Project Proposal No.

_______________
(To be assigned by the School) MBA

School of Management Studies INDIRA GANDHI NATIONAL OPEN

UNIVERSITY Proforma for Approval of Project Proposal (MS-100)

Enrolment No. : 166095444 Study Centre Code : 29045

Semester & Year of Registration for MS-100 : July - 2018 Regional Centre Code : 29
Name of the Student : Pramod Kumar Shaw

Address of the Student : N28/F241 Wazirpur indl area, Azad colony

Delhi- 110052
E-mail Address : [email protected]

Title of the Project : ANALYTICAL STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES

ADOPTED BY PARAM DAIRY LIMITED.

Subject Area : Operations Management

Name of the Guide : Mr. Dilip Kumar

Address of the Guide : Flat no.106 Himvarsha apartment, I.P Extension, Patparganj
New Delhi-110092

Is the Guide an Academic Counsellor of Management Programme of IGNOU? No

If Yes, Name and Code of :
Study _________________________________________________________
Centre, the courses s/he is __________________________________________________________
counselling, and period __________________________________________________________

No. of Students currently working : 1

under the guide for MS-100

Signature of Student Signature of Guide

Date: Date :

Please do not forget to enclose the Project Proposal and signed Bio-data of the guide.

For Office Use only

Proposal Guide
(SIGNATURE OF MANAGEMENT FACULTY)
Approved Approved
Date ..........................................
Not Approved Not Approved
 CERTIFICATE OF ORIGINALITY

This is to certify that the project titled “ANALYTICAL STUDY OF SUPPLY CHAIN
MANAGEMENT PRACTICES ADOPTED BY PARAM DAIRY LIMITED” is an
original work of Pramod kumar shaw and is being submitted in partial fulfillment for the
award of the Master’s Degree in Business Administration of School of Management Studies,
Indira Gandhi National Open University. This report has not been submitted earlier either to
this University or to any other University/Institution for the fulfillment of the requirement of
a course of study.

SIGNATURE OF GUIDE SIGNATURE OF STUDENT

Place : Delhi Place : Delhi

Date : Date :
 PROJECT SYNOPSIS

ANALYTICAL STUDY OF SUPPLY CHAIN MANAGEMENT

PRACTICES ADOPTED BY PARAM DAIRY LIMITED

Submitted By:

Pramod Kumar Shaw

Enrollment No: 166095444

Under The Guidance Of:

Mr. Dilip kumar

Submitted To:

INDIRA Gandhi National Open University

In partial fulfillment for the award of the Master’s Degree in Business

Administration (Operation)
 INTRODUCTION

Today Consumers have higher expectations than ever before. They want
products to match these expectations. They also want accurate, up-to-date and useful
information about what they buy and above all they need Quality.

According to the project work done by the management students Swati Kiran & Kriti
Tiwari, the growth rate of dairy foods due to better supply chain management
practices and strong distribution network in India is steady but is increasing in the
future.

India is the largest milk producer in the world, yet only around 15 per cent of the milk
is processed. The organized liquid milk business is in its infancy and also has large
long-term growth potential.

In commerce, supply chain management (SCM), the management of the flow of goods
and services, involves the movement and storage of raw materials, of work-in-process
inventory, and of finished goods from point of origin to point of consumption.
Interconnected or interlinked networks, channels and node businesses combine in the
provision of products and services required by end customers in a supply chain.

The topic supply chain management is basically concerned with the following process
of supply chain management and operations, like

 Procurement and Production: Activities related to obtaining products and

materials from outside suppliers involve resource planning, supply sourcing,
negotiation, order placement, inbound transportation, storage, handling, and
 quality assurance, many of which include the responsibility to coordinate with
suppliers on matters of scheduling, supply continuity (inventory), hedging, and
research into new sources or programs. Procurement has recently been recognized
as a core source of value, driven largely by the increasing trends to outsource
products and services, and the changes in the global ecosystem requiring stronger
relationships between buyers and sellers.

The manufacturing process produces and supplies products to the distribution

channels based on past forecasts. Manufacturing processes must be flexible in order
to respond to market changes and must accommodate mass customization. Orders
are processes operating on a just-in-time (JIT) basis in minimum lot sizes.

 Packaging: The packaging industry is evolving. We now know that packaging no

longer refers to a box or a carton, but rather to a coordinated system of preparing
goods for safe, cost-effective, and efficient movement throughout the whole supply
chain that eventually leads to maximizing consumer value, sales and hence profits.
This means packaging also plays an integral role in supply chain management. It
protects products from damage, allows for their efficient distribution,
communicates to the consumers, and is one of the major product promoters in a
competitive marketplace.

 Distribution: This concerns the movement of a finished product or service to

customers. In physical distribution, the customer is the final destination of a
marketing channel, and the availability of the product or service is a vital part of
each channel participant's marketing effort. It is also through the physical
distribution process that the time and space of customer service become an integral
part of marketing.
 Introduction of the organization

PARAM

Param Tower, 11/5 B, Pusa Road

New Delhi – 110005

A trusted name, Param Dairy Limited is one of the reputed manufacturers and
exporters of milk and milk products like Skimmed Milk Powder, Full Cream Milk
Powder, Dairy Whitener, Milk Fat, Paneer, Liquid Milk and Desi Ghee. We supply our
products under the brand name of “Param Premium”.

PARAM INDIA LIMITED, the marketing and distribution company of dairy products
under the brand name of “PARAM” is known as one of the leading private traders of
Dairy Products in India and abroad.

The Company employs a large workforce, mainly in marketing and manufacturing of

dairy products. The team comprises of well-qualified, experienced and dedicated dairy
professionals. This large network ensures that the production is smooth, timely and
efficient.

PLANT PROCESS

Param has a fully automatic processing plant located in Khurja, U.P. in terms with the
International Standards. The unit processes 10 Lakhs liters of milk every day which is
sub-processed into Poly Pack Milk, Desi Ghee, Milk Powder, Paneer and various other
dairy products.
For quality control, the plant has a high-tech laboratory equipped with the most
modern, state-of-art computerized equipment, which is manned by a team of
professionals and Dairy Technocrats.

PLANT ADDRESS

Param Nagar, G.T. Road, Khurja, Bulandshahr, (U.P.) – 203131 India

The company has secured recognition by the Government of India through ISO
22000:2005 Certification along with Agmark and HALAL Certification for trade of
products in India and abroad.

Products:

 Desi Ghee (Anhydrous Milk Fat)

 Skimmed Milk Powder
 Whole Milk Powder
 Dahi (Curd)
 Light Dahi (Curd)
 ButterMilk
 Masala Buttermilk
 Dairy Whitener
 Dairy Mix
 Full Cream Milk
 Toned Milk
 Double Toned Milk
 Skimmed Milk
 Paneer
 Flavoured Milk (Vanilla, Coffee, Strawberry, Butterscotch, Kesar & Elaichi)
 RATIONALE OF THE STUDY

Dairy industry is a vertically integrated industry with both parts of the supply chain
(farm and manufacture) dependent on each other to ensure safe food

The dairy chain starts at raw milk production and ends when other processors,
institutions and consumers utilize products that were created in the value chain.

Supply chain network has ventures to get a good or service from the supplier to the
client. Supply chain network management is an essential part for organizations, and
numerous organizations endeavour to have the most enhanced supply chain network
on the grounds that it normally means lower expenses for the organization. Supply
chain network incorporates various organizations, for example, suppliers, makers, and
the retailers.

Majority of the Market is still unorganized.

Only 5 per cent of the milk is sold through retail chains and 65 - 70 per cent is delivered
to the homes by milk agents. Carton milk or packaged milk has been growing at 24 per
cent annually

The project is an attempt to know the supply chain management practices adopted by
Param dairy. Despite of having the large production and distribution base unable to
gain high market share due to competitors like Mother dairy, Amul, Metro dairy, Red
Cow and others. For this purpose a research is to undertaken to find out the challenges
faced by supply chain of Param dairy.
 PROBLEM STATEMENT

Analytical study of supply chain management practices at Param dairy

limited to understand benefits and challenges of supply chain
management at Param dairy limited.
 OBJECTIVES OF THE STUDY

 To understand benefits and challenges of supply chain management at

Param dairy.
 To get the feedback of employees about various aspects of SCM.

 To study milk procurement process at Param dairy.

 To study the distribution channel in the retail chain of Param dairy.

 To focus on product distribution process.

 To study transport management system.
 RESEARCH METHODOLOGY
The appropriate research design formulated id detailed below. Interviews with the
managers and engineers involved in the maintenance work will be carried out and
the final conclusion will be drawn out of it. Secondly, a questionnaire is to be
created for evaluating the objectives and trends out of it.
NATURE OF DATA: In research methodology data must be collected. And there are
two sources of collection of data i.e.

 PRIMARY DATA:
OBSERVATIONS - It is the methods of nothing and recording information without
asking specific question from the respondents.
PERSONAL INTERVIEWS - In this method I asks the question from the performa in
the order questions are listed and record the replies.

 SECONDARY DATA: Secondary data is that data which is already available and
published. It could be internal and external source of data.

INTERNAL SOURCE OF DATA: It originates from the specific field of study like
published brochures, official reports, etc.

EXTERNAL SOURCE OF DATA: It originates outside the field of study like books,
periodicals, journals, newspapers and internet.

 SAMPLE DESIGN:
SAMPLING UNIT: Respondents of Param dairy
SAMPLE SIZE: Approx 30 (may vary during actual study)
RESEARCH LOCATION: Delhi, NCR
RESEARCH PERIOD: Up to 2 months
SAMPLING PROCEDURE: Random sampling
 LIMITATIONS OF THE STUDY

Efforts will be made to make the study as accurate as possible, 100% accuracy cannot
be claimed because of the following reasons:

 Time constraint of study

 Sample size constraint, which will be approx. 30.

 Only single organization will be studied

 The study covers only Param dairy, National capital region.

 Bio-Data of Guide

Name: Dilip Kumar

Phone: +91-9891618892

E-mail: [email protected]

Father’s Name: Mr. S.S. pandey

Date of Birth: 07TH November 1988
Address: Flat no.106 Himvarsha apartment, I.P Extension,
Patparganj, New Delhi-92

Working experience:

Organisation Duration
Designation
Project Administer Rockwell automation,
April 2014 – till now
(supply chain) A66 sector 64 Noida - 201301
Fidelity WorldWide Investment Itd
Procurement executive Building No. 9, IT/ITES SEZ of Tikri, Gurgaon - Jan 2012 – Mar 2014
122018

Educational Qualifications:
YEAR OF
INSTITUTION Percent
PROGRAM COMPLETION
Delhi Business School Affiliated to Punjab Technical
MBA (Operations) 72 2011
University (Mathura Road, Badarpur Delhi)
Deshbandhu College ,University of Delhi
B.com(H) 46 2008
(Kalkaji Main Rd, Block E, Delhi 110019)

____________________

Dilip Kumar