Dabur India Limited: Company Overview

DABUR INDIA LIMITED
COMPANY OVERVIEW
Dabur India Ltd. is one of India’s leading FMCG Companies with Revenues of over Rs 8,436
Crores & Market Capitalisation of Rs.44,000 Crores. Building on a legacy of quality and
experience of over 131 years, Dabur is today India’s most trusted name and the world’s largest
Ayurvedic and Natural Health Care Company.
Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic
products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand
identities -- Dabur as the master brand for natural healthcare products,Vatika for premium personal
care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and
skin care products.
Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health
Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering
over 5.3 million retail outlets with a high penetration in both urban and rural markets.
Dabur's products also have huge presence in the overseas markets and are today available in over
120 countries across the globe. Its brands are highly popular in the Middle East, SAARC
countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over
30% of the total turnover.
The 132-year-old company, promoted by the Burman family, started operating in 1884 as an
Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, Dabur India
Ltd has come a long way today to become one of the biggest Indian-owned consumer goods
companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has
successfully transformed itself from being a family-run business to become a professionally
managed enterprise.What sets Dabur apart from the crowd is its ability to change ahead of others
and to always set new standards in corporate governance & innovation.
Dabur is an investor friendly brand as its financial performance shows. There is an abundance of
information for its investors and prospective information including a daily update on the share price
(something that very few Indian brands do). There’s a great sense of responsibility for investors’
funds on view. This is a direct extension of Dabur’s philosophy of taking care of its constituents
and it adds to the sense of trust for the brand overall.
VISION
"Dedicated to the health & well being of every household"
PRINCIPLES
Ownership
This is our company. We accept personal responsibility, and accountability to meet business needs.
Passion For Winning

We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are
determined to be the best at doing what matters most.
People Development
People are our most important asset. We add value through result driven training, and we encourage
& reward excellence.
Consumer Focus
We have superior understanding of consumer needs and develop products to fulfill them better.
Team Work
We work together on the principle of mutual trust & transparency in a boundary-less organization.
We are intellectually honest in advocating proposals, including recognizing risks.
Innovation
Continuous innovation in products & processes is the basis of our success.
Integrity
We are committed to the achievement of business success with integrity. We are honest with
consumers, with business partners and with each other.
SUBSIDIARIES:
Dabur has six subsidiary units, which come under the umbrella of the Dabur India Organisation.
These are:
Dabur Foods Limited: Dabur Foods Limited, a 100 per cent subsidiary of Dabur India Limited, is
spearheading Dabur's foray into food processing industry. The company, set up in April 1999,is
marketing a range of fruits juices under the brand name Real, Homemade Cooking Paste and Sauces
and Lemoneez -- lemon juice. Dabur was the first company in India to introduce fruit juices in
packaged form without any artificial additive. Real is today the market leader in this category with
more than 50 per cent market share. Homemade cooking paste is the only national brand in this
category. Lemoneez is the only product in its category available in unique drop and trickle pack and
uniquely shaped tabletop pack.
Dabur Nepal Private Limited: Dabur Nepal was the first manufacturing base overseas for Dabur
group. The company is today the leading exporter of Nepal and the third largest and most modern
manufacturing base for Dabur. Dabur Nepal is today involved in promoting cultivation of herbs and
apiculture activities inNepal. The Company has set up state of the art greenhouse at Banepa for
developing sampling for 20 medicinal plants. Dabur Nepal has also set up an Apiculture center for
promoting bee-keeping activity in Nepal and developing queen bee colonies for exports.
Dabur Egypt Limited: Dabur Egypt is group's gateway to Africa. This manufacturing base set up a
couple of years back to cater to the demands of Middle East and African market is producing Hair
Care, Skin Care Products and foods.
Dabur oncology Place: Set up recently in UK, this subsidiary of Dabur India Limited will be
manufacturing anti-cancer formulations for European market. The company is in the process of
setting up manufacturing base near London and is expected to start operation from year 2001.
Dabur Research Foundation (DRF): Incorporated in 1979, is a

Premier research organisation recognized by Department of Scientific and Industrial Research,
Government of India. It is situated at Sahibabad, Ghaziabad, Uttar Pradesh. DRF today is known for
its path breaking research in the field of health care and personal care. The foundation is on the
forefront of oncology research and is in the process of developing many new molecules to fight
with a dreaded disease like Cancer. In fact DRF was the first organisation in the world to develop a
process for extraction of Paclitaxel, a drug, for cancer without harming its source tree. This process
has now become a universal one. Herbal health care is an area where Dabur Research Foundation
has made immense contribution by doing research and development work using modern
pharmaceutical protocols.
SWOT ANALYSIS OF DABUR
STRENGTHS WEAKNESS
 Strong presence in well defined niches(  Seasonal Demand( like chyawanprash
like value added Hair Oil and Ayurveda in winter and Vatika not in winter)
specialties)  Low Penetration(Chyawanprash)
 Core knowledge of Ayurveda as  High price(Vatika)
competitive advantage  Limited differentiation (Vatika)
 Strong Brand Image  Unbranded players account for the 2/3rd
 Product Development Strength of the total market(Vatika)
 Strong Distribution Network
 Extensive Supply Chain
 IT Initiatives
 R & D – a key strength
OPPORTUNITIES THREATS
 Untapped Market(Chyawanprash)  Existing Competition( like Himani,
 Market Development baidyanath and Zandu for Dabur
 Export opportunities. Chyawanprash and Marico,Keo Karpin,
 Innovation HLL and Bajaj for Vatika Hair Oil)
 Increasing income level of the middle  New Entrants

class  Threat from substitutes (like
 Creating additional consumption Bryllcream for Vatika hair oil)
pattern

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DABUR INDIA LIMITED

"Dedicated to the health & well being of every household"

Passion For Winning

Dabur Research Foundation (DRF): Incorporated in 1979, is a

 Increasing income level of the middle  New Entrants

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