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    Analysing The International Marketing Strategy of C.L. Gupta Export LTD

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    SHANKAR PRINTING
    This document is a summer training project report submitted by Umang Mittal to Dr. A.P.J Abdul Kalam Technical University in partial fulfillment of an MBA degree. The report analyzes the international marketing strategy of C.L. Gupta Export Ltd. It includes an introduction, objectives, scope, literature review, company profile, product profile, research methodology, data analysis and interpretation, conclusion, suggestions, and limitations. The report was conducted under the supervision of faculty guide Mrs. Smrita Jain.

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    Analysing The International Marketing Strategy of C.L. Gupta Export LTD

    Uploaded by

    SHANKAR PRINTING
    194 views5 pages
    This document is a summer training project report submitted by Umang Mittal to Dr. A.P.J Abdul Kalam Technical University in partial fulfillment of an MBA degree. The report analyzes the international marketing strategy of C.L. Gupta Export Ltd. It includes an introduction, objectives, scope, literature review, company profile, product profile, research methodology, data analysis and interpretation, conclusion, suggestions, and limitations. The report was conducted under the supervision of faculty guide Mrs. Smrita Jain.

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    This document is a summer training project report submitted by Umang Mittal to Dr. A.P.J Abdul Kalam Technical University in partial fulfillment of an MBA degree. The report analyzes the international marketing strategy of C.L. Gupta Export Ltd. It includes an introduction, objectives, scope, literature review, company profile, product profile, research methodology, data analysis and interpretation, conclusion, suggestions, and limitations. The report was conducted under the supervision of faculty guide Mrs. Smrita Jain.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    194 views5 pages

    Analysing The International Marketing Strategy of C.L. Gupta Export LTD

    Uploaded by

    SHANKAR PRINTING
    This document is a summer training project report submitted by Umang Mittal to Dr. A.P.J Abdul Kalam Technical University in partial fulfillment of an MBA degree. The report analyzes the international marketing strategy of C.L. Gupta Export Ltd. It includes an introduction, objectives, scope, literature review, company profile, product profile, research methodology, data analysis and interpretation, conclusion, suggestions, and limitations. The report was conducted under the supervision of faculty guide Mrs. Smrita Jain.

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    A

    Summer Training Project Report


    ON
    “ANALYSING THE INTERNATIONAL MARKETING
    STRATEGY OF C.L. GUPTA EXPORT LTD.”

    In partial fulfilment of the requirement for the award of two year full time
    Master of Business Administration (MBA) Degree of
    Dr. A.P.J Abdul Kalam Technical University, Lucknow (U.P)

    Submitted By:
    UMANG MITTAL
    Roll No.:- 1770270031
    MBA III- SEMESTER

    Faculty Guide:
    Mrs. Smrita Jain
    (Professor)

    Submitted to:

    Dr. A.P.J Abdul Kalam Technical University, Lucknow(U.P)

    MIT COLLEGE OF MANAGEMENT,


    MORADABAD
    “ANALYSING THE INTERNATIONAL MARKETING
    STRATEGY OF C.L. GUPTA EXPORT LTD.”

    By

    UMANG MITTAL
    Roll No.:- 1770270031
    MBA III-SEMESTER

    SUBMITTED TO
    DR. A.P.J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW (U.P)

    TOWARDS PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

    MASTER OF BUSINESS ADMINISTRATION


    2018 - 2019
    AT THE
    MIT COLLEGE OF MANAGEMENT

    The author grants to M.I.T College of Management permission to reproduce and to


    distribute publicity paper and electronic copies of the project report in whole or in part

    Signature of student
    Umang Mittal
    MIT College of Management

    Certified By
    Mrs. Smrita Jain
    Project guide

    Accepted by
    Mr. Manish Agarwal
    Director Sir
    MIT College of Management
    CANDIDATE’S DECLARATION

    I, UMANG MITTAL hereby declared that the project titled “ANALYSING THE

    INTERNATIONAL MARKETING STRATEGY OF C.L. GUPTA EXPORT LTD.”

    which is being submitted in partial fulfillment of the requirements for the awards of

    degree of Master of Business Administration, is an own record carried out by me

    under the supervision of Mrs. Smrita Jain. The matter embodied in this project has not

    been submitted so far for the award of any degree or diploma.

    UMANG MITTAL
    Roll No.:- 1770270031
    MBA III-SEMESTER
    MIT College of Management
    Moradabad
    ACKNOWLEDGEMENT

    It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude

    towards all those who helped me in the successful execution of this project.

    I express my sincere gratitude and thankfulness towards Dr. Manish Agarwal (Director of

    MITCOM) and Mrs. Smrita Jain (Professor) along with Lab staff And Librarian sir for

    their valuable time and guidance.

    I am grateful to all our friends for providing critical feedback & support whenever required.

    There are times in such projects when the clock beats you time & again & you run out of

    energy, you just want to finish it once & forever. Parents made us endure such times with

    their unfailing humour & warm wishes.

    And last but not the least I am Thankful to my god.

    UMANG MITTAL
    Roll No.:- 1770270031
    MBA III-SEMESTER
    MIT College of Management
    Moradabad
    TABLE OF CONTENTS

    Sr.No. Title Page No.

    1. Introduction 1-7

    2. Objective Of The Study 8-9

    3. Scope Of The Study 10-11

    4. Literature Review 12-21

    5. Company Profile 22-29

    6. Product Profile 30-34

    7. Research Methodology 35-40

    8. Data Analysis & Interpretation 41-57

    9. Conclusion 58-59

    10. Suggestions 60-61

    11. Limitations 62-63

     Bibliography 64-65

     Questionnaire 66-68

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