4.78 S.Y.B.a. English Ancillary Applied Component1
4.78 S.Y.B.a. English Ancillary Applied Component1
4.78 S.Y.B.a. English Ancillary Applied Component1
Item No.__________
UNIVERSITY OF MUMBAI
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
1
University of Mumbai
Program: B.A.
Paper II
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
2
1. Syllabus as per Choice Based Credit System
3
S.Y.B.A. English (Ancillary)
Course Title: Indian Literature in English
Paper II
(100 Marks Examination Pattern)
Objectives:
Total Lectures: 45
OR
ii. Saradindu Bandyopadhyay: The Quills of the Porcupine- a novella from The Menagerie
and Other Byomkesh Bakshi Mysteries. Translated from the Bengali by Sreejata Guha.
Penguin.
4
Unit 3: Short Stories: 15 Lectures
i. Bhisham Sahani : "Pali" (from Translating Partition. Katha, New Delhi, 2001)
ii. Vilas Sarang : "A Revolt of the Gods” (from Fair Tree of the Void. Penguin
Books (India) Ltd. New Delhi, 1990.
iii. Githa Hariharan : "The Remains of the Feast" (from https://newint.org)
iv. Shashi Deshpande : "The Awakening" (from Collected Stories, Vol. 1, Penguin Books
India Pvt. Ltd. New Delhi, 2003.
Evaluation Pattern:
Third Semester End Examination Duration: 3 Hours Marks: 100
Total Lectures: 45
iv. Rajeswari Sunder Rajan: “English Literary Studies, Women’s Studies and
5
Feminism in India”. Source: Economic and Political Weekly, Vol 43. No. 43
(Oct. 25-31, 2008).
Unit 2: Poetry: 15 Lectures
i. Jayanta Mahapatra : ‘Hunger’ and ‘Freedom’
ii. Keki Daruwalla : ‘Map-Maker’ and ‘A Take-Off on a Passing Remark’
iii. Meena Kandasamy : ‘Ekalavyan’ and ‘The Flight of Birds’
iv. Dilip Chitre : ‘Father Returning Home’ and ‘Ode to Bombay’
OR
Evaluation Pattern:
References:
1. Agrawal, Anju Bala. 2010. Post-Independence Indian Writing in English (Vols. I and II).
Delhi: Authorspress.
2. Agarwal, Beena. 2012. Contemporary Indian English Drama: Canons and Commitments.
Jaipur: Aadi Publications.
3. Agarwal, Smita,ed. 2014. Marginalized: Indian Poetry in English. New York: Rodopi.
6
4. Ahmad, Aijaz. 1996. In Theory: Classes, Nations, Literatures. Delhi: Oxford University
Press.
7. Bose, Brinda, ed. 2002. Translating Desire: The Politics of Gender and Culture in India.
New Delhi: Katha.
8. Daruwalla, Keki, ed. 1980. Two Decades of Indian Poetry 1960-1980. Delhi: Vikas
Publishing.
9. Das, Bijay Kumar. “Remembering the Founding Fathers of Indian English Fiction”.
Journal of Literature, Culture and Media Studies Winter Vol.-I. Number 2 (July-
December 2009): 7-15.Web.
10. Dharwadker, Vinay and A.K. Ramanujan, eds. 1994. The Oxford Anthology of Modern
Indian Poetry. Delhi: Oxford University Press.
11. Gandhi, Leela. 1998. Postcolonial Theory: A Critical Introduction. New Delhi : Oxford
University Press.
12. Gopal, Priyamvada.2009. The Indian English Novel: Nation, History, and Narration.
Oxford University Press.
13. Iyengar, Srinivasa. 1985. Indian Writing in English, 5th ed. New Delhi: Sterling
Publishers.
14. Jain, Jasbir. 2002. Gender and Narrative. New Delhi: Rawat Publications.
15. Jain, Jasbir. 2004. Dislocations and Multiculturalism. Jaipur: Rawat Publications.
16. Jain, Jasbir and Singh, Veena. 2004. Contesting Postcolonialisms. 2nd edition. Jaipur:
Rawat Publications.
17. Jain, Jasbir. 2006. beyond postcolonialism: dreams and realities of a nation. Jaipur:
Rawat Publications.
18. Jain, Jasbir. 2007. Reading Partition/Living Partition. Jaipur: Rawat Publications.
19. Joshi, Priya. 2003. In Another Country: Colonialism, Culture and the English Novel in
India. New Delhi: Oxford University Press.
7
20. Kambar, Chandrasekhar. 2000. Modern Indian Plays. Vols. 1 & 2. New Delhi: National
School of Drama.
21. Karnad, Girish. 1995. “Author’s Introduction” in Three Plays. Delhi: OUP.
22. King, Bruce. 2001. Modern Indian Poetry in English. Revised Edition. Oxford University
Press.
23. Kushwaha, M.S. 1984. Dimensions of Indian English Literature. New Delhi: Sterling
Publishers Pvt. Ltd.
24. Mc Cutchion, David. 1973. Indian Writing in English. Calcutta: Writers Workshop.
25. Mehrotra, Arvind, ed. 2010. A Concise History of Indian Literature in English. New
Delhi : Permanent Black.
26. Mittal, R.K. 2013. Problems of Indian Creative Writing in English. New Delhi: Kumud
Publishers.
27. Mittapalli, Rajeshwar and Piciucco, Pier Paolo. 2000. Studies in Indian Writing in
English, Vol. 1. New Delhi: Atlantic Publishers and Distributors.
29. Mouli, T. Sai Chandra. 2011. Multicultural Theatre and Drama. New Delhi:
Authorspress.
30. Mukherjee, Meenakshi. 2002. The Perishable Empire: Essays on Indian Writing in
English. New Delhi: Oxford University Press.
31. Mukherjee, Meenakshi. 1994. Realism and reality: The Novel and Society in India. New
Delhi: Oxford University Press.
32. Mukherjee, Meenakshi. 1971. The Twice-Born Fiction: Themes and Techniques of the
Indian Novel in English. University of Michigan: Heineman Educational Books.
33. Naik, M.K. 1977. Critical Essays on Indian Writing in English. Madras: Macmillan.
34. Naik, M.K. 1979. Aspects of Indian Writing in English. Delhi: Macmillan.
35. Naik, M.K. 1982. History of Indian English Literature. New Delhi: Sahitya Akademi.
36. Naik. M.K. 1984. Dimensions of Indian English Literature. New Delhi: Sterling
Publishers Pvt. Ltd.
37. Naik, M.K. 1987. Studies in Indian English Literature. New Delhi: Sterling Publishers
Pvt. Ltd.
8
38. Nayar, Pramod. 2008. Postcolonial Literature : An Introduction. New Delhi: Pearson
Education.
39. Panikker, K. Ayyappa. 1991. Indian English Literature Since Independence: Golden
Jubilee Vol.1940-1990. New Delhi: The Indian Association for English Studies.
40. Paranjape, Makarand. 1993. Indian Poetry in English. Macmillan India Ltd.
41. Paranjape, Makarand. “Indian (English) Criticism: Some Notes.” Indian Literature, Vol.
37, No. 2 (160) (March-April, 1994), pp. 70-78. Print.
42. Rahman, Gulrez Roshan. 2012. Indian Writing in English: New Critical Perspectives.
New Delhi: Swarup Book Publishers.
43. Rau, M. Chalapathi. 1982. Indian Drama: Traditional Societies in Transition. New
Delhi: Allied Publishers Private Ltd.
44. Shaikh, F.A. 2009. New Perspectives on Indian Writing in English. New Delhi: Sarup
and Sons.
46. Sinha, Krishna Nandan. 1979. Indian Writing in English. Delhi: Heritage Publishers.
47. Stewart, Frank and Sukrita Paul Kumar, ed. 2008. Crossing Over : Partition Literature
from India, Pakistan and Bangladesh. New Delhi: Doaba Publications.
48. Viswanathan, Gauri. 1989. Masks of Conquest : Literary Study and British Rule in India.
New Delhi: Oxford University Press.
https://www.youtube.com/watch?v=cvBNzvVlZlc
https://www.youtube.com/watch?v=tpibUVAbCDU
https://www.youtube.com/watch?v=w8LLmZ09HRg
https://www.youtube.com/watch?v=hAxfmbthIxw
https://www.youtube.com/watch?v=3LC6BEqgCoc
https://www.youtube.com/watch?v=jCFVA4uqVcs
9
https://www.youtube.com/watch?v=u1-ekBseASw
https://www.youtube.com/watch?v=7kYwnqGB48E
https://www.youtube.com/watch?v=UHC1Clrlg1w
https://www.youtube.com/watch?v=NKjvBv_ndL8
https://www.youtube.com/watch?v=A-vFqNWYmm0
https://www.youtube.com/watch?v=PKpV_I0Q3oQ
http://www.ipl.org/IPLBrowse/GetSubject?vid=13&cid=1&tid=7011&parent=7006
List of MOOCs
Postcolonial Literature
https://www.class-central.com/university/iitk
https://www.udemy.com/write-a-killer-literature-review/?siteID=SAyYsTvLiGQ-
9O7.BTcWuBTLe8NsMyFzyQ&LSNPUBID=SAyYsTvLiGQ
Tell Your Story in English: Reading & Writing Skills for Language Learners
https://www.class-central.com/mooc/6119/canvas-network-tell-your-story-in-english-reading-
writing-skills-for-language-learners
Convener:
Dr. Lakshmi Muthukumar, Department of English, SIES College, Sion West, Mumbai.
Members:
Dr. Deepa Murdeshwar-Katre, Department of English, Annasaheb Vartak College, Vasai.
Dr. Nilakshi Roy, Department of English, Vaze -Kelkar College, Mulund.
Dr. Deepa Mishra, Department of English, Smt C.H.M College, Ulhasnagar.
Mr. Mahesh M. Deshmukh, Department of English, Sonopant Dandekar College, Palghar.
10
University of Mumbai
Program: B.A.
Paper III
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
11
1. Syllabus as per Choice Based Credit System
iv) Semester wise Course Contents : Enclosed the copy of the syllabus
4. Eligibility, if any : No
12
S.Y.B.A. English (Ancillary)
Paper III
Objectives:
1. To acquaint the learners of literature with the various genres and literary terms of
twentieth century American Literature
2. To sensitize them to the themes and styles of American Literature
3. To introduce them to the socio-cultural milieu of twentieth century America through
literary texts
4. To enhance their understanding of American, African American and Multicultural
sensibilities by introducing them to the literary works representing them
5. To facilitate cross-cultural perspectives and discussions on American Literature
Total Lectures: 45
OR
13
Unit 3: Short Stories 15 Lectures
Total Lectures: 45
or
14
Unit 3: Poems 15 Lectures
‘Democracy’
‘Dream Deferred’
‘I am Vertical’
‘Tulips’
Evaluation Pattern:
References:
1. Abrams, M. H.A Glossary of Literary Terms. (8th Edition) New Delhi: Akash Press,
2007.
2. Baldick, Chris. The Oxford Dictionary of Literary Terms. Oxford: Oxford University
Press, 2001.
3. Bloom, Harold, ed. Short Story Writers and Short Stories. New York: Chelsea House,
2005.
4. Boyars, Robert, ed. Contemporary Poetry in America. New York: Schocken, 1974.
5. Cook, Bruce. The Beat Generation. New York: Scribners, 1971.
6. Gould, Jean. Modern American Playwrights. New York: Dodd, Mead, 1966.
7. Drabble, Margaret and Stringer, Jenny. The Concise Oxford Companion to English
Literature. Oxford: Oxford University Press, 2007.
15
8. Fowler, Roger. Ed. A Dictionary of Modern Critical Terms.Rev. ed. London:
Routledge&Kegan Paul, 1987.
9. Harmon, Willliam; Holman, C. Hugh.A Handbook to Literature.7th ed. Upper Saddle
River, NJ: Prentice-Hall, 1996.
10. Hassan, Ihab. Contemporary American Literature, 1945-1972: An Introduction. New
York: Ungar, 1973.
11. Hassan, Ihab. Radical Innocence: Studies in the Contemporary American Novel.
Princeton, N. J: Princeton University Press, 1961.
12. Henderson, Stephen, ed. Understanding the New Black Poetry. New York: William
Morrow, 1973.
13. Hoffman, Daniel, ed. Harvard Guide to Contemporary Writing. Cambridge, Mass.:
Harvard University Press, 1979.
14. Hudson, William Henry. An Introduction to the Study of Literature. New Delhi: Atlantic,
2007.
15. Kernan, Alvin B., ed, The Modern American Theater. Englewood Cliffs, N. J.: Princeton
Hall, 1967.
16. Kiernan, Robert F. American Writing since 1945: A Critical Survey. New York:
Frederick Ungar, 1983.
17. Lawrence, Shaffer. History of American Literature and Drama. New Delhi: Sarup, 2000.
18. Lewis, Allan. American Plays and Playwrights of the Contemporary Theatre. Rev. Ed.
New York: Crown, 1970.
19. Moore, Harry T., ed. Contemporary American Novelists. Carbondale: Southern Illinois
University Press, 1964.
20. Pattee, Fred Lewis. The Development of the American Short Story: An Historical Survey.
New York: Biblo and Tannen, 1975.
21. Rosenblatt, Roger. Black Fiction. Cambridge, Mass.: Harvard University Press, 1974.
22. Scholes, Robert. Radical Sophistication: Studies in Contemporary Jewish American
Novelists. Athens: Ohio University Press, 1969.
23. Stepanchev, Stephen. American Poetry since 1945: A Critical Survey. New York: Harper
and Row, 1965.
16
24. Vendler, Helen. Part of Nature, Part of Us: Modern American Poets. Cambridge, Mass.:
Harvard University Press, 1980.
25. Voss, Arthur. The American Short Story: A Critical Survey. Norman: Univ. of Oklahoma
Press, 1980.
Syllabus Prepared by:
Convener:
Dr. Nalini Ramaswamy, Department of English, K.T.S.P. Mandal’s KMC College, Khopoli.
Members:
Dr. Rajesh Mali, Department of English, Arts, Commerce and Science College, Lanja.
17
University of Mumbai
Program: B.A.
Paper I & II
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
18
1. Syllabus as per Choice Based Credit System:
i) Name of the Program :S.Y.B.A. (Applied Component)
Semester III and Semester IV
ii) Course Code : UABC301 & UABC401
Papers I & II
iv) Semester wise Course Contents : Enclosed in the Copy of the Syllabus
v) References and Additional References : Enclosed in the Syllabus
vi) Credit Structure : No. of Credits per Semester – 02
vii) No. of lectures per Unit : As mentioned in the syllabus
viii) No. of lectures per week : 04
4. Eligibility, if any : No
19
S.Y.B.A (Applied Component)
Paper I & II
Objectives:
1. To develop an awareness about the complexity of communication in a dynamic business
environment.
2. To develop effective oral, writing and listening skills among learners.
3. To demonstrate the effective use of communication technology.
Course Outcomes:
1. After successful completion of the course, the learner should have enhanced Listening,
2. Speaking, Reading and Writing skills and should be prepared to meet the challenges of
3. Communication in the business world
Total Lectures: 60
20
iv. Business Etiquette 5 Lectures
Office Etiquette, Internet Etiquette/Netiquette, Business Card Etiquette, Handshake
Etiquette, Mobile Phone Etiquette
21
Letter of Acceptance of Job Offer
Letter of Appreciation
Letter of Resignation
Evaluation Pattern:
A. Explain the terms in 2 to 3 sentences ( five out of eight) (From All Units)
Question 2. Short Notes (four out of six) (From Unit 1, Unit 2 & Unit 3) : 20 marks
Question 3. Essay Type Questions (two out of three) (From Unit 2) : 20 marks
Letter of Recommendation
Letter of Acceptance of Job Offer
Letter of Resignation
Letter of Appreciation
Statement of Purpose
Question 5. 20 marks (10+05+05)
22
Semester Four Applied Component Paper II 2 Credits
Course Title: Business Communication
Total Lectures: 60
Importance of Committees
Types of Committees
Meaning of Conference
Importance of Conferences
Organizing a Conference
Modern Methods of Conducting Conferences - Skype & Webinar
Unit 2: Public Relations 10 Lectures
23
Unit3: Business Correspondence 15 Lectures
Trade Letters
Letters of Inquiry
Letters of Complaints, Claims, Adjustments
Sales Letters, Promotional Leaflets and Fliers
Consumer Grievance Redressal Letters
Letters under Right to Information (RTI) Act
Summarisation
Evaluation Pattern:
Question 1. Short Notes (four out of six) (Units 1 & Unit 2) :20 marks
Question 2. Essay Type Questions (two out of three) (Units 1 & Unit 2) :20 marks
24
Question 5. 20 marks (10+05+05)
A. Explain the terms in 2 to 3 sentences (five out of eight) (From all Units)
References:
1. Agarwal, AnjuD. (1989) A Practical Handbook for Consumers, India Book House,
Mumbai.
2. Ashley, A. (1992) A Handbook Of Commercial Correspondence, Oxford University
Press, New Delhi.
3. Aswalthapa, K. (1991)Organisational Behaviour, Himalayan Publications, Mumbai.
4. Atreya, N. and Guha (1994) Effective Credit Management, MMC School of
Management, Mumbai.
5. Bahl , J. C. and NagamiaS. M. (1974) Modern Business Correspondence and Minute
Writing, N. M. Tripathi Pvt. Ltd .New Delhi.
6. Balan, K.R. and Rayudu, C. S. (1996) Effective Communication, Beacon Books,New
Delhi.
7. Bangh, L.Sue, Fryar,Maridell and Thomas David A. (1998) How to Write First Class
Business Correspondence, N.T.C. Publishing Group USA.
8. Banerjee, Bani P. (2005) Foundation of Ethics in Mangement, Excel Books,New Delhi.
9. Barkar, Alan (1993) Making Meetings Work, Sterling Publications Pvt. Ltd., New Delhi.
10. Basu, C. R. (1998) Business Organisation and Management, Tata McGraw-Hill,New
Delhi.
11. Benjamin, James (1993) Business and Professional Communication Concepts and
Practices, Harper Collins College Publishers, New York.
12. Bhargava and Bhargava (1971) Company Notices, Meetings and Regulations, Taxman
New Delhi.
13. Black, Sam (1972) Practical Public Relations, E.L.B.S. London.
14. Britt, Deborah. Improving Business Communication Skills, Kendall Hunt Publishing Co.
(1992)
25
15. Bovee Courtland,L. and Thrill, John V.(1989)Business Communication Today, McGraw
Hill, New York, Taxman Publication.
16. Burton, G. and Thakur, (1995) Management Today- Principles and Practices, Tata
McGraw Hill, New Delhi.
17. Darrow, Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations
Handbook, The Dartwell Co., Chicago.
18. Drucher,P.F. ((1970) Technology, Management and Society, Pan Books London.
19. Drucher,P.F.((1974)Management Responsibilities Practices, Heinemann, London.
20. Eyre, E.C. (1985) Effective Communication Made Simple,Rupa and Co., Kolkata.
21. Ecouse, Barry (1999), Competitive Communication: A Rhetoric for Modern Business,
OUP, New Delhi.
22. Fisher,Dalmar (1999),Communication in Organisation, Jaico Publishing House,Mumbai.
23. Frailley, L.E. (1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc., New
Jersey.
24. French, Astrid (1993) Interpersonal Skills, Sterling Publishers, New Delhi.
25. Fritzsche, David J. (2005) Business Ethics: A Global and Managerial Perspective,
McGrawHill, New York.
26. Gartside, L.E. (1980) Modern Business Correspondence, McDonald and Evans
Ltd.Plymouth.
27. Ghanekar, A. (1996) Communication Skills for Effective Management, Everest Publishing
House, Pune.
28. Goleman, Daniel (1995) Emotional Intelligence, Bloomsbury Publications, Great Britain.
29. Graves, Harold F. (1965) Report Writing, Prentice Hall, New Jersey.
30. Gupta, Anand Das (2010) Ethics, Business and Society: Managing Responsibly,
Response Books, New Delhi.
31. Gupta, Dipankar (2006) Ethics Incorporated: Top Priority and Bottom Line, Response
Books, New Delhi.
32. Krevolin, Nathan (1983) Communication Systems and Procedures for Modern Office,
Prentice Hall, New Jersey.
33. Lesikar, Raymond V. and Petit, John D.(1994) Business Communication: Theory and
Application, Richard D. Irwin Inc.,Ilinois.
26
34. Ludlow,Ron.(1995) The Essence of Effective Communication, Prentice , New Delhi.
35. M. Ashraf, Rizvi (2006) Effective Technical Communication, Tata McGraw Hill, New
Delhi.
36. Martson, John E. 1963)The Nature of Public Relations, McGraw Hill, New Delhi.
37. Majumdar,P.K.(1992) Commentary on the Consumer Protection Act, Prentice, New
Delhi.
38. McLean, Scott L.(2016)Business Communication for Success, Flat World Publishers,
Washington.
39. McQuail, Denis (1975) Communication, Longman, New York.
40. Merrihue, William (1960) Managing by Communication, McGraw Hill, New York.
41. Mishra Rajiv K. (2006) Code of Conduct for Managers,Rupa Company,Mumbai.
42. Monippalli, M.M. (1997),The Craft of Business Letter Writing, Tata McGraw Hill, New
Delhi.
43. Montagu, A. and Matson, Floyd (1979) The Human Connection. McGraw Hill,New
York.
44. Murphy, Herta and Hilde Brandt, Herbert W. (1984) Effective Business Communication,
McGraw Hill, New York.
45. Parry, John (1968) The Psychology of Human Communication,American Elsevier,New
York.
46. Peterson, Robert A and Ferrell, O.C. (2005) Business Ethics: New Challenges for
Business Schools and Corporate Leaders, Prentice Hall of India Pvt., Ltd.
47. Ross, Robert D. (1977) The Management of Public Relations, John Wiley and Sons,
U.S.A.
48. Sadri Sorab, SinhaArun and Bonnerjee Peter (1998) Business Ethics: Concepts and
Cases,Tata McGraw Hill, New Delhi.
49. Shekhar, R.C. (1997) Ethical Choices in Business, Response Books, Pennsylvania State
University Press, U.S.A.
50. Stephenson, James (1988) Principles and Practice of Commercial Correspondence.
Pilman and Sons Ltd., London.
51. Shurter, Robert L. (1971) Written Communication in Business,Tata McGraw Hill, Tokyo.
27
General Reading List for Improved Language Skills:
1. https://www.youtube.com/watch?v=K15ca0n0ois
2. https://www.youtube.com/watch?v=ixSUBl1WNxk
3. https://www.youtube.com/watch?v=K15ca0n0ois
4. http:// www.lifehack.org/.../communication/improvecommunicationskills.html
IIT Kanpur Video Lectures
1. http://nptel.ac.in/courses/109104031/
2. http://nptel.ac.in/courses/109104030/
28
Suggested List of MOOCs
1. https://www.mooc-list.com/tags/communication-skills
2. https://www.mooc-list.com/.../effective-communication
3. https://www.mooc-list.com/tags/business-communication
4. https://www.skilledup.com/.../learn-communications-online-free
5. http://www.about.com/Communication+Skills+List
Coursera
1. https://www.coursera.org/learn/management-leadership-english#
2. https://www.coursera.org/learn/business#
3. https://www.coursera.org/learn/powerpoint-presentations
Convener:
Members:
Dr. Ishrat Ali Lalljee, Department of English, Hinduja College of Commerce, Mumbai.
Ms. Archana Singh, Department of English, Malini Kishore Sanghvi College, Mumbai.
29
University of Mumbai
Program: B.A.
Paper I & II
(Choice Based Credit System with effect from the Academic Year 2017- 18)
30
1. Syllabus as per Choice Based Credit System
iv) Semester wise Course Contents : Enclosed the copy of the syllabus
4. Eligibility, if any : No
31
S.Y.B.A. (Applied Component)
Course Title: Mass Communication
Paper I & II
(100 Marks Examination Pattern)
Objectives:
1. To introduce the students to some major aspects of communication and mass
communication.
2. To develop among the students a broad perspective of the past and the present status
of Mass Media in India.
3. To develop among the students a critical understanding of the Mass Media with regard to
their presentation formats, roles and audiences in Indian context.
4. To develop among the students a critical understanding of some special roles of different
Mass Media in India.
5. To help the students to assess the contribution of Indian mass media to national
development.
6. To acquaint the students with some issues and laws related to mass media in India.
7. To introduce the students to various job and career opportunities in media industry.
Course Outcome:
By the end of the course the students should be able to receive and analyse various media
products critically and become interested in jobs or career in Media Industry.
Total Lectures: 60
32
Unit 3: Mass Media in India: Brief history and current status of each of the media- viz.
newspaper, radio, television and cinema 15 lectures
a. Its beginning in India
b. Milestones in its technological advancement
c. Its reach / total users at present ( regional, special, demographic coverage )
d. Its ownership, control and governance
Unit 4: Media Types & Presentation Formats: their nature, function and target audience.
20 lectures
a. Major types of newspapers and magazines
b. Major formats of newspaper items
c. Major formats of radio programmes
d. Major formats of TV programmes
e. Major types of films
f. Major web based social media /networking sites
Evaluation Pattern:
Q.1Objective Type:
a) Explain the following in 2/3 sentences (5 terms from all the 4 units ) : 10 marks
b) Multiple choice questions (5 questions on all the 4 units) : 05 marks
c) State whether the statements are true or false (5 statements on all the 4 units )
: 05 marks
Question No. 2 to 5 on Unit No. 1 to 4 respectively:
33
Semester IV Paper II 2 Credits
Course Title: Mass Communication
Total Lectures: 60
Unit 4: Roles / Functions of Media Personnel and Career Opportunities in Mass Media
10 lectures
Evaluation Pattern:
a) Explain the following in 2/3 sentences (5 terms from all the 4 units) :10 marks
b) Multiple choice questions (5 questions on all the 4 units) :05 marks
c) State whether the statements are true or false (5 statements on all the 4 units ):05 marks
34
Question No. 2 to 5 on Unit No. 1 to 4 respectively:
Bibliography:
35
10. Narula Uma : Mass Communication Theory and Practice , Haranand, New Delhi,
1994
11. Parthasarathy R. : Journalism in India , Sterling pub. New Delhi.1989.
12. Puri Manohar : Art of Editing , Prag Publication, New Delhi. 2006.
13. Ranganathan Maya and Rodrigues Usha : Indian Media in a Globalised World, Sage,
2010
14. Rantanen, Terhi. : Media and Globalisation , Sage, London. 2005.
15. Rodman George : Making Sense of Media : An Introduction to Mass Communication
, Longman , 2000
16. Roy Barun : Beginner's Guide to Journalism and Mass Communication , V& S
Publishers, New Delhi.
17. Sankhder B M : Press, Politics and Public Opinion in India , Deep Pub. New Delhi,
1984.
18. Seetharaman S : Communication and culture , Associate pub. Mysore, 1991.
19. Singhal Arvind and Rogers Everest : India’s Communication Revolution: From
Bullock Carts to Cyber Marts , Sage, 2000
20. Srivastava K. M. : Media towards 21st Century, Sterling Pub. New Delhi. 1998.
21. Vilanilam J.V. : Development Communication in Practice, Sage , 2009
Convener:
Members:
36
University of Mumbai
Program: B.A.
Paper I & II
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
37
1. Syllabus as per Choice Based Credit System
i) Name of the Program : S.Y.B.A. (Applied Component)
Semester III & Semester IV
ii) Course Code : UAJOUR301 & UAJOUR401
iii) Course Title : Introduction to Journalism, Paper I & II
Semester III: (Fundamentals of
Journalism and Reporting)
Semester IV: (Editing, Feature Writing and
Layout)
38
S.Y.B.A. (Applied Component)
Papers I & II
Objectives:
1. To acquaint the learners with the basic concepts of journalism and to familiarize them
with the content of a newspaper and departments of the news paper publishing house.
2. To sensitize them to the styles of journalistic prose
3. To inculcate in them the skills of reporting, editing and feature writing in print medium
4. To enable the students to have a career perspective in journalism
Course Outcomes:
Total Lecture: 60
What is news; Origin and development of the Indian Press; Major Press Laws in India: Adam’s
Regulations, Vernacular Press Act; Press and Socio-Political issues in pre and post Independence
India: Freedom Movement, Emergency, Violence in society.
News Value, News Gathering, Readers’ interest, qualities and aptitude necessary for a reporter,
Types of reports.
39
Unit 5: Writing of Reports: 12 lectures
Basic principles: objectivity, accuracy, speed, clarity and integrity, Parts of a news report, 5Ws,
Headline writing, Types of Leads, and Report writing.
Evaluation Pattern:
Question 4: Short notes on Unit 4 and 5 (four out of six) :20 Marks
Question 5: Unit 5: Students to write a news report with clear headlines and lead on a given topic
(one out of two) :20 Marks
Total Lectures: 60
Unit 1: Basics of Editing: 8 lectures
Principles of editing, editorial policy, role of the Editor, role of the News Editor, role of Chief
Sub-editor, role of Sub-editors.
Unit 2: Process of Editing: 16 lectures
Compiling of data, Editing for Language and style, editing for space, editing for correctness,
editing for clarity.
Students are expected to learn how to edit an article for newsworthiness, length and suitable
expression.
40
Unit 4: Basics of Feature Writing: 12 lectures
Types of features: Obits, Reviews, Columns, Trend stories. Students are expected to learn how to
write a feature on a contemporary topic.
Make up and its functions, Types of Layout: Horizontal , Vertical Make up, Circus Make up,
Modular layout, Broadsheet layout, tabloid layout, Fonts and Typography.
Evaluation Pattern:
Question 4: Write a feature on a contemporary topic. (one out of two) :20 Marks
Question 5: Short notes on Unit 4 and Unit 5 (four out of six) : 20 Marks
References:
2. Mencher, Melvin. Basic News Writing. New Delhi: Universal Book Stall, 1992.
6. Parthasarathy, Rangaswami. Here is the News! Reporting for the Media. New Delhi:
Sterling Publishers, 1994.
7. Prasad, Sharada. Rukun Advani (et al) Editors on Editing. New Delhi: National Book
Trust, 2004.
8. Selvaraj, Madhur. News Editing and Reporting. New Delhi: Dominant Publishers, 2005
41
Web resources:
1. Journalismcourses.org Knight Center for Journalism in the Americas.
2. Introduction to Journalsim
Created by Strathclyde delivered by FutureLearn
3. www.mooc-list.com.
Convener:
Member:
42
University of Mumbai
Program: B.A.
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
43
1. Syllabus as per Choice Based Credit System:
Papers I & II
4. Eligibility, if any : No
44
S.Y. B.A.: Public Relations (Applied Component)
Objectives:
1. To introduce learners to the origin, basic concepts and activities of Public Relations.
2. To make learners familiarize about the vital role of PR Department in the modern world.
3. To make learners understand the basic skills of the PR practitioner and provide them with
an understanding of the tools of PR.
4. To make learners aware about the significance of communication skills in Public
Relations.
5. To give learners an insight about the uses and functions of Public Relations.
6. To explain the learners’ importance of ethics and professional code for PR practitioner.
Course Outcome: By the end of the course, a student should develop the ability:
1. To understand and to explain the basic theory of Public relations with its various aspects.
2. To recognize various dimensions of Public Relations.
3. To develop curiosity and desire regarding making careers in PR and its related areas.
Total Lectures: 60
45
Unit 3: Theories of Communication
Evaluation Pattern:
46
Question 2. Based on Unit 1
Total Lectures: 60
Unit 1: Internal and External Communication and Tools of Public Relations
47
Unit 3: Ethics and Code of Conduct in PR
• Qualities of a PR Practitioner
• Areas of Work (Functions) of Public Relations Practitioners—Writing, Editing, Media
Relations, Special Events, Mass Media Production ,Corporate Counseling, Crisis
Communication, Managing News and Features
• Effective Oral Communication skill
• Skills for PR -Effective Public Speaking, Writing Skills, Debating Skills, Group
Interaction.
Written Communication and Audio-Visual Aids for PR
Evaluation Pattern:
48
Question 3. Based on Unit 2
Write short notes on the following (four out of six) :20 marks
References:
1. Carl H. Botan, Public Relations Theory Book, Vincent Hazleton Jr.; Lawrence Erlbaum
Associates, 1989
2. Caroline block The PR Practioner’s : A Handbook ,VivabooksPvt Ltd,2003
3. Dalpat Singh Mehta, Handbook of Public Relations in India, Allied Publishers
4. David, W. Wragg, An introduction to Public- Relations, Oxford, U.K, 1992
5. Donald Treadwell, Jill B. Treadwell, Public Relations Writing: Principles in Practice
Book, Sage Publications
6. Iqbal Sachdeva,Public Relations: Principles and Practices,Oxford Higher Education,
2010
7. Jaishri Jethwaney , Corporate Communications: Principles and Practices, Oxford
University Press, 2010
8. James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C.
Repper, Jon White, Excellence in Public Relations and Communicatio,Management
Lawrence Erlbaum Associates, 1992
9. Keith Butterick, Introducing Public Relations: Theory and Practice, Sage
Publications,2010
10. Krishnamurthy Sriramesh, Public Relations in Asia: An Anthology,Thomson, 2004
49
11. Seema Sharma, Public- Relations Anmol Publications PVT LTD. 2005
12. Sharma, Diwakar, Public Relations, Deep and Deep Publications, New Delhi,
2004.
13. Shelburne, Merry, Effective Public Relations: A Practical Approach, Biztantra,
New Delhi, 2003
14. Ronald D. Apr Smith, Strategic Planning for Public Relations, Lawrence Erlbaum
Associates, 2005
Convener:
Members:
Prof. Dattaguru Joshi, Department of English, Gogate -Walke College,Banda, Dist Sindhudurg.
50
University of Mumbai
Program: B.A.
Papers I & II
(Choice Based Credit System with effect from the Academic Year 2017‐2018)
51
1. Syllabus as per Choice Based Credit System:
i) Name of the Programme : S.Y.B.A. (Applied Component)
52
S.Y.B.A. Women’s Studies (Applied Component)
Paper I and II
(100 Marks Examination Pattern)
Objectives:
Total Lectures: 60
• Liberal
• Marxist
• Radical
• Psychoanalytical
• Masculinitie
Unit 3: Women and Body: 15 lectures
53
• Motherhood
• Biomedical Ethics
• Abortion, IVF, Contraception
• Gynocriticism
Unit 4: Women and Law: 15 lectures
54
Semester IV Applied Component Paper II 2 Credits
Course Title: Women’s Studies
Total Lectures: 60
Unit 1: Women and Work: 15 lectures
• Postmodern
• Postcolonial
• Ecofeminism
• Introduction to Queer Theory
55
• Casting Couch
• Stereotyping
• Empowering women through media
• Images of women in literature, newspapers, advertisements etc.
• Women and Mass Media: Actresses, Movies, Theatre, Television
• Women and New Media: Cartoons, Manga, Anime, Social media
Unit 5: Routes of Gender Consciousness:
Evaluation Pattern:
References:
1. Bailey, Alison, and Chris J. Cuomo. The Feminist Philosophy Reader. Boston: McGraw-
Hill, 2008. Print.
2. Bhasin, Kamala. What is Patriarchy? Kali for Women, 1993.
3. Bhutalia, U and T Sarkar (eds.)Women and the Hindu Right. New Delhi: Kali for
Women, 1996.
4. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. London and
New York: Routledge, 1990.
5. Carilli, Theresa & Jane Campbell (Ed.). Challenging Images of Women in the Media.
Lanham: Lexington Books, 2012.
6. Chandhauri, Maitreyee. Feminism in India, New Delhi: Women Unlimited, 2003
56
7. Felski, Rita. Beyond Feminist Aesthetics: Feminist Literature and Social Change.
Cambridge, Mass.: Harvard University Press, 1989.
8. Forbes, Geraldine. The New Cambridge History of India: Women in Modern India.
Cambridge: Cambridge University Press, 1998.
9. Gallop, Jane. The Daughter’s Seduction: Feminism and Psychoanalysis. Ithaca: Cornell
University Press, 1982.
10. Ghai, Amita.(Dis)-embodied Form: Issues of Disabled Women. New Delhi: Haranand
Publications,2003
11. Ghosh J.Never Done and Poorly Paid: Women’s Work in Globalizing India. New Delhi:
Women Unlimited, 2009.
12. Goffman, Erving. Gender and Advertisement, New York: Harpet and Row, 1976.
13. Hasan, Z. (ed.), Forging Identities: Gender, Communities and the State. New Delhi: Kali
for Women, 1994.
14. Lindsay, Linda L. Gender Roles: A Sociological Perspective. NJ: Engelwood Cliffs,
Prentice Hall, 2nd edn, 1994.
15. Mohanty Chandra Talpade Feminism Without Borders: Decolonizing Theory, Practising
Solidarity, New Delhi: Zubaan, 2003.
16. Menon, N. (ed) Gender and Politics in India, New Delhi: Oxford University Press. 1999.
17. ___. Recovering Subversion: Feminist Politics Beyond the Law. New Delhi: Permanent
Black.2004
18. ___. Sexualities, New Delhi: Women Unlimited (introduction and Section V). 2000.
19. Moi, Toril. Sexual/Textual Politics: Feminist Literary Theory. London: Methuen & Co.,
1985.
20. Morgan S. (ed) The Feminist History Reader, London: Routledge. 2006.
21. Mulvey, Laura. “Visual Pleasure and Narrative Cinema”, Screen 16.3 Autumn.1975
22. Narain Arvind and Gupta Alok.Law Like Love, New Delhi: Yoda Press. 2011.
23. Rao, Anupama (ed.) Gender and Caste, New Delhi: Women Unlimited.2003.
24. Roy K. (ed.). Women in Early Indian Societies. New Delhi: Oxford University
Press.2001.
25. Spivak, Gayatri Chakravorty. In Other Worlds: Essays in Cultural Politics. New York
and London: Methuen, 1987.
57
26. Sunder Rajan, R.The Scandal of the State: Women, Law and Citizenship in Postcolonial
India. New Delhi: Permanent Black. 2004.
27. Thorat Sukhdeo and Kumar Narendra, B.R. Ambedkar: Perspectives on Social Exclusion
and Inclusive Policies, New Delhi: Oxford University Press. 2008.
28. Tong, Rosemarie. Feminist Thought: A Comprehensive Introduction. Westview Press,
1984.
29. Vaid S and K. Sangari. Recasting Women. New Delhi: Kali for Women. 1989.
30. Van Zoonen, Lisbet. Feminist Media Studies, New Delhi: Sage. 1994.
31. Wiley, Margaret C. Women, Wellness, and the Media. Newcastle: Cambridge Scholars
Publishing, 2008.
Webliography:
http://www.worldcat.org/title/can-the-subaltern-speak-reflections-on-the-history-of-an-
idea/oclc/320798587?page=citation
http://www.worldcat.org/title/feminist-thought-a-more-comprehensive-
introduction/oclc/156811918?page=citation
http://www.worldcat.org/title/language-and-gender/oclc/49743660?page=citation
http://www.worldcat.org/title/readers-guide-to-contemporary-literary-
theory/oclc/19629744?page=citation
http://www.worldcat.org/title/room-of-ones-own/oclc/326933?page=citation
http://www.worldcat.org/title/sex-change-social-change-reflections-on-identity-institutions-and-
imperialism/oclc/60567060?page=citation
Convener:
Ms. June Dias, Department of English, Jai Hind College, Mumbai.
Members:
Dr. Vidya Premkumar, Department of English, Mithibai College, Mumbai.
Ms. Seema C, Department of English, S.I.E.S. College, Mumbai.
58
University of Mumbai
Program: B.A.
(Choice Based Credit System with effect from the Academic Year 2017-2018)
59
1. Syllabus as per Choice-Based Credit System:
4. Eligibility, if any : No
6. Special Ordinances / : No
Resolutions if any
60
S.Y. B.A. (Applied Component)
Paper I & II
Objectives:
1. To introduce the learners to the basic concepts in advertising
2. To help them to understand the link between advertising and society
3. To enable them to develop copy writing skills
Course Outcomes:
Total Lectures:60
b. Classification of Advertising:
Social Advertising, Political Advertising, Advocacy Advertising, Retail Advertising,
Financial Advertising, Corporate Image Advertising, Primary & Selective
Advertising.
b. Advertising and Brand Building, Consumer Behavior, Target Audience and market
segmentation
61
Unit 3. Media in Advertising 12 lectures
b. Media options for advertising – Television, Radio (special reference to FM), Internet,
Print, Film, Outdoor advertising and Social Media
c. Concepts – Media buying, Media Selling, Media Mix, Clutter, Zipping & Zapping
62
Semester IV Applied Component Paper II 2 Credits
Course Title: Introduction to Advertising -- Creativity and Research in Advertising
Total Lectures: 60
63
Evaluation Pattern:
References:
1. Advertising Management ‐ Batra Rajeev, Myers John G., and Aaker David A., 5th ed.,
Prentice Hall India, New Delhi, 2004.
2. Advertising Management – Jaishree Jethwaney and Shruti Jain, 2nd Ed. Oxford
University Press, 2012.
4. Advertising and Sales Promotions - Kazmi S. H. H. and Batra Satish K., 2nd ed., Excel
Books, New Delhi, India, 2004.
6. Advertising, Principles and Practice - Wells William, Moriarty Sandra & Burnett John,
7th ed. Pearson Education Inc., 2006.
9. Strategic Brand Management - Keller Kevin L., 2nd ed., Pearson Education Inc., 2007.
64
Supplements of Newspapers – students are recommended to read the Economic Times –
Brand Equity – every Wednesday; Financial Express –
Brandwagon – every Tuesday
Useful sites:
www.afaqs.com ; www.ascionline.org; www.campaignindia.in ; www.exchange4media.com ;
www.tamindia.com
MOOC courses:
1) <<https://www.mooc-list.com/course/online-advertising-onlinead-open2study>>
2) <<https://www.mooc-list.com/course/integrated-marketing-communications-advertising-
public-relations-digital-marketing-and-more>>
3) <<https://www.mooc-list.com/course/content-advertising-social-imc-coursera>>
4) <<https://www.mooc-list.com/course/advertising-and-society-coursera>>
Syllabus Prepared by
Convener:
Members:
65