A Study on

E-COMMERCE
With reference to

KRAZYBEE
A Project Report Submitted in Partial Fulfillment of the

Requirement for the Award of the degree of

Bachelor of Commerce

Submitted By
ATMAKURI RAJU

Reg No: 2016-1708048

Under the guidance of

Smt. P. ROJA
ASSISTANT PROFESSOR

Department of Commerce
GVP COLLEGE FOR DEGREE AND PG COURSES (AUTONOMOUS)
Affiliated to Andhra University

Dwarkanagar Campus.

Visakhapatnam- 530016.

Batch- 2016-2019

1
CERTIFICATE

This is to certify that the Project work entitled “A STUDY ON E-

COMMERCE with reference to KRAZYBEE is a genuine and bonafide work done
by MR ATMAKURI RAJU, A student of third year B.Com. GVP College of Degree
and PG Courses (A), Visakhapatnam for the award of Bachelor of Commerce Degree
from Andhra University under my guidance and supervision.

Visakhapatnam

Date:

Smt. P.
ROJA

2
 DECLARATION

I hereby declare that the project work entitled “A STUDY ON E-COMMERCE

with reference to KRAZYBEE” an original report submitted to words the partial
fulfillment for the award of BACHELOR OF COMMERCE degree affiliated to
Andhra University, VISAKHAPATNAM and it is not submitted anywhere either in
part or in full for degree or post graduation of any university.

Place: VISAKHAPATNAM

Date:

ATMAKURI RAJU

Reg. no-2016-
1708048

3
 ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of any task
would be incomplete without the mention of the people who made it possible and
whose constant guidance and encouragement crowned all the efforts of success.

I would like to express my sincere gratitude to professor. P. RAJGANAPATI, joint

secretary, GayatriVidyaParishad, for his continuous motivation towards completion of
the project.

I am grateful to Prof. B.MADHUKAR PATNAIK, Principal, GayatriVidyaParishad,

and College for Degree and PG Courses (Autonomous), Visakhapatnam for having
allowed me to take up this project and utilize all the resources available from the
college.

I would like to express my sincere gratitude to Dr.M.F. RAHIMAN, Director U.G

COURSES, GayatriVidyaParishad, and College for Degree and P.G. Courses
(Autonomous), Visakhapatnam for giving me an opportunity to work in this project.

I would like to thank Dr.Smt.V.VIJAYA LAKSHMI, Head of the Department of

Commerce GayatriVidyaParishad, and College for Degree and P.G. Courses,
Visakhapatnam for giving me an opportunity to work in this project and providing
kind suggestions as and when required.

I would like to thank Smt. P.ROJA Assistant Professor for her valuable guidance and
support for the completion of my project work.

My special thanks to all the members of the staff in the Department of Commerce,
who have helped me in the completion of my project.

I would like to thank my parents who encouraged me throughout my educational

endeavor and my project work.

Place:
G V P College for degree and P.G. courses
Dwarkanagar campus
Visakhapatnam
ATMAKURI RAJU

Regd.No.2016-
1708048 Final year B.com

4
 Table of contents
Declaration (ii)

Certificate (iii)

Acknowledgement (iv)

S.No. CONTENTS PAGE NO.

INTRODUCTION

1 1.1 Introduction 1
1.2 Objectives 3
1.3 Methodology 4
1.4 Chapterization 6
COMPANY PROFILE
2.1 Industry profile 7
2 2.2 General profile
2.2 (a) Mission 10
2.2 (b) Origin and History 11
2.2 (c) Objectives 15
2.2 (d) SWOT analysis 23
2.2 (e) Future plans 24

CONCEPTUAL PROFILE

3 3.1 Theoretical aspects of the concept 25

3.2 Application of the concept in the company 28

FINDINGS, DATA ANALYSIS AND

INTERPRETATION
4 4.1 Findings
4.2 Data Analysis and Interpretation
SUMMARY, SUGGESTIONS AND 50
CONCLUSION 51
5 5.1 SUMMARY 52
5.2 SUGGESTION
5.3 CONCLUSION
ANNEXURE 50

BIBLIOGRAPHY 52

5
 CHAPTER-1
INTRODUCTION

Introduction:

E-COMMERCE stands for electronic commerce and caters to exchange of products,

services and information via internet. It is “doing business online”. It includes any
commercial activity that takes place directly between a business, its partners, or its
customers through electronic communication and digital information processing

6
technology. It is a modern business methodology that addresses that needs of
organizations, merchants, and consumers to cut costs while improving the quality of
goods and services and increasing the speed of service delivery.

So E-commerce is about doing business electronically and encompasses many

diverse activities both in the business-to-business market and in the business-to-
consumer market. activities includes electronic trading of goods and services, online
delivery of digital content, electronic fund transfer , commercial auctions,
collaborative design and engineering, online sourcing, public procurement. It
involves both products(consumer goods) and services (information services, financial
and legal services).

Krazy bee is an Indian based e-commerce web app, enabling its users to order
products from online retailers on different pay schemes.it was founded on 15 march
2016. Krazybee raised a total of $13 milloinin funding over 3 rounds. The latest
funding came from a series a round on 16 october 2017. It is funded by 7 investors.
RK VENTURE GROUP and SHUNWEI CAPITAL are the most recent investors.
XIAOMI is also one of the funder. It is actively using 50 technologies’ for its website.
These include iphone\mobile, view port meta. Krazy bee has 2 current teams.

Krazy bee says that “Don’t let lack of funds get in the way of studying at your dream
college. Avail krazybee’s semester loan and make it happen today”

Krazybee is one of the most web apps that provides loans to students of any sector.
This is available in some parts of our country. It is now available in vizag, Guntur,
tirupathi and some other cities of Andhra Pradesh. This project was taken by me to
acquire knowledge on how the company is getting funds and providing loans to
students reluctantly. This project hopes that it would rovide information to society so
that the people in need can avail the services provided by krazy bee

7
OBJECTIVES OF THE STUDY

 TO know about Krazybee financial services provided to the students.

8
  To study on history and evolution of krazybee.

 To know how the company is diversifying its reputation by using new

methods
And technology

 To know students satisfaction towards krazybee.

METHODOLOGY:

A system of board principles or rules from which specific methods or procedures may
be derived to interpet or solve different problem with in the scope of a particular
discipline. Unlike an algorithm, methodology is not an aformula but a set of practice.
Research methodology totally deals with data collection. It is divided into two parts.

Data collection gets broadly followed under two types:

1 primary data

2 secondary data

Primary data:

9
Raw data or primary data is term for data collected by the investigator by himself for
a specific purpose. It is collected for a research on the basis of practical means of
questionnaires interviews and under the focus of certain group debates. The study has
been conducted using sampling unit of 50 respondents between the age group of 18-
22. This comprimes of different colleges students.

This method was the most used way of survey, because by personal interview I came
to know that about their feeling of krazybee.

SECONDARY DATA:

Data collected by someone else for some other purpose is data is already available and
analysed by someone else. Common source of secondary data include various
publ;ished or unpublished data, books, magazines, newspapers, trade journal.

This project is based on questionnaire method of collecting data and the details are
given in chapter 4.

 Methodology of conducting survey: I have conducted survey through

questionnaires.
 Samplesize:50 people
 Area in which survey was conducted: vizag
 Period of study: 2 months

10
 CHAPTERISATION

In chapter-1 introduction

This chapter includes on introduction to krazybee, the main objective of the project
and project methodology and chapteristion.

In chapter-2 company profile

This chapter includes the mission, vision of the company, company’s origin and
history, objectives uniqueness achievements swot analysis and future plans.

In chapter-3 conceptual profile

This chapter includes the theoretical aspects of the ‘concept’ and the application of
the concept in the company was briefly described.

In chapter-4 fielding analysis and interpretation

This chapter includes the analysis on the basis of advertising picture based on the
raise a questionnaire which is given to 50 individuals. The questionnaire contains 15

11
questions regarding the customer perception levels from which the analysis and
intrepetation was made.

In chapter -5 summary suggestions and conclusion

CHAPTER-2
COMPANY PROFILE

12
 INDUSTRIAL

PROFILE

How do I use the Krazybee app to buy things through EMI?

There are thousands of students who are benefitting from Krazybee.

The beauty of KRAZYBEE is its hassle free purchase and the interest levied for any
purchase is the minimum in the entire industry. Trustme, it is going to be the next big
thing in the micro lending business domain, which is visible from the fact that it

13
raised seed funding of 2 million dollars from two big Chinese firms, YeahMobi and
Fenqile .It again raised 10 million dollars in 2017.

It recently launched its android app.Krazybeeprovides services in field of:

1) E-commerce (for buying products through E-Commerce websites).

2) Pay tm recharges.

3) Pay card services (Virtual Credit Card services)

4) The BIG ONE: Bike Loan for old and new vehicles.

5) Semester Loans.

The customer care service is very friendly and I can only differentiate it with other
players you have mentioned in terms of transparency. Try it and once you get in the
mood, you’ll surely have a very good experience. I am a customer turned employee.
These start-ups are slow starters but Krazybee is one to stay for, download the app to
enjoy the services!!

Steps to use Krazybee:

Go to or install the Krazybee app.

Register over there using your mobile number and email address.

Fill all your details as asked.

Upload your documents.

Contact your Campus Manager for Physical Verification or he/she will contact you
soon.

Once, your profile is complete buy e-commerce orders, do pay tm recharges, Paycard
Top-ups, Bike and Semester Loans.

You Campus MANAGER will help you in this more comfortably than my answer
otherwise the website or the app, both are much user friendly.

14
COMPETITORS OF KRAZYBEE

Do you think Uber creates brand image?

a) YES b) NO

15
 GENERAL PROFILE

Mission

To be the most convenient stepping stone for the young adults of India towards their
dreams & aspirations

16
Want to purchase a laptop to help you with your assignments & projects, but tired of
bugging your parents for it?

Have the trials for college’s annual music fest or sports arena next week, but don’t
have enough funds to purchase the necessary equipment?

Want to pursue your passion for photography, but can’t wait till you accumulate
enough to get your dream DSLR camera?

Want to gift your dad a watch on his birthday, but don’t feel comfortable borrowing
money from friends?

Do any of these above scenarios ring a bell?

Well, you’re not the only one. We’ve been through the same during our college lives,
and we exactly know how it feels. But worry no more mate, we’re here for you now.

We at KrazyBee, are a bunch of IIM & NIT alums zealously working towards the
fulfillment of the aspirations of the current Indian college-going millennials. Our
mission is to be the convenient connecting bridge between the college-going youth of
this country, and their wonderful dreams and aspirations. Our prime focus is to be the
source of hassle-free financing for college students to pursue their passion, who are
certainly creditworthy but don’t have any convenient options market to support them
currently.

VISION:

Krazybee aims to bring all aspiring entrepreneur to come under one umbrella and
showcase their ideas which have the potential to create a change for a better
tomorrow. It will also provide a special platform for college students to showcase
their entrepreneurial ideas.

17
ORIGIN & HISTORY

KrazyBee is an India-based e-commerce web app, enabling its users to order products
from online retailers on different pay schemes.

Bangalore, Karnataka, India

Categories

E-Commerce, Financial Services, FinTech

Founded Date

Mar 15, 2016

Founders

Karthikeyan K, Madhusudan E, Wan Hong

Operating Status

ACTIVE

Funding Status

ACTIVE

Krazybee raised a total of $13M in funding over 3 rounds. The latest funding came
from a series A round on oct 16,2017. It was announced on oct 16, 2017. In these
there are 4 investors and money raised is $8M.lead investors are shunwei capital,
xiaomi. It is also announced on 01 dec,2016. In these there are onlyone investor and
money raised is $3M investors are plum ventures.

18
Madhusudan.ewasone of the co founder of the krazy bee. He completed his schooling
in 1995-2000 in sarvodaya high school.he complete his BE in IT DURING
2000TO2004 in national institute of techonloglykaranataka his skills were product
mangememt ,ECOMMERCE , CONSUMER LEVELING business analysis ,business
development,leadership

We at KrazyBee, are a bunch of IIM & NIT alums zealously working towards the
fulfillment of the aspirations of the current Indian college-going millennials. Our
mission is to be the convenient connecting bridge between the college-going youth of
this country, and their wonderful dreams and aspirations. Our prime focus is to be the
source of hassle-free financing for college students to pursue their passion, who are
certainly creditworthy but don’t have any convenient options in the market to support
them currently.

Prior to KrazyBee, I have majorly worked with Huawei (with a short stint at KPMG)
in various roles - Software Developer, Business Development Manager, Product
Manager, Portfolio manager, to name a few. I have diversified experience working in
over 8+ countries to setup product and Ecommerce business for Honor products.

19
I have been awarded RashtrapathiPuraskar from K. Narayanan, the then President of
India and RajyaPuraskar from KhurshidAlam Khan, the then Governor of Karnataka
for my services as a Scout with BSG organization

WANHONG he was one of co fouder of krazy bee . he done his degree in computer
science during 2001to 2005 and master of business administration in marketing
during 2011 to2013 his skills software project management ,cloudcomputing ,
business analysis it operation consulating.

There are thousands of students who are benefitting from Krazybee.

The beauty of KRAZYBEE is its hassle free purchase and the interest levied for any
purchase is the minimum in the entire industry.Trustme,it is going to be the next big
thing in the micro lending business domain, which is visible from the fact that it
raised seed funding of 2 million dollars from two big chinese firms, YeahMobi and
Fenqile .It again raised 10 million dollars in 2017.

It recently launched its android app.Krazybeeprovides services in field of :

1)E-commerce (for buying products through E-Commerce websites).

2)Paytm recharges.

20
3)Paycard services (Virtual Credit Card services)

4)The BIG ONE : Bike Loan for old and new vehicles.

5)Semester Loans.

The customer care service is very friendly and I can only differentiate it with other
players you have mentioned in terms of transparency.Try it and once you get in the
mood,you’ll surely have a very good experience.I am a customer turned
employee.These start-ups are slow starters but Krazybee is one to stay for ,download
the app to enjoy the services!!

OBJECTIVES

 helping the students to fullfiledthere dreams aspirations

 helping the students in purchasing a laptops to help in there assignments
 helping the students in paying there collage fees
 helping the student in buying there personal needs like mobiles , cameras,
laptops …etc
 helping in paying there mess fees and tuttion fees….etc

PRIVACY POLICY

21
By visiting this website, www.krazybee.com or the KrazyBee Easy EMI for Students
mobile application platform (collectively, the “Website”) you agree to be bound by
the terms and conditions of this Privacy Policy. If you do not agree, please do not use
or access our Website.

By mere use of the Website, you expressly consent to Finnovation Tech Solutions
Private Limited (“we” or “our” or “us” or “Finnovation”) use and disclosure of your
personal information in accordance with this Privacy Policy. This Privacy Policy is
incorporated into and subject to the Terms of Use.

1.

Collection of Personally Identifiable Information and other Information

When you use our Website, we collect and store your personal information which is
provided by you from time to time. Our primary goal in doing so is to provide you a
safe, efficient, smooth and customized experience. This allows us to provide services
and features that most likely meet your needs, and to customize our Website to make
your experience safer and easier. More importantly, while doing so we collect
personal information from you that we consider necessary for achieving this purpose.

In general, you can browse the Website without telling us who you are or revealing
any personal information about yourself. However, to create an account on the
Website, you must provide us with certain basic information required to provide
customized services including your name, mailing address, postal code, family details,
university/college details, phone number, Permanent Account Number (PAN),
academic records, declarations, Internet Protocol (IP) address, URL used to connect
your computer to the internet, etc. Once you give us your personal information, you
are not anonymous to us. Where possible, we indicate which fields are required and

22
which fields are optional. You always have the option to not provide information by
choosing not to use a particular service or feature on the Website. We may
automatically track certain information about you based upon your behaviour on our
Website. We use this information to do internal research on our users' demographics,
interests, and behaviour to better understand, protect and serve our users. This
information is compiled and analysed on an aggregated basis. This information may
include the URL that you just came from (whether this URL is on our Website or
not), which URL you next go to (whether this URL is on our Website or not), your
computer browser information, and your IP address.

We use data collection devices such as "cookies" on certain pages of the Website to
help analyse our web page flow, measure promotional effectiveness, and promote
trust and safety. We also use cookies to allow you to enter your password less
frequently during a session.

If you choose to buy on the Website, we collect information about your buying
behaviour. If you transact with us, we collect some additional information, such as a
billing address, a credit / debit card number and a credit / debit card expiration date
and/ or other payment instrument details and tracking information from cheques or
money orders.

We retain this information as necessary to resolve disputes, provide customer support

and troubleshoot problems as permitted by law. If you send us personal
correspondence, such as emails or letters, or if other users or third parties send us
correspondence about your activities or postings on the Website, we may collect such
information into a file specific to you.

23
We collect personally identifiable information (email address, name, phone number,
credit card / debit card / other payment instrument details, etc.) from you when you
set up a free account with us. While you can browse some sections of our Website
without being a registered member, certain activities (such as availing of loans from
the third party lenders on the Website) do require registration. We do use your contact
information to send you offers based on your previous orders and your interests.

2.

Use of your information

We use personal information to provide the services you request. To the extent we use
your personal information to market to you, we will provide you the ability to opt-out
of such uses. We use your personal information to resolve disputes; troubleshoot
problems; help promote a safe service; analytical purposes; measure consumer interest
in our products and services, inform you about online and offline offers, products,
services, and updates; customize your experience; detect and protect us against error,
fraud and other criminal activity; enforce our terms and conditions; and as otherwise
described to you at the time of collection.

In our efforts to continually improve our product and service offerings, we collect and
analyse demographic and profile data about our users' activity on our Website.

We identify and use your IP address to help diagnose problems with our server, and to
administer our Website. Your IP address is also used to help identify you and to
gather broad demographic information.

24
We will occasionally ask you to complete optional online surveys. These surveys may
ask you for contact information and demographic information (like zip code, age, or
income level). We use this data to tailor your experience at our Website, providing
you with content that we think you might be interested in, and to display content
according to your preferences.

3. Information Sharing

We may share personal information with our other corporate entities and affiliates.
These entities and affiliates may market to you as a result of such sharing unless you
explicitly opt-out.

We may disclose personal information to third parties. This disclosure may be

required for us to provide you access to our services, to comply with our legal
obligations, to enforce our Terms, to facilitate our marketing and advertising
activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities
related to our services. We do not disclose your personal information to third parties
for their marketing and advertising purposes without your explicit consent.

We may disclose personal information if required to do so by law or in the good faith

belief that such disclosure is reasonably necessary to respond to subpoenas, court
orders, or other legal process. We may disclose personal information to law
enforcement offices, third party rights owners, or others in the good faith belief that
such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy;
respond to claims that an advertisement, posting or other content violates the rights of
a third party; or protect the rights, property or personal safety of our users or the
general public.

We and our affiliates will share / sell some or all of your personal information with
another business entity should we (or our assets) plan to merge with, or be acquired
by that business entity, or re-organization, amalgamation, restructuring of business.
Should such a transaction occur that other business entity (or the new combined

25
entity) will be required to follow this privacy policy with respect to your personal
information.

4.

Links to Other Sites

Or Website links to other websites that may collect personally identifiable

information about you. Finnovation is not responsible for the privacy practices or the
content of those linked websites.

5.

Security Precautions

Our Website has stringent security measures in place to protect the loss, misuse, and
alteration of the information under our control. Whenever you change or access your
account information, we offer the use of a secure server using the Secure Sockets
Layer (SSL) software. Once your information is in our possession we adhere to strict
security guidelines, protecting it against unauthorized access.

6.

Choice/Opt-Out

We provide all users with the opportunity to opt-out of receiving non-essential

(promotional, marketing-related) communications from us on behalf of our partners,
and from us in general, after setting up an account.

If you want to remove your contact information from all Website lists and newsletters,
please visit unsubscribe

7.

Advertisements on the Website

26
We use third-party advertising companies to serve ads when you visit our Website.
These companies may use information (not including your name, address, email
address, or telephone number) about your visits to this and other websites in order to
provide advertisements about goods and services of interest to you

8.

Your Consent

By using the Website and/ or by providing your information, you consent to the
collection and use of the information you disclose on the Website in accordance with
this Privacy Policy, including but not limited to Your consent for sharing your
information as per this privacy policy.

If we decide to change our privacy policy, we will post those changes on this page so
that you are always aware of what information we collect, how we use it, a

27
SWOT ANALYSIS

Strength

 Large number of clients

 Highly compatible
 Software friendly
 Less formalities
 Good customer service
 Emi facility for online shopping at filpkartamazomnmyntra

28
WEAKNESS

 FAULTY SERVER
 Network problems
 Limited custometr care
 Less brand awareness

OPPORUNITY

 Expansion in many states

 Less competitaors
 Student friendly
 Large numbers of clients due to easy loan facility

THREATS

 Chances for security comprise

 Time lag for verfyicatin of deals
 Less trust from customers

29
  Problems with pay card system

FUTURE PLANS

India has over 30 million students as of 2015. This number is expected to grow to 65
million by 2020. The students are well aware of the e-commerce ecosystem and that is
the market we want to tap,”

CHAPTER-3

CONCEPTUAL

FRAMEWORK

30
A. THEORECTICAL ASPECT OF THE CONCEPT

E-Commerce” stands for ‘Electronic commerce’ and means that to exchange

(buying and selling) of the products and services as well as important information
via through the internet. It is doing the business through online. It includes any
commercial activity that which takes place in between a business, its partners,
or its customers through electronic communication and digital information
processing technology.

E-commerce is the activity of buying or selling of products on online services or

over the Internet. Electronic commerce draws on technologies such as mobile
commerce, electronic fund transfer, supply chain management, Internet

31
marketing, online transaction processing, electronic data interchange
(EDI), inventory management systems and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part
of the transaction's life cycle although it may also use other technologies such as e-
mail. Typical e-commerce transactions include the purchase of online books (such
as Amazon) and music purchases (music download in the form of digital
distribution such as iTunes Store), and to a less extent, customized/personalized
online liquor storeinventory services. There are three areas of e-commerce: online
retailing, electric markets, and online auctions. E-commerce is supported
by electronic business.

Contemporary electronic commerce can be classified into two categories. The first
category is business based on types of goods sold (involves everything from ordering
"digital" content for immediate online consumption, to ordering conventional goods
and services, to "meta" services to facilitate other types of ele

ctronic commerce). The second category is based on the nature of the participant
(B2B, B2C, C2B and C2C);

On the institutional level, big corporations and financial institutions use the internet
to exchange financial data to facilitate domestic and international business. Data
integrity and security are pressing issues for electronic commerce.

Aside from traditional e-commerce, the terms m-Commerce (mobile commerce) as

well (around 2013) have also been used.

Electronic or scrip less trading, sometimes called e-trading or paperless trading is

a method of trading securities (such as stocks, and bonds), foreign
exchange or financial derivatives electronically. Information technology is used to
bring together buyers and sellers through an electronic trading platform and network
to create virtual market places. They can include various exchange-based systems,
such as NASDAQ, NYSE Arca and Globex, as well as other types of trading
platforms, such as electronic communication networks (ECNs), alternative trading
systems, crossing networks and "dark pools".[1][2] Electronic trading is rapidly
replacing human trading in global securities markets. Electronic trading is in contrast
to older floor trading and phone trading and has a number of advantages, but glitches
and cancelled trades do still occurs.

32
The Company shall ensure that:

All communications to the borrower shall be in the vernacular language or a language

as understood by the borrower.

The loan application forms of the Company include necessary information which
affect the interest of the borrower, so that a meaningful comparison with the terms
and conditions offered by other NBFCs can be made and informed decision can be
taken by the borrower

The loan application form will clearly indicate the documents required to be
submitted with the application form.

It issues written acknowledgement for each application after receipt of the complete
information as per standard application format. Additional information and support
documents may occasionally be found necessary in course of processing a customer /
borrower application.

Applications complete in all respects would be processed within a reasonable time

frame. In case the proposal is not approved by the Company, the borrower would be
intimated accordingly.

The Company will:

Convey in writing to the borrower in the vernacular language or a language as

understood by the borrower by means of sanction letter or otherwise, the amount of
loan sanctioned along with the terms and conditions including annualised rate of
interest and method of application thereof and keep the acceptance of these terms and
conditions by the borrower on its record.

Mention the penal interest charged for late repayment in the loan agreement in bold
face.

Furnish a copy of the loan agreement preferably in the vernacular language as

understood by the borrower along with a copy each of all enclosures quoted in the
loan agreement to all the borrowers at the time of sanction / disbursement of loans on
the account of the borrower / customer held by the customer with the Company.

33
B.APPLICATION OF THE CONCEPT IN THE COMPANY

Tere are about five aspects of application of the e commerce concept used in this particular
app. They are as follows:

1. E commerce

2. Paytm

3. Pay card

4. vehicle financing

5. semester financing

Let us see each aspect of these concepts in detail explaination:

1. E commerce:

This app is enabling the students to shop and purchase various products through online in an
easy monthly installment process in various well known websites like Amazon, Flipkart, Snap
deal, Myntra, etc. The students are getting the loan EMI facilities to purchase some study
materials, Laptops, stationery products, etc.. By following these simple steps students can do
online shopping in KRAZY BEE:

a. They have to create an account in the app

b. The verification process must be done

c. credit limit will be increased.

34
d. By using this credit limit, students can do online shopping.

2. Paytm:

By following the above similar steps, one can get the use and benefits that are provided by the
Paytm app in this KRAZY BEE app also. One can get the facilities like online bill payment,
online mobile recharge, shopping, purchasing products at offline stores, online transactions,
etc.

3.Pay card:

By following the about similar steps one can get use of the YES-Bank banking facilities by
making use of the credit points and coins provided by the Pay card option that is available in
this app. This is an online digital debit card, which helps in doing the online transactions, like
fee payment through online (in the EASY MONTHLY INSTALLMENT methods). And
many more other financial benefits.

35
4.Vehicles financing:

This company will provide vehicle loans and financial facilities to those licensed students
mostly for those who use two wheeler vehicles, help them financially in the maintenance and
repairs of these vehicles.

5.Semester Loan:

KRAZY BEE is also providing loan facility to those students who are studying in the
universities and affiliated colleges for the semester examination fees and study material
expenses .this is also provided in EASY MONTHLY INSTALLMENT process.

36
 CHAPTER-4

FINDINGS, ANALYSIS
AND
INTERPRETATION

FINDINGS:

 Advertisements of KRAZY BEE are about to influence the

purchase decision of students.

37
  It is that majority of the students are by using in this survey.

 Some of the students feel that the rate of the interest provided
could be decreased.

 Most of the students are the visiting the website of the KRAZY
BEE.

 The most of the respondents are access the KRAZY BEE

through their Smartphone’s.

1)Do you know krazybee?

Yes No
Respondents(%) 40 10
No of people surveyed: 50

38
Source : Primary data

yes no

20%

80%

Interpretation:

Out of 50 respondent 40 out of them where known about krazybee.and rest 10 where
don’t know about the app.

2) How do you know krazy bee?

Face book What’s app advertisement Referral

respondents 12 06 08 24
No of people surveyed: 50

Source : Primary data

39
 face book whats app adv referral

24%

48%

12%

16%

INTERPRETATION:

The above figure shows that 48% of the respondents have known Krazybee through
referral. 24% of the respondents have known through facebook followed by
advertisement with 16% and finally through whatsapp with a percentage of 12 out of
the targeted population.

3)Is it helpful to students?

yes No
Respondents 40 10
No of people surveyed: 50

Source : Primary data

40
 yes no

20%

80%

INTERPRETATION:

The above figure indicates that out of the respondents, 80% of the respondents have
agreed that Krazybee is helpful to the students.20% said no to krazybee.

4) Is it helpful in paying college fees?

yes no Don’t know May be

respondents 38 6 2 4
No of people surveyed: 50

Source : Primary data

41
 yes no know don’t know

8%
4%

12%

76%

INTERPRETATION:

The above figure shows that 76% of the respondents have agreed that it is helpful to
the students. 4% didn’t know whether it is helpful or not. 8% were not sure about the
statement and finally 12% have confirmed that it is not helpful to the students.

5) Are documents required for approval?

yes No
respondents 40 10
No of people surveyed: 50

Source : Primary data

42
 yes no

20%

80%

INTERPRETATION:

The above figure indicates that 80% of the respondents concluded that documents are
required for approval to use KrazyBee while 20% of the respondents said it does not
require any documents

6) What is krazy bee?

Gaming app Friendly app Student friendly

Respondents(%) 2 2 46

No of people surveyed: 50

Source : Primary data

43
 gaming app friendly app student friendly

4%
4%

92%

INTERPRETATION:

The above figure shows that 92% of the respondents have confirmed that Krazybee is
a student friendly app while 4% concluded that it is a gaming app and finally the
remaining 4% of the respondents have concluded that it is a friendly app.

7) When is krazy bee started?

2016 2015 2017 2018

Respondents(% 14 4 10 22
)
No of people surveyed: 50

Source : Primary data

44
 2016 2015 2017 2018

28%

44%

8%

20%

INTERPRETATION:

The above figure shows that 44% of the respondents have confirmed that Krazybee
was started in 2018. 20% confirmed that it was started in 2017. 28% confirmed that it
was started in 2016 and finally the remaining 8% confirmed that it was started in
2015.

8) Did you face any problem in krazybee?

yes no
Respondents(%) 16 34
No of people surveyed: 50

Source : Primary data

45
 yes no

32%

68%

INTERPRETATION:

The above figure shows that 68% of the respondents did not encounter any problems
regarding the services provided by the Krazybee while 32% have faced some
problems with reference to Krazybee.

9) Do you know krazy bee pay card?

yes No
Respondents(%) 40 10
No of people surveyed: 50

Source : Primary data

46
 yes no

20%

80%

INTERPRETATION:

The above figure indicates that 80% of the respondents have confirmed that Krazybee
has a pay card to use while the remaining 20% of the respondents does not know
about Krazybee pay card.

10)does pay card helps you in online transctions?

yes No May be
respondents 26 2 22
No of people surveyed: 50

Source : Primary data

47
 yes no may be

44%

52%

4%

INTERPRETATION:

The above figure indicates that 52% of the respondents have agreed that pay card does
help them in online transactions. 44% were not sure about the pay card helping in
online transactions while the remaining 4% did not agree for pay card helping in
online transactions

11)do you know that we can do shopping in krazybee in emi processes?

yes no Maybe
Respondents(%) 42 6 2
No of people surveyed: 50

Source : Primary data

48
 yes no may be

4%

12%

84%

Interpretation:

From the above table we can know that 84% of the people know that they can do
shopping in krazybee through emi. And 12% said that there is chance for shopping in
emi in krazybee.rest 4% says there may be a chance to shopping in krazybee.

12)does pay card had any extra charges?

yes No
Respondents(%) 20 30
No of people surveyed: 50

Source : Primary data

49
 yes no

40%

60%

Interpretation:

From the above table 60% of the people said that there is charges for pay card in
paytm.and 40% said there is no charges for pay card.

13)do you know we can buy/purchase vehicles in krazybee in emi process?

yes no maybe
Respondents(%) 24 12 14
No of people surveyed: 50

Source : Primary data

50
 yes no maybe

28%

48%

24%

Interpretation:

From the above table we can know that 48% of the people said that we can purchase
vehicles in emi and 24% said no and rest 28% said that there may be a chance for
biuying in emiprocesse.

14) Is krazy bee unique from other apps?

yes no
Respondents(%) 32 18
No of people surveyed: 50

Source : Primary data

51
 yes no

36%

64%

Interpretation:

From the above table we can know that 64% of people said that krazybee is unique
from other apps and rest 36% said that it is not unique from other.

15) Will you refer any friend to krazy bee?

yes no May be
Respondents(%) 46 4 0
No of people surveyed: 50

Source : Primary data

52
 yes no may be

8%

92%

Interpretation:

From the above table we can know that 92% of respondents said that they will refer
krazybee to their friends. And 8% said that they maybe refer their friend.

CHAPTER-5
SUMMARY,
SUGGESTION AND
53
 CONCLUSION

Summary

Krazy bee is a student’s lending app. It gives loans to the students only at rate of less
interest that to in EMI processes. It also helps in paying the college fees and canteen
bills books fees and all which help the students in doing his education. It has pay card
which helps in doing online transactions and also it provides EMI scheme in e-
commerce web sites like Amazonflipkartmyntra and all. Students can purchase any
product in that websites in EMI processes. Pay tm is a new option which is added
where students can avail loan which will be directly credited into the students pay tm
registered mobile number. Students who are from backward classes can also can study
in their dream college as krazybee pays the fees later they can pay in EMI process.
With the help of Krazy bee every students can fulfill his student’s life. Student can
also buy laptops, mobiles, cameras, and electronic products in EMI processes. The

54
main aim of krazybee is to deliver the dreams of every student. It is mainly used for
middle class families where they can have some comforts with EMI process.

SUGGESTIONS

 It will be better if some sort of facilities in the customer care services, like the
automatic languages, like regional languages, and availability in the rural
areas.
 Our people complained that they are facing the sever problems, most of the
time it is showing the buffering, it will be better if fixed properly.
 Approval of credit takes more time, that means it is suggested if you improve
the time taken for approving the credit amount when made faster.
 The time taken to verify the various documents, is much more when compared
to some other related apps, it would be better when fixed.
 To make improvements in the processing of the pay card systems, the
functioning and much more.

55
 The main drawback of this company is, many people lack the knowledge of
this company, its offers, objectives, functions, and the services provided, it
would be better if you improve with regard to this aspect, the advertisements
in the online apps ,as well as publicity through newspapers and television
adds.

56
CONCLUSION

By this we like to conclude that, if the above suggestions are properly followed, the
drawbacks are taken into a positive account, and Made required improvements in the
suggested areas like improving the publicity, advertisements, introducing to other
users like the students and to those who are in the need of money for education
purpose to them providing a good financial support and services through various
banking and financial institutions.

57
ANNEXURES

Questionnaire:

Our sample questionnaire is displayed below:-

Instructions: please read the each question carefully and indicate your
response by selecting the most appropriate choice.

1) Do you know krazybee?

a) Yes b) no

2) How do you know krazybee?

a) Face book b) what’s app c) advertisement d) referral

3) Is it helpful to students?
a) Yes b) no

4. is it helpful in paying college fees?

a) Yes b) no c) know d) don’t know

5) Is any documents are required for approval?

a) Yesb) no

6) What is Krazybee?
A) Gamingapp b) friendlyapp c) students financial app

7) When is krazybee started?

A) 2016 b) 2015 c) 2017 d) 2018

8) Did you face any problem in krazybee?

a) Yes b) no

58
 9) Do you know krazybee pay card?
a) Yes b) no

10) Does pay card helps you in online transactions?

a) Yes b) no c) maybe

11) Do you know that we can do shopping in krazybee in EMI processes/

a) Yes b) no

12) Doespay card has any extra charges?

A) Yes b) no

13) Do you know we can buy /purchase vehicles in EMI processes?

A) Yes b) maybe c) no

14) IsKrazy bee unique from other apps?

A) Yes b) no

15) Will you refer any friends to krazybee?

A) Yes b) no c) maybe

BIBLIOGRAPHY:

59
Text books:
 Suhil Bhardwaj: Puneet kumar, E-COMMERCE Kalyani
Publishers, New Delhi
 Suman M., Divakara Reddy N., 2015, E-COMMERCE
Himalaya publishers, New Delhi-110002

Websites:

www.krazybee.com

www.crunchbase.com

www.linkedin.com

www.craftco.com

www.scribd.com

60