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    Data Analysis Exercise 1

    Uploaded by

    Deepesh Shenoy
    BRM Cases

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    © All Rights Reserved
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    Data Analysis Exercise 1

    Uploaded by

    Deepesh Shenoy
    20 views1 page
    BRM Cases

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    © © All Rights Reserved

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    BRM Cases

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views1 page

    Data Analysis Exercise 1

    Uploaded by

    Deepesh Shenoy
    BRM Cases

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Data Analysis Exercise 1

    Team assignment

    Date of submission: Sections B & C – 24 Feb, Section A – 1 Mar

    Class rep to collect the soft copies in pen drive and submit to me on or before due dates

    A car dealership conducted a research to find out car preferences in order to plan their promotional
    strategy. Their primary research objective is to identify socio-demographic differences in car preferences
    and payment capacity. They have collected data from 297 car owners on various aspects which are
    shown in the SPSS dataset (car.sav).

    The research questions are as follows:

    1. Do demographic factors (variables 2 to 7) influence preferences for various car categories


    (Luxury, standard and economy – variable 9)?
    2. Do life style factors (variables 12 to 25) influence car preferences (variable 9)?
    3. Does the price of car (variable 8) influence satisfaction ratings (variable 10)?
    4. Do demographic factors influence satisfaction ratings?

    Formulate research hypotheses and test each using appropriate statistical analysis.

    Present your finding in the form of a report and provide suggestion for the dealership regarding
    promotional strategies

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