomet otheri
ghtplace.

Butfindi
ngt
her
ightappf
oryoureventi
sat
oughj
obunl
essyoul
ear
n
how !

Sowhatar
eyouwai
ti
ngf
or?

Divei
n!Readfurthert
ofindoutt
hes
ecr
ett
ochoos
ingt
hebes
t
appforyourevent!

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 3
1
FEATURESCHECKLI
ST:
MUST
HAVESINANEVENTAPP
Everyeventappprovi
deri
sgoingtobedifferent.
From cr eati
ngs ocial
str
eam, i
ncludi
nggamesandmor etomoni t
oringitall
,i
tisadi fficultProces
s.
Usethischeckl
istt
omakesureyouhavealltheess enti
alfeaturesyouneed
tomakeyoureventexperi
encepersonal
i
zedandext raordinary.

Thi
scheckl
i
stisdi
vi
dedinto5pri
mar
ycat
egor
iest
oens
urewecover
smal
les
tofthesmall
estf
eatur
es.

1
.Technol
ogy

2.
Cont
entmanagement

3.
Audi
enceengagement
4.
EventAppAnal
yti
cs
5.
Revenuegener
ati
on

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 4
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

1
.Technol
ogy:
I
sthetechnol
ogyyou’
rebei
ngprovi
dedi
nnovat
iveenoughandwi
l
litbe
meeti
ngyoureventdemands?

Mobi
l
ePl
atf
orm :Nat
ive(
iOS&Andr
oid)
;Web(
HTML)
.

Cust
omizati
on:Br
andi
ngopt
ionswi
thl
ogosandbanner
,col
ors
,
scr
eens
, et
c.

Regist
rati
onPlat
for
m :Easymet
hodt
opr
eloadat
tendeei
nfor
mat
ion
orregi
sterthr
oughtheapp.

Of
flinemode:Ac
ces
stoeventappwi
thoutdat
anet
wor
kconnect
ion.

Mul
ti
pleEventAcc
ess:Acces
stomul
ti
pleevent
sfr
om as
ingl
eapp.

Admi
npanel
:Abi
l
ityt
oupdat
eeventdat
ainr
eal
-ti
met
hroughCMS.

ClosedNetwork:Openorcl
osedr
egi
str
ati
onopt
ionsandabi
l
ityt
o
retai
natt
endeepri
vacy
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 5
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

Las
t-minut
eact
ivat
ion:Abi
l
ityt
okeepcer
tai
nfeat
ures
/cont
enthi
dden
unt
ils
howtime.

Secur
it
y:Abi
l
ityt
oens
uret
hir
d-par
tys
ecur
it
yser
vices
.

Locat
ion-bas
edmes
sages:Sendpus
hnot
ificat
ionst
oat
tendees
pr
esenti
nnear
byar
easofi
Beacons
.

QRCodeScanning:Bui
l
t-i
nQRcodes
cannerf
orgames
,exhi
bit
orboot
h
check-i
ns,
etc.

2.Cont
entmanagement:
Caneventappbeupdat
edi
nreal
-ti
meandeas
il
ymanaged?

Agenda/Schedul
e:Abil
i
tytopers
onal
i
zes
chedul
e,check-i
n,fil
ter
ses
sionsandtrackt
imeanddate.

Att
endeesProfile:Abil
it
ytosear
chotherat
tendeesands
ortaccor
ding
tothei
rname,inter
est
,etc.
andpers
onalmessagi
ng.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 6
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

Speaker
sProfil
e:Speakerpr
ofil
e,bi
oandotherr
elevanti
nfor
mat
ion,
accesst
othei
rcont
ent,
rate&bookmar
kthei
rsessi
ons.

Exhibi
tor
s/Sponsor
slis
t:Companypr
ofileswit
hrelevanti
nformati
on,
accesstothei
rcontent,
bookmar
kandeasyt
onavigatemapl ayoutt
o
thei
rbooth.

VenueMap:I
nter
act
ivemapwi
thpoi
nt-
to-poi
ntdi
rect
ions
.

Document
s:Upl
oadi
ngcont
entanddownl
oadi
ngi
tvi
aemai
l
.

Vi
deo:I
n-bui
l
tvi
deopl
ayer
.

Phot
os:Abi
l
ityt
oupl
oadphot
osi
ntheact
ivi
tys
tream.

Promotion:Easytoaddi
magesorspons
oredcont
enti
ntheact
ivi
ty
st
ream ataspeci
fiedti
meandit
sschedul
ing.

Pushmessages:Pushnoti
ficati
onswi
thcus
tom mes
sagesf
ora
speci
fiedgroupofat
tendees.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 7
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

3.
Audi
enc
eengagement:
How hel
pful
wil
li
tbef
orat
tendeeengagement
?

MyAgenda:Per
sonal
i
zeyouragenda.

Acti
vit
ys t
ream :Personali
zat
ionofact
ivi
tys
tream wi
thf
avour
it
ed
speakers
,attendees
,exhibi
tor
s ,
etc.

Bookmarki
ng:Bookmar
kings
peaker
s,exhi
bit
ors
,ses
sions
,spons
ors
,
ses
sions
,et
c.

Li
vePol
l
ing:Conductr
eal
-ti
mepol
l
sanddi
scus
sionf
orums
.

Sur
veys:As
kmul
ti
plechoi
ceors
ubj
ect
iveques
tions
.

Rat
e&Revi
ew :Rat
es peaker
s,s
essi
onsandmanyothert
hingsbas
ed
ona5-st
artr
evi
ew syst
em andincl
udeatextr
evi
ew aswell
.

Act
ivi
tyFeed:Show all
thestat
usupdat
es&images
,pr
omot
ed
messages,
upcomingsessi
onsremi
nders
,et
c.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 8
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

Soci
alMedi
aIntegr
ati
on:All
ow s
tatusupdatest
obes
har
ed
si
mult
aneousl
yonFacebook,
Twitt
er&LinkedIn.

At
tendeePr e:I
ofil ncl
udebas
icat
tendeei
nfor
mat
ionwi
ths
oci
almedi
a
account
s,t
opi
csofi
nter
est
,des
ignat
ionandcompanyname,
etc.

St
atusupdat
es:Publ
i
shs
tat
usupdat
eswi
tht
ext
/i
mages
/vi
deos
.

Comment /
Like:Li
keorc
ommentonot herpeopl
e’
sst
atus.
An
i
ndicat
ionofpopul
art
opi
csori
nfluent
ialpeopl
eonact
ivi
tyf
eed.

@ment i
ons/#hashTags:Abi
l
ityt
otagpeopl
ewi
th@ment
ionandus
e
of#EventHashtag.

At
tendeemat ch-making:Abil
it
ytos
ugges
tpeopl
etonet
wor
kbas
ed
onthei
rint
erest,des
ignat
ion,
etc.

Fol
l
owi
ng:Abi
l
ityt
ofol
l
ow at
tendeeandt
hei
ract
ivi
ty.

Pr
ivat
emessage:Al
l
ow at
tendeest
osendi
n-apppr
ivat
emes
sagest
o
ot
heratt
endees
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 9
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

Sessi
oncheck-i
n:Al
l
ow at
tendeest
ocheck-i
natt
hes
ess
ionst
otr
ack
thei
ratt
endance.

4.
EventAppAnal
yti
cs:
How eas
il
ycanyouacc
essanal
yti
csi
nreal
-ti
meandgener
ateact
ionabl
e
dat
a?

PostEventAppengagement:Reportofeventdat ai
ncl
udingnumberof
acti
veusersandtot
ali
n-appacti
ons.Vi
ew totalnumberofbookmar ks
,
stat
usupdates,
comment s,
li
kes,
check-i
ns,surveys,
photosandrat
ings.
View br
eakdownofdevice,s
peaker
,exhi
bit
or, s
ponsors,etc.

EventPer
formanc e:Real
-ti
meeventappanal
yti
cstodepi
cti
mport
ant
engagementgoingonattheevent
.Vi
ew eventappadopt
ions
cor
eand
engagementscore.

Recommendat
ions:Vi
ew r
ecommendat
ionf
ori
mpr
ovement
sonevent
per
formanc
e.

Appadopt
ionf
unnel
:Vi
ew emai
li
nvi
tess
ent
,openr
ate,
cli
ck-
thr
ough
r
ate,
appl
ogi
nsandover
all
conver
sionr
ate.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 10
 Feat
uresCheckl
ist:
Mus
thavesi
nanEventApp

At
tendeeExper
ienc
e:Vi
ew over
all
att
endeeengagements
cor
e.

Usagest
ats:Vi
ew total
numberofusers,actionstaken,st
atusupdates
,
l
ikes,
comments,bookmarks
,check-i
ns,
sur veys,poll
s,i
mpr es
sions
,
engagementr
ate,et
c.

Downl oadabl
eRepor
ts:Gener
atedat
areportsonover
all
att
endee
engagementwi t
hres
pectt
oeachacti
onstakes.

5.
RevenueGener
ati
on:
Canyougener
ater
evenuef
rom t
heapp?

LeadGener at
ion:Scanbadgescontai
ningQRCodes,
Addnot esto
scannedleadsandupdateins
tant
ly.
Grantorremoveboothstaff
permiss
ionstos canl
eads
.Boothadminscanexportl
eadsanyti
me.

Sponsor
shi
pOppor tuniti
es:Pr omotesstatusupdatesint
heacti
vi
ty
feed.
Sponsoredcontent-surveys,pol
l
s,badges,pushnoti
ficati
ons,
documents
, i
Beacon.etc.Hi
ghlight
edboot hintheInter
act
ivemaps.

Under
standt
hes
efeat
uresbet
terwi
ths
omeexampl
esf
rom t
her
eal
wor
ld!

Goahead!

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 11
2
EVENTAPPTRENDSFOR201
7
Ther
eisanappf
ort
hat!

I
twasonlyafew yearspri
orthatApplehadlaunchedt
heAppStor
eand
now t
her
eisanappf oreveryt
hing.Si
ncethenthemodeofuti
l
izi
ngour
mobil
ephoneshasbeenr evamped.

Today,therear earound2mill
i
onappsinGooglePl
aySt oreandAppl
e’sApp
Stor
e.Asi ndicatedbyaneconomicspeci
al
is
t,AppAnniereportst
hatby
2020,theappec onomycandevel
optoendupnoticeablytwofol
dinsize
to$101bil
lion.

Now, itwoul
dbewr ongtosaythattheeventi
ndustryi
simmunet othi
s
massivegrowth.
Therehasbeenanot eworthygrowthintheexpect
ati
ons
ofeventprof
essi
onal
sandthati
sr api
dlyr
eshapingtheeventmarket
.

So,l
et’
shavealookatthe6bi
gtr
endst
hatcans
hapet
hef
utur
eofevent
appsintheeventi
ndus
t r
y.

1
.Soci
alwal
l
2.
Net
wor
king&Mat
chmaki
ng

3.
AI+Gami
ficat
ion
4.
Chat
bot
s
5.
Vir
tual
Real
i
ty

6.
AppSuppor
t

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 12
 EventAppTr
endsFor201
7

1
.Soci
alWal
l:
Soci
alwall
soractivit
yfeedasweknow i tare
oneofthemos tsoughtafterfeatur
esinevent
app among eventgoer s
.Whet heritis by
means of i ntegrati
on wi t
hin t he app,
on-scr
eenfeedorvi ali
vedisplayappli
cat
ion.

The perks of havi ng a pri

vat
e s ocial
networki
ng pl atf
or m ar
e pr oact
ive
engagementbeyond poll
s,di
scuss
ions and
Q&A.Socialmedi
ai ndeedhel
psinr etai
ning
theatt
endeeswit
hintheapp.

2.
Net
wor
king&Mat
chmaki
ng:
Accordi
ngt oaresearchc onductedbyEventManagerBlog,theattendee
i
nteracti
onisprofoundlyassociatedwithhow weevaluat
eandengage
withevents.Despit
enet workingbeingoneoftheori
ginalf
eatureswhy
appswer econceived,j
usthalfoft heappss veyedoffernet
ur wor ki
ng
capabil
i
ties
.
Now, t
hisisqui
tesurpri
si
ngwherewehaveext ernalappsl
i
keTindert
o
offermat chmaki
ng.EventAppprovi
dersdonotseem toembrace
somethingthatt
heaudienceofeventprof
ess
ionalsdemandsquit
e
vi
gorously.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 13
 EventAppTr
endsFor201
7

3.
AI+Gami
ficat
ion:
Art
ifici
alI
ntel
l
igenceisnotsomet
hingwearenotawareof.I
thasbeen
ar
oundt hebl
ockawhi lei
nmanyf or
msandappli
cat
ions
,forexample,
Gamificati
on.Gamificat
ioni
squit
eat r
endbecaus
ewhowoul dn’
tli
ket
o
pl
aygames ?
Secondly
,whowouldn’twantpr
oacti
veaudi
enceengagement
?
Present
ati
ons
,di
scuss
ionsandpoll
smaygetbori
ngandexhaust
ings
ome
oftheti
mebutvi
deogamesc oul
dnever!

4.
Chat
Bot
s:
Chat
botsaret
hemostvi
sualappl
icat
ionofar
ti
fici
ali
ntel
l
igence.
Theyare
computerpower
edchati
nterf
aceswheretheusers
eemst oi
nteractwi
th
aperson.
Andt huschatbotsarequicklyappropr
iat
ef oreventsbecausetheyhel
pin
gett
ingtherelevanti
nformat i
onimmedi atel
y.Agreatexampleofanevent
appwi thachatbotintegrat
ionwoul dbethemobi l
eappf ort
heevent:
Vibr
antGujaratGlobal I
nvestors
’Summi t2017.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 14
 EventAppTr
endsFor201
7

5.
Vir
tual
Real
it
y:
Iam sureyoumus thavehear
dofOcul
usRift
,HTCVi veorGoogl
eGlas
s.
Withvir
tualreal
i
tygoingbi
ginther
eal
m ofeventtechnol
ogy,i
tisi
mport
ant
t
ounder standthi
sandimplementi
nyourevents
.

Butdonotc
onf
usevi
rtual
real
it
ywi
th360-degr
eephot
osandvi
deos
.

Theoverwhel
mi ngsuccessofPokemonGo
showsthatVRisheretostayforawhi l
e.Wit
h
morethan9mi ll
i
onappdownl oads,
iti
sto
comprehendthatgeneral
publiciswil
li
ngto
committoVRT echnol
ogyandeventi ndust
ry
shoul
dmaket hemos toutofit.

6.
AppSuppor
t:
Letusass
umet hatyougot100%adoptionf
oryoureventappbutthat’
sit
?It
i
snottheend.Becausegett
ingpeopl
etodownl oadtheappi
sjustthe50%
ofworkwhil
er et
aini
ngthem i
sother50%.Buthow doyouensurethat
happens?
Well,
havingadependabl
esuppor
t,possi
blyevenonsi
tesuppor
tatt
imesi
s
necessar
ytoimplementsuc
cessf
uleventappprograms.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 15
 EventAppTr
endsFor201
7

Thos ecompanieswhowil
lbeabletoguideeventpr
ofess
ional
sand
troubles
hootwhenthi
ngsgowr ong(becauseoft
entheywill
)ar
etobe
favouredin201
7.
Therefore,s
impleonl i
nesuppor
twil
l
notsuffic ebecaus ewear edeal
i
ng
withas ensi
tivetypeofevent
technologythatrequir
esanumber
oftechnological
factorst
obe
successful
.
Oneofthemostr
evol
uti
onar
yof
t
hesetr
endsi
sTheChatbot!

Let
’sexpl
orehow Chat
bot
sar
eamaj
ort
urni
ngpoi
ntf
oreventapps
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 16
3
CHATBOT-TURNINGPOI
NT
FOREVENTAPPS

“Wewil
lmovefr
om amobi
l
e
fir
stt
oanAIfirs
tworld”

-SundarPi
chai

Technologyisadynamicentit
y.Iti
sapr ocess,
everevol
ving.Theresul
tsof
thi
sproc es
s ,
oft
enmi nd-boggli
ng.Ones uchawe-inspi
ri
ngr esul
tofthi
s
processistheconceptofArti
fici
alInt
ell
igence.Manhaspr ogress
edupt oa
pointwher ehecancreateamachi nethatcandispl
ayint
elli
genceofits
own.

TheAI marketisexpectedt
ogrow to$4.05bi
ll
i
onby2020, accor
dingto
researchfirm MarketsandMarket
s.Iti
sverymucharis
ingtrend.
AI canbe
presentinver
ymanyf orms
;robot
s,autonomouscar
s,etc

Onesimil
arproductofAIar
echatbot
s.Thes
earesi
mplerfor
msofAI
that
havepavedthei
rwayi nt
oourli
vesandarequi
teenvogue.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 17
 Chat
bot-Tur
ningPoi
ntf
orEventApps

Bydefini
ti
on,
Chat
bot
sar
e:

“Acomput erpr
ogram des
ignedtosimul
ate
conv
ersati
onwi t
hhumanus er
s,es
peci
all
yover
theI
nter
net .
”

Eli
za,t
hefir stchatboteverwasmeantt
osi
mpl
ymimi
cthehumanvoice.
Si
nc ethen,chatbotshavecomealongwaywi
tht
her
ecentt
rendbei
ng
chatbotsformes sagi
ngapps.

Accor
dingt
oanarti
cl
eont
hef
utur
eofmeet
ingandev
entc
ommuni
cat
ion
&networki
ngbySki
ft,

Product ss uchasSi r
i,
AmazonEcho,
andGoogl eHomear ef ulfill
ingour
des ir
esf orimmedi ateans wer s,
res ol
ut i
ons ,andgener alinf ormat i
on,
andt hathasl edtot hes urging
popul arit
yofchat bots. Mes sagi
ng
apps ,i
ncl udingMes sagingapps ,
includingWhat sApp, Fac ebook
Mes senger ,andSlack,allinc orporate
s
omet ext-bas edAItohel pusc onnect.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 18
 Chat
bot-Tur
ningPoi
ntf
orEventApps

Theadventofs
oci
almedi
acoi
ncidi
ngwit
ht hei
ncr
eas
ingus
eof
smart
phoneshadl
edtother
iseofmess
agingapp.

Therearealotofchatbotsonpopul armessenger
sli
keFacebookMessenger
,
Sl
ack,Tel
egram andTextMes sages.FBt
oCNN, majorcor
porati
onsar
e
i
ntegrati
ngchatbot
sintheirapps.EventheWhiteHouseusesit
.

Eventi
ndustr
yisdefini
tel
yabreastwit
hthi
str
end.Chatbot
shaveent
ered
theeventt
echindust
rywithorgani
zer
sint
egr
ati
ngthisAIt
echwitht
heir
eventapps
.

TheEvol
uti
onofEventApps
Let’
stakearecapbacktoChapter2wher ewedi scussedtheoverall
evol
ut i
onofeventappstotheti
mewhendevel opersintegrat
edin-app
mes sagi
ngwiththeeventapp.Attendeescouldinteractwitheachother
thr
oughdi r
ectmessagi
ngviatheireventapp.Butt hatwas n’
tenough.It
wases sent
ial
tomakenet workingmor eefficientandmuchs marter.

Thisi
swheretheorgani
zer sr
ecogni
zedt hes copeofintegrati
ngchat botsi
n
thefor
m ofvi
rt
ualassi
stants.
Thesevi
rtualassist
antsaret heattendees’go
tofeat
uret
oans weranys ort
sofqueri
est hattheyhaver elat
edt otheevent.

Theattendeessimplyneedtodropinatextt
othebotandvoi
la!
Wi t
hin
seconds,thebotwouldgatheri
nformati
onthati
thasr
ecei
vedprevi
ously
,
processthequeryandprovi
deans wers
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 19
 Chat
bot-Tur
ningPoi
ntf
orEventApps

Agr
eatexampleofaneventappwithachatboti
ntegr
ati
onwouldbethe
mobi
leappfort
heevent:Vi
brantGuj
aratGl
obalI
nvest
ors’Summi
t201
7.
Theevent,
VibrantGuj
aratI
nves
tors
’Summiti
soneofI
ndi
a’
sbiggest
busi
nesssummi ts
.The2017edi
ti
onofthes
ummithadaneventappwit
ha
chat
botint
egrati
on.

Theappchat
botcoul
dcar
ryoutal
otofvar
iedt
askswi
thi
tsext
ens
ive
rangeoff
eat
ures
:

Scheduleand Di
rectconnecti
onto
Agenda or
ganizerapp

Venue Net
wor
king

Tr
anspor
tat
ionand Tr
avel
Gui
deand
Acc
ommodat i
on muchmor
e

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 20
 Chat
bot-Tur
ningPoi
ntf
orEventApps

Theapphadmor ethan20, 000downloadswitht

hevirt
ualas
sis
tantpl
ayi
ng
amajorrol
einfaci
l
itat
inganoveral
lmemor abl
eat
tendeeexperi
enceand
maxi
mi zi
ngengagement .
Foraneventwithmorethan55,000att
endees,t
heappwast heorgani
zer’
s
hel
pinghand.Fort
heattendees
,itwasatrus
tedassi
stantcontai
nedinthe
pal
m ofthei
rhandsthatwaswiththem t
hroughoutt
heireventexperi
ence.
J
ustt
hinkoft
hebenefit
sthats
uchanaddi
ti
ont
oeventappcanpr
ovi
de.

1
.At
tendeeConveni
enc
e:
Perhapsthemos ti
mpor t
antbenefitofhavi
ngani n-appchatboti
sat
tendee
convenience.Happyattendeesmakeloyalat
tendees.Achatbotcanr
eall
y
si
mpl i
fynavigat
ingthr
ought heeventf
ortheattendees.

Consi
der
ingt
heVibrantGuj
aratapp,t
heatt
endeescoul
dinqui
reabout
var
iousmodesoft
ransport
ati
ont oandf
rom t
heeventvenue.
The bot was abl e to pr ovi
de
i
nformation regardi
ng the publ i
c
tr
ansports yst
em att he venue as
well as a l ist of pri
vate cab
provi
dersiftheattendeewi shesto
hi
re pri
vatet r
ansport.

Attendees c ould also text thei

r
queries aboutt he avai
labi
lit
y and
contactinformat i
on ofhot el
sand
otheropt i
onsf oraccommodat i
ons
around t he venue i .
e. Mahatma
Mandi r
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 21
 Chat
bot-Tur
ningPoi
ntf
orEventApps

Thenearestcit
iesaroundthevenuewereAhmedabadandGandhinagar
.
Att
endeesc ouldaskforinf
ormati
ononhotel
sandtr
anspor
tinanyofthese
ci
ti
es.
Allofthiswithjustatext
.

2.
Indi
vidual
voi
ce:
Every element ofyour event
reflects your brand including
your event app and t he bot
thatyou integrate wit
hi t.An
eventbotisagr eatoppor tunit
y
for event branding.Your app
reflectsyourbr andpers onali
ty.
Yourbotcan be f un,sarcasti
c
or seri
ous .
Onewayt o do representyour
brand per
sonal i
tyis by gi
ving
yourbotacr eati
vename.The
eventappcreatorsfortheVGs ummi
twant
edt
hei
rbott
obef
unandhel
pful
.

Hence,
theygotcr
eati
veandnamedthei
rbot‘
Botman.
’I
ncaseofanyquer
y
orconf
usi
on,Botmanwasalwaysatt
heatt
endees’
ser
vice!

Thusyourchat
botcanbeagreatwaytoestabl
i
shyouridenti
tyamongyour
at
tendeesandfur
therbui
l
dupont hat
.Happyattendeesar
eyourbigges
t
promoter
s.Makesuretol
eaveagoodimpressi
on.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 22
 Chat
bot-Tur
ningPoi
ntf
orEventApps

3.
Per
sonal
izat
ion:
I
tistheir‘
own’vi
rt
ualass
ist
ant.
Rightf
rom t
hemes saget
hemessagethat
popsupass oonasthebotint
roducesi
tsel
ftoever
yqueryt
hat
’sanswered;
ever
yr epl
yisaddr
esseddir
ect
lytotheat
tendee.

Everyindivi
dualatt
endeegetstomaintai
ntheirownpr
ofileandadatabas
e
withtheirin-appvi
rtual
ass
istant
.Thebottakescar
eoftheat
tendee’
s

1
.Tr
avel
plans
2.
Meet
ingss
etup

3.
Remi
nder
4.
Profil
e
5.
Quer
iesbas
edonever
yas
pectoft
heevent
6.
Schedul
eandagenda

Thi
smakesupf orahighl
yper
s onal
i
zedeventexperi
encefort
heattendees
.
Per
sonali
zat
ioniskeytocr
eat
ingamemor ableeventandensureevent
succes
s.

At
tendeeROI
=EventROI
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 23
 Chat
bot-Tur
ningPoi
ntf
orEventApps

4.
EventAppAdopt
ion:
Having a chatbot can be r eall
y
effecti
vein or der t o maxi mi ze
youreventadoptionrateands eeing
toitthattheatt
endeesengagewi th
yourapp.Theycan navi
gatethrough
theeventwitht
heirhelpf
ulas s
istant
i
n place.

Make t hi
s fact known to your
att
endeesand I’
m prett
ysure your
appdownloadratesar
eboundtoris
e.

Wonderwhyt
heVi
brantGuj
aratApphadmor
ethan20kdownl
oads?

Aschatbot
sar
earis
ingt
rend,
iti
sar
elat
ivel
ynew exper
iencef
ort
he
at
tendeesaswel
l
.
Becreati
vewit
hyourbot,gi
vei
tavoi
ceandmakeyourbotaseffici
entas
pos
sibletoens
ureengagement
.

Besuretopr
omot
eyourbotandkeepemphas
izi heeffici
ngont encyand
neces
sit
yofi
t.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 24
 Chat
bot-Tur
ningPoi
ntf
orEventApps

5.
Smar
ternet
wor
king:
I
ncaseoftheVibrantGuj
arateventapp,everyat
tendeehadthei
rownuser
pr
ofil
ewher einformati
ons uchasthei
rinter
ests
,curr
entprof
essi
on,t
he
i
ndus
trythatt
heywor kin,thei
rcompany /
organi
zati
onetc.
waslist
ed.

The botwas abl et os can through

attendeepr ofil
esandenabl esmar t
er
networ ki
ng. It mat ched at tendee
profilesandgui dedt
hem i ntermsof
whom t hem i nterms ofwhom t o
meet ,whi ch booththey c oul
d visi
t,
etc.

Apartfrom thi
s,the botal so helps
att
endeeskeeptrackoftheirmeetings
aswel last
heiroveral
ls chedul
eand
agenda.

Chatbotscant husreal
ly helpattendeesnetwork
effecti
vely
,t hus maximizi
ng at tendee ROI.The
prospectoft hisi
ncreased ROIal s
o bec omesan
addi
tionalreason f
orthe attendeest o downl
oad
andengagewi thyourapp.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 25
 Chat
bot-Tur
ningPoi
ntf
orEventApps

6.
Feat
uresNotLi
mit
edt
oEventPr
emi
ses:
Theutil
it
yofyourapp’sbots houldnotbel
i
mitedtotheeventpremises
.As
ment i
onedearl
ier
,theorganizersmustmakesurethatt
heirappisas
efficientaspossi
blesothatitbecomesmor eofanecessi
tythananovelt
y
fort
heat t
endees.

Makingsurethattheappi susefulto
theatt
endeesforalls
ortsofpurposes
thr
oughoutthedur at
ionforthemai n
eventi
sapartofthis.

Again,takingi ntoconsi
derati
on the
VibrantGuj ar atapp,the bot t ook
care of t he over al
l at tendee
exper i
encedur ingt
heent i
ret
yoft he
mai nevent .Itwasaper sonalguide
fort he att
endeesi ntermsoft hei
r
transportati
on t o t he venue,
navigati
on t hroughoutthe eventas
wel lasoutsidet heeventpremises.

Here’sanexample:
Fortheattendeeswi l
li
ngtoexplorevari
ousdest
inati
ons
i
nandar oundthemai neventvenue,i.
e.Gandhi
nagar,t
hebothelpedthem
creat
eandmanaget hei
rtr
avelplans,
suggestedpopulartour
ists
potsthey
couldvis
itandal
sokeept r
ackoft hei
roveral
li
ti
nerary
.

I
twasnotj
ustt
hei
rvi
rt
ual
ass
ist
antbutal
sot
hei
rper
sonal
travel
gui
de.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 26
 Chat
bot-Tur
ningPoi
ntf
orEventApps

7
.Di
rectConnectwi
thEventOr
gani
zer
s:
Thechatboti
sagreatwaytobui
l
dadi
rectconnect
ionbet
weent
he
at
tendeesandtheorgani
zer
s.
Again,us i
ngtheVG s t
art
-ups ummit
event app as an exampl e, the
organizerswer eprovi
dedwi t
ht hei
r
own eventor gani
zerapp thatwas
dir
ectly c onnect
ed t o the event
att
endee app wi th the chatbot
i
ntegration.
The queri
es t
hatthe chat
botwas
unabletos ol
ve on i
ts own wer e
conveyed to t
he event organi
zer
thr
oughthisor
gani
zerapp.
The organi
zer
sr ecei
ved a di
rectmess
age f
rom t
he botregar
ding the
att
endeequery.Theywer ethenablet
ogetintouchwi t
htheattendees
di
rect
ly and s
ortoutt hei
rdoubt s
.Thi
sjustadds on t
othe attendee
exper
ience
Theyaresur
etoremembert heefficiencyoft
heor
gani
zer
sinmaki
ngs
ure
thatt
heyhaveagreateventexper
ience.
Wit
hitsmany -f
oldbenefit
sandtheappli
cati
onofl
ates
ttechnology,chat
bot
i
saninnovati
onmeanttoenti
rel
yrevampmobi l
eappsforevent
s .
Iti
snot
j
ustanaddit
ion,
iti
sarevol
uti
onforeventapps.
Let’
sseehow fur
thercanthi
stechnologydevelopandimpactt
heeventapp
i
ndus t
ry.
Theonlywayt ogonow isfurther
.Keepingupthes
etrendscanbe
abitoverwhel
ming,l
et’
ssimpli
fyi
talitt
lewiththi
sfeat
uresgui
deforevent
apps.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 27
4
8EVENTAPPSYOUSHOULDBE
TAKI
NGINSPI
RATI
ONFROM
Wit
htheboom intechnology,i
tisnecessar
yf ort
heeventindustr
ytost
ay
abr
eastwi
ththechangest hati
thasbr oughtabout.Ev
ent-techi
stheneed
oft
hehour.
Event-plannershavemultipl
eev entt
echtoolsathandnow to
opt
imi
zethei
reventsandt osimpli
fycertai
npr oces
ses.

Eventappi
soneofthosees
senti
alt
oolsf
orbett
erandsi
mplerevent-
management.I
twill
hel
pyoudigi
ti
zeyourent
ir
eeventands
imultaneous
ly
saveupalotonres
ourc
es.

Youknow t
hebenefit
sofanev
entappandwhatcons
tit
utesagoodevent
app.

Manyeventsi
nthepasthaveopt
edforaneventappandhavel
ever
aged
t
heseeventappsi
nordertomakethei
reventasucces
s.

Her
eareaf ew exampl
esofgoodeventappst
hathavebeenl
aunchedi
n
r
ecentyear
s .

Goahead,
takenot
e.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 28
 8EventAppsyous
houl
dbet
aki
ngI
nspi
rat
ionf
rom

1
.CannesFi
lm Fes
tival
:
Developedi npar t
nershipwi thOr ange,
theFes t
ivalDeCannes201 7apphasa
l
otofi nterest
ingfeaturesincludinglive
videos t
reami ng,hourbyhourupdat es
oftheevent ,andper manentac cesst o
the fest
ival’
sTV channelaswel las
accesst oitsr adi
o and podcas ts
alongwi ththegeol ocati
onf eature.

Theappals
ogivesper
sonali
zedfeatur
estoi
tsusersint
ermsofinculcat
inga
diar
yandawi s
hli
sti
ntotheapp.Theapphasgainedmajorpopular
it
ywi th
mor et
han10,
000downloadsont heAndroi
dPlayst
orealone.
I
thasa4s tar
rati
ngonbothAppl
eandAndr oi
dplatf
orms.

2.
20t
heGovConf
erenc
e:

The20t heGovernanceConferencet
hatwas
heldinAndhraPradeshcreat
editsofficialevent
appli
cati
oninpartner
shi
pwi thHubil
oandwas
avai
labl
eonbot hAndroidandAppleplatf
orms .
Theappli
cat
ionrecei
veda4-st
arrevi
ew onthePlays
tor
eandhadmorethan
athousanddownloads.
Theappli
cati
oncont nedaneffect
ai ivenet
wor
king
feat
ureandsoci
almediaint
egr
ati
on(Twitt
er).

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 29
 8EventAppsyous
houl
dbet
aki
ngI
nspi
rat
ionf
rom

Thebestfeat ur
eoft heappli
cati
onhoweverwast hei nt
egrati
onofaoneof
i
tskindboti.e.aVirt
ualAssi
stantthatgui
dedtheattendeesthroughout
basedont heirprofil
esintermsoft heatt
endeesthattheycouldmeet ,
the
ses
s i
onstheyc ouldattend,
etc.

Thevir
tualassi
stantr
eal
lysi
mpl i
fieditf
ortheattendees,hel
pingthem
navi
gatethroughtheenti
reeventsmoot hl
y.Thi
sway ,t
heyc oul
dmakethe
mostoutoft hei
reventexper
ience.

3.
Int
elI
SEF201
7:
Theappl
icat
ionfortheTheI nt
elI
nternati
onal
Sci
ence and Engineeri
ng Fai
r(Int
el I
SEF)is
avai
l
abl
eonbot hAndroidandAppleplatf
orms
andhasa4-s t
arreview.

The appl
icati
on made var i
ous nec essary
faci
l
iti
esaccessi
bletotheat tendeesthrough
theapp i
tself
,incl
udingtr ansportat
ion and
accommodat iondetail
salongwi t
hinformation
ofvari
ousemer gencyserviceslikemedicalfaci
li
ti
es.

Apartfr
om s oci
almedi
aint
egrati
on,
theappal
soprovi
desr
eal
-ti
meupdat
es,
changes,i
nformati
ononfinali
stsandpres
ent
ati
ons
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 30
 8EventAppsyous
houl
dbet
aki
ngI
nspi
rat
ionf
rom

4.
TheYMCAFl
ower
townFes
tival
:
The Summer vi
l
le Fl
ower t
own Festi
valby
YMCAhadanoffici aleventappavail
ablefor
download on t
heAndr oi
d Pl
ays
tore.The
appli
cat
ion i
sconveni entintermsoft he
i
nclusi
on ofadi git
al‘ flowerpasses’for
checki
ngin.

Var
iousacti
vi
ti
es,ki
ds’f
esti
val
,communi
ty
det
ail
salongvendordetai
l
shavebeen
i
ncl
udedi nt
heapp.
Apar
tfr
om t
his
,detai
l
srel
atedtovendors,f
oodandbeveragestall
s,etc.
have
al
sobeenmenti
oned.I
tal
soincludesacomprehens
iveandint
er act
ivevenue
mapaswell
.Fl
owerFesti
val
’sappwaspr et
tysi
mpleyeteffect
ive.

5.
Nat
ional
Women’
sPar
li
ament:
Created byHubi l
o,the Nat i
onalWomen’ s
Parl
iamentappr eceivedmor ethanthous and
downl oadson t heAndr oid and Pl aystore.
Theappl icat
ion can definitelybe studied in
termsofnet wor kingplatf
or m.The attendees
can int eract with eachot heraswel ls etup
meet ings wi t
h var i
ousf ell
ow at t
endees ,
i
nves tor sandment ors.

Theappalsof
acil
it
atespersonal
i
zeds chedul
ing.
Anylas
tminuteupdatesor
changesi
ntheschedulearesentthr
ought heapp,i
mmediat
elynoti
fyi
ngthe
att
endeefort
heirconveni
ence.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 31
 8EventAppsyous
houl
dbet
aki
ngI
nspi
rat
ionf
rom

6.
MPI
Tor
ont
oEducat
ionConf
erenc
e:
Theoffici aleventapp fortheMPIT oronto
EducationConf er
encecanbe downl oaded
fr
om t heAndr oidapps tor
eandi s named
TEC 201 7
.I t i s quite interacti
ve and
personali
zedwi thes
sential
featuresli
kethe
speakerinfo,venuemapands pons ordetai
ls.
Al
ong withit
,the app als
of aci
l
itat
es the
at
tendeestonet
wor kt
hr oughthemes s
aging
app.Theycancreatetheirownschedul
ebasedontheoveral
levents
chedul
e,
takenotesalongwithstori
ngandrevi
ewingthei
rdocuments
.Alli
nall
iti
s
quit
eani nt
eracti
veapp.

7
.Fes
tival
ofMar
ket
ing:
Thi
seventapp f orthe Festi
valof
Marketi
nghel disavail
ableonbot h
Android and Appleplatf
orms .The
appl
icati
onhasr eceivedmor ethan
athousand downl oadsand hasa
4-st
arr eview on theAndr oid
Pl
aystore.

I
tincl
udesmult
ipl
efeatur
ess uchasagendas et
ti
ng,speakerandatt
endee
i
nformati
on,
networ ki
ngplat
form.I
talsocontai
nsvenueandt rans
port
ati
on
detai
l
s,maki
ngitevenmorec onveni
entfortheattendees.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 32
 8EventAppsyous
houl
dbet
aki
ngI
nspi
rat
ionf
rom

8.
IPE201
6:
The appl i
cati
on f or the c onference ‘ I
nter-
profes
s i
onalCareforthe21stCentury:Redefining
EducationandPr act
ice,
’cont
ainsmul ti
plef
eatures
i
ncluding per
sonals chedule and agendas etti
ng
al
ongwi t
hthemes sagi
ngfeature.
Apartfrom basi
cinf
ormati
onandspeakerdetail
s,
the appli
cati
on al
sofaci
li
tat
esl
ive pol
li
ng and
taki
ngnot esduri
ngthesessi
on&saveitforl
ater.

Thi
smakesreal
-ti
mefeedbackreal
lyeasy.
Liveupdatesandi
nfor
mationon
l
ast-mi
nut
echangesoraddit
ionsareals
opr ovi
dedthrought
heeventfeedi
n
ter
msofpushnoti
ficat
ions.
Thisisareal
lyconveni
entapp.

Anevent-appl
icat
ioncanbeaboonforpl
annerswhendoner
ight
.
Technol
ogyisyourfri
end,
yourt
rus
tedhel
per.Besur
etomakethemos
tofi
t.

Consideri
nggetti
ngakick-assmobil
eappforyournextevent?I
nthisnext
sect
ion,checkout20ques t
ionst
hatyoushoul
das kbefor
einvest
inginan
eventapp.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 33
5
20QUESTIONSTOASKBEFORE
INVESTI
NGINANEVENTAPP
Fi
ndi
ngther
ighteventappf
oryournextl
i
veexperi
encecancomeoffasa
bi
gprobl
em,evenforthemosts
easonedeventor
gani
zers.

Ther
earenumeroussol
uti
onsfr
om whichyou’
l
lhavetochoos
et heper
fect
oneswhi
chsui
tyoureventandeval
uat
ingt
hem isadaunt
ingt
ask,i
fyou
askme!
Alt
houghthesearchi
ngforitcanseem over
whelming,
let
’sf
ocusonhow
youcanavoidal
lthoseunnec es
sarywanderi
ngthr
oughoptions.
Sothat,
youcanfocusmor eoncreati
nganunforgett
abl
eexperi
enceforyourevent
part
ici
pant
s.

Butfirs
t,youneedtodet
ermi
newhatyourneedsar
eandwi
l
ltheeventapp
sufficethem ornot
?
Hence,as
kyoursel
fthes
eques
tionst
ogetacl
earpi
ctur
eofwhats
ervi
ces
youaresubs
cri
bingfor!

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 34
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
.How f
ari
stheE-Day?
Differentpr ovider ffer
s have di entdeli
verytimes.I
f
you’res ear
chingf orsomethi
ngtohelpyouwi t
hyour
eventt hat’
scomi ngupi naf ew days
,you’
llneedto
findaDI YEventManagementSof twareandmakeitas
quickl
yaspos si
ble.

Otherwise,i
fyouhavec onsi
derabl
eti
mef oryoureventandifyou’
relooking
foralongterminvest
mentwhi chyoucanus eformulti
pleevents,
itwill
be
yourbestint
erestt
os earchoutformorecustomizedanddynami csolut
ions
foryourevent.

2.
How flexi
blei
syourbudget?
Eventbudgetsareexpect
edtogrow by10%in2017
,but
duetot hei
rhigherper
cei
vedc os
ts,
thesebudgetsare
oft
ent r
immed. Hence,i
tisver
yimportanttoconsi
der
whetherinvesti
nginaneventappwoul dbeawise
deci
sionornot !
Acl
eardevisedpl
anonhow us inganeventappwi l
lprovethatyourr
etur
n
onyourinvest
mentiscri
ti
cal.DecideyourKeyPerf
or manceIndexest
o
measureyoureventsucc
es sandpr oveyourover
alleventROItoyour
l
eaders
hiporwhoeverisc ontroll
i
ngyoureventbudget .

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 35
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

3.
Ist
hisi
nves
tmentf
ors
ingl
eormul
ti
pleevent
s?
Too often,eventapp i spur chased forjustas ingl
e
event. Unfort
unately,t hi
s does n’t all
ow one t o
holi
sti
call
ylookattheent ir
es tr
ategyovert heyearand
reportbackont heinsights,
analyticsandROI toprove
thevalueofdoll
arss pentonyourevent .

Deci
dingwhet hertogoforsubs
cri
pti
onmodel orone- t
imepur chasewhen
i
tcomest oeventappi swheremostoftheeventor gani
zersarec onfused.I
f
youorganizemor ethan3event
sayear,
as ubscript
ionmodel isbetter.
Ifnot,
youmi ghtbeokaywi thamuchles
srobustandl essexpensivesystem.

4.
How woul
dyoubedefini
ngROI
?
DefiningtheeventappROIhasl ongbeenadi repai
n
poi
ntformanyeventmar keter
s.Fortunately
,iti
smuch
easi
er,thankstot he advancesi n eventtechnol
ogy
sol
uti
onsl i
keeventmanagements of t
war e.
Beforeyoudeci
deons et
tl
ingfortheeventapp,
thi
nkabouttheques
tions
you’l
lneedtoanswerfirs
t.Thinkaboutwhatyoualr
eadyknow,aswel l
whatyouneedt oknow,toc omeupwi ththeki
ndofmetri
csthatwi
llbe
i
mpor tantf
oryoutodefineyoureventROI.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 36
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

5.
Whatpr
obl
emsam I
tryi
ngt
osol
vewi
theventapp?
The job oft
he eventapp ist o make yourevent
pl
anningproces
seseasi
erratherthanmor ecomplex,
atall
.Butyouneedtothinkfirstaboutwhats peci
fic
probl
emsyou’dli
ketoaddres
swi ththeeventapp.

Asaresult
,youshouldbeabl etosolveaspecificsetofprobl
emswi tht
he
eventappyoucraftforyourevent
.Identi
fyi
ngt heperf
ectpai
npointsofyour
eventwil
lhelpyouinchoos i
ngtheper f
ecteventappwhi chprovi
desbest
sol
uti
onstoyourpr obl
ems .

6.
Whatf
eat
uresar
ees
sent
ial
foryourevent?
Onc eyoudecidewhi chisthepri
mar yreasonforyou
toinvestin an eventapp,it’
stime tos hort
li
stthe
essenti
alf
eaturesyou’l
lneedinyoureventappforthe
overal
lsuccessofyourevent.
Forexampl e,ifoneofyourissuesi
sfacil
i
tat
ingas eamlessnetworking
exper i
ence,yoursoluti
onshouldfeatur
eas tat
e-of-the-ar
tnetworking
platf
ormt omakes urethatyouratt
endeesnotonl ynetworkbutplantlas
ting
relat
ions.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 37
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

7
.Woul
dyoubeneedi
nganyaddi
ti
onal
feat
ures?
Aft
eryou’vedecidedwhatar etheessent
ialf
eat
ures
you’l
lbe needing i
n youreventapp i t’
stime to
determi
newhataddi t
ional
featur
esyoucanoptfor.
Thinkabouthow thes
eext r
afeat
ureswouldaddan
extr
abenefittoenhanceyoureventexperi
ence.Ormayhelpinmakingyour
eventmanagementprocessseamlessoropti
mizeyourguest
s’abi
l
ityt
o
i
nteractandengagewit
hyourbrand.

8.
Whowi
ll
bet
hemanagi
ngadmi
n?
Allt
hankstotheautomat i
onofeventtechnology
,you
won’tbe requir
ing an enti
reteam to manage the
back-endprocessesaseverythi
ngisautomat edBut
that does
n’t mean you don’t as
sign thi
st as
kt o
anybodyatall
.
I
tisver
ycr i
ti
caltograntt
heac cesst
owhoal l
wi l
lbemanagingthechosen
app,whichmayi ncl
udeyourself,
yourteammates,s
ponsors
,exhibi
tor
sand
maybemor e.Consi
derthei
rneedsandhow they’l
li
nter
actwithyourevent
appbeforearri
vingatyourfinaldeci
sion.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 38
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

9.How s
kil
ledisyourt
eam wheni
tcomest
oembr
aci
nga
new t
echnology?
Differenteventappsrequir
ediffer
entkindoftechnical
skil
ltooperate.Ifl
ear
ninganew technologytendsto
str
essyouout ,youmightwanttooptforanappwhi ch
i
seas ytouseandmanagei nt
helongrun.
Yous
houldal
socons
iderhow l
ongitt
akesyoutol
earn
anew technol
ogyandimplementi
twhendetermi
ningyourti
mef r
ame,asI
ment
ionedinthefirs
tpoint
.

10.Doestheappaf
tertr
aini
ng/s
uppor
tmat
chesyouand
yourteam’st
echni
call
it
eracy?
I
n additi
on tocons i
dering how eas yiti
sforyou to
embr aceanew technology,thi
nkabouthow wellyour
team wouldbeabl etoincul
catethisnew t
echnol
ogyin
thei
rwor kflow.Whatkindoft rai
ningordocumentat
ion
will
itrequi
rei
nor dertobes uccessful?
Makesureyourpr deroffer
ovi syout
hebes tt
rai
ning/document
swhi
ch
wouldenabl
eyoutouseeventappeffect
ivel
y.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 39
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
1.Whowi
ll
bepr
ovi
dingt
het
echni
cal
suppor
t?
Wi l
lyouri
nternalt
eam handlet
his
,oryou’l
lberel
yi
ng
on the eventapp’ssupportdepart
ment ?Ifi
t’
sthe
l
at t
er,makes urethatyouchoosethebes tpossi
ble
planorservi
cepackagethatbes
tcorr
elat
estoyouand
youreventneeds .
I
neithercase,itwil
lbever
yhel
pfult
ohaveadesi
gnat
edandpre-deci
ded
poi
ntofc ontacttohaveasmoothchannel
ofcommunicat
iont
ohelpyou
wit
hwhat everthei
ssuest
hatmayaris
e.

1
2.Wi
thwhi
chotherpl
atf
ormsors
yst
em wi
ll
theappneed
t
ocommuni
cat
e?
Oneoft hemor ec ompelli
ngr easonstohavear obust
eventappi sthatyoucani ntegrateitwithotherapps
aswellforamor eholis
ticview ofyoureventsstrat
egy
andhow t hatfitsint
oyourover alleventexperi
ence.
Forexample,youmightwanttoconnectyourevent
appwithtaxiandhotelbookingpl
atfor
ms,soci
almedi
apl
atf
orms ,
andmor e
soastomakei tconvenientf
oratt
endeesandmanageever
ythi
ngs eaml
essl
y
fr
om asingl
eapponl y.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 40
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
3.Whataboutdat
asecur
ity/
pri
vacyexpect
ati
ons?
I
fdatas ecur
it
yandat t
endeepri
vacyisacr
it
icali
ssue
foryourorganizat
ion,makesur
eyouchoos etheapp
provi
dertrust
edbyot hercompaniesaswel
l.
Arepres
entati
vefrom t
heapppr ovidershoul
dbeable
toabl
etofillyouinonthedi ffer
ents ecur
it
ymeasur
es
t
hattheyhavetakentomakes ur
ethatyourattendees’i
nfoanddatayou
c
oll
ectaboutthem st
aysafeandsecure.

1
4.How aboutyoureventbr
andi
ngr
equi
rement
s?
Thebes teventappwilll
etyourevent’sassetstrul
y
repr
esentallas
pect
sofyourbrand’
slookandf eel
.You
need to check on t
he event app’s abi
li
tyt o be
cust
omized,and as k whether whitel abell
i
ng is
i
mpor t
anttoyourcompanyornot .
Las
tly
,thi
nkaboutt hebr
andi
ngopt i
onsintheframeworkoftheeventapp
andwhet herornotyoucanr
elyont hem f
orgraphi
csandotherel
ement s
,
ori
fyou’l
lneedtoturntomorestandardi
zedtemplat
estocompleteyour
desi
gnass et
sli
keeventwebsi
te

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 41
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
5.Whatdevi
ces
/pl
atf
ormsyoureventapps
uppor
ts?
Now itisti
met othi
nkaboutwhatt ypeofdevi
cesyour
audienc ewil
lbeus i
ng.Consi
derabouttheOSofyour
attendee’sdevi
ces(e.g.Appl
eorAndr oi
d),andifthe
app allowst he flexi
bil
it
yt o us
e both phonesand
tablet
s.
Thi
sfactwi
lls
olelydependont hedevi
cesthatyouraudi
encewil
lbeusi
ng
andwhateventapppr ovi scanoffer
der ,
theirf
amili
ari
tywit ffer
hdi ent
pl
atf
ormstypes,andhow quicklyt
heycanlearn.

1
6.Whatar
ethedevi
cepr
e-r
equi
si
tesf
ort
heeventapp?
Willyour att
endeesbe needi ng cell
ulardataorWiFi
i
n ordert orunt heeventapp?Wi lltheybeabl eto
accesst he content wit
hout internet? Many apps
requi
re c onstant int
ernet ac cess i n or der t
o
successf
ull
y check peoplei n,s ellticket
s or add
addit
ionalpeopletotheguestli
st.
Also,i
fyou’
renotsur
eifyoureventvenuewill
beabletoprovi
depoweror
cons t
antWiFi
,makesurethatyoureventappals
ohasan“offlinemode”
featuret
hatyou’
renotl
eftstr
andedincasesomet hi
ngunexpect
edhappens
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 42
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
7.Whati
sthebackuppl
ani
ftheeventapps
tops
f
unct
ioni
ng?

Asmuchaswe’ reincreasi
nglyrel
iantontechnology
,
thesol
uti
onst hatitoffersarenot100%fool-proof
.And
thati
sther easonwhyhavi ngac onti
ngencyplanin
caseyoureventappf reezesupisagoodopt i
on.
I
t’
dber ecommendedtohaveaphys
ical
pri
ntoutofyourguest-l
i
standother
neces
saryinf
ormat
iont
hatyousi
mplycan’
tli
vewit
houtonc eyourevent
i
ncepts.

1
8.Whatdat
adoI
wantt
ocapt
uref
rom myat
tendees?
I
naddi ti
ontoc ol
l
ect
ingessenti
alinf
ormat i
on,asking
ffer
di entquesti
onswillmakeiteasyforyout ogather
addit
ionaldat
aaboutyourattendeeswi thouthaving
to do much ofextr
a wor k ortaki
ng too much of
addit
ionalt
ime.
Forins
tance,
askingattendeesaboutt
heirper
sonali
nter
estsandbuyi
ng
i
nterest
saregreatforhelpi
ngyoufindwayst ofurt
herengageyour
atendeesandoffert
t hem as pl
endi
dexperi
ence.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 43
 20Ques
tionst
oas
kbef
oreI
nves
tingi
nanEventApp

1
9.How aboutpos
t-eventdat
arepor
ts?
Forthoseofyouwhoar eExcelWizar
ds,youmus tbe
greatatanal
yzi
ngdata.Asi
mpleCSVfil ethatyoucan
wor koninExcelmaybesufficientforyouintermsof
reportgener
ati
onopti
ons.
However ,i
fspr
eadsheethackingisn’
toneofyours tr
ongestski
l
ls,
lookf
or
theeventappprovider
sthatoffer ffer
sdi enttypesofreport
ingl
ike
customizabl
edashboards,
intuit
iveanal
yti
csr epor
t,tohel
pyoumakes ens
e
ofthenew datathatyou’
veacqui r
edfrom yourattendees
.

20.Doesthi
seventapps
eem l
ikear
eli
abl
esol
uti
ont
hatyou
cantrus
t?
Befor
es igningac ont
ract,doyourduer esearchand
ensurethatt hi
sisat r
ustwort
hyc ompany .Revi
ew
thei
rpreviouseventappsontheplaystor
etos eewhat
other
si n your s hoes have to s ay about thei
r
experi
enc e.
Youcanal
soaskforacasestudyandt
est
imoni
al
s,aswel
lasf
orar
efer
ence
ortwotoputyourmindatease.

Keept
hes
eques
tionsi
nmi
ndt
ofindt
heper
fecteventapp.

Maybethes
eques
tionsaretoomuchf
oryou?Letussum i
tupinaflowchar
t
andhel
pyoufindt
heper f
ectsol
uti
ont
hat
’sbestf
oryouwithoutbr
eaki
nga
sweat!

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 44
6
HOW TOCHOOSETHEPERFECT
EVENTAPPFORYOUREVENT
I
nor dert
ocreat
eas pect
acul
arappthati
sperf
ectforyourevent
,youmus t
firstdeci
deuponthefeat
urest
hatyouwishtoincl
udeinyourapp.Hereare
thesixmaint
ypesoffeat
urest
hatyoucanint
egrat
ewi thyoureventapp:

1
.Updat
efeat
ures
2.
Engagementf
eat
ures

3.
Promot
ional
feat
ures
4.
Per
sonal
i
zedf
eat
ures

5.
Net
wor
kingf
eat
ures
6.
Organi
zerf
eat
ures

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 45
 How t
ochoos
etheper
fectEventAppf
oryourEvent

1
.Updat
eFeat
ures:
Thesearethebas i
cf eaturest okeept heat tendeesupdatedont heenti
re
eventproceedings.
Thes ef eaturesincludeeventi nf
ormat i
on,event
agenda,speakersi
nfoands chedule,venuemap, majorhighli
ghts ,
event
gall
eryandpus hnotificati
ons .Forevent ss
uchasconf erences, s
emi nar
etc.i
tisal
sopos si
bletol i
stdownawar ds,uploade-papers,etc.

2.
EngagementFeat
ures:
Engagingattendeeswithyoureventisofpri
meimpor tancetoboost
downl oads.Aneventappcanhavemul ti
plefeat
uresforengagement
suchasl i
vepoll
ing,di
scuss
ionforum,agendaquesti
ons ,gami
ficati
on,
acti
vit
ys t
ream, s
ocialmediawallet
c.

3.
Promot
ional
Feat
ures:
Engagingattendeeswithyoureventisofpri
meimpor tancetoboost
downl oads.Aneventappcanhavemul ti
plefeat
uresforengagement
suchasl i
vepoll
ing,di
scuss
ionforum,agendaquesti
ons ,gami
ficati
on,
acti
vit
ys t
ream, s
ocialmediawallet
c.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 46
 How t
ochoos
etheper
fectEventAppf
oryourEvent

4.
Net
wor
kingFeat
ures:
I
tispossi
bletoint
egrat
eaneventnet workingplat
form wit
hintheevent
app.At
tendeescansetupt heirprofil
e.At
tendeeprofileli
sti
ngcanenable
theatt
endeestosortoutrelevantpeopletonetwor kwith.Ot
herfeatur
es
i
ncludesett
ingB2Bmeet i
ngs ,documents har
ingandin-appmes sagi
ng.

5.
Per
sonal
izedFeat
ures:
Organizerscanpersonalizetheireventappf ortheatt
endeest oo. They
cansetupt heirownper s onalagendaf ortheevent,
getaper sonalQR
codeforcheck-ins,createandmanaget heirs
cheduleandmai ntainthei
r
meetingscalendar.Itisalsopos si
bletointegrat
eavirtualas
sistantwi th
theappt hatactst
hei rownper sonalguide.

6.
Organi
zerFeat
ures:
Thes efeaturesmakeeventmanagementeas ierfortheor
ganizer
s.The
featuresincluderegist
rati
onsandt i
cketing,check-insbot
hmanualand
digit
al(QRcodes canning)
,badge-pri
nting,helpandi nf
osect
ionwi thall
theFAQs ,travelandaccommodat i
onf acil
it
ies,t
erms&condi t
ions,etc.
l
isteddown.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 47
 How t
ochoos
etheper
fectEventAppf
oryourEvent

DoI
needanappf
ormyEvent?
YES
Si
ngl
eEventApp Mul
tiEventApp

UPDATE
Conf
erenceApp FEATURES Or
gani
zat
ionApp

Exhi
bit
ionApp ENGAGEMENT Fes
tival
App
FEATURES

Summi
tApp
PROMOTIONAL
FEATURES

I
ncent
iveTr
avel
App

NETWORKING
FEATURES

PERSONALIZED
FEATURES

ORGANI
ZER
FEATURES

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 48
ABOUTTHEAUTHOR
J
aySitaparai
sanengineerhavinganincli
nation
towardsinnovat
ionintechnology.
Currentl
y,
associ
atedwithHubilo,anevent-
techs t
artup
whichaimst ochangethewayhow event sare
organi
sedandpeopl enetworkatevent s
.
J
ayispar ti
cular
lypassi
onateaboutcr aft
ingsti
mul ati
ng,resourcef
ul
andin-dept hguidesforEventPlannerstokeept hem updat edand
acknowl edgedaboutl at
esteventindustrytr
ends .Heisspecifical
ly
i
nterestedineffect i
veuseofeventt echnologyands ocialmediafor
greaterROI t
hroughinnovati
vethinkingands ki
ll
s.

J
ayi
sals
oaDi gi
talMarket
er,Edi
tor
,Communi
tyManageranda
r
egul
arcont
ri
but ort
oHubiloBlog.

Hi
sphi
licnatureispronetodogs,poet
ry,coffee,f
riendsandcoffee
wit
hfr
iends.Ifyou'
reonTwi t
ter,
sayHell
ot ohim @jsi
tapar
aand
f
oll
ow hisar
ticl
esonbl og.
hubil
o.com.

AndJ
ays
ays
,donotf
orgett
oshar
ethi
sEbook!

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 49
 Aboutt
heaut
hor

Hemani Shethi
saMas sCommuni cati
onmajor
andaneventent husi
ast.Sheiscurrentl
y
associ
atedwithHubilo,acloudbas edevent
managementpl atf
ormt hataimstohel pevent
profes
sional
screateexceptional
event s.
Hemani s
tri
vestocreateresourceful
guidesthatpavewayf or
i
ns i
ghtfuldi
scussi
onbuiltar
oundvar i
ousf acet
softheeventindus
try
.
Shehasakeeni nt
erestineventtechnologyandhow mul t
iple
i
nnovat i
onsinthefieldcanhel ptransf
ormt hewayeventsar e
created,market
edandexecut ed.

Hemani
isal
soacont
entmarketerandakeycont
ri
butortoHubil
o
Bl
og.
Gocheckoutmoreofherhandyart
icl
esonblog.
hubil
o.c
om.

Anavidreader,
travel
l
erandamovi ebuff,shei
sopento
conver
sati
onsonanyt opicundert
hesun!
Goahead,s
ayhel
l
oto
herontwitter@Himani Sheth.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 50
Withavisionofbuil
dingaone-s
topsol
uti
onforanytypeofevent-
mayi tbeaconference,asemi
nar,
aworkshoporanof f
-sit
eevent,
Hubilohelpsyouinexecuti
ngadynami
cal
lyi
nteract
iveeventby
set
tingupt heenti
reonli
nemanagementsui
trequir
edfortheevent
wit
hi nafew minutes!

Saygoodbyet othemundanet
askofdoingthi
ngsmanuall
yand
al
low theeventmanagementsof
twaretodoitaneasi
erandmuch
mor eeffici
entway .
Aut
omatethewholeprocessandgetyour
eventpower edbyHubi
lo.

Thevalueadditi
onthatHubilooffer
sisequi valenttothes ervi
ces
off
eredby7vendor s,
maki ngitaperfectrecipef orsuccessful
eventplanni
ng.From eventcreat
ion,eventpr omot i
on, event
engagementt oanal
ytics,
wet ech-careofal lyourevent -t
ech
worries
.

HUBI
LO THEANATOMYOFAPERFECTEVENTAPP 51
Wet
ech-car
eofyourevent

Cont
actus
MeghnaMitt
al
meghna@hubi
l
o.com
+9190991
97091