A Summer Training Project Report On "Business Development On Online Food Ordering"

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A

Summer Training Project Report


On
“Business Development on Online Food Ordering"
at

Submitted in partial fulfillment of the requirements of


Master of Business Administration (MBA)

UNDER THE SUPERVISION OF :- SUBMITTED BY:-


Mr. Anand Gupta Kajal Sharma
(Proprietor) MBA- 3rd Sem
Submitted to: Roll No. - 191170112
Kurukshetra University Kurukshetra Reg, No. 16-AP-1427

Asia Pacific Institute of Information & Technology, Panipat

Kurukshetra University, Kurukshetra


Session 2019-2021
DECLARTION

This is to certify that I Kajal Sharma, the student of A.P.I.I.T. (Asia Pacific Institute of
Information & Technology, Panipat) studying in MBA 3rd Semester, ROLL NO – 191170112 has
undergone Summer Training at Zomato for 45 days and prepared a project report entitled for the
partial fulfillment of degree of Master of Business Administration.
I hereby declare that the project work entitled “Business Development on Online Food Ordering”
submitted to the Kurukshetra University, is a record of an original work done by me under the
guidance of Mr. Anand Gupta (Proprietor of Mitthan Sweets, Panipat) and this project work has
not formed the basis for the award of any other Degree or diploma.

Signature of Candidate

KAJAL SHARMA

8619505

MBA

APIIT SD INDIA, PANIPAT


SUPERVISOR CERTIFICATE

This is to certify that the summer training report titled “ Business Development on Online Food
Ordering” is an academic work done by KAJAL SHARMA( 8619505) submitted in the partial
fulfillment of the requirement for the award of the degree of “Master of Business
Administration” under my guidance and direction . To the best of my knowledge and belief , the
data and information presented by student in the report has not been submitted earlier elsewhere.

Signature of HOD

Head of Department

Department of Management

APIIT SD India
ACKNOWLEDGMENT

Gratitude of highest order is expressed to Dr. Khem Chand (Head of Department) for
encouragement and support during my project. His care, endless support and trust motivate me
for opportunity to achieve. This project could not be completed without his insight and achieve.
I am neither expert nor a trend spotter. I am a management student with foundations of
management principles and theories who is keen in different industries, it's happening mainly in
Zomato.
I am highly obliged to Mr. Anand Gupta, my prime internal guide for his invaluable support;
guidance and knowledge that he has shared with me thereby aiding me in making this project a
success along with other employees who provided their utmost working knowledge, which has
broaden my area of interest and benefited mostly in completing the project.
I am highly grateful to my project guide Mr. Manish (Assistant Professor MBA, A.P.I.I.T.) for
her inspiring guidance and blessings for fulfilling the project report. I am very grateful to (Dr.
Manoj Kumar) for her research advice, knowledge and many insightful discussion and
suggestions.
Lastly, I thank faculty and staff members of A.P.I.I.T., Panipat which gave me an opportunity
regarding training purpose and helped me in building some experience in my career.

KAJAL SHARMA
EXECUTIVE SUMMARY

The initial phase of internship deals with the preparation of questionnaire for the focus group and
then reaching out to them and making them fill the questionnaire.
Questionnaire was prepared based on the certain parameters such as:
Age group Delivery time
Lifestyle Preferred cuisines
Frequency of ordering food Preferred restaurant
Company preference Entertainment preferences

Online food ordering is the process of ordering food from a website or other application. The
product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant,) or food that
has not been specially prepared for direction consumption (e.g., vegetables direct from a
farm/garden, frozen meats. etc).

Zomato is an Indian restaurant aggregator and food delivery start-up founded by Deepinder
Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of
restaurants as well as food delivery options from partner restaurants in select cities. Zomato also
began grocery delivery amid the COVID-19 outbreak. As of 2019, the service is available in 24
countries and in more than 10,000 cities.

Business development entails tasks and processes to develop and implement growth
opportunities within and between organizations. It is a subset of the fields of business,
commerce and organizational theory. Business development is the creation of long-term value
for an organization from customers, markets, and relationships. Business development can be
taken to mean any activity by either a small or large organization, non-profit or for-profit
enterprise which serves the purpose of ‘developing’ the business in some way. In addition,
business development activities can be done internally or externally by a business development
consultant. External business development can be facilitated through Planning Systems, which
are put in place by governments to help small businesses. In addition, reputation building has
also proven to help facilitate business development.
TRAINING DETAILS

 Name of student : Kajal Sharma

 Organization Name : Mitthan sweets


Panipat (Haryana)

 Duration of Training : 15.06.2020 – 31.07.2020

 Department : Marketing

DETAILS OF INTERSHIP MENTOR –

 Name : Mr. Rajnish Mitthan

1. Designation : Manager

2. Location : Panipat(132103) Haryana

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