A Study On Sales Promotion Techniques: Submitted by

A study on
SALES PROMOTION TECHNIQUES

with reference of
A project report submitted in partial fulfilment for the requirement for the award of
the degree of
Bachelor of Commerce
Submitted by
KARTIK DOGLA
Regd no: 2016-1708030
Under the guidance of

Sr Prasad
Assistant Professor
Department of commerce
GVP COLLEGE FOR DEGREE AND PG COURSES
(AUTONOMOUS)
Affiliated to Andhra University
Dwarakanagar, Visakhapatnam-530045.
Batch: 2016-2019
DECLARATION
I hereby declare that the project work entitled Brand Management Strategies
with reference to “ALIBABA GROUP” an original report submitted to words the
partial fulfillment for the award of degree BACHELOR OF COMMERCE
Affiliated to Andhra University, VISAKHAPATNAM and it is not submitted
anywhere either in part or in full for degree or under graduation of any university.
Place: VISAKHAPATNAM
Date :
_____
__________________
KARTIK GUDELA
Regd No. : 2016 – 1708030
CERTIFICATE
This is to certify that project work entitled Brand Management strategies with
reference to “ALIBABA GROUP ” genuine and bonafied work done by Mr. Kartik
Gudela. A student of Final year B.com, GVP College of Degree and PG Courses,
Visakhapatnam for the Award of B.Com Degree from Andhra University under my
guidance and supervision.
Place: Visakhapatnam
Date :
_____________________________
Sr PRASAD
Head of Department of Commerce
ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of

any task would be incomplete without the mention of the people who made it possible
and whose constant guidance and encouragement crowned all the efforts of success.
I would like to express my sincere gratitude to Prof. P. RAJAGANAPATI,
joint secretary, Gayatri Vidya Parishad for his continuous motivation towards
completion of the project.
I am greatful to Prof. MADHUKAR PATNAIK, Principal, Gayatri Vidya
Parishad, College for Degree and PG Courses (Autonomous), Visakhapatnam for
having allowed me to take up this project and utilize all the resources available from
the college.
I would like to express my sincere gratitude to Dr.M.F. RAHMAN, Director, Gayatri
Vidya Parishad, College for Degree and P.G. Courses (Autonomous), Visakhapatnam
for giving me an opportunity to work in this project.
I would like to thank, Sr Prasad Assistant Professor of Commerce, Gayatri Vidya
Parishad, College for Degree and P.G. Courses, Visakhapatnam for giving me an
opportunity to work in this project and providing kind suggestions as and when
required.
My special thanks to all the members of the staff in the Department of
Commerce, who have helped me in the completion of my project.
I would like to thank my parents who encouraged me throughout my
educational endeavor and my project work.
Place: G.V. P College for degree and P.G. courses

Dwarkanagar campus,
Visakhapatnam
Kartik Gudela
2016-1708030
Final year B.com
INDEX
Serial no. Chapters Page no
I CHAPTER 1: INTRODUCTIONS
a) Introduction
b) Objective of the study
c) Scope of the study
d) Limitations
e) Research Methodology
f) Chaperisation
II CHAPTER 2:COMPANY PROFILE
a) Industry profile
b) General profile
1. Mission
2. Origin & History
3. Objective
4. S.W.O.T. Analysis
5. Unique Achievements
6. Future Plans
III CHAPTER 3: CONCEPTUAL PROFILE

a) Theoretical aspects of the “concept”
IV CHAPTER 4: FINDING, ANALYSIS AND
INTERPRETATION
V CHAPTER 5: SUMMARY AND SUGGESTIONS
a) Summary
b) Suggestions
VI ANNEXURES
VII BIBLIOGRAPHY
INTRODUCTION
Alibaba Group Holding Limited (Chinese: 阿里巴巴集团控股有限公司 ; pinyin: Ālǐbābā
Jítuán Kònggǔ Yǒuxiàn Gōngsī) is a Chinese multinational conglomerate specializing in e-
commerce, retail, Internet and technology. Founded April 4, 1999, the company
provides consumer-to-consumer (C2C), business-to-consumer (B2C),and business-to-
business (B2B) sales services via web portals, as well as electronic
payment services, shopping search engines and cloud computing services. It owns and
operates a diverse array of businesses around the world in numerous sectors, and is named as
one of the world's most admired companies by Fortune.[3][4]
At closing time on the date of its initial public offering (IPO) – US$25 billion – the world's
highest in history, 19 September 2014, Alibaba's market value was US$231 billion. [5] As of
19 December 2018, Alibaba's market cap stood at US$352.28 billion.[6] It is one of the top 10
most valuable and biggest companies in the world.[7] In January 2018, Alibaba became the
second Asian company to break the US$500 billion valuation mark, after its
competitor Tencent.[8] As of 2018, Alibaba has the 9th highest global brand value.[9]
With operations in over 200 countries and territories, [10] Alibaba is the world's largest retailer
and e-commerce company, one of the largest Internet and AI companies, one of the biggest
venture capital firms, and one of the biggest investment corporations in the world. [11][12][13][14]
[15]
The company hosts the largest B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall)
marketplaces in the world.[16][17] Its online sales and profits surpassed all US retailers
(including Walmart, Amazon and eBay) combined since 2015.[18] It has been expanding into
the media industry, with revenues rising by triple percentage points year on year. [19][20] It also
sets the record on the 2018 edition of China's Singles' Day, the world's biggest online and
offline shopping day.[21][22]
CHAPTER-1
INTRODUCTION

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A Study On Sales Promotion Techniques: Submitted by

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A study on

SALES PROMOTION TECHNIQUES

Under the guidance of

The satisfaction and euphoria that accompany the successful completion of

Place: G.V. P College for degree and P.G. courses

Serial no. Chapters Page no

III CHAPTER 3: CONCEPTUAL PROFILE

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