Film City in Gujarat
Film City in Gujarat
Film City in Gujarat
Film City
Tourism
Government of Gujarat
Contents
Project Concept 3
Market Potential 5
Growth Drivers 7
Gujarat – Competitive Advantage 8
Project Information 12
- Location/ Size
- Infrastructure Availability/ Connectivity
- Raw Material/ Manpower
- Key Players/ Machinery Suppliers
- Potential collaboration opportunities
- Key Notes
Project Financials 18
Approvals & Incentives 20
Key Department Contacts 22
Page 2
Project Concept
A Film City is a studio complex that provides all the facilities required for film making to movie
producers across the globe, including providing the flexibility to use the outdoor spaces for
shooting purposes easily.
It comprises several studios, sets, backlots, a wide range of production and postproduction and
other film industry services/facilities that can accommodate several film and television
productions simultaneously.
A Film City is not only used by film makers but also serves as a popular tourist spot and
recreation centre featuring many natural and artificial attractions including gardens, landscapes,
amusement parks, statues, miniatures, streets, hotels, restaurants and shopping destinations.
Tourists can take studio tours across the complex.
Objectives: Importance:
Produce an economically viable facility that Increase the revenue to the government
would help fund the films being produced exchequer, through various types of taxes
and keep the studios and building operable,
Develop the area as a tourism hub covering
thus being self sufficient
all aspects of film making - screening of
Create a platform that intends to encourage films, documentaries etc.
the public, the audiences to feel the
Generate direct and indirect employment
cinematic journey of film making
Develop infrastructure of the surrounding
Provide a visual emblem and a one stop
areas
shop depicting the excellence of cinema,
rides for thrills, exhibition spaces, theatres Encourage arts and artists and give them
for live shows, recreational zone, and other the opportunity to showcase their talent
tourist attractions To attract foreign filmmakers to such an
integrated studio complex facility
Page 3
Project Concept
Enhancement of local Opportunities for local film productions houses for co-production
film production by collaborating with foreign studios in international markets.
For example, Eros International has entered into agreements
with three major Chinese state-owned film and entertainment
companies to promote, co-produce, distribute and unlock value
in respective intellectual properties for Sino-Indian films across
platforms in both the countries.
Increased revenues for Economic activities stimulated by film productions result in tax
the Government revenues for local or State Governments. The taxes collected by
Central, State and local governments increase with higher film
productions in the region.
Boost to the Tourism Films shot at host locations introduce the audience to the
Industry country’s diversity and exotic locations, hence, attract tourists.
The host location is expected to gain visibility due to film
production and associated publicity generated from it.
Benefit to the economy/ Film production creates additional production activity and a
allied industries sustainable market place in the local economy, resulting in the
development of allied industries such as post production, travel,
hospitality, catering, etc.
Page 4
Market Potential
India is the 5th largest film market in the world – generated $1.6 billion of
theatrical revenue, contributing 4% to worldwide theatrical revenue in 2015.
The Indian film industry is vibrant, with almost double the number of movies
produced in the US. Also, nearly 80% of the films produced in India are in more
than 20 regional languages.
The film industry in India is very fragmented with hundreds of film production
studios in India – many of them owned by film celebrities. In contrast, top six
studios in the US generate more than 80% of box-office receipts. Hollywood
studios such as Fox, Viacom and Disney have their co-production and distribution
arms in India.
Low investments in high-quality scripts and star-centric films have limited the
international appeal of Indian films. However, that is changing fast. Indian
audiences are becoming more discerning (driven by urbanization, rising middle
income group, and exposure to Hollywood films), allowing Indian film-makers to
provide strong content driven films, which enjoy better international appeal.
Page 5
Market Potential
Strong regional content is gaining acceptance in both domestic as well overseas market. Baahubali,
a Telugu-language film, became the highest grossing film within India and third highest globally.
Around 60% of all movies produced in India are in the four South Indian languages – Telugu, Tamil,
Kannada and Malayalam. Cinema in southern India, especially Tamil and Telugu, may soon surpass
Bollywood which accounts for 43% in terms of the share of box office collections by language.
2. Strong content
Indian audience is growing more discerning toward strong content. Unlike the last few years when
star-centric films invariably did well at box office, 2015 saw quite a few such films failing at the box
office due to lack of strong content.
In 2015 five of the leading 10 films were low budget (less than INR500 million i.e. $7.5 million) films,
which were mainly driven by strong content.
While the online video market is still at its infancy in India, there is tremendous potential for
producers to target the 100 million online video viewers in the country. India has seen a host of new
OTT video service launches recently – Viacom18’s VOOT, Netflix, Star India’s Hotstar, etc.
Studios are also experimenting with online releases of movies. With only 35%-40% of movies in
India getting a country-wide theatrical release, small-budget/regional films could be released and
monetized online. Example Toss, a Kannada film, was released online along with theatrical release.
Page 6
Growth Drivers
By 2020, 35% of the population will reside in urban centres, with nuclear
households. Higher incomes and fewer holidays would drive growth of
Greater weekend/single-day holidays, to spend time with family.
urbanisation
The proportion of the working-age population is expected to rise to 46% by
2020, raising the amount of income per household.
India’s per capita income at the current market price is estimated to increase
at a CAGR of 15% to INR190,000 in 2014-2020E.
Rising per
capita Moreover, share of discretionary spend is expected to increase from 59% in
income FY10 to 67% in FY20. Within discretionary spend, the share of leisure is
expected to increase at a CAGR of 6.4%.
India - Domestic Tourists (in million) India - International Tourists (in million)
Growth in
tourist flow 2,775 13
2,099 10
1,422 8
6
865
Page 7
Gujarat - Competitive
Advantage
Mapping Gujarat Tourism
Business Tourism
High presence of Indian
and global companies
Archeological and Heritage Entertainment Tourism
18 SEZs operational
Tourism Longest shoreline of 1,600
km - beaches, forests, hills,
Variety of historical forts, Science City, theme parks,
palaces, dargahs, temples Gujarat zoos, lakes
Proactive Government and
aggressive marketing
Untapped tourism opportunity
Strategic location
Unique blend of pilgrimage, adventure,
hill station, beaches,
Cultural Tourism Wild Life Tourism
heritage, desert
Handicrafts such as Rarest and large number
bandhani, patolas, kutchi of flora and fauna
Fairs and festivals like Four national parks and
navratri, makarsankranti Religious Tourism 21 sanctuaries
Home to multitude
devotional centres and
temples like Dwarka,
Dakor, Ambaji, Somnath
Page 8
Gujarat - Competitive
Advantage
Gujarat stands at an excellent business opportunity for domestic and
international tourists
CAGR: 1,233 22
CAGR:
14.1% 13.2%
637 12
376 7
194 4
Total contribution to GDP Total Investment (USD billion) Employment (in million)
CAGR: CAGR:
5.0% 3.00
5.76% 11.0% 4.00 CAGR:
15.63%
2.7%
0.95
0.81
Tourism in India accounts for 7.5% of the GDP and is the third largest foreign exchange earner
for the country. Gujarat is expected to contribute 5% to the total GDP by 2025.
The business is expanding both in terms of turnover and boundaries and therefore
contributions total investments by Gujarat are expected to increase.
Today worldwide, one in eleven jobs may be ascribed to the tourism industry. Gujarat is
expected to generate 3 million jobs by 2025.
Page 9
Gujarat - Competitive
Advantage
Gujarat Film Industry: Overview
Gujarati film industry, referred as Quick facts
Dhollywood or Gollywood, is one In 2015, the box office collection for Gujarati films was
of the major regional and over INR550 million, up from INR70 million in 2014.
vernacular film industries of India Films such as ‘Gujjubhai the great’, ‘Chhelo divas’ and
associated with the Gujarati ‘Be yaar’ have performed well at the box office.
language. The industry dates back
In 2011, the average number of screens playing a
to 7 April 1932.
Gujarati movie stood at 20-25, while in 2015, the
Recently, Gujarati films have been average went up to 150-160, an increase of almost
performing well at the box office, 600%.
raising hopes of the revival of the Over 2011 to 2015, total number of screens in Gujarat
Gujarati film industry after a has increased from 450 to 625, an increase of 39%.
decade-long slump.
Until a few years ago, the average cost of making a
Unlike films in the past, there has Gujarati movie was around INR3 million to INR4
been a spurt in urban-centric films million. Today, producers spend INR15 million to
with growing investment in it. INR20 million for a good quality film.
To provide a significant boost to regional cinema, Gujarat Government has announced a new
improved policy to promote and encourage production of quality films in Gujarati Cinema. This is
in addition to the single-window clearance mechanism laid by the state in 2014.
Salient Features of the Policy
Page 10
Gujarat - Competitive
Advantage
Gujarat has been named as the most film friendly state for its effort to
ease the shooting of films, attracting filmmakers
In the past, several Bollywood films have The Gujarat Advantage
been shot in the state: Singham Returns,
Goliyon Ki Raasleela Ram-Leela, Kai Po Accommodation is reasonably priced
Che, Lagaan, Refugee, Hum Dil De Availability of cheap labor
Chuke Sanam, Prem Ratan Dhan Payo, Ahmedabad and Vadodara are well-
Some upcoming movies being shot in connected to Mumbai
the state include: Mohenjo Daro, Sardar Various heritage places of interest and hotels
Gabbar Singh, and Raees. Little Rann of Kutch, Great Rann of Kutch,
Recently, Phantom Films announced its Bhuj, Gondal and Mandvi are cinematically
foray into regional language films unexplored and hence the novelty factor
through its tie-up with Ahmedabad-based Government has eased up licenses unlike
Cineman Productions Ltd. As part of the other states
tie-up with Phantom Films, Cineman Improved infrastructure
Productions will produce three Gujarati Gujarat Tourism campaign featuring Amitabh
movies in the year. Bachchan has created a lot of buzz
Great Little
Rann of Rann of
Deserts Kutch Kutch
Champa Junaga
ner dh
Archaeologic
al Sites
Page 11
Project Information
The target market for Film City are the domestic and foreign
tourists. The major subsections are foreigners, NRG/NRI, middle-
upper class domestic tourists and week end tourists from the city.
Target market
Due to large number of local/weekend tourist, this demand is
generally found to be high during weekends, festivals and public
holidays.
Page 12
Project Information
Ahmedabad Surat
257 52
CAGR: CAGR:
17.5% 10.2%
32
115 22
60 13
27
Ahmedabad Surat
1% 3% 1% 3%
2% 4%
94% 92%
Page 13
Project Information
Post-production
Production services services
Locations Screen Rooms
Lighting Off-line and on-line editing
Grip Equipment Still Imaging: feature production unit
Camera stills, raw file processing and proofs
Production Crew Editorial: visual effects, versioning,
transcoding
Accommodation
Quality Control
Craft Services
Video Duplication
Transport
Encoding & Distribution: MPEG, AVI
Set Design &
Audio
Construction
Recording/Mixing/Re-recording
Props & Studio
Costumes
ADR / Post-production Studios
Support
Optical Transfer Facility
Facilities
Sound Effects Studio
Infrastructure
Facilities
Custom-designed set locations such as airport
Artificial
set, rural and urban railway station, medieval
sets
court halls, administrative building set, a college
façade, a court façade, a police façade and
municipality front, caves, temples, dense forests,
hills, dams, fountains, artificially created water
bodies, paddy fields, Helipads, rail-tracks, straight
and serpentile roads, landscaped gardens
Page 14
Project Outline
A grid for water and power, CCTV, wifi, drainage, water harvesting,
drinking water, Waste management systems, micro irrigation
system network, Solar lighting etc.
Other infrastructure including toilet blocks, Internet Cafe, Gujarat
Supporting Tourism help desk; Tourist facilitation Center, Information Center,
Facilities* Interpretation center; food counters, caravan bays
State of art entry, infrastructure for movement of all age of people,
help centres, medical help centres, relaxing places
Parking lot for minimum 500 cars, 200 bikes and 10-15 buses
*The State Government can help in building infrastructure included under supporting facilities
Page 15
Project Information
Utilities
Water Power
Page 16
Project Information
*The manpower requirement has been estimated using the standard GITCO analysis done as part of Manpower and
Skill Gap Assessment for Tourism Sector in Gujarat (GITCO) report
**Operations includes – Upgradation and maintenance of stages/sets/backlots, Ride Operations, Shopping Center
Operations, Security, Office/Guest Relations, Housekeeping, Admin/Accounts, Amusement Park Maintenance,
Purchase/Store, Sales & Marketing, Other Services (Laundry etc.)
Ramoji Rao, Founder, Ramoji Group • Ramoji Film City • Hyderabad, Telangana
Page 17
Project Financials
Machineries/equipment/technology 2,078.13
Vehicles 43.75
Page 18
Project Structure
The implementation of PPP projects would be in coordination with GIDB and as per the government
resolutions issued from time to time for tourism projects, which would be applicable to both
Greenfield and Brownfield projects. GUJTOP will be suitably assisting the State Government as per
the mandate given to it.
Page 19
Approvals and
Incentives
Approvals required
Government of Gujarat has granted Industry status to Tourism sector thereby providing a great
boost to the industry. The incentives under Tourism Policy for the State of Gujarat (2015-2020)
shall be applicable to the eligible tourism units as mentioned in the next sections.
Owned and managed by women entrepreneurs (with minimum equity participation of 51% in
the entity)
SC/ST categories to an additional 5% subsidy over and above the ‘Admissible Subsidy’.
Page 20
Approvals and
Incentives
Interest subsidy to the eligible tourism units
@5% of the loan amount with maximum amount of INR2.5 million per annum for a period of
five years in Municipal Corporation areas for eligible tourism units
@7% of the loan amount with maximum amount of INR3.0 million per annum for a period of
five years in the areas other than mentioned above.
Other Exemptions
Luxury Tax - 5 years from the date of commencement of commercial operation
Entertainment Tax - 5 years from the date of commencement of commercial operation
Electricity Duty - 5 years from the date of commencement of commercial operation for New
Tourism Units only.
100% reimbursement of stamp duty and registration fee on sale/lease/transfer of land for the
first transaction only.
Page 21
Tourism Corporation of Gujarat Limited
http://www.gujarattourism.com/
This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.